Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing Information Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Children's Environmental Health Research

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Author :
Publisher : DIANE Publishing
ISBN 13 : 0788185357
Total Pages : 134 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Children's Environmental Health Research by : Allen Dearry

Download or read book Children's Environmental Health Research written by Allen Dearry and published by DIANE Publishing. This book was released on 2000-02 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sea Grant Newsletter Index

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Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sea Grant Newsletter Index by :

Download or read book Sea Grant Newsletter Index written by and published by . This book was released on 1968 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Poultry and Egg Situation

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Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis The Poultry and Egg Situation by :

Download or read book The Poultry and Egg Situation written by and published by . This book was released on 1970 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Europa International Foundation Directory 2023

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003806325
Total Pages : 663 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Europa International Foundation Directory 2023 by : Europa Publications

Download or read book The Europa International Foundation Directory 2023 written by Europa Publications and published by Taylor & Francis. This book was released on 2023-07-27 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised directory of international foundations, trusts, charitable and grantmaking NGOs and other similar non-profit institutions provides a comprehensive picture of foundation activity on a worldwide scale. Now in its 32nd edition, The Europa International Foundation Directory includes: Information on some 2,700 organizations, organized by country or territory, including details of funding priorities and projects, geographical area of activity, principal staff and contact details Details of co-ordinating bodies and centres that assist foundations, grantmaking organizations and other NGOs Bibliography Comprehensive index section This new edition has been revised and expanded to include the most comprehensive and up-to-date information on this growing sector.

Conservation Directory

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Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Conservation Directory by :

Download or read book Conservation Directory written by and published by . This book was released on 1987 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Labelling Strategies in Environmental Policy

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Author :
Publisher : Routledge
ISBN 13 : 1351154516
Total Pages : 570 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Labelling Strategies in Environmental Policy by : Mario Teisl

Download or read book Labelling Strategies in Environmental Policy written by Mario Teisl and published by Routledge. This book was released on 2017-11-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eco-labelling programmes have been in existence for many years but their recent growth now extends to many products and services. The academic literature has grown in response and there have been several theoretical and empirical advances. This volume presents the best of previously published research on the design and effects of eco-labelling programmes. Whilst concentrating on the economic literature, the articles also approach the topic from a psychological, sociological and political point of view. Part One focuses on a range of theoretical developments, Part Two on empirical measurements of the effectiveness of eco-labelling, Part Three on the factors that influence the success and design of eco-labelling programmes and Part Four on the effects of eco-labelling on international trade and development.

Serials Currently Received by the National Agricultural Library, 1974

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Author :
Publisher :
ISBN 13 :
Total Pages : 1352 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Serials Currently Received by the National Agricultural Library, 1974 by : National Agricultural Library (U.S.)

Download or read book Serials Currently Received by the National Agricultural Library, 1974 written by National Agricultural Library (U.S.) and published by . This book was released on 1974 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Serials Currently Received by the National Agricultural Library, 1975

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Author :
Publisher :
ISBN 13 :
Total Pages : 1392 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Serials Currently Received by the National Agricultural Library, 1975 by : National Agricultural Library (U.S.)

Download or read book Serials Currently Received by the National Agricultural Library, 1975 written by National Agricultural Library (U.S.) and published by . This book was released on 1976 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Books in Series, 1876-1949

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Publisher : New York : R.R. Bowker
ISBN 13 :
Total Pages : 1390 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Books in Series, 1876-1949 by : R.R. Bowker Company

Download or read book Books in Series, 1876-1949 written by R.R. Bowker Company and published by New York : R.R. Bowker. This book was released on 1982 with total page 1390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Resources in Education

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Publisher :
ISBN 13 :
Total Pages : 816 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1992 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sourcebook on Corporate Image and Corporate Advocacy Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 2214 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Sourcebook on Corporate Image and Corporate Advocacy Advertising by :

Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

National Union Catalog

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Publisher :
ISBN 13 :
Total Pages : 1030 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis National Union Catalog by :

Download or read book National Union Catalog written by and published by . This book was released on 1982 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.

Marketing and Supply Chain Management

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Author :
Publisher : Routledge
ISBN 13 : 1317296257
Total Pages : 286 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Marketing and Supply Chain Management by : Dimitris Folinas

Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Trade and Industry

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Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Trade and Industry by :

Download or read book Trade and Industry written by and published by . This book was released on 1979-04 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Environmental Health Perspectives

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Author :
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Environmental Health Perspectives by :

Download or read book Environmental Health Perspectives written by and published by . This book was released on 1993 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: