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Author : Reference Group on Decision-making Processes
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (223 download)
Download or read book Reference Group on Decision-making Processes written by Reference Group on Decision-making Processes and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johan Botha
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165115
Total Pages : 348 pages
Book Rating : 4.1/5 (651 download)
Download or read book Introduction to Marketing written by Johan Botha and published by Juta and Company Ltd. This book was released on 2005-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Author : Ramanuj Majumdar
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120339637
Total Pages : 364 pages
Book Rating : 4.3/5 (396 download)
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author : Charles Glenn Walters
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by Thomson South-Western. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Randy Y. Hirokawa
Publisher : SAGE
ISBN 13 : 9780761904625
Total Pages : 502 pages
Book Rating : 4.9/5 (46 download)
Download or read book Communication and Group Decision Making written by Randy Y. Hirokawa and published by SAGE. This book was released on 1996-07-09 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Group Decision-Making takes stock of recent group communication research - with an explicit focus on communication processes. This book is recommended for academics, professionals and researchers in communication and organization
Author : D. Marc Kilgour
Publisher : Springer Science & Business Media
ISBN 13 : 9048190975
Total Pages : 473 pages
Book Rating : 4.0/5 (481 download)
Download or read book Handbook of Group Decision and Negotiation written by D. Marc Kilgour and published by Springer Science & Business Media. This book was released on 2010-08-02 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publication of the Handbook of Group Decision and Negotiation marks a milestone in the evolution of the group decision and negotiation (GDN) eld. On this occasion, editors Colin Eden and Marc Kilgour asked me to write a brief history of the eld to provide background and context for the volume. They said that I am in a good position to do so: Actively involved in creating the GDN Section and serving as its chair; founding and leading the GDN journal, Group Decision and Negotiation as editor-in-chief, and the book series, “Advances in Group Decision and Negotiation” as editor; and serving as general chair of the GDN annual meetings. I accepted their invitation to write a brief history. In 1989 what is now the Institute for Operations Research and the Management Sciences (INFORMS) established its Section on Group Decision and Negotiation. The journal Group Decision and Negotiation was founded in 1992, published by Springer in cooperation with INFORMS and the GDN Section. In 2003, as an ext- sion of the journal, the Springer book series, “Advances in Group Decision and Negotiation” was inaugurated.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Iván Palomares Carrascosa
Publisher : Springer
ISBN 13 : 3030010279
Total Pages : 118 pages
Book Rating : 4.0/5 (3 download)
Download or read book Large Group Decision Making written by Iván Palomares Carrascosa and published by Springer. This book was released on 2018-10-31 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief provides a pioneering, central point of reference for the interested reader in Large Group Decision Making trends such as consensus support, fusion and weighting of relevant decision information, subgroup clustering, behavior management, and implementation of decision support systems, among others. Based on the challenges and difficulties found in classical approaches to handle large decision groups, the principles, families of techniques, and newly related disciplines to Large-Group Decision Making (such as Data Science, Artificial Intelligence, Social Network Analysis, Opinion Dynamics, Behavioral and Cognitive Sciences), are discussed. Real-world applications and future directions of research on this novel topic are likewise highlighted.
Author : Moutinho, L.
Publisher : CABI
ISBN 13 : 1780640781
Total Pages : 327 pages
Book Rating : 4.7/5 (86 download)
Download or read book Strategic Management in ... written by Moutinho, L. and published by CABI. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E. Frank Harrison
Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.0/5 ( download)
Download or read book The Managerial Decision-making Process written by E. Frank Harrison and published by . This book was released on 1999 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rather than present decision making strictly as a quantitative science, this text views it as a multidimensional process involving values, psychology, sociology, social psychology, and politics. Using a process model--a focus on the process of a decision rather than the outcome--the book presents a variety of perspectives useful for making and evaluating decisions in all kinds of organizations.
Author : Stephen G. Harkins
Publisher : Oxford University Press
ISBN 13 : 0199859876
Total Pages : 497 pages
Book Rating : 4.1/5 (998 download)
Download or read book The Oxford Handbook of Social Influence written by Stephen G. Harkins and published by Oxford University Press. This book was released on 2017 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.
Author : N. John Castellan
Publisher : Psychology Press
ISBN 13 : 1134767978
Total Pages : 315 pages
Book Rating : 4.1/5 (347 download)
Download or read book Individual and Group Decision Making written by N. John Castellan and published by Psychology Press. This book was released on 2013-02-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea for this volume took root during a recent annual convention of the American Psychological Association. The contributors share a common vision of research in their particular area and have had an opportunity to debate and clarify their ideas. Taken as a whole, the fifteen chapters provide an exciting perspective of the field and form a basic set of readings for courses on individual and group decision making in a variety of disciplines. The coverage from basic laboratory research to complex applied group decision processes should challenge researchers and students to pursue the field of decision making as enthusiastic scientists and practitioners.
Author : Jennifer Rowley
Publisher : Taylor & Francis
ISBN 13 : 1351766929
Total Pages : 213 pages
Book Rating : 4.3/5 (517 download)
Download or read book Information Marketing written by Jennifer Rowley and published by Taylor & Francis. This book was released on 2017-07-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.
Author : Nick Birch
Publisher : GRIN Verlag
ISBN 13 : 3656609489
Total Pages : 18 pages
Book Rating : 4.6/5 (566 download)
Download or read book Advantages and disadvantages of group decision-making written by Nick Birch and published by GRIN Verlag. This book was released on 2014-03-05 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Sociology - Individual, Groups, Society, grade: 1.1, Central Queensland University, course: Creative Arts Administration, language: English, abstract: Group decision-making is a process where an assembly of people convene to analyse problems or situations, evaluate alternative actions and reach solutions. Decisions may concern the judgement of a particular course of action, how best to solve a problem or the determination of the direction or magnitude of work ahead performed by teams or individuals. Deciding the best course of action can range in perplexity, depending on the effectiveness of how that group functions, the quality of alternatives that are generated, the amount of access to correct and adequate information and their understanding of the problem. Where time is of the essence and also befits the personification of money, it is customary for a business or organisation to engage in Group Decision-Making processes in the attempt to effectively and efficiently solve problems. Though some methods are more time-consuming some others. The group leader usually reserves judgement on which method is used in the Group Decision-Making process, because if one assembled a group to make a decision on what method should be used, what method would one use to decide? And so on one would ramble in an infinite loop. And if the group ever assembled without a leader, who’s idea was it for the group to assemble in the first instance? So the first advantage or disadvantage of a group decision would be how effective its leader is in managing the process, which can either be a solution in itself or it can be a problem. Though the greatest problem of all seems to be time.
Author : David S. Bright
Publisher :
ISBN 13 : 9781998109166
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)
Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.
Author : Rural Sociological Society
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.E/5 ( download)
Download or read book The Research Clinic on Decision Making written by Rural Sociological Society and published by . This book was released on 1958 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
