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Reaching The Interactive Customer
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Book Synopsis Reaching the Interactive Customer by : Mai-lan Tomsen
Download or read book Reaching the Interactive Customer written by Mai-lan Tomsen and published by Cambridge University Press. This book was released on 2003-03-31 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reaching the Interactive Customer provides critical information for business professionals who want to understand a "connected world", linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Book Synopsis Reaching the Interactive Customer by : Mai-lan Tomsen
Download or read book Reaching the Interactive Customer written by Mai-lan Tomsen and published by . This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a.
Book Synopsis Reaching Out: A Musician's Guide to Interactive Performance by : David Wallace
Download or read book Reaching Out: A Musician's Guide to Interactive Performance written by David Wallace and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2008 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect with and captivate concert audiences as never before with Reaching Out, the groundbreaking new guide to audience engagement and interactive performance for musicians. Author David Wallace shares the techniques he has taught at The Juilliard School and used with orchestras and conservatories around the world for reaching out to any audience regardless of demographics and musical expertise and enriching their concert experience through interaction. Featuring real-life examples, concert transcripts, and an Interactive Concert Checklist, this text gives performing musicians the tools they need to put these techniques to practice and design programs that give their audiences a deeper experience and appreciation of music.
Book Synopsis The Definitive Guide to Direct and Interactive Marketing by : Merlin Stone
Download or read book The Definitive Guide to Direct and Interactive Marketing written by Merlin Stone and published by Pearson Education. This book was released on 2003 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
Book Synopsis Social Media: The Good, the Bad, and the Ugly by : Yogesh K. Dwivedi
Download or read book Social Media: The Good, the Bad, and the Ugly written by Yogesh K. Dwivedi and published by Springer. This book was released on 2016-08-22 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Book Synopsis Interactive Text, Contemporary Marketing by : Louis E. Boone
Download or read book Interactive Text, Contemporary Marketing written by Louis E. Boone and published by South Western Educational Publishing. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.
Book Synopsis The Principles and Processes of Interactive Design by : Jamie Steane
Download or read book The Principles and Processes of Interactive Design written by Jamie Steane and published by Bloomsbury Publishing. This book was released on 2015-01-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects. With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout. Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs. Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.
Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Book Synopsis Smart and Sustainable Interactive Marketing by : Irani, Hamid Reza
Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza and published by IGI Global. This book was released on 2024-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
Book Synopsis The Palgrave Handbook of Interactive Marketing by : Cheng Lu Wang
Download or read book The Palgrave Handbook of Interactive Marketing written by Cheng Lu Wang and published by Springer Nature. This book was released on 2023-01-25 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Book Synopsis The Question Book Goes Interactive by : Robert Bauer
Download or read book The Question Book Goes Interactive written by Robert Bauer and published by Human Resource Development. This book was released on 2002 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Technology and Changing Roles in Managerial and Financial Accounting by : Allam Hamdan
Download or read book Digital Technology and Changing Roles in Managerial and Financial Accounting written by Allam Hamdan and published by Emerald Group Publishing. This book was released on 2024-01-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Technology and Changing Roles in Managerial and Financial Accounting explores the profound impact of digital technology on the accounting profession.
Book Synopsis Achieving Open Justice through Citizen Participation and Transparency by : Jiménez-Gómez, Carlos E.
Download or read book Achieving Open Justice through Citizen Participation and Transparency written by Jiménez-Gómez, Carlos E. and published by IGI Global. This book was released on 2016-08-12 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open government initiatives have become a defining goal for public administrators around the world. However, progress is still necessary outside of the executive and legislative sectors. Achieving Open Justice through Citizen Participation and Transparency is a pivotal reference source for the latest scholarly research on the implementation of open government within the judiciary field, emphasizing the effectiveness and accountability achieved through these actions. Highlighting the application of open government concepts in a global context, this book is ideally designed for public officials, researchers, professionals, and practitioners interested in the improvement of governance and democracy.
Book Synopsis Emerging Trends in Intelligent and Interactive Systems and Applications by : Madjid Tavana
Download or read book Emerging Trends in Intelligent and Interactive Systems and Applications written by Madjid Tavana and published by Springer Nature. This book was released on 2020-12-17 with total page 1007 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on the proceeding of the 5th International Conference on Intelligent, Interactive Systems and Applications (IISA 2020), held in Shanghai, China, on September 25–27, 2020. The IISA proceedings, with the latest scientific findings, and methods for solving intriguing problems, are a reference for state-of-the-art works on intelligent and interactive systems. This book covers nine interesting and current topics on different systems’ orientations, including Analytical Systems, Database Management Systems, Electronics Systems, Energy Systems, Intelligent Systems, Network Systems, Optimization Systems, and Pattern Recognition Systems and Applications. The chapters included in this book cover significant recent developments in the field, both in terms of theoretical foundations and their practical application. An important characteristic of the works included here is the novelty of the solution approaches to the most interesting applications of intelligent and interactive systems.
Book Synopsis New Tools to Achieve Client Satisfaction in Building Design by : Federal Construction Council
Download or read book New Tools to Achieve Client Satisfaction in Building Design written by Federal Construction Council and published by National Academies. This book was released on 1992 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interactive Digital Television: Technologies and Applications by : Lekakos, George
Download or read book Interactive Digital Television: Technologies and Applications written by Lekakos, George and published by IGI Global. This book was released on 2007-05-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Book Synopsis BoogarLists | Directory of Interactive Marketing by :
Download or read book BoogarLists | Directory of Interactive Marketing written by and published by BoogarLists. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
