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Author : Dr.Dilip B. Patil
Publisher : Athrav Publications
ISBN 13 : 9382795855
Total Pages : 249 pages
Book Rating : 4.3/5 (827 download)
Download or read book Redefining Management Practices and Marketing in Modern Age written by Dr.Dilip B. Patil and published by Athrav Publications. This book was released on 2014 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maake, Albert Ong'uti
Publisher : IGI Global
ISBN 13 : 1799829693
Total Pages : 200 pages
Book Rating : 4.7/5 (998 download)
Download or read book Digital Solutions and the Case for Africa’s Sustainable Development written by Maake, Albert Ong'uti and published by IGI Global. This book was released on 2020-11-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and practice of providing these solutions remains poorly understood and difficult to fill. Only by addressing this gap head-on can it be traversed to the greater benefit of African citizens. Digital Solutions and the Case for Africa’s Sustainable Development is a pivotal reference source that presents existing technologies and their relevant solutions and further inspires inventions and innovation to provide sustainable solutions to African problems. Highlighting a wide range of topics including artificial intelligence, cryptocurrency, and digital identity, this book is ideally designed for government officials, public officials, computer engineers, economists, IT specialists, entrepreneurs, researchers, academicians, and students.
Author : Dongyong Zhang
Publisher : Routledge
ISBN 13 : 1317609328
Total Pages : 270 pages
Book Rating : 4.3/5 (176 download)
Download or read book Sustainable Development and Corporate Social Responsibility written by Dongyong Zhang and published by Routledge. This book was released on 2017-11-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility (CSR) has become an important concept in the last few decades. Although it originated in the developed countries of the West, the concept has been embraced and adapted by corporations and policy-making agencies in many developing countries. Not surprisingly, given the importance of growth and development as policy objectives in these countries, CSR has had a significant impact on sustainable development. Sustainable Development and Corporate Social Responsibility explores the evolution of CSR across the developed and developing world, with a particular focus on China and sustainable development. Through an extensive review of the literature and relevant case studies, the book examines whether CSR can make a contribution to sustainable development, how the patterns of CSR in developed Western economies compare to that in the rapidly growing economy of China, what trade-offs take place between CSR and economic growth as well as the future of CSR and its possible impact on the global sustainable development agenda. This book is a valuable resource for academics and upper-level undergraduate and postgraduate students in the fields of human/social geography, economics, business studies, sustainable development, development studies and environmental studies.
Author : Larry Bossidy
Publisher : Crown Currency
ISBN 13 : 1400082889
Total Pages : 248 pages
Book Rating : 4.4/5 ( download)
Download or read book Confronting Reality written by Larry Bossidy and published by Crown Currency. This book was released on 2004-10-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. With their extraordinary depth and breadth of experience, Larry Bossidy and Ram Charan are the ideal guides for everyone—entrepreneur, mid-level manager, or CEO—about what is to be done so you can get things right in this challenging, radically changed world. They start by showing you how to understand the most fundamental element of any business: whether you can realistically make the money you hope to in the game you’re playing. Bossidy and Charan show how to use the business model to develop a robust, reality-based process for thinking about the speci?cs of your business in a holistic way. They show how to tie together the financial targets you must meet, the external realities you face, and internal activities such as strategy development, operating tactics, and selection and development of people. Through the lens of the business model, as well as the skillful use of initiatives and development of people with the right leadership characteristics, you’ll see how Robert Nardelli at Home Depot, Jim McNerney at 3M, Dick Harrington at the Thomson Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John Chambers at Cisco confronted reality. Whether they faced crisis or opportunity, all made the right kinds of changes through a combination of business savvy (the art of understanding the fundamentals driving a business) and business model thinking.
Author : Kolawole Oyeyemi
Publisher : Trendy Publishing
ISBN 13 : 0985081597
Total Pages : 140 pages
Book Rating : 4.9/5 (85 download)
Download or read book Kill or get Killed written by Kolawole Oyeyemi and published by Trendy Publishing. This book was released on 2014-06-08 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kolawole Oyeyemi’s insightful and witty non-fiction, ‘Kill or Get Killed: The Marketing Killer Instinct’, delves into the high stakes African business environment, as the author touches on the marketing intrigues, battles and wars that shaped a lot of brands across industries in Africa. Kill or Get Killed is a revolutionary marketing classic that borrowed the war metaphor and likened marketing to global politics and wars that are about shareholding struggles. Just as nations struggle for how much share of the world’s wealth they control, Brands and organizations go to war for shares too. Marketing wars and battles are fought, won and lost for increase, leadership and control of shares in various dimensions. Kolawole submits that in these wars, you either kill or get killed; excuses are too costly. Meekness is not a virtue for the battlefield. It is not an environment for the fainthearted. Gentlemen cannot survive the terrain. Therefore, you need a killer instinct to survive the several battles and win the war. Using some of Africa’s most famous brands and products to illustrate his points, Kolawole Oyeyemi convincingly show why some brands succeed where others fail. He unearths the fatal errors multinational brands commit; and also unveils the success stories of multinational brands that understood the peculiarities of the African business terrain and customized their corporate strategies and mode of operations to maximize value. The author explains why the future of successful marketing lies in creating brands, services, and company cultures and philosophies that inspire, include, and recognize the values, and the ever changing tastes and preferences of the target customers. Featuring an engaging, no-holds-barred wit, case studies and strategic depth, Kill or get killed offers a fresh perspective to marketing practice, and is a success toolkit for practicing marketers, brands, and companies that want to invest in Africa; and entrepreneurs that require marketing knowledge on the go.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 139420471X
Total Pages : 407 pages
Book Rating : 4.3/5 (942 download)
Download or read book Redefining Retail written by Philip Kotler and published by John Wiley & Sons. This book was released on 2024-01-22 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Author : Ric Navarro
Publisher : Ric Navarro
ISBN 13 : 064698084X
Total Pages : 231 pages
Book Rating : 4.6/5 (469 download)
Download or read book Marketing with Purpose written by Ric Navarro and published by Ric Navarro. This book was released on 2018-03-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)
Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Author : Douglas Brownlie
Publisher : SAGE
ISBN 13 : 9780803974913
Total Pages : 292 pages
Book Rating : 4.9/5 (749 download)
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Author : Melinde Coetzee
Publisher : Springer Nature
ISBN 13 : 3030638642
Total Pages : 342 pages
Book Rating : 4.0/5 (36 download)
Download or read book Redefining the Psychological Contract in the Digital Era written by Melinde Coetzee and published by Springer Nature. This book was released on 2021-02-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the psychological contract as a multi-level contextual construct and closes some of the knowledge gaps on the nature of the digital era psychological contract. The digital era psychological contract gives rise to a new type of employer-employee relationship manifesting at the nexus between people and technology in a post-COVID-19 world. The book volume provides promising new approaches for psychological contract research, offering a rich compendium of reflections on the shifts in employer-employee expectations and obligations, as well as suggestions for future research and practice. Chapter contributions are divided into four main sections: The Digital Era: Contextual Issues and the Psychological Contract Managing the Psychological Contract in the Digital Era: Issues for Organisational Practice Managing the Psychological Contract in the Digital Era: Issues of Diversity Integration and Conclusion Redefining the Psychological Contract in the Digital Era is an insightful examination of the evolving nature of the psychological contract, presenting novel insights into the antecedents, consequences, and facets of the new multi-level contextual digital era psychological contract. The primary audience for this book volume is advanced undergraduate and postgraduate students in industrial and organisational psychology and human resource management, as well as scholars in both academic and applied work settings. Human resource managers and professionals will also have an interest in this book volume.
Author : JOBBER, DAVID
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Author : Zuzana Bacíková
Publisher : New Horizons in Management Sciences
ISBN 13 : 9783631745458
Total Pages : 0 pages
Book Rating : 4.7/5 (454 download)
Download or read book Marketing in the Digital Era written by Zuzana Bacíková and published by New Horizons in Management Sciences. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
Author : David Crowther
Publisher : Emerald Group Publishing
ISBN 13 : 1787561615
Total Pages : 256 pages
Book Rating : 4.7/5 (875 download)
Download or read book Redefining Corporate Social Responsibility written by David Crowther and published by Emerald Group Publishing. This book was released on 2018-09-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of studies of aspects of CSR from around the world, this book re-examines the topic though the lenses of various disciplines and cultures. It shows that the subject is much wider than is generally perceived and that CSR is evolving in a way which has not been generally recognized within the academic community.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1394204701
Total Pages : 407 pages
Book Rating : 4.3/5 (942 download)
Download or read book Redefining Retail written by Philip Kotler and published by John Wiley & Sons. This book was released on 2024-02-27 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Author : Hanafizadeh, Payam
Publisher : IGI Global
ISBN 13 : 1466608862
Total Pages : 249 pages
Book Rating : 4.4/5 (666 download)
Download or read book Online Advertising and Promotion: Modern Technologies for Marketing written by Hanafizadeh, Payam and published by IGI Global. This book was released on 2012-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Author : Aaron Marcus
Publisher : Springer
ISBN 13 : 3319917978
Total Pages : 811 pages
Book Rating : 4.3/5 (199 download)
Download or read book Design, User Experience, and Usability: Theory and Practice written by Aaron Marcus and published by Springer. This book was released on 2018-07-10 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 10918, 10919, and 10290 constitutes the proceedings of the 7th International Conference on Design, User Experience, and Usability, DUXU 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA in July 2018. The total of 1171 papers presented at the HCII 2018 conferences were carefully reviewed and selected from 4346 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of applications areas. The total of 165 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 55 papers included in this volume are organized in topical sections on design thinking, methods and practice, usability and user experience evaluation methods and tools, and DUXU in software development.
Author : Patricia M. Flynn
Publisher : Routledge
ISBN 13 : 1351268783
Total Pages : 296 pages
Book Rating : 4.3/5 (512 download)
Download or read book Redefining Success written by Patricia M. Flynn and published by Routledge. This book was released on 2017-09-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial ‘bottom line’ into management education and business practice. Highlighting the UN Global Compact (UNGC), the Principles for Responsible Management Education (PRME) and the Sustainability Development Goals (SDGs), it explores conceptual and practical issues, presents case studies and other empirical evidence, and offers solutions that will both encourage and assist management educators in the incorporation of sustainability into their courses and research. incorporating sustainability into their courses and research. Written by 34 individuals from 17 countries, the book addresses these topics from a variety of theoretical, disciplinary, geographic and organizational perspectives. The authors demonstrate how management educators, collaborating with business and civic organizations, can be change agents for a better world. Written for educators, scholars and business practitioners, the volume concludes with lessons learned, challenges encountered, and implications for responsible management education.
