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Representations Of Female Athletes In Sports Nutrition Advertising
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Book Synopsis Representations of Female Athletes in Sports Nutrition Advertising by : Russell T. Warne
Download or read book Representations of Female Athletes in Sports Nutrition Advertising written by Russell T. Warne and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Located at the nexus of sports, media, and food, sports nutrition advertising is a rich site for examining competing discourses of gender representation. Although closely associated with male competitive sports, images of female athletes are increasingly employed in the marketing of these products. This article utilizes a social semiotic approach to analyze portrayals of female athletes in sports nutrition packaging, websites, and commercials. In a marked departure from televised sports coverage, in which this marketing is often embedded, results highlight increased visibility for women, reduced sexualization, and significant variation in the representation of physically active female bodies. Although female athletes exhibit their largest presence on product websites, they are also featured in television commercials aired during major televised sporting events, providing increased exposure of women’s athletics to general sports viewing audiences. At the same time, a number of semiotic devices are employed by marketers to preserve masculine hegemony in the sporting realm. These include the marginalization of female athletes in terms of numbers and, in the case of commercials, time onscreen. Other devices include clothing, setting, the image act and the gaze, power and the visual angle, the absence of voice, and decontextualization, rendering female athletes stereotypes, rather than individuals. It is postulated that increased visibility of female athletes in ways that emphasize their athletic ability over their sexuality may contribute to the normalization of female participation in sport for viewers in the continuing absence of television coverage of women's athletics.
Book Synopsis Media Representations of Female Athletes in Advertising by : Susan Holland Moniz
Download or read book Media Representations of Female Athletes in Advertising written by Susan Holland Moniz and published by . This book was released on 2010 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis FEMALE ATHLETES AND WOMEN'S SPORTS by : Kara M. Arend
Download or read book FEMALE ATHLETES AND WOMEN'S SPORTS written by Kara M. Arend and published by . This book was released on 2015 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Girls and women have made great strides in U.S. sport since the passage of Title IX. Despite their progress, the literature suggests that women's sports do not receive media coverage that is commensurate with those advances, while representations of female athletes are often perceived as problematic. In 1999, Nike's sponsorship of the U.S. Women's World Cup soccer team helped to launch female athletes into the popular imaginary. Additionally, Nike advertising directed towards women began to include feminist values in commodity form to establish Nike as a "celebrity feminist." As Nike expanded its marketing to the female consumer, I ask whether the brand's advertisements suggest that Nike has become an advocate for women's sports. This study uses textual analysis to analyze four women-directed Nike advertisements that aired between 1995 and 2010. Nike's portrayal of women in sport has evolved from the "if you let me play" advertisement to the "I'm making myself" campaign. In those advertisements, representations of girls and women transitioned from renderings of young girls asking permission to "play sport" to displaying more mature female athletes who exercised their agency in sport. The understandings gleaned from this study provide a foundation for those who wish to further explore meanings of Nike advertisements directed toward women.
Book Synopsis Black Women as Leaders by : Lori Latrice Martin
Download or read book Black Women as Leaders written by Lori Latrice Martin and published by Bloomsbury Publishing USA. This book was released on 2019-03-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how black women have identified challenges in major social institutions across history and demonstrated adaptive leadership in mobilizing people to tackle those challenges facing black communities. Most studies about black women and social justice issues focus on the responses of black women to racism within the context of the feminist movement and/or the responses of black women to sexism in black liberation movements. Such discussions often fail to explore the ways in which black women's commitment to negotiating their racial, gender, and class identities, while engaged in the practice of leadership, is discouraged and ignored. Black Women as Leaders analyzes the commitment of contemporary black women to social justice issues from the perspective of adaptive leadership. It shows how black women are often forced into the public practice of leadership due to violent attacks from people with whom they are in engaged in interpersonal relationships. The book also breaks new ground by revealing how black women suffer from the devaluation and vilification of their engagement in the practice of leadership in private settings, such as their homes and selected religious and institutional settings.
Book Synopsis Pinkifying the Brand by : Jean M. Grow
Download or read book Pinkifying the Brand written by Jean M. Grow and published by . This book was released on 2004 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This paper analyzes the first seven years of Nike women's advertising. The study addresses how the creative process was influenced by the creative team's everyday life experiences, both inside and outside of Nike, and how those experiences impacted the advertising they produced".
Book Synopsis Post-Title IX Representations of Professional Female Athletes by : Emily Shaw
Download or read book Post-Title IX Representations of Professional Female Athletes written by Emily Shaw and published by . This book was released on 2018 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Sports Medicine and Science by : Margo Mountjoy
Download or read book Handbook of Sports Medicine and Science written by Margo Mountjoy and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new International Olympic Committee (IOC) handbook covers the science, medicine and psycho-social aspects of females in sports at all levels of competition. Each chapter focuses on the specific issues that female athletes confront both on and off the field, such as bone health, nutritional recommendations, exercise/competition during menstruation and pregnancy, and much more. Fully endorsed by the IOC and drawing upon the experience of an international team of expert contributors, no other publication deals with the topic in such a concise and complete manner. The Female Athlete is recommended for all health care providers for women and girl athletes internationally for all sports and all levels of competition. It is a valuable resource for medical doctors, physical and occupational therapists, nutritionists, and sports scientists as well as coaches, personal trainers and athletes.
Book Synopsis "Sports Do Not Build Character. They Reveal It." by : Erika Weiler
Download or read book "Sports Do Not Build Character. They Reveal It." written by Erika Weiler and published by . This book was released on 2016 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Athletes and sports seem impervious to criticism. Sports is one of the most popular forms of entertainment within popular culture. Since popular culture is one of the dominant forms of education, it is important to analyze and recognize the ideologies present. How do the images and portrayals of professional athletes in still images and video endorsements reflect and perpetuate hegemonic ideologies of race and gender? How do these portrayals intersect with issues of justice and representation? By using a cultural studies framework with emphasis on representation of race and gender in popular culture, an analysis of the representation of seven athletes in advertising for endorsements was conducted. The seven athletes were chosen based on name-recognition, popularity, success in their sport, and a need for a diversity of races and gender. Using semiotics, the advertisements were coded and themes were presented. Several themes presented in the advertisements: Including (1) white female athletes are presented as sexualized objects, (2) black female athletes are represented using masculine traits, (3) white male athletes are normalized, and (4) black male athletes are presented as successful because of their bodies. These representations are harmful because they do little to nothing to change dominant ideologies. The representation of athletes in advertising reinforce hetero-patriarchal ideologies of race and gender.
Book Synopsis Representations of Women Athletes in the Media by : Sarah Kustok
Download or read book Representations of Women Athletes in the Media written by Sarah Kustok and published by . This book was released on 2010 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study took a critical historical content analysis of the media's coverage of women's athletics through the 1990's and into the early part of the 2000's. Not only was there massive growth in the quantity of coverage for women's sports, but specifically for the U.S. Women's soccer team. As media depictions showed this particular team displaying both masculine and feminine characteristics on and off the field, the idea of gender fluidity proved to be accepted and cherished by society. It is possible for women to perform or enact traditionally masculine or feminine identities throughout their daily lives. The U.S. Women's soccer team played a significant role in challenging traditional notions of gender identity, acting as the gateway team for the representation of women athletes as a whole.
Book Synopsis Nike Meets Feminism by : Shelley Marie Lucas
Download or read book Nike Meets Feminism written by Shelley Marie Lucas and published by . This book was released on 1996 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Femininities written by R. Gill and published by Springer. This book was released on 2013-05-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original essays looks at the way in which experiences and representations of femininity are changing, and explores the possibilities for producing 'new' femininities in the twenty-first century. The volume includes a Preface by leading feminist scholar Angela McRobbie.
Book Synopsis New Media and the Female Athlete by : Caitlin Young
Download or read book New Media and the Female Athlete written by Caitlin Young and published by . This book was released on 2012 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This thesis addresses the current portrayal and misrepresentation of female athletes in traditional media, while also looking at the opportunity new media provides to break down stereotypical depictions of female athletes. Through a content analysis of websites targeted at men and women interested in sports, a systematic comparison of quality and quantity of depictions of women in sports is analyzed. The analysis is done in order to determine the extent to which new media allows the challenge of socially constructed norms historically established by mass media in traditional media platforms. Findings are analyzed comparing quantity and quality of traditional media representations with new media representations in order to demonstrate consistency with past research or differences because of new media's ability to reach and target niche audiences. This comparison sheds light on the potential new media has to portray female athletes in less sexualized and trivialized ways"--leaf 3.
Book Synopsis Images & Words in Women's Sports by :
Download or read book Images & Words in Women's Sports written by and published by . This book was released on 1999 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising to the Modern Female Athlete by : Brooke Lillian Taylor
Download or read book Advertising to the Modern Female Athlete written by Brooke Lillian Taylor and published by . This book was released on 2017 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part study examined portrayals of women in social media posts (Instagram) from four top athletic apparel companies: Nike, Reebok, Lululemon and Jolyn. Interviews were conducted with gatekeepers - decision makers - who place the models who appear in these posts and ads to gauge the evolution of the portrayal of women in athletic clothing ads; and three diverse focus groups of female college athletes (synchronized swimming, basketball and golf) were conducted to measure their attitudes about how women were portrayed in the ads - specifically whether the portrayals objectified women. The gatekeepers both reported an evolution from the athletic wear ads featuring thin, traditional models in the 1990s to showcasing more athletic women, in more athletic poses, today. A structured sample of the seven most recent posts from each brand was collected and focus group participants were asked their opinions of the brands before and after exposure to the posts. Responses diverged between the various teams, with the golfers finding the posts the least objectifying and the basketball players reporting the most objectification. Discussion includes implications going forward for companies intending to advertise to the modern female athlete.
Book Synopsis Images and Words in Women's Sports by : Women's Sports Foundation
Download or read book Images and Words in Women's Sports written by Women's Sports Foundation and published by . This book was released on 1995 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women and Sport by : Ellen J. Staurowsky
Download or read book Women and Sport written by Ellen J. Staurowsky and published by Human Kinetics. This book was released on 2016-07-07 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and Sport: Continuing a Journey of Liberation and Celebration focuses on women winning access to the playing field as well as the front office in sport. Readers will gain an understanding of how women have been involved in sport and physical activity, how they have struggled for widespread recognition and legitimacy in the eyes of many, and how they continue to carve out their role in shaping sport as we know it today and as it will be in the future. Edited by renowned expert Ellen J. Staurowsky, widely accepted as an authority on college athlete rights and Title IX and gender equity, Women and Sport facilitates interdisciplinary, research-based discussion by providing a detailed account of contributions from women in sport. The text features a foreword by sport executive Donna Orender and 15 chapters—written by leading authorities in women and gender studies in sport—that are grouped into four parts: • Women’s Sport in Context: Connecting Past and Present reminds readers of the historical events and influences that shape today’s landscape. • Strong Girls, Strong Women recognizes gender differences and what it means to create equitable access to sport opportunities. • Women, Sport, and Social Location explores how various characteristics and qualities may affect sport participation and opportunities. • Women in the Sport Industry offers a rare and contemporary approach to examining women in sport leadership, management, and media. Women and Sport was developed with the intent of filling a need by serving as a primary textbook and separates itself from other titles by providing an abundance of instructor ancillary materials that assist in class preparations. Pedagogical aids such as objectives, glossary terms, discussion questions, and learning activities in each chapter facilitate student understanding of the material covered. Sidebars throughout the text enable the contributors to provide thought-provoking content on topics such as media coverage of female athletes, how female athletes are used in marketing campaigns, and whether athletic competitions should continue to be segregated by sex. Readers will discover the impact of these topics in many areas of society, from biomedical to psychosocial and historical. Through its engaging content, Women and Sport: Continuing a Journey of Liberation and Celebration serves as a launching pad for discussions that will shape society’s ongoing conversation about what it means to be a female athlete or a woman working in sport. It is an ideal textbook for adoption in interdisciplinary courses that focus on women and gender studies in sport.
Book Synopsis The Female Athlete Triad by : Catherine M. Gordon
Download or read book The Female Athlete Triad written by Catherine M. Gordon and published by Springer. This book was released on 2014-10-28 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book of its kind to focus solely on the female athlete triad - its origins, its recognition, and most importantly, its management. Since the symptoms themselves cover a range of medical specialties, chapters are written by experts in a number of relevant fields - sports medicine, orthopedics, endocrinology, and pediatrics - with an eye toward overall care of the young female athlete. Additionally, each chapter includes suggestions on how to educate and communicate with young athletes and their parents, as well as trainers and coaches, on how to manage the illness outside of the direct clinical setting. The female athlete triad is often seen in sports where low body weight is emphasized, such as gymnastics, figure skating, and running, though it can appear in any sport or activity. The interrelated symptoms - eating disorders, amenorrhea, and low bone mass - exist on a spectrum of severity and are serious and potentially life-threatening if not properly treated. Psychological problems, in addition to medical ones, are not uncommon. The Female Athlete Triad: A Clinical Guide discusses all of these areas for a well-rounded and in-depth approach to the phenomenon and will be a useful reference for any clinician working with female athletes across the lifespan.
