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Author : Mark W. Johnston
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.0/5 ( download)
Download or read book Relationship Selling and Sales Management written by Mark W. Johnston and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Cathcart
Publisher : Perigee Trade
ISBN 13 : 9780399516443
Total Pages : 0 pages
Book Rating : 4.5/5 (164 download)
Download or read book Relationship Selling written by Jim Cathcart and published by Perigee Trade. This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every salesperson's road map to superstar success!
Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author : Mark W. Johnston
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780070172470
Total Pages : 452 pages
Book Rating : 4.1/5 (724 download)
Download or read book Relationship Selling written by Mark W. Johnston and published by Irwin/McGraw-Hill. This book was released on 2010 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Author : Earl D. Honeycutt
Publisher : Psychology Press
ISBN 13 : 9780415300445
Total Pages : 340 pages
Book Rating : 4.3/5 (4 download)
Download or read book Sales Management written by Earl D. Honeycutt and published by Psychology Press. This book was released on 2003 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.
Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author : Charles M. Futrell
Publisher : McGraw-Hill Ryerson
ISBN 13 : 9780070878655
Total Pages : 468 pages
Book Rating : 4.8/5 (786 download)
Download or read book ABC's of Relationship Selling written by Charles M. Futrell and published by McGraw-Hill Ryerson. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Jobber
Publisher : Pearson Education India
ISBN 13 : 9788131725863
Total Pages : 552 pages
Book Rating : 4.7/5 (258 download)
Download or read book Selling and Sales Management written by David Jobber and published by Pearson Education India. This book was released on 2008-09 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1000428710
Total Pages : 627 pages
Book Rating : 4.0/5 (4 download)
Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2021-08-01 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: updated mini cases to engage students and reinforce learning objectives; Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers; Role Play exercises that enable students to learn by doing; and updated discussion queries to drive classroom discussion and help students connect important concepts. This fully updated new edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels. Supplementary resources include an instructor’s manual, PowerPoint slides, and other tools to provide additional support for students and instructors.
Author : Charles Futrell
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.0/5 ( download)
Download or read book ABC's of Relationship Selling written by Charles Futrell and published by McGraw-Hill Companies. This book was released on 2003 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manual on relationship selling, featuring practical tips and business examples from the author's experience in sales with Colgate and other companies. Exercises and role plays are included, as is a CD-ROM containing ACT! Express, a tool based on the ACT! contact management system.
Author : Thomas N Ingram
Publisher : Routledge
ISBN 13 : 1317460278
Total Pages : 660 pages
Book Rating : 4.3/5 (174 download)
Download or read book Sales Management written by Thomas N Ingram and published by Routledge. This book was released on 2015-03-26 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.
Author : Charles Futrell
Publisher : Whitby, Ont. : McGraw-Hill Ryerson
ISBN 13 : 9780070951877
Total Pages : 448 pages
Book Rating : 4.9/5 (518 download)
Download or read book ABC's of Relationship Selling Through Service written by Charles Futrell and published by Whitby, Ont. : McGraw-Hill Ryerson. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Canadian Edition ofABC's of Relationship Sellingexplores professional selling from a Canadian perspective. As the title of the book suggests, the text is centred around a philosophy about selling: that success requires mastery of selling basics, including selecting presentation styles, and effective closing techniques. In addition, other key topics such as ethics and territory management are explored.Although Futrell has traditionally been seen as the "relationship" book, and Manning has been called the "strategy" book, this division is no longer as cut and dry. In the current edition, Manning has moved more toward a relationship-based approach, moving to include a sales management chapter at the end of their text (including Intro Selling, Professional Selling, and Negotiations). Manning users cite the consultative model process used throughout as one of its key strengths on the strategy side.Through extensive reviewing, four key elements have been identified as the most difficult for students to learn and instructors to teach. It is these four key elements which directed the revision of this edition:Beginning the Sale, Closing the Sale, Handling Objections,andEthics/Integrity-based selling.
Author : Mark W. Johnston
Publisher :
ISBN 13 : 9780071113427
Total Pages : 451 pages
Book Rating : 4.1/5 (134 download)
Download or read book Relationship Selling and Sales Management W/ Act! written by Mark W. Johnston and published by . This book was released on 2004-08 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). The 70/30 coverage allocation aims to reflect the opinions expressed through market research. This book is written for appropriate use both at the college/university setting and the community college/junior college setting.
Author : Kenneth Le Meunier-Fitzhugh
Publisher : Business Expert Press
ISBN 13 : 1606498592
Total Pages : 150 pages
Book Rating : 4.6/5 (64 download)
Download or read book Creating Effective Sales and Marketing Relationships written by Kenneth Le Meunier-Fitzhugh and published by Business Expert Press. This book was released on 2015-01-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding.
Author : David W. Cravens
Publisher : OUP Oxford
ISBN 13 : 0191641758
Total Pages : 660 pages
Book Rating : 4.1/5 (916 download)
Download or read book The Oxford Handbook of Strategic Sales and Sales Management written by David W. Cravens and published by OUP Oxford. This book was released on 2012-11-22 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Author : David Jobber
Publisher : Pearson Higher Ed
ISBN 13 : 1292078030
Total Pages : 545 pages
Book Rating : 4.2/5 (92 download)
Download or read book Selling and Sales Management 10th edn PDF eBook written by David Jobber and published by Pearson Higher Ed. This book was released on 2015-03-31 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This edition comes updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1136324453
Total Pages : 685 pages
Book Rating : 4.1/5 (363 download)
Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2013-08-15 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
