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Download or read book The Sales Gurus written by Andrew Clancy and published by Penguin. This book was released on 2013-02-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. John Maxwell explains The Winning Attitude. Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table. The collective wisdom contained in The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.
Book Synopsis The Mind of the Buyer by : Harry Dexter Kitson
Download or read book The Mind of the Buyer written by Harry Dexter Kitson and published by . This book was released on 1921 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Psychology of Selling by : Brian Tracy
Download or read book Psychology of Selling written by Brian Tracy and published by Netlingo, Incorporated. This book was released on 1988-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explains what makes products and services sell and what techniques the listener can use to actually increase his or her volume of sales with more than 50 practical tips.
Book Synopsis How I Raised Myself From Failure to Success in Selling by : Frank Bettger
Download or read book How I Raised Myself From Failure to Success in Selling written by Frank Bettger and published by Simon and Schuster. This book was released on 2009-11-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale
Book Synopsis Reality In Advertising by : Rosser Reeves
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book Fundamentals of Salesmanship written by and published by . This book was released on 1916 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Retail written by John F. Lawhon and published by . This book was released on with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Sell Anything to Anybody by : Joe Girard
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Book Synopsis Secrets of Question-Based Selling by : Thomas Freese
Download or read book Secrets of Question-Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2013-11-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more
Book Synopsis A Way of Life, Like Any Other by : Darcy O'Brien
Download or read book A Way of Life, Like Any Other written by Darcy O'Brien and published by Open Road Media. This book was released on 2014-07-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This PEN/Hemingway Award winner about coming of age in Los Angeles is a “little gem of a novel . . . a masterwork of Hollywood fiction” (Salon). He’s a child of 1940s Hollywood—specifically, Casa Fiesta, a ranch in the Malibu hills that he shares with his mother, a onetime Broadway headliner, and his father, a star of Westerns. But when his parents fall out of favor in Tinseltown, the narrator of this exquisitely crafted dark comedy loses his youthful idyll and accompanies his lovesick mother on a vodka-soaked international quest for romance and redemption. Meanwhile, his father lives in “diminished circumstances” in California, clinging to his silver-screen mementos, trusting that, someday soon, his ex-wife and his career will return. Tired of tending bar at his mother’s parties and listening to his father’s sad tales of former glory, the boy moves in with his best friend’s family in Beverly Hills. But nothing in La-La Land is quite what it seems, and when his new home turns out to be just as dysfunctional as the last, our teenage hero must somehow learn to accept his parents while finding the courage to break free and become his own man. This award-winning novel, “a kind of Catcher in the Rye for the Cheap Trick generation” (GQ), was cited by the Guardian as one of the “ten best neglected literary masterpieces.” Written by a New York Times–bestselling author who was a child of Hollywood movie stars himself, it has been praised for its “spectacularly deadpan humor” by the Atlantic Monthly and called “an insightful coming-of-age tale” by the Austin Chronicle.
Book Synopsis Blood on the Forge by : William Attaway
Download or read book Blood on the Forge written by William Attaway and published by New York Review of Books. This book was released on 2013-12-11 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised by both Richard Wright and Ralph Ellison, this classic of Black literature is a brutal depiction of the Great Migration from the Jim Crow South This brutally gripping novel about the African-American Great Migration follows the three Moss brothers, who flee the rural South to work in industries up North. Delivered by day into the searing inferno of the steel mills, by night they encounter a world of surreal devastation, crowded with dogfighters, whores, cripples, strikers, and scabs. Keenly sensitive to character, prophetic in its depiction of environmental degradation and globalized labor, Attaway's novel is an unprecedented confrontation with the realities of American life, offering an apocalyptic vision of the melting pot not as an icon of hope but as an instrument of destruction. Blood on the Forge was first published in 1941, when it attracted the admiring attention of Richard Wright and Ralph Ellison. It is an indispensable account of a major turning point in black history, as well as a triumph of individual style, charged with the concentrated power and poignance of the blues.
Download or read book Book Notes Illustrated written by and published by . This book was released on 1926 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Sales Advantage by : Dale Carnegie
Download or read book The Sales Advantage written by Dale Carnegie and published by Simon and Schuster. This book was released on 2003-01-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful—a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: • How to find prospects from both existing and new accounts • The importance of doing research before approaching potential customers • How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) • How to reach the decision makers • How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.
Book Synopsis Birth of a Salesman by : Walter A. FRIEDMAN
Download or read book Birth of a Salesman written by Walter A. FRIEDMAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism
Download or read book Sales Process written by Darin George and published by AuthorHouse. This book was released on 2013 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Process Training By reading this book you will learn quickly and easily a proven sales process. You will immediately increase your selling skills and the earning potential naturally associated with those new skills. There are no bounds to what you can sell and your ability to earn a great income will be guaranteed. Having a great sales process is like using a good map, it takes you exactly to your final destination. Are You... * Finding it difficult to close the sale? * Not achieving your monthly and year sales targets? * Lacking a structured selling strategy or sales process? * Interviewing for sales positions and not getting hired? * Making too many presentations that don't turn into sales? In your customer's eyes, you are your company. If they like You... They will like your Company. www.canyousellmeapen.com
Book Synopsis If You Want to Write by : Brenda Ueland
Download or read book If You Want to Write written by Brenda Ueland and published by Simon and Schuster. This book was released on 2013-05-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing. In If You Want to Write: A Book about Art, Independence and Spirit she shares her philosophies on writing and life in general. Ueland firmly believed that anyone can write, that everyone is talented, original, and has something important to say. In this book she explains how find that spark that will make you a great writer. Carl Sandburg called this book the best book ever written about how to write. Join the millions of others who've found inspiration and unlocked their own talent.
Book Synopsis Classics Illustrated by : William Bryan Jones, Jr.
Download or read book Classics Illustrated written by William Bryan Jones, Jr. and published by McFarland. This book was released on 2024-04-17 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its expanded third edition, this definitive work on Classics Illustrated explores the enduring series of comic-book adaptations of literary masterpieces in even greater depth, with twice the number of color plates as in the second edition. Drawing on interviews, correspondence, fanzines, and archival research, the book covers in full detail the work of the artists, editors, scriptwriters, and publishers who contributed to the success of the "World's Finest Juvenile Publication." Many previously unpublished reproductions of original art are included, along with new chapters covering editor Meyer Kaplan, art director L.B. Cole, and artist John Parker; additional information on contributions from Black artists and scriptwriters such as Matt Baker, Ezra Jackson, George D. Lipscomb, and Lorenz Graham; and a complete issue-by-issue listing of significant international series.
