Pioneers in Marketing

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Publisher : Routledge
ISBN 13 : 1136334378
Total Pages : 212 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Pioneers in Marketing by : D.G. Brian Jones

Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

O Pioneers!

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Publisher : Modernista
ISBN 13 : 9181080794
Total Pages : 188 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis O Pioneers! by : Willa Cather

Download or read book O Pioneers! written by Willa Cather and published by Modernista. This book was released on 2024-07-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the young Swedish-descended Alexandra Bergson inherits her father's farm in Nebraska, she must transform the land from a wind-swept prairie landscape into a thriving enterprise. She dedicates herself completely to the land—at the cost of great sacrifices. O Pioneers! [1913] is Willa Cather's great masterpiece about American pioneers, where the land is as important a character as the people who cultivate it. WILLA CATHER [1873-1947] was an American author. After studying at the University of Nebraska, she worked as a teacher and journalist. Cather's novels often focus on settlers in the USA with a particular emphasis on female pioneers. In 1923, she was awarded the Pulitzer Prize for the novel One of Ours, and in 1943, she was elected to the American Academy of Arts and Sciences.

Bird in Flight

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Publisher : Carnegie Mellon Nonfiction
ISBN 13 : 9780887485381
Total Pages : 0 pages
Book Rating : 4.4/5 (853 download)

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Book Synopsis Bird in Flight by : Edith Balas

Download or read book Bird in Flight written by Edith Balas and published by Carnegie Mellon Nonfiction. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Bird in Flight: Memoir of a Survivor and Scholar, Professor of Art History Edith Balas recounts her life from Transylvania, to Auschwitz, to respected art historian.

Sharing the Work

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Publisher : MIT Press
ISBN 13 : 0262034387
Total Pages : 249 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Sharing the Work by : Myra Strober

Download or read book Sharing the Work written by Myra Strober and published by MIT Press. This book was released on 2016-04 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is 1970. Strober has just been told by the chairman of Berkeley's economics department that she can never get tenure. Driving home afterward she realizes the truth: she is being denied a regular faculty position because she is a mother. Angry, she also finds her life's work: to study and fight sexism, in the workplace, in academia, and at home. Strober's memoir captures the spirit of a revolution lived fully, from her Brooklyn childhood to her Stanford seminar on women and work. Strober's interest in women and work began when she saw her mother's frustration at the limitations of her position as a secretary. Her consciousness of the unfairness of the usual distribution of household chores came when she unsuccessfully asked her husband for help with housework. Later, when a group of conservative white male professors sputtered at the idea of government-subsidized child care, Strober made the case for its economic benefits. In the 1970s, the term "sexual harassment" had not yet been coined. Occupational segregation, quantifying the value of work in the home, and the cost of discrimination were new ideas.

Reminiscences of School Life, and Hints on Teaching

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Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Reminiscences of School Life, and Hints on Teaching by : Fanny Jackson Coppin

Download or read book Reminiscences of School Life, and Hints on Teaching written by Fanny Jackson Coppin and published by . This book was released on 1913 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crumbs from My Saddle Bags

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Publisher :
ISBN 13 : 9781296360863
Total Pages : 316 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Crumbs from My Saddle Bags by : Elnathan Corrington Gavitt

Download or read book Crumbs from My Saddle Bags written by Elnathan Corrington Gavitt and published by . This book was released on 2015-02-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Los Tucsonenses

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Publisher : University of Arizona Press
ISBN 13 : 081653442X
Total Pages : 374 pages
Book Rating : 4.8/5 (165 download)

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Book Synopsis Los Tucsonenses by : Thomas E. Sheridan

Download or read book Los Tucsonenses written by Thomas E. Sheridan and published by University of Arizona Press. This book was released on 2016-05-26 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally a presidio on the frontier of New Spain, Tucson was a Mexican community before the arrival of Anglo settlers. Unlike most cities in California and Texas, Tucson was not initially overwhelmed by Anglo immigrants, so that even until the early 1900s Mexicans made up a majority of the town's population. Indeed, it was through the efforts of Mexican businessmen and politicians that Tucson became a commercial center of the Southwest. Los Tucsonenses celebrates the efforts of these early entrepreneurs as it traces the Mexican community's gradual loss of economic and political power. Drawing on both statistical archives and pioneer reminiscences, Thomas Sheridan has written a history of Tucson's Mexican community that is both rigorous in its factual analysis and passionate in its portrayal of historic personages.

My Antonia

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Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722525045
Total Pages : 257 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis My Antonia by : Willa Cather

Download or read book My Antonia written by Willa Cather and published by Gildan Media LLC aka G&D Media. This book was released on 2024-01-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A haunting tribute to the heroic pioneers who shaped the American Midwest This powerful novel by Willa Cather is considered to be one of her finest works and placed Cather in the forefront of women novelists. It tells the stories of several immigrant families who start new lives in America in rural Nebraska. This powerful tribute to the quiet heroism of those whose struggles and triumphs shaped the American Midwest highlights the role of women pioneers, in particular. Written in the style of a memoir penned by Antonia’s tutor and friend, the book depicts one of the most memorable heroines in American literature, the spirited eldest daughter of a Czech immigrant family, whose calm, quite strength and robust spirit helped her survive the hardships and loneliness of life on the Nebraska prairie. The two form an enduring bond and through his chronicle, we watch Antonia shape the land while dealing with poverty, treachery, and tragedy. “No romantic novel ever written in America...is one half so beautiful as My Ántonia.” -H. L. Mencken Willa Cather (1873–1947) was an American writer best known for her novels of the Plains and for One of Ours, a novel set in World War I, for which she was awarded the Pulitzer Prize in 1923. She was elected a fellow of the American Academy of Arts and Sciences in 1943 and received the gold medal for fiction from the National Institute of Arts and Letters in 1944, an award given once a decade for an author's total accomplishments. By the time of her death she had written twelve novels, five books of short stories, and a collection of poetry.

Pioneer Girl

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Author :
Publisher :
ISBN 13 : 9781941813096
Total Pages : 484 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Pioneer Girl by : Laura Ingalls Wilder

Download or read book Pioneer Girl written by Laura Ingalls Wilder and published by . This book was released on 2021 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A side-by-side textual comparison of the three surviving typescript revisions of "Pioneer Girl" that uses the texts themselves to draw inferences about Laura Ingalls Wilder's authorial and Rose Wilder Lane's editorial processes and intentions, as well as about the working relationship between the two women during their attempts to market "Pioneer Girl" as adult nonfiction, prior to the publication of Wilder's Little House novels that are based on these original manuscripts"--

A Scholar's Tale

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Publisher : Fordham Univ Press
ISBN 13 : 0823228347
Total Pages : 208 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis A Scholar's Tale by : Geoffrey Hartman

Download or read book A Scholar's Tale written by Geoffrey Hartman and published by Fordham Univ Press. This book was released on 2009-08-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than fifty years, Geoffrey Hartman has been a pivotal figure in the humanities. In his first book, in 1954, he helped establish the study of Romanticism as key to the problems of modernity. Later, his writings were crucial to the explosive developments in literary theory in the late seventies, and he was a pioneer in Jewish studies, trauma studies, and studies of the Holocaust. At Yale, he was a founder of its Judaic Studies program, as well as of the first major video archive for Holocaust testimonies. Generations of students have benefited from Hartman’s generosity, his penetrating and incisive questioning, the wizardry of his close reading, and his sense that the work of a literary scholar, no less than that of an artist, is a creative act. All these qualities shine forth in this intellectual memoir, which will stand as his autobiography. Hartman describes his early education, uncanny sense of vocation, and development as a literary scholar and cultural critic. He looks back at how his career was influenced by his experience, at the age of nine, of being a refugee from Nazi Germany in the Kindertransport. He spent the next six years at school in England, where he developed his love of English literature and the English countryside, before leaving to join his mother in America. Hartman treats us to a “biobibliography” of his engagements with the major trends in literary criticism. He covers the exciting period at Yale handled so controversially by the media and gives us vivid portraits, in particular, of Harold Bloom, Paul de Man, and Jacques Derrida. All this is set in the context of his gradual self-awareness of what scholarship implies and how his personal displacements strengthened his calling to mediate between European and American literary cultures. Anyone looking for a rich, intelligible account of the last half-century of combative literary studies will want to read Geoffrey Hartman’s unapologetic scholar’s tale.

Pioneer Record and Reminiscences of the Early Settlers and Settlement of Ross County, Ohio

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Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Pioneer Record and Reminiscences of the Early Settlers and Settlement of Ross County, Ohio by : Isaac J. Finley

Download or read book Pioneer Record and Reminiscences of the Early Settlers and Settlement of Ross County, Ohio written by Isaac J. Finley and published by . This book was released on 1871 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pioneer Work in Opening the Medical Profession to Women

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Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Pioneer Work in Opening the Medical Profession to Women by : Elizabeth Blackwell

Download or read book Pioneer Work in Opening the Medical Profession to Women written by Elizabeth Blackwell and published by . This book was released on 1895 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Blackwell, though born in England, was reared in the United States and was the first woman to receive a medical degree here, obtaining it from the Geneva Medical College, Geneva, New York, in 1849. A pioneer in opening the medical profession to women, she founded hospitals and medical schools for women in both the United States and England. She was a lecturer and writer as well as an able physician and organizer. -- H.W. Orr.

Educating

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Publisher :
ISBN 13 : 9781735486505
Total Pages : pages
Book Rating : 4.4/5 (865 download)

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Book Synopsis Educating by : LaRee Westover

Download or read book Educating written by LaRee Westover and published by . This book was released on 2020-10-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: LaRee has spent her life educating from a young girl teaching a primary class through teaching her 7 children at home as well as teaching classes on herbs, oils, homeopathy, and more. Thisbook is her memoir. This book is my memoir- a memoir that for several years now, I have known I would write one day. But let's set the record straight right here. Part, but only part, of the impetus for writing my memoir at this time, is the publishing of our daughter's book, Educated. I want to tell the story of my life as I really lived it and not in the dramatically fictionalized way others, based on my daughter's book, are telling it for me. I want my grandchildren to know who their grandmother is and was, I want to be a force for good in their lives. Also, I feel a compelling desire to shine a light on homeschooling, herbal medicine, and the living og a conservative and Christian way of life.

Pioneers of Digital

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Publisher : Kogan Page Publishers
ISBN 13 : 0749466057
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Pioneers of Digital by : Mel Carson

Download or read book Pioneers of Digital written by Mel Carson and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

Some Reminiscences

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Publisher : Cambridge University Press
ISBN 13 : 1108060250
Total Pages : 335 pages
Book Rating : 4.1/5 (8 download)

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Book Synopsis Some Reminiscences by : William Michael Rossetti

Download or read book Some Reminiscences written by William Michael Rossetti and published by Cambridge University Press. This book was released on 2013-06-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1906 two-volume memoir provides an unparalleled glimpse into the Rossetti family and its friendships with many Victorian cultural figures.

Pioneering Portfolio Management

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Publisher : Simon and Schuster
ISBN 13 : 1416554033
Total Pages : 433 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Pioneering Portfolio Management by : David F. Swensen

Download or read book Pioneering Portfolio Management written by David F. Swensen and published by Simon and Schuster. This book was released on 2009-01-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically -- but the results of David Swensen's investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale's portfolio has trumped the marketplace by a wide margin, and, with over $20 billion added to the endowment under his twenty-three-year tenure, Swensen has contributed more to Yale's finances than anyone ever has to any university in the country. What may have seemed like one among many success stories in the era before the Internet bubble burst emerges now as a completely unprecedented institutional investment achievement. In this fully revised and updated edition, Swensen, author of the bestselling personal finance guide Unconventional Success, describes the investment process that underpins Yale's endowment. He provides lucid and penetrating insight into the world of institutional funds management, illuminating topics ranging from asset-allocation structures to active fund management. Swensen employs an array of vivid real-world examples, many drawn from his own formidable experience, to address critical concepts such as handling risk, selecting advisors, and weathering market pitfalls. Swensen offers clear and incisive advice, especially when describing a counterintuitive path. Conventional investing too often leads to buying high and selling low. Trust is more important than flash-in-the-pan success. Expertise, fortitude, and the long view produce positive results where gimmicks and trend following do not. The original Pioneering Portfolio Management outlined a commonsense template for structuring a well-diversified equity-oriented portfolio. This new edition provides fund managers and students of the market an up-to-date guide for actively managed investment portfolios.

Personal History

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Publisher : Hachette UK
ISBN 13 : 1474610269
Total Pages : 720 pages
Book Rating : 4.4/5 (746 download)

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Book Synopsis Personal History by : Katharine Graham

Download or read book Personal History written by Katharine Graham and published by Hachette UK. This book was released on 2018-03-29 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in the new movie The Post, directed by Steven Spielberg and starring Meryl Streep, here is the captivating, inside story of the woman who piloted the Washington Post during one of the most turbulent periods in the history of American media. In this bestselling and widely acclaimed memoir, Katharine Graham, the woman who piloted the Washington Post through the scandals of the Pentagon Papers and Watergate, tells her story - one that is extraordinary both for the events it encompasses and for the courage, candour and dignity of its telling. Here is the awkward child who grew up amid material wealth and emotional isolation; the young bride who watched her brilliant, charismatic husband - a confidant to John F. Kennedy and Lyndon Johnson - plunge into the mental illness that would culminate in his suicide. And here is the widow who shook off her grief and insecurity to take on a president and a pressman's union as she entered the profane boys' club of the newspaper business. As timely now as ever, Personal History is an exemplary record of our history and of the woman who played such a shaping role within them, discovering her own strength and sense of self as she confronted - and mastered - the personal and professional crises of her fascinating life.