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Relazioni Di Canale E Strategie Di Acquisto Delle Imprese Commerciali Potere E Stabilita Nella Grande Distribuzione Britannica
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Book Synopsis Relazioni di Canale e Strategie di Acquisto delle Imprese Commerciali. Potere e Stabilità nella Grande Distribuzione Britannica (Channel Relationships and Buying Strategies of Large Retailers). by : Fabio Musso
Download or read book Relazioni di Canale e Strategie di Acquisto delle Imprese Commerciali. Potere e Stabilità nella Grande Distribuzione Britannica (Channel Relationships and Buying Strategies of Large Retailers). written by Fabio Musso and published by . This book was released on 2014 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian Abstract: Questo lavoro mette in luce le modalità con cui si svolgono i rapporti fra le imprese della grande distribuzione e le varie tipologie di fornitori, che si differenziano al variare della dimensione e della struttura competitiva del mercato di appartenenza. L'esempio delle grandi imprese commerciali britanniche, che nonostante l'elevato potere contrattuale non attivano comportamenti opportunistici ma, anzi, sfruttano tale potere per costruire relazioni improntate alla cooperazione nel lungo periodo, mostra quanto importante sia lo sviluppo di una nuova cultura nei rapporti verticali. In questo, la gestione delle attività di approvvigionamento dell'impresa commerciale risulta un momento chiave. L'adozione di scelte strategiche e strutturali nell'ambito della funzione acquisti in coordinamento con le altre funzioni aziendali, permette infatti di soddisfare due esigenze: quella di differenziare le relazioni in base ai diversi fornitori senza però modificare l'orientamento di base alla stabilità e alla collaborazione, e quella di massimizzare i benefici dell'interazione verticale, favorendo la continuità fra le attività di interfaccia a monte (marketing di acquisto) con quelle a valle (marketing di vendita), attraverso il rafforzamento dei collegamenti fra i due momenti decisionali.
Book Synopsis Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica by : Fabio Musso
Download or read book Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica written by Fabio Musso and published by . This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers). by : Fabio Musso
Download or read book Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers). written by Fabio Musso and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian Abstract: A partire dalla metà degli anni sessanta si è verificato in tutte le economie occidentali un graduale cambiamento nella composizione e nel funzionamento dei canali di distribuzione dei beni di consumo. L'evoluzione si è manifestata attraverso una maggiore concentrazione orizzontale in tutti i livelli dei canali, uno sviluppo del marketing negli stadi di distribuzione intermedi (trade marketing), un maggiore impiego di risorse tecnologiche nelle attività commerciali, un aumento della varietà delle relazioni verticali in seguito allo svilupparsi di forme organizzative non tradizionali (joint ventures, alleanze strategiche, franchising, ecc.). Dalla ricerca emerge che è possibile attribuire la stabilità dei rapporti di approvvigionamento fra i grandi distributori e i loro fornitori a una serie di elementi, la cui presenza richiede livelli crescenti di integrazione fra i partner.
Book Synopsis Channel Relationship (R)Evolution by : Silvia Bellini
Download or read book Channel Relationship (R)Evolution written by Silvia Bellini and published by EGEA spa. This book was released on 2017-11-13T00:00:00+01:00 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Come ridefinire i confini dei settori e dei canali distributivi nel contesto di convergenza competitiva? Come si modificano i rapporti di canale a fronte di un crescente empowerment della distribuzione? Come cambiano le relazioni di mercato in presenza di un consumatore empowered? E infine, quali trasformazioni ci possiamo nuovamente attendere nello scenario omnicanale? A queste domande risponde il libro “Channel Relationship Revolution”, un titolo sintetico che vuole esprimere due concetti portanti: • la multidimensionalità delle relazioni di canale. Per Channel Relationship non si intendono solo le relazioni tra imprese, visione inadeguata ai mercati attuali e figlia di un concetto anacronistico di canale, bensì le relazioni tra tutti gli attori della filiera, secondo una visione sistemica che contempla una profonda interazione tra tutti gli stadi che la compongono. • La commistione tra processi evolutivi e rivoluzionari. Il termine volutamente ambiguo (R)Evolution intende sintetizzare la contemporanea presenza di dinamiche evolutive, frutto di naturali modificazioni dell’ambiente competitivo, e discontinuità, generate da fenomeni disruptive che modificano in maniera irreversibile i confini dei mercati ridefinendo continuamente gli spazi e le regole della concorrenza. Attraverso un percorso che si snoda tra inquadramenti concettuali ed evidenze empiriche, tenteremo di offrire al lettore spunti concreti e pragmatici che possano costituire fonte di nuovi stimoli di ricerca e motivo di ispirazione per le imprese interessate a comprendere e gestire la “Channel Relationship Revolution”.
Book Synopsis Retail Marketing Management by : David Walters
Download or read book Retail Marketing Management written by David Walters and published by . This book was released on 1989 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.
Book Synopsis World Development Report 2019 by : World Bank
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Book Synopsis How is Your MPA Doing? by : Robert S. Pomeroy
Download or read book How is Your MPA Doing? written by Robert S. Pomeroy and published by IUCN. This book was released on 2004 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidebook which aims to improve MPA management by providing a framework that links the goals and objectives of MPAs with indicators that measure management effectiveness. The framework and indicators were field-tested in 18 sites around the world, and results of these pilots were incorporated into the guidebook. Published as a result of a 4-year partnership of IUCN's World Commission on Protected Areas-Marine, World Wildlife Fund, and the NOAA National Ocean Service International Program Office.
Book Synopsis Do You Want to Keep Your Customers Forever? by : B. Joseph Pine
Download or read book Do You Want to Keep Your Customers Forever? written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2009 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
Book Synopsis Institutional Change in Retailing by : Stephen Brown
Download or read book Institutional Change in Retailing written by Stephen Brown and published by . This book was released on 1987 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Apolline Project Vol. 1 by : Girolamo De Simone
Download or read book Apolline Project Vol. 1 written by Girolamo De Simone and published by Girolamo F. De Simone. This book was released on 2009 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Islamic Capital Markets: A Comparative Approach (Second Edition) by : Obiyathulla Ismath Bacha
Download or read book Islamic Capital Markets: A Comparative Approach (Second Edition) written by Obiyathulla Ismath Bacha and published by World Scientific. This book was released on 2019-02-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Capital Markets: A Comparative Approach (2nd Edition) looks at the similarities and differences between Islamic capital markets and conventional capital markets. The book explains each topic from both the conventional and the Islamic perspective, offering a full understanding of Islamic capital markets, processes, and instruments. In addition to a full explanation of Islamic products, the book also ensures a holistic understanding of the dual markets within which Islamic capital markets operate.Ideal for both students and current practitioners, the second edition of the highly successful Islamic Capital Markets: A Comparative Approach fills a large gap in the current literature on the subject, featuring case studies from Malaysia, Indonesia, Europe, and the Middle East. One of the few comprehensive, dedicated guides to the subject available, the book offers comprehensive and in-depth insights on the topic of Islamic finance for students and professionals alike.
Book Synopsis Strategy in Retailing by : Derek Knee
Download or read book Strategy in Retailing written by Derek Knee and published by Philip Allan. This book was released on 1985 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evidence-Based Public Health by : Ross C. Brownson
Download or read book Evidence-Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.
Book Synopsis Understanding Financial Accounts by : OECD
Download or read book Understanding Financial Accounts written by OECD and published by OECD Publishing. This book was released on 2017-11-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Financial Accounts seeks to show how a range of questions on financial developments can be answered with the framework of financial accounts and balance sheets, by providing non-technical explanations illustrated with practical examples.
Book Synopsis An Introduction to Online Platforms and Their Role in the Digital Transformation by : OECD
Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.
Book Synopsis The Marketing Environment (RLE Marketing) by : John A. Dawson
Download or read book The Marketing Environment (RLE Marketing) written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
