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Raymond Loewy And Streamlined Design
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Book Synopsis Raymond Loewy and Streamlined Design by : Philippe Tretiack
Download or read book Raymond Loewy and Streamlined Design written by Philippe Tretiack and published by Universe Publishing(NY). This book was released on 1999 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: From car and train design to product packaging, Raymond Loewy has left an indelible stamp on American culture. Over the 70 years of his career, Loewy, known for streamlined design, created mythical objects which came to be associated with the very Image of America itself: the Coca-Cola bottle and truck, the Greyhound bus, the package of Lucky Strike cigarettes. the Studebaker automobile, and much more. This remarkable book recounts the hidden captivating story of a key figure in the history of American design and includes period and current photos of his most notable designs.
Book Synopsis American Streamlined Design by : David A. Hanks
Download or read book American Streamlined Design written by David A. Hanks and published by Flammarion. This book was released on 2005-08-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The twentieth century loved machines and the speed they made possible. Speeding cars, trains, and planes promised to conquer space and time; their aerodynamic styling and metal skins embodied a new and modern beauty, one that especially enchanted American designers from the late 1920s through the 1950s. Streamlining became the popular American style for all sorts of objects: from toy scooters to typewriters, from power tools to teakettles." "This book celebrates this beauty as epitomized by the work of Raymond Loewy, Kem Weber, Henry Dreyfuss, Norman Bel Geddes, as well as in works by many lesser-known industrial designers whose products are presented here for the first time. The book also demonstrates the resurgence of interest in streamlining among international vanguard designers from the 1980s to the present." "This volume is illustrated with patent drawings and period photographs showing how these dynamically styled objects were used. The one hundred eighty objects presented here, drawn from the Eric Brill Collection (recently donated to the American Friends of Canada) and supplemented by pieces from the Stewart Collection at the Montreal Museum of Fine Arts, were photographed for this book. A full bibliography, biographies of the designers, and index complete the study."--BOOK JACKET.
Book Synopsis Never Leave Well Enough Alone by : Raymond Loewy
Download or read book Never Leave Well Enough Alone written by Raymond Loewy and published by JHU Press. This book was released on 2002-12-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.
Book Synopsis Industrial Design by : Raymond Loewy
Download or read book Industrial Design written by Raymond Loewy and published by Harry N. Abrams. This book was released on 1979-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
Download or read book Raymond Loewy written by Philippe Tretiak and published by Editions Assouline. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raymond Loewy was regarded as the father of modern industrial design. His drawings of the Coca-Cola truck, the Greyhound bus and the package of Lucky Strike cigarettes moulded our vision of 20th century America.
Book Synopsis The Golden Age of Streamlining by : Colin Alexander
Download or read book The Golden Age of Streamlining written by Colin Alexander and published by Amberley Publishing Limited. This book was released on 2021-09-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colin Alexander looks at the interwar period, a high-water mark in industrial design as the benefits of streamlining were realised.
Book Synopsis Adversarial Design by : Carl Disalvo
Download or read book Adversarial Design written by Carl Disalvo and published by MIT Press. This book was released on 2012-04-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the political qualities of technology design, as seen in projects that span art, computer science, and consumer products. In Adversarial Design, Carl DiSalvo examines the ways that technology design can provoke and engage the political. He describes a practice, which he terms “adversarial design,” that uses the means and forms of design to challenge beliefs, values, and what is taken to be fact. It is not simply applying design to politics—attempting to improve governance for example, by redesigning ballots and polling places; it is implicitly contestational and strives to question conventional approaches to political issues. DiSalvo explores the political qualities and potentials of design by examining a series of projects that span design and art, engineering and computer science, agitprop and consumer products. He views these projects—which include computational visualizations of networks of power and influence, therapy robots that shape sociability, and everyday objects embedded with microchips that enable users to circumvent surveillance—through the lens of agonism, a political theory that emphasizes contention as foundational to democracy. DiSalvo's illuminating analysis aims to provide design criticism with a new approach for thinking about the relationship between forms of political expression, computation as a medium, and the processes and products of design.
Download or read book Raymond Loewy written by Glenn Porter and published by Hagley Museum & Library. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Eugenic Design by : Christina Cogdell
Download or read book Eugenic Design written by Christina Cogdell and published by University of Pennsylvania Press. This book was released on 2004 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries—including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss—to design a dress for the "Woman of the Future" as part of its special issue promoting the New York World's Fair and its theme, "The World of Tomorrow." While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics—especially that of Norman Bel Geddes—began during the previous decade, and its principles permeated their theories of the modern design style known as "streamlining." In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could—and should—be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian "ideal type." Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America's most significant and popular design forms, ultimately grappling with the question of how ideology influences design.
Download or read book Streamliners written by Brian Solomon and published by MBI Publishing Company. This book was released on 2015-10-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An examination of the introduction of streamliners to American railroading, including the technology and styling trends"--
Book Synopsis Twentieth Century Limited by : Jeffrey Meikle
Download or read book Twentieth Century Limited written by Jeffrey Meikle and published by Temple University Press. This book was released on 2010-06-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic, indispensable introduction to industrial design in the last century.
Download or read book Streamliner written by John Wall and published by JHU Press. This book was released on 2018-08-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Book Synopsis Twentieth Century Design by : Jonathan M. Woodham
Download or read book Twentieth Century Design written by Jonathan M. Woodham and published by Oxford Paperbacks. This book was released on 1997-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. The book explores the way in which 20th-century designs such as the Coca-Cola bottle have affected our culture more than those considered true classics
Download or read book Design written by Thomas Hauffe and published by Laurence King Publishing. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to place design developments in their broader context, this text describes the history of design from its emergence as a separate discipline around 1750 to the present. Arranged chronologically, and with colour-coded pages for ease of reference, the book includes time-lines and designers' biographies, as well as feature spreads on notable designers and companies. There is also a detailed list of major design museums and collections.
Download or read book Beach Houses written by Alastair Gordon and published by Princeton Architectural Press. This book was released on 2014-03-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew Geller was known as the architect of happiness and it's easy to see why. Sporting names like The Box Kite, The Bra, and The Reclining Picasso, his whimsical vacation homes of the 1950s and 1960s dotted the coasts of Long Island, Martha's Vineyard, and the Jersey Shore. Made mostly of wood, they combined a modern interest in light, breeze, and functional living with playful form-making. In contrast to the today's Hamptons megamansions, Geller's inexpensive homes were modest in scale and reflected the ideas of summer leisure of a generation more concerned with fun on the beach than ostentatious display. Now available in paperback, Beach Houses features more than fifty of these spirited houses in rarely seen vintage photographs and drawings.
Book Synopsis Industrial Strength Design by : Glenn Adamson
Download or read book Industrial Strength Design written by Glenn Adamson and published by MIT Press. This book was released on 2003 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the work of designer Brooks Stevens. It includes 250 illustrations of designs by Stevens and his firm, many in color, detailed studies of individual designs, interpretative essays, and several key writings by Stevens himself.
Download or read book Streamlined Irons written by Jay Raymond and published by . This book was released on 2008 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
