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Author : Ivan Wright
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.:/5 (89 download)
Download or read book Readings in Marketing Principles written by Ivan Wright and published by . This book was released on 1926 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ivan Wright
Publisher :
ISBN 13 :
Total Pages : 799 pages
Book Rating : 4.:/5 (211 download)
Download or read book Readings in Marketing Principles written by Ivan Wright and published by . This book was released on 1926 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victor J. Cook
Publisher : Course Technology
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.:/5 ( download)
Download or read book Readings in Marketing Strategy written by Victor J. Cook and published by Course Technology. This book was released on 1989 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author : CRISTINA CALVO PORRAL
Publisher : ESIC Editorial
ISBN 13 : 8417024352
Total Pages : 313 pages
Book Rating : 4.4/5 (17 download)
Download or read book Principles of marketing written by CRISTINA CALVO PORRAL and published by ESIC Editorial. This book was released on 2017-03-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company’s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher :
ISBN 13 :
Total Pages : 607 pages
Book Rating : 4.:/5 (981 download)
Download or read book Marketing Principles written by Ben M. Enis and published by . This book was released on 1964 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Pearson UK
ISBN 13 : 1292269618
Total Pages : 1628 pages
Book Rating : 4.2/5 (922 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson UK. This book was released on 2019 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Author : Philip Kotler
Publisher : Scarborough, Ont. : Prentice-Hall Canada
ISBN 13 : 9780137093113
Total Pages : 622 pages
Book Rating : 4.0/5 (931 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1983 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Assael
Publisher :
ISBN 13 : 9780030424724
Total Pages : 739 pages
Book Rating : 4.4/5 (247 download)
Download or read book Marketing written by Henry Assael and published by . This book was released on 1990 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William G. Nickels
Publisher : Prentice Hall
ISBN 13 : 9780135581971
Total Pages : 682 pages
Book Rating : 4.5/5 (819 download)
Download or read book Marketing Principles written by William G. Nickels and published by Prentice Hall. This book was released on 1982 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tanner, Jeff
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.:/5 (858 download)
Download or read book Principles of Marketing written by Tanner, Jeff and published by . This book was released on 2013 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service-dominant logic, Sustainability, Ethics and social responsibility, Global coverage and Metrics."--BC Campus website.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.F/5 ( download)
Download or read book Readings in Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 1971 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred Emerson Clark
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.:/5 (7 download)
Download or read book Principles of Marketing written by Fred Emerson Clark and published by . This book was released on 1922 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis Adcock
Publisher : Pearson Higher Ed
ISBN 13 : 1405870222
Total Pages : 553 pages
Book Rating : 4.4/5 (58 download)
Download or read book Marketing written by Dennis Adcock and published by Pearson Higher Ed. This book was released on 2001-04-27 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
Author : Paul Wesley Ivey
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (9 download)
Download or read book Principles of Marketing written by Paul Wesley Ivey and published by . This book was released on 1921 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred E. Clark
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.:/5 (12 download)
Download or read book Principles of Marketing written by Fred E. Clark and published by . This book was released on 1947 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward J. Fox
Publisher :
ISBN 13 :
Total Pages : 503 pages
Book Rating : 4.:/5 (848 download)
Download or read book Modern Marketing written by Edward J. Fox and published by . This book was released on 1978 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt:
