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Author : Pirjo Rajaniemi
Publisher :
ISBN 13 : 9789516833265
Total Pages : 44 pages
Book Rating : 4.8/5 (332 download)
Download or read book Reciprocal Interaction Approach to Consumer Behavior written by Pirjo Rajaniemi and published by . This book was released on 1989 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yoesoep Edhie Rachmad
Publisher : PT. Sonpedia Publishing Indonesia
ISBN 13 : 6238634545
Total Pages : 184 pages
Book Rating : 4.2/5 (386 download)
Download or read book The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction written by Yoesoep Edhie Rachmad and published by PT. Sonpedia Publishing Indonesia. This book was released on 2024-06-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.
Author : Donald A. Hantula
Publisher : Routledge
ISBN 13 : 1317850750
Total Pages : 305 pages
Book Rating : 4.3/5 (178 download)
Download or read book Consumer Behavior Analysis written by Donald A. Hantula and published by Routledge. This book was released on 2014-01-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Author : Henna Syrjälä
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117190
Total Pages : 173 pages
Book Rating : 4.7/5 (881 download)
Download or read book Seven Deadly Sins in Consumption written by Henna Syrjälä and published by Edward Elgar Publishing. This book was released on 2018-06-29 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future. The sins are presented as social, historical, cultural and political constructs, relying on the underlying assumptions of cultural consumer research. Each is elaborated on within particular consumption and marketing-related spheres, including advertising, retail environment, convenience food consumption, poverty, and ethical consumption. Consequently, the book provides a new way to understand contemporary consumer culture. Although beginning with the dark notions of sinfulness, the authors conclude with a hopeful tone for positive transformations in consumption. This fascinating book will be of significant interest to consumer researchers and post-graduate students studying the effects of consumption in social science disciplines, including marketing, business and sociology.
Author : Lorne Bozinoff
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (16 download)
Download or read book ˜Anœ Interactionist Approach to Consumer Behavior written by Lorne Bozinoff and published by . This book was released on 1981 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Beard Books
ISBN 13 : 1587982404
Total Pages : 246 pages
Book Rating : 4.5/5 (879 download)
Download or read book Consumer Psychology in Behavioral Perspective written by Gordon Foxall and published by Beard Books. This book was released on 2004-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author : Gordon R. Foxall
Publisher : Routledge
ISBN 13 : 1317913469
Total Pages : 470 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Sarah Praceus
Publisher : Springer Science & Business Media
ISBN 13 : 3658051051
Total Pages : 185 pages
Book Rating : 4.6/5 (58 download)
Download or read book Consumer Innovation at the Base of the Pyramid written by Sarah Praceus and published by Springer Science & Business Media. This book was released on 2014-04-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.
Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Author : Christoph Wiedenroth
Publisher : Cuvillier Verlag
ISBN 13 : 3736969465
Total Pages : 256 pages
Book Rating : 4.7/5 (369 download)
Download or read book Influential Peers! Consumer behavior and complex business relationships in food supply chain networks written by Christoph Wiedenroth and published by Cuvillier Verlag. This book was released on 2024-01-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions.
Author :
Publisher :
ISBN 13 :
Total Pages : 910 pages
Book Rating : 4.:/5 (49 download)
Download or read book Journal of Business Research written by and published by . This book was released on 1993 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melanie Wallendorf
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.3/5 (512 download)
Download or read book Readings in Consumer Behavior written by Melanie Wallendorf and published by John Wiley & Sons. This book was released on 1979 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior in individuals, groups, and organizations is explored in 42 readings. Topics covered include: 1) an overview of the field; 2) societal bases of behavior; 3) family and organization consumer behavior; 4) groups and norms; 5) social interaction and roles; 6) communication processes; 7) consumer attitudes; 8) attribution; 9) needs and motivation; 10) personality factors; 11) learning and information environments; 12) consumer protection; 13) innovations; 14) consumer research. Understanding consumer behavior is the keystone of marketing; it is the responsibility of a responsive society to meet its citizens needs. Articles reflect present and emerging trends and current research.
Author : Pirjo Rajaniemi
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (37 download)
Download or read book Conceptualization of Product Involvement as a Property of a Cognitive Structure written by Pirjo Rajaniemi and published by . This book was released on 1992 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Dacko
Publisher : Oxford University Press, USA
ISBN 13 : 0199285993
Total Pages : 660 pages
Book Rating : 4.1/5 (992 download)
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author : C. Merle Johnson
Publisher : Psychology Press
ISBN 13 : 9780789010872
Total Pages : 504 pages
Book Rating : 4.0/5 (18 download)
Download or read book Handbook of Organizational Performance written by C. Merle Johnson and published by Psychology Press. This book was released on 2001 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Organizational Performance contains all the information you need to effectively manage your employees . Using the principles of industrial/organizational psychology, you will learn how to perform behavior analysis and management, how to determine criteria for performance appraisals, and how to establish leadership in the workplace. Enhanced with helpful charts, tables, and figures, The Handbook of Organizational Performance is an indispensable management tool and an essential text for students of business. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
Author : Nagaraj, Samala
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)
Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author : Sandra Meister
Publisher : Springer Science & Business Media
ISBN 13 : 3834940550
Total Pages : 311 pages
Book Rating : 4.8/5 (349 download)
Download or read book Brand Communities for Fast Moving Consumer Goods written by Sandra Meister and published by Springer Science & Business Media. This book was released on 2012-04-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure ‚customer retention‘. Finally, she formulates leanings and recommendation for brand-community management.
