Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Redescubriendo El Poder Transformador De La Comunicacion Para El Cambio Social En La Era Del Big Data
Download Redescubriendo El Poder Transformador De La Comunicacion Para El Cambio Social En La Era Del Big Data full books in PDF, epub, and Kindle. Read online Redescubriendo El Poder Transformador De La Comunicacion Para El Cambio Social En La Era Del Big Data ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Redescubriendo el poder transformador de la comunicación para el cambio social en la era del Big Data by : Emiliano Treré
Download or read book Redescubriendo el poder transformador de la comunicación para el cambio social en la era del Big Data written by Emiliano Treré and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Big data & Política by : Luciano Galup
Download or read book Big data & Política written by Luciano Galup and published by EDICIONES B. This book was released on 2019-07-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: El primer libro de uno de los analistas de marketing y consultoría con mayor proyección de los últimos años; un análisis pormenorizado de cómo la información se ha convertido en uno de los bienes más valiosos y las redes sociales en el medio esencial para la comunicación política en lo que va del siglo XXI. Vivimos en la era de los datos. Casi toda la actividad humana deja una huella digital que es almacenable y analizable. Los datos y las redes sociales se han convertido en una herramienta clave para la comunicación de nuestras sociedades y también para la orientación del debate público. Una parte cada vez más importante de los recursos de campañas políticas y de gobierno se destinan a las estrategias de análisis de datos y de comunicación digital. También crece el interés de los ciudadanos por el uso de los datos y de las redes sociales como mecanismos de participación y de seducción de voluntades. Casos como el de Cambridge Analytica y Facebook o la popularización de términos como "postverdad" o "noticias falsas" (fake news) amplificaron la difusión y el interés en las estrategias de comunicación política orientadas a redes sociales y la manipulación de información de los usuarios. Luciano Galup, uno de los mayores expertos argentinos en comunicación digital, analiza las transformaciones que estos medios revolucionarios entrañan para la política y para nuestra vida diaria. Explora cómo nos estamos adaptando a un mundo que produce cantidades desproporcionadas de información a velocidades irrefrenables. Estudia cómo se construye un candidato electoral en base a los datos sobre los votantes, en un contexto de fragmentación y microculturas, en el que un político ya no sólo debe saber hablar sino aprender a escuchar; y, a su vez, cómo se garantiza una participación amplia, transparente y genuina de la ciudadanía en el debate público. Y se pregunta, sobre todo, cómo comunicarse más y mejor para devolverle prestigio y credibilidad a la política y a la información, de cara a un mundo nuevo lleno de incertidumbres y grandes posibilidades.
Book Synopsis BIG DATA Comunicación y Política by : José Norte Sosa
Download or read book BIG DATA Comunicación y Política written by José Norte Sosa and published by Editorial Kier. This book was released on 2020-06-24 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Era Digital está cambiando para siempre nuestro modo de vida y la forma en la que nos relacionamos con nuestro entorno. Este cambio abarca todos los órdenes y está generando nuevas formas de democracia digital a las que el autor –uno de los más importantes especialistas en Big Data– ha llamado Cybercracia. En Big Data, Comunicación y Política – De la democracia a la cybercracia, José Norte Sosa explica por qué cree que la clase política está totalmente desconectada de la realidad digital. En un lenguaje claro y preciso describe cómo el Big Data (la captura, gestión, procesamiento y análisis masivo de datos) nos espía, nos programa, decide por nosotros a quién votar y cómo hacerlo, marca las tendencias del mercado, etc. Norte Sosa plantea que la privacidad ya no existe más y aborda el mundo de las fakenews, los trolls y los bots como parte de los sistemas que manipulan nuestro pensamiento y nuestras creencias. El fenómeno de este modelo de ser humano on-line –al que Norte Sosa denomina Homo connected– se encuentra en el centro del debate académico, pero también en el centro de la investigación estratégica del comportamiento social. Para algunos es un desafío que tiene que ver con el propio futuro de la humanidad. Para otros es sinónimo de herramientas de manipulación, que abarcan desde el posicionamiento de una marca en el mercado hasta la desestabilización de gobiernos y la definición de elecciones.
Book Synopsis La comunicación en la sociedad digital: reputación, big data-audiencia y medios, ante un público cambiante by : VV.AA.
Download or read book La comunicación en la sociedad digital: reputación, big data-audiencia y medios, ante un público cambiante written by VV.AA. and published by ESIC Editorial. This book was released on 2020-02-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: En una era marcada por un entorno digital, una de las máximas que parece imponerse en comunicación es la de ser diferente para ser relevante ante un nuevo público sobre-informado e impactado desde los diferentes canales y dispositivos. La Asociación Foro de la Comunicación no ha quedado ajena a este desafío y ha tenido el empeño y el esfuerzo de ir recogiendo y compartiendo las tendencias y cuestiones planteadas en el marco de la investigación a lo largo de sus 20 años de andadura, creando un punto de referencia diferenciador y un espacio compartido donde debatir hacia dónde se encaminan las estrategias corporativas, de marcas y medios, ante sus públicos. El tema eje de este encuentro que tuvo lugar los días 7 y 8 febrero de 2019 fue organizado en la Universidad CEU San Pablo y abordó precisamente cuestiones sobre comunicación en la sociedad digital: reputación, big data -audiencia y medios, ante un público cambiante. El libro se estructura en tres temáticas claramente diferenciadas en las que se aglutinaron las distintas ponencias que aquí vienen recogidas. La primera versa sobre los desafíos y oportunidades en la gestión de intangibles, la segunda sobre big data y audiencias; cómo ser relevantes para los distintos públicos y la tercera parte sobre cómo establecen las estrategias los distintos medios ante una personalización del consumo. En la primera parte, “Desafíos y oportunidades en la gestión de Intangibles y reputación en comunicación” los investigadores reflexionan sobre el incremento de la variable reputación como activo intangible que repercute de forma directa en el negocio empresarial. Son numerosos los estudios que revelan que las empresas con buena reputación son más valiosas, pero pocas organizaciones se encuentran preparadas para la gestión de este activo que pasa por trabajar la relación con los distintos stackeholders. La segunda temática, “Big data y audiencias; cómo ser relevantes para los distintos públicos”, se trata sobre cómo en los últimos años casi todas las grandes corporaciones invierten e investigan sobre el uso y manejo de datos de sus consumidores y sobre la necesidad de personalizar sus acciones de comunicación para lograr ser relevantes y ponerlas en valor para sus públicos. Dos áreas de gran importancia no solo para las empresas sino también para los medios de comunicación. Por otro lado, también se reflexiona sobre el conocimiento cada vez mayor de a quiénes se dirigen medios y corporaciones, lo que pone al descubierto la vulnerabilidad de esos mismos públicos. La tercera y última parte del libro, “La personalización del consumo, el nuevo reto de los medios”, se trata la cada vez mayor omnipresencia tecnológica en los hogares a través de los distintos dispositivos, así como el acceso masivo a la banda ancha en el hogar. Una realidad que está configurando nuevas formas de consumir contenidos y que tiende cada vez más a ser personalizado en donde medios de comunicación,agencias y anunciantes se encuentran ante el reto de diferenciarse, ofreciendo valor añadido a los públicos actuales y potenciales para proporcionar información mucho más completa y atractiva. No quisiera terminar sin agradecer por un lado a los distintos investigadores que han contribuido con sus comunicaciones a este libro y a los profesionales que durante dos días participaron con sus ponencias acortando esa distancia entre el mundo profesional y académico. Y, por otro lado, a Juan Benavides, presidente del Foro, que con su buen hacer, su entusiasmo incansable y esa manera tan serena y discreta de dirigir esta asociación sigue siendo fuente de inspiración para todos.
Book Synopsis El hombre transparente by : Javier Moreno
Download or read book El hombre transparente written by Javier Moreno and published by . This book was released on 2021 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Activismo de datos y cambio social by : Miren Gutiérrez
Download or read book Activismo de datos y cambio social written by Miren Gutiérrez and published by . This book was released on 2020 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La comunicación en tiempos de algoritmos by : Bárbara Yuste
Download or read book La comunicación en tiempos de algoritmos written by Bárbara Yuste and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra pone el foco en el valor que ofrece la aplicación de las llamadas tecnologías disruptivas en la comunicación. Su impacto será de tal dimensión que urge analizar sus potencialidades y principales usos. Entre los casos de estudio se abordan las posibilidades de microsegmentar los públicos e hiperpersonalizar los contenidos que aporta el big data o el desarrollo de entornos basados en inteligencia artificial para la asunción de tareas mecánicas que no tienen valor o para la extracción de datos relevantes para la toma de decisiones. En un escenario de transformación digital como el que hoy viven muchas empresas, la comunicación corporativa es fundamental para gestionar y explicar los cambios que está produciendo la tecnología tanto dentro como fuera de la organización. Ese es el reto que se plantea en este libro. Las herramientas tecnológicas que nos deja la cuarta revolución industrial exigen a los profesionales y departamentos de comunicación de las organizaciones nuevos contenidos, nuevos formatos, pero sobre todo nuevas relaciones en un ecosistema dominado por la tecnología. Sin olvidar que la figura del dircom es clave para generar confianza y construir la reputación de la marca, liderando su evolución digital y gestionando con mayor eficacia el relato que conecta con cada persona. Esta obra es una excelente guía para conocer cómo aplicar las tecnologías dentro de la estrategia de comunicación de las organizaciones para seguir estrechando lazos con sus diferentes stakeholders o grupos de interés.
Book Synopsis Hybrid Media Activism by : Emiliano Treré
Download or read book Hybrid Media Activism written by Emiliano Treré and published by Routledge. This book was released on 2018-12-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an extensive investigation of the complexities, ambiguities and shortcomings of contemporary digital activism. The author deconstructs the reductionism of the literature on social movements and communication, proposing a new conceptual vocabulary based on practices, ecologies, imaginaries and algorithms to account for the communicative complexity of protest movements. Drawing on extensive fieldwork on social movements, collectives and political parties in Spain, Italy and Mexico, this book disentangles the hybrid nature of contemporary activism. It shows how activists operate merging the physical and the digital, the human and the non-human, the old and the new, the internal and the external, the corporate and the alternative. The author illustrates the ambivalent character of contemporary digital activism, demonstrating that media imaginaries can be either used to conceal authoritarianism, or to reimagine democracy. The book looks at both side of algorithmic power, shedding light on strategies of repression and propaganda, and scrutinizing manifestations of algorithms as appropriation and resistance. The author analyses the way in which digital activism is not an immediate solution to intricate political problems, and argues that it can only be effective when a set of favourable social, political, and cultural conditions align. Assessing whether digital activism can generate and sustain long-term processes of social and political change, this book will be of interest to students and scholars researching radical politics, social movements, digital activism, political participation and current affairs more generally.
Book Synopsis The 15 Invaluable Laws of Growth by : John C. Maxwell
Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."
Book Synopsis Media Literacy and the Emerging Citizen by : Paul Mihailidis
Download or read book Media Literacy and the Emerging Citizen written by Paul Mihailidis and published by Peter Lang Pub Incorporated. This book was released on 2014 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and the Emerging Citizen is about enhancing engagement in a digital media culture and the models that educators, parents and policy makers can utilize to place media-savvy youth into positions of purpose, responsibility and power. Two specific challenges are at the core of this book's argument that media literacy is the path toward more active and robust civic engagement in the 21st century: How can media literacy enable core competencies for value-driven, diverse and robust digital media use? How can media literacy enable a more civic-minded participatory culture? These challenges are great, but they need to be examined in their entirety if media literacy is to begin to address the opportunities they present for democracy, participation and discourse in a digital media age. By presenting information that places media literacy at the center of what it means to be an engaged citizen, educators and policy makers will understand why media literacy must be integrated into formal and informal education systems before it's too late
Book Synopsis Along the Many Paths of God by : José Ma Vigil
Download or read book Along the Many Paths of God written by José Ma Vigil and published by LIT Verlag Münster. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American theology is associated with liberation, basic Christian communities, primacy of praxis and option for the poor. The present volume shows that Latin American theologians added new themes to the previous ones: religious pluralism, inter-religious dialogue and macro-ecumenism. It is the fruit of a program of the Theological Commission of the Ecumenical Association of Third World Theologians (EATWOT) in Latin America, to work out a liberating theology of religions.
Book Synopsis Harm Reduction Psychotherapy by : Andrew Tatarsky
Download or read book Harm Reduction Psychotherapy written by Andrew Tatarsky and published by Jason Aronson. This book was released on 2007-06-10 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. Harm reduction is a framework for helping drug and alcohol users who cannot or will not stop completely—the majority of users—reduce the harmful consequences of use. Harm reduction accepts that abstinence may be the best outcome for many but relaxes the emphasis on abstinence as the only acceptable goal and criterion of success. Instead, smaller incremental changes in the direction of reduced harmfulness of drug use are accepted. This book will show how these simple changes in emphasis and expectation have dramatic implications for improving the effectiveness of psychotherapy in many ways. From the Foreword by Alan Marlatt, Ph.D.: “This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. In his introduction, Andrew Tatarsky describes harm reduction as a new paradigm for treating drug and alcohol problems. Some would say that harm reduction embraces a paradigm shift in addiction treatment, as it has moved the field beyond the traditional abstinence-only focus typically associated with the disease model and the ideology of the twelve-step approach. Others may conclude that the move toward harm reduction represents an integration of what Dr. Tatarsky describes as the “basic principles of good clinical practice” into the treatment of addictive behaviors. “Changing addiction behavior is often a complex and complicated process for both client and therapist. What seems to work best is the development of a strong therapeutic alliance, the right fit between the client and treatment provider. The role of the harm reduction therapist is closer to that of a guide, someone who can provide support an
Book Synopsis Resistances of Psychoanalysis by : Jacques Derrida
Download or read book Resistances of Psychoanalysis written by Jacques Derrida and published by Stanford University Press. This book was released on 1998 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the three essays that make up this stimulating and often startling book, Jacques Derrida argues against the notion that the basic ideas of psychoanalysis have been thoroughly worked through, argued, and assimilated. The continuing interest in psychoanalysis is here examined in the various "resistances" to analysis—conceived not only as a phenomenon theorized at the heart of psychoanalysis, but as psychoanalysis's resistance to itself, an insusceptibility to analysis that has to do with the structure of analysis itself. Derrida not only shows how the interest of psychoanalysis and psychoanalytic writing can be renewed today, but these essays afford him the opportunity to revisit and reassess a subject he first confronted (in an essay on Freud) in 1966. They also serve to clarify Derrida's thinking about the subjects of the essays—Freud, Lacan, and Foucault—a thinking that, especially with regard to the last two, has been greatly distorted and misunderstood. The first essay, on Freud, is a tour de force of close reading of Freud's texts as philosophical reflection. By means of the fine distinctions Derrida makes in this analytical reading, particularly of The Interpretation of Dreams, he opens up the realm of analysis into new and unpredictable forms—such as meeting with an interdiction (when taking an analysis further is "forbidden" by a structural limit). Following the essay that might be dubbed Derrida's "return to Freud," the next is devoted to Lacan, the figure for whom that phrase was something of a slogan. In this essay and the next, on Foucault, Derrida reencounters two thinkers to whom he had earlier devoted important essays, which precipitated stormy discussions and numerous divisions within the intellectual milieus influenced by their writings. In this essay, which skillfully integrates the concept of resistance into larger questions, Derrida asks in effect: What is the origin and nature of the text that constitutes Lacanian psychoanalysis, considering its existence as an archive, as teachings, as seminars, transcripts, quotations, etc.? Derrida's third essay may be called not simply a criticism but an appreciation of Foucault's work: an appreciation not only in the psychological and rhetorical sense, but also in the sense that it elevates Foucault's thought by giving back to it ranges and nuances lost through its reduction by his readers, his own texts, and its formulaic packaging.
Book Synopsis A Tale of the Dispossessed/La Multitud Errante by : Laura Restrepo
Download or read book A Tale of the Dispossessed/La Multitud Errante written by Laura Restrepo and published by Harper Collins. This book was released on 2003 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed author of "The Dark Bride" comes a new novella published in a bilingual English/Spanish edition.
Book Synopsis Media Education in Latin America by : Julio-César Mateus
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Book Synopsis Citizen Media and Practice by : Hilde C. Stephansen
Download or read book Citizen Media and Practice written by Hilde C. Stephansen and published by Routledge. This book was released on 2019-10-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking collection advances understanding of the concept of media practices by critically interrogating its relevance for the study of citizen and activist media. Media as practice has emerged as a powerful approach to understanding the media’s significance in contemporary society. Bringing together contributions from leading scholars in sociology, media and communication, social movement and critical data studies, this book stimulates dialogue across previously separate traditions of research on citizen and activist media practices and stakes out future directions for research in this burgeoning interdisciplinary field. Framed by a foreword by Nick Couldry and a substantial introductory chapter by the editors, contributions to the volume trace the roots and appropriations of the concept of media practice in Latin American communication theory; reflect on the relationship between activist agency and technological affordances; explore the relevance of the media practice approach for the study of media activism, including activism that takes media as its central object of struggle; and demonstrate the significance of the media practice approach for understanding processes of mediatization and datafication. Offering both a comprehensive introduction to scholarship on citizen media and practice and a cutting-edge exploration of a novel theoretical framework, the book is ideal for students and experienced scholars alike.
Download or read book Civic Media written by Eric Gordon and published by MIT Press. This book was released on 2022-06-07 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examinations of civic engagement in digital culture—the technologies, designs, and practices that support connection through common purpose in civic, political, and social life. Countless people around the world harness the affordances of digital media to enable democratic participation, coordinate disaster relief, campaign for policy change, and strengthen local advocacy groups. The world watched as activists used social media to organize protests during the Arab Spring, Occupy Wall Street, and Hong Kong's Umbrella Revolution. Many governmental and community organizations changed their mission and function as they adopted new digital tools and practices. This book examines the use of “civic media”—the technologies, designs, and practices that support connection through common purpose in civic, political, and social life. Scholars from a range of disciplines and practitioners from a variety of organizations offer analyses and case studies that explore the theory and practice of civic media. The contributors set out the conceptual context for the intersection of civic and media; examine the pressure to innovate and the sustainability of innovation; explore play as a template for resistance; look at civic education; discuss media-enabled activism in communities; and consider methods and funding for civic media research. The case studies that round out each section range from a “debt resistance” movement to government service delivery ratings to the “It Gets Better” campaign aimed at combating suicide among lesbian, gay, bisexual, transgender, and queer youth. The book offers a valuable interdisciplinary dialogue on the challenges and opportunities of the increasingly influential space of civic media.
