Homo Deus

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Publisher : HarperCollins
ISBN 13 : 0062464353
Total Pages : 464 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Homo Deus by : Yuval Noah Harari

Download or read book Homo Deus written by Yuval Noah Harari and published by HarperCollins. This book was released on 2017-02-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.

A History of Sanpete County

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Author :
Publisher :
ISBN 13 : 9780913738429
Total Pages : 435 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis A History of Sanpete County by : Albert C. T. Antrei

Download or read book A History of Sanpete County written by Albert C. T. Antrei and published by . This book was released on 1999-01-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Combat Search and Rescue in Desert Storm

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Author :
Publisher : CreateSpace
ISBN 13 : 9781478362357
Total Pages : 324 pages
Book Rating : 4.3/5 (623 download)

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Book Synopsis Combat Search and Rescue in Desert Storm by : Donald Whitcomb

Download or read book Combat Search and Rescue in Desert Storm written by Donald Whitcomb and published by CreateSpace. This book was released on 2012-08-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Southeast Asia, analysts and force planners came to the realization that there was a fundamental difference between search and rescue (SAR) in a permissive area and in an area that was not permissive (i.e., under enemy control). This second condition is now called combat search and rescue or CSAR. At the time of Desert Storm, the two forms of rescue were defined thusly: Search and Rescue (SAR): Use of aircraft, surface craft, submarines, personnel, and equipment to locate and recover personnel in distress on land or at sea. Combat Search and Rescue (CSAR): A specialized SAR task performed by rescue-capable forces to effect recovery of distressed personnel from hostile territory during contingency operations or wartime.2 The development of this rescue capability has been well established. Dr. Robert Futrell documented our efforts in Korea in The United States Air Force in Korea, 1950-1953. His work was followed by Dr. Earl Tilford's Search and Rescue in South east Asia, which eloquently chronicled the heroic efforts of the rescue crews in that conflict who brought back literally thousands of airmen. It extensively documented what is now considered the "golden age" of rescue. This work is meant to follow in those traditions and will focus on our CSAR efforts in the Persian Gulf War of 1991, or more specifically, the period of Operation Desert Storm, 17 January to 28 February 1991. Overall, CSAR in Desert Storm appears to have been a mixed bag. Because of advances in precision weaponry, Global Positioning System (GPS) technology, countermeasures, and training, relatively few coalition aircraft were shot down. Forty-three coalition aircraft were lost in combat, most over high-threat areas. Eighty-seven coalition airmen, soldiers, sailors, and marines were isolated in enemy or neutral territory. Of that total, 48 were killed, one is still listed as missing, 24 were immediately captured, and 14 were exposed in enemy territory. Of those who survived, most landed in areas controlled by enemy troops. Of the few actually rescueable, six were not rescued for a variety of reasons, but primarily because of limitations in CENTAF's ability to locate them accurately and in a timely manner.

Harold Brown

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Author :
Publisher : Government Printing Office
ISBN 13 : 9780160937552
Total Pages : 848 pages
Book Rating : 4.9/5 (375 download)

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Book Synopsis Harold Brown by : Edward Coltrin Keefer

Download or read book Harold Brown written by Edward Coltrin Keefer and published by Government Printing Office. This book was released on 2018 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Edward Keefer chronicles and analyses the tenure of Secretary of Defense Harold Brown, who worked to counter the Soviet Union's growing military strength during the administration of President Jimmy Carter. Flush with cash from oil and gas development, the Soviets came closest to matching the United States in strategic power than at any other point in the Cold War, threatening to make the U.S. land-based missile force vulnerable to a first strike. By most reckonings the Kremlin also surpassed the West in conventional arms and forces in Central Europe, creating a direct threat to NATO. In response, Brown, a nuclear physicist, advocated for the development of more technologically advanced weapon systems to offset the Soviet military advantage, but faced Carter's efforts to reign in the defense budget. Eventually the secretary, backed by the JCS, the national security adviser, and key members of Congress, persuaded a reluctant Carter to increase defense spending for the last two years of his term. As a result weapons development such as stealth technology, precision-guided bombs, and cruise missiles went forward. These initiatives and more provided a head start for the acclaimed Ronald Reagan revolution in defense. As the author points out, there was more continuity than contrast in defense policy between Carter and Reagan. The book also highlights Brown's policymaking efforts and his influence on Carter as the administration responded to international events such as the Middle East peace process, the Iran revolution and hostage crisis, the rise of radical Islam, negotiations with the Soviets over arms limitations, the Soviet invasion of Afghanistan, and the creation of a new security framework in the Persian Gulf region. Other topics cover policy toward Latin America Africa, China, and Southeast Asia. The book is also a history of the Defense Department, including the continual development of the All-Volunteer Force and the organizational changes that saw improved policy formulation and acquisition decisions. Political strategists, political scientists, international relations scholars, foreign policy advocates, historians, and political economists may be interested in this comprehensive historical reference for United States defense and foreign policy under the James (Jimmy) Carter administration. High school students pursuing research for essays and term papers for Government, Modern World History, and United States History may be interested in this resource. Additionally, undergraduate and graduate level students may be interested in this authoritative resource for research relating to international relations, public administration, military science, public policy economics, and introduction to political theory courses. Related products: Presidential History resources collection is available here: https: //bookstore.gpo.gov/catalog/presidential-history Other resources relating to the President James (Jimmy) Carter administration can be found here: https: //bookstore.gpo.gov/catalog/39-jimmy-carter Foreign Relations of the United States (FRUS) series resources can be found here: https: //bookstore.gpo.gov/catalog/foreign-relations-united-states-series-frus Other published works by the US Department of Defense, Office of the Secretary of Defense can be found here: https: //bookstore.gpo.gov/agency/office-secretary-defense

King Leopold's Ghost

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Author :
Publisher : Picador
ISBN 13 : 1760785202
Total Pages : 474 pages
Book Rating : 4.7/5 (67 download)

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Book Synopsis King Leopold's Ghost by : Adam Hochschild

Download or read book King Leopold's Ghost written by Adam Hochschild and published by Picador. This book was released on 2019-05-14 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an introduction by award-winning novelist Barbara Kingsolver In the late nineteenth century, when the great powers in Europe were tearing Africa apart and seizing ownership of land for themselves, King Leopold of Belgium took hold of the vast and mostly unexplored territory surrounding the Congo River. In his devastatingly barbarous colonization of this area, Leopold stole its rubber and ivory, pummelled its people and set up a ruthless regime that would reduce the population by half. . While he did all this, he carefully constructed an image of himself as a deeply feeling humanitarian. Winner of the Duff Cooper Prize in 1999, King Leopold’s Ghost is the true and haunting account of this man’s brutal regime and its lasting effect on a ruined nation. It is also the inspiring and deeply moving account of a handful of missionaries and other idealists who travelled to Africa and unwittingly found themselves in the middle of a gruesome holocaust. Instead of turning away, these brave few chose to stand up against Leopold. Adam Hochschild brings life to this largely untold story and, crucially, casts blame on those responsible for this atrocity.

Spectrum

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Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Spectrum by :

Download or read book Spectrum written by and published by . This book was released on 1991 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:

“My Clan Against the World”: U.S. and Coalition Forces in Somalia 1992-1994

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1437923089
Total Pages : 234 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis “My Clan Against the World”: U.S. and Coalition Forces in Somalia 1992-1994 by :

Download or read book “My Clan Against the World”: U.S. and Coalition Forces in Somalia 1992-1994 written by and published by DIANE Publishing. This book was released on 2004 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the American military's experience with urban operations in Somalia, particularly in the capital city of Mogadishu. That original focus can be found in the following pages, but the authors address other, broader issues as well, to include planning for a multinational intervention; workable and unworkable command and control arrangements; the advantages and problems inherent in coalition operations; the need for cultural awareness in a clan-based society whose status as a nation-state is problematic; the continuous adjustments required by a dynamic, often unpredictable situation; the political dimension of military activities at the operational and tactical levels; and the ability to match military power and capabilities to the mission at hand.

Taming Liquid Hydrogen

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Author :
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Taming Liquid Hydrogen by : Virginia Parker Dawson

Download or read book Taming Liquid Hydrogen written by Virginia Parker Dawson and published by . This book was released on 2004 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

That's the Joint!

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Publisher : Psychology Press
ISBN 13 : 9780415969192
Total Pages : 652 pages
Book Rating : 4.9/5 (691 download)

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Book Synopsis That's the Joint! by : Murray Forman

Download or read book That's the Joint! written by Murray Forman and published by Psychology Press. This book was released on 2004 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning 25 years of serious writing on hip-hop by noted scholars and mainstream journalists, this comprehensive anthology includes observations and critiques on groundbreaking hip-hop recordings.

American Icon

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Publisher : Knopf
ISBN 13 : 0307273431
Total Pages : 466 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis American Icon by : Teri Thompson

Download or read book American Icon written by Teri Thompson and published by Knopf. This book was released on 2009-05-12 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was an epic downfall. In twenty-four seasons pitcher Roger Clemens put together one of the greatest careers baseball has ever seen. Seven Cy Young Awards, two World Series championships, and 354 victories made him a lock for the Hall of Fame. But on December 13, 2007, the Mitchell Report laid waste to all that. Accusations that Clemens relied on steroids and human growth hormone provided and administered by his former trainer, Brian McNamee, have put Clemens in the crosshairs of a Justice Department investigation. Why did this happen? How did it happen? Who made the decisions that altered some lives and ruined others? How did a devastating culture of drugs, lies, sex, and cheating fester and grow throughout Major League Baseball's clubhouses? The answers are in these extraordinary pages. American Icon: The Fall of Roger Clemens and the Rise of Steroids in America’s Pastime is about much more than the downfall of a superstar. While the fascinating portrait of Clemens is certainly at the center of the action, the book takes us outside the white lines and inside the lives and dealings of sports executives, trainers, congressmen, lawyers, drug dealers, groupies, a porn star, and even a murderer—all of whom have ties to this saga. Four superb investigative journalists have spent years uncovering the truth, and at the heart of their investigation is a behind-the-scenes portrait of the maneuvering and strategies in the legal war between Clemens and his accuser, McNamee. This compelling story is the strongest examination yet of the rise of illegal drugs in America’s favorite sport, the gym-rat culture in Texas that has played such an important role in spreading those drugs, and the way Congress has dealt with the entire issue. Andy Pettitte, Jose Canseco, Alex Rodriguez, and Chuck Knoblauch are just a few of the other players whose moving and sometimes disturbing stories are illuminated here as well. The New York Daily News Sports Investigative Team has written the definitive book on corruption and the steroids era in Major League Baseball. In doing so, they have managed to dig beneath the disillusion and disappointment to give us a stirring look at heroes who all too often live unheroic shadow lives.

The U.S. Military Intervention in Panama: Operation Just Cause, December 1989-January 1990

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Author :
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The U.S. Military Intervention in Panama: Operation Just Cause, December 1989-January 1990 by : Lawrence A. Yates

Download or read book The U.S. Military Intervention in Panama: Operation Just Cause, December 1989-January 1990 written by Lawrence A. Yates and published by . This book was released on 2014 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how American military power was employed during Operation Just Cause, including the planning process and joint efforts of the U.S. Army and U.S. Marine Corps during major combat operations. Also details post-combat stability and nation-building operations.

Breaking the Mold

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Publisher : Government Printing Office
ISBN 13 : 9780160869525
Total Pages : 148 pages
Book Rating : 4.8/5 (695 download)

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Book Synopsis Breaking the Mold by : Kendall D. Gott

Download or read book Breaking the Mold written by Kendall D. Gott and published by Government Printing Office. This book was released on 2006 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few lessons are as prevalent in military history as is the adage that tanks don't perform well in cities. The notion of deliberately committing tanks to urban combat is anathema to most. In "Breaking the Mold: Tanks in the Cities," Ken Gott disproves that notion with a timely series of five case studies from World War II to the present war in Iraq. This is not a parochial or triumphant study. These cases demonstrate that tanks must do more than merely "arrive" on the battlefield to be successful in urban combat. From Aachen in 1944 to Fallujah in 2004, the absolute need for specialized training and the use of combined arms at the lowest tactical levels are two of the most salient lessons that emerge from this study. When properly employed, well-trained and well-supported units led by tanks are decisive in urban combat. The reverse also is true. Chechen rebels taught the Russian army and the world a brutal lesson in Grozny about what happens when armored units are poorly led, poorly trained, and cavalierly employed in a city. The case studies in this monograph are high-intensity battles in conflicts ranging from limited interventions to major combat operations. It would be wrong to use them to argue for the use of tanks in every urban situation. As the intensity of the operation decreases, the 2nd and 3rd order effects of using tanks in cities can begin to outweigh their utility. The damage to infrastructure caused by their sheer weight and size is just one example of what can make tanks unsuitable for every mission. Even during peace operations, however, the ability to employ tanks and other heavy armored vehicles can be crucial. "Breaking the Mold" provides an up-to-date analysis of the utility of tanks and heavy armored forces in urban combat. The U.S. Army will increasingly conduct combat operations in urban terrain, and it will be necessary to understand what it takes to employ tanks to achieve success in that battlefield environment.

Genentech

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Publisher : University of Chicago Press
ISBN 13 : 0226359204
Total Pages : 231 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis Genentech by : Sally Smith Hughes

Download or read book Genentech written by Sally Smith Hughes and published by University of Chicago Press. This book was released on 2011-09-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading, at that point the largest gain in stock market history. Coming at a time of economic recession and declining technological competitiveness in the United States, the event provoked banner headlines and ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise. Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company, depicting Genentech’s improbable creation, precarious youth, and ascent to immense prosperity. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech’s founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits. Integrating the scientific, the corporate, the contextual, and the personal, Genentech tells the story of biotechnology as it is not often told, as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.

Nation Branding

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Publisher : Routledge
ISBN 13 : 1317681940
Total Pages : 259 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Nation Branding by : Keith Dinnie

Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

TWO DOGS, TWO GRIEFS

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Publisher : Booklocker.com
ISBN 13 : 9781647181406
Total Pages : 84 pages
Book Rating : 4.1/5 (814 download)

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Book Synopsis TWO DOGS, TWO GRIEFS by : Debra J. Bilton

Download or read book TWO DOGS, TWO GRIEFS written by Debra J. Bilton and published by Booklocker.com. This book was released on 2019-12-25 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was a difficult year. Her doctor diagnosed her with dementia caregiver burnout, while she was also experiencing workplace stress. And Toby, an elderly dog with colitis, became lame and then was dying. He died alone with her in her room. Debra lost two beloved canine companions in less than six years. Farley was the first and Toby was the second. The way she grieved the death of each one was so different, and she needed to understand why. She immersed herself in researching pet loss, death and dying, and grief and the bereavement process. She gave herself two years to complete her research and then write a book about what she had learned. Then, she unexpectedly won a book publishing package with the publisher she had originally intended to use. Being an early riser, she was the first person who correctly answered a trivia question. The catch? She had to submit a manuscript within a month to claim the prize. The problem? She didn't have a manuscript, and she had never written a book before. It would be a daunting task. Her first thought was, "There is no way I can do this." Her second thought was, "What have I got to lose?" The worst-case scenario was she wouldn't complete a manuscript and submit it by the deadline. With her original book idea a year off from completion, she put it on the back burner and started a new book. She was up for the challenge and ready to do this. She hit the ground running at a snail's pace. She was still dealing with some cognitive deficits, caused by prolonged stress that affected her brain functioning. For the first two weeks, she wrote nothing of use. This was not because of a lack of trying. She couldn't pull things together in her mind. There was no outline, and her thoughts and ideas were fragmented. And then two weeks into writing, early on a Friday evening, her creative brain kicked in. The memories of her relationship with each dog, and the experiences they shared flooded her mind. Her pen couldn't write fast enough to record her thoughts and feelings. She wrote about what each dog had taught her through the different stages of their lives, and how she learned to read their behavior and body language. She wrote of their lives and their deaths, and how she grieved each. She applied the new knowledge and understanding she gained from her research to her own experiences. She learned there were different griefs she had experienced with the loss of each pet. In this book, she also shares some things she found that helped her to move through the grieving process. This is Debra's first published book. It is short, parsimonious, and jam-packed with as much detail as she could muster in two weeks. It's the book she never intended to write, and the one she was meant to write.

Model T Ford Service

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Author :
Publisher : Periscope Film LLC
ISBN 13 : 9781937684112
Total Pages : 322 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis Model T Ford Service by : Ford Motor Company

Download or read book Model T Ford Service written by Ford Motor Company and published by Periscope Film LLC. This book was released on 2013-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Henry Ford's Model T forever changed the world. The car made "for the great multitude" (as Ford put it) first debuted in 1908 and proved so affordable and so popular that fifteen million were sold through 1927. The "Tin Lizzie" was the first automobile to be mass-produced on moving assembly lines, and built using interchangeable parts. It proved tough and reliable in everyday use, and cheap enough to spawn the automobile revolution: the car cost $850 in 1909 but amazingly by the 1920s, the price had dropped to a mere $260 due to the perfection of production techniques and economy of scale. Designed by a team that included Childe Harold Willis, Joseph Galamb and Eugene Farkas, the Model T had a front-mounted four-cylinder engine that produced 20 hp and had a top speed of 45 mph. It was a rear-wheel drive vehicle with wooden wheels, and featured a two-speed transmission plus a reverse gear. Although models varied - and many revisions took place over two decades of production - the original version weighed about 1200 pounds. Created in the 1920s and featuring information about the original Model T and the "New Model T" of 1925, this maintenance manual is an invaluable resource. It was originally intended to educate the men tasked with assembling, repairing and maintaining the Model T, and offers a plethora of information about the car, its design and operation. The text includes chapters on how to take apart and put together the car, how to overhaul the engine and transmission, valve grinding and carbon removal, rod bearings, fitting pistons and rings, correcting noisy timing gears, installation of camshaft bearings, cleaning oil lines, oil leaks, transmission band installation, axle overhauls, refurbishing and replacing springs, radiator repair, starting motor overhaul, and more. It also includes troubleshooting and general servicing information. A must have for any Model T owner, this book is also a terrific reference for the docent, historian, or anyone who ever wondered, "how did that work?"

Nation branding

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Author :
Publisher : Routledge
ISBN 13 : 1136377360
Total Pages : 261 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Nation branding by : Keith Dinnie

Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.