Raising Consumers

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Raising Consumers

Author : Lisa Jacobson
Publisher : Columbia University Press
ISBN 13 : 0231113897
Total Pages : 319 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Raising Consumers by : Lisa Jacobson

Download or read book Raising Consumers written by Lisa Jacobson and published by Columbia University Press. This book was released on 2004 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

Raising Consumers

Author : Lisa Jacobson
Publisher : Columbia University Press
ISBN 13 : 0231509243
Total Pages : 512 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Raising Consumers by : Lisa Jacobson

Download or read book Raising Consumers written by Lisa Jacobson and published by Columbia University Press. This book was released on 2004-11-17 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important—and controversial—dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society—would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers—and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

Africa Rising

Author : Vijay Mahajan
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716119
Total Pages : 289 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Africa Rising by : Vijay Mahajan

Download or read book Africa Rising written by Vijay Mahajan and published by Pearson Prentice Hall. This book was released on 2011-07-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

Delight Your Customers

Author : Steve Curtin
Publisher : AMACOM
ISBN 13 : 0814432824
Total Pages : 200 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Delight Your Customers by : Steve Curtin

Download or read book Delight Your Customers written by Steve Curtin and published by AMACOM. This book was released on 2013-07-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the hidden ways to raise your organizations’ customer service experiences from ordinary to extraordinary. If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. The latter should be every employee’s highest priority, because when it’s not, your customers are merely the recipients of a transaction, not an experience, and transactions do not make for a lasting impression or inspire loyalty. In Delight Your Customers, customer service expert Steve Curtin makes a compelling case that customer service managers need to shift from monitoring service activities to modeling, recognizing, and reinforcing the behaviors that create happy and returning customers. Things such as: Expressing genuine interest Offering sincere compliments Sharing unique knowledge Conveying authentic enthusiasm Providing pleasant surprises Delivering service heroics when needed Simply based on their own personal experiences, everyone knows that great customer service is rare. So why wouldn’t you want to provide a unique, caring, and beneficial experience for all your customers to rave about with others? With the real-world stories, examples, and strategies shared in Delight Your Customers, you can take the customer service experience you offer from ordinary to extraordinary.

A Consumers' Republic

Author : Lizabeth Cohen
Publisher : Vintage
ISBN 13 : 0307555364
Total Pages : 578 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis A Consumers' Republic by : Lizabeth Cohen

Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

Raising Consumers

Author : Lisa Jacobson
Publisher : Columbia University Press
ISBN 13 : 0231113889
Total Pages : 319 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Raising Consumers by : Lisa Jacobson

Improving Federal Consumer Protection in Financial Services

Author : United States. Congress. House. Committee on Financial Services
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Improving Federal Consumer Protection in Financial Services by : United States. Congress. House. Committee on Financial Services

Download or read book Improving Federal Consumer Protection in Financial Services written by United States. Congress. House. Committee on Financial Services and published by . This book was released on 2007 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Raising Our Children, Raising Ourselves

Author : Naomi Aldort
Publisher : Book Pub Network
ISBN 13 : 1887542329
Total Pages : 288 pages
Book Rating : 4.8/5 (875 download)

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Book Synopsis Raising Our Children, Raising Ourselves by : Naomi Aldort

Download or read book Raising Our Children, Raising Ourselves written by Naomi Aldort and published by Book Pub Network. This book was released on 2009 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This title] operates on the radical premise that neither child nor parent must dominate. -- Review.

Transition to a Low-Carbon Economy Public Goals and Corporate Practices

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264090231
Total Pages : 118 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Transition to a Low-Carbon Economy Public Goals and Corporate Practices by : OECD

Download or read book Transition to a Low-Carbon Economy Public Goals and Corporate Practices written by OECD and published by OECD Publishing. This book was released on 2010-11-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the principles of responsible business conduct identified in the OECD Guidelines for Multinational Enterprises, this report reviews three key areas of corporate action accounting for greenhouse gas emissions, achieving emissions reductions and engaging suppliers, consumers and others.

Raising Baby Green

Author : Alan Greene
Publisher : John Wiley & Sons
ISBN 13 : 1118047567
Total Pages : 321 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Raising Baby Green by : Alan Greene

Download or read book Raising Baby Green written by Alan Greene and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this illustrated and easy-to-use guide, noted pediatrician Dr. Alan Greene, a leading voice of the green baby movement, advises parents how to make healthy green choices for pregnancy, childbirth, and baby care—from feeding your baby the best food available to using medicines wisely. Consumer advocate Jeanette Pavini includes information for making smart choices and applying green principles to a whole new universe of products from zero-VOC paints for the nursery, to pure and gentle lotions for baby’s delicate skin, to the eco-friendly diapers now in the marketplace, as well as specific recommendations for hundreds of other products.

Raising Happiness

Author : Christine Carter, Ph.D.
Publisher : Ballantine Books
ISBN 13 : 0345515625
Total Pages : 258 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Raising Happiness by : Christine Carter, Ph.D.

Download or read book Raising Happiness written by Christine Carter, Ph.D. and published by Ballantine Books. This book was released on 2011-03-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do we wish most for our children? Next to being healthy, we want them to be happy, of course! Fortunately, a wide array of scientific studies show that happiness is a learned behavior, a muscle we can help our children build and maintain. Drawing on what psychology, sociology, and neuroscience have proven about confidence, gratefulness, and optimism, and using her own chaotic and often hilarious real-world adventures as a mom to demonstrate do’s and don’ts in action, Christine Carter, Ph.D, executive director of UC Berkeley’s Greater Good Science Center, boils the process down to 10 simple happiness-inducing steps. With great wit, wisdom, and compassion, Carter covers the day-to-day pressure points of parenting—how best to discipline, get kids to school and activities on time, and get dinner on the table—as well as the more elusive issues of helping children build healthy friendships and develop emotional intelligence. In these 10 key steps, she helps you interact confidently and consistently with your kids to foster the skills, habits, and mindsets that will set the stage for positive emotions now and into their adolescence and beyond. Inside you will discover • the best way avoid raising a brat—changing bad habits into good ones • tips on how to change your kids’ attitude into gratitude • the trap of trying to be perfect—and how to stay clear of its pitfalls • the right way to praise kids—and why too much of the wrong kind can be just as bad as not enough • the spirit of kindness—how to raise kind, compassionate, and loving children • strategies for inspiring kids to do boring (but necessary) tasks—and become more self-motivated in the process Complete with a series of “try this” tips, secrets, and strategies, Raising Happiness is a one-of-a-kind resource that will help you instill joy in your kids—and, in the process, become more joyful yourself.

Food safety Knowledge, Attitudes and Practices (KAP) among food consumers in the West Bank and Gaza Strip August 2017

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251099901
Total Pages : 74 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Food safety Knowledge, Attitudes and Practices (KAP) among food consumers in the West Bank and Gaza Strip August 2017 by : Food and Agriculture Organization of the United Nations

Download or read book Food safety Knowledge, Attitudes and Practices (KAP) among food consumers in the West Bank and Gaza Strip August 2017 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-07-18 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food-borne diseases are an important cause of morbidity and mortality, and a significant impediment to socioeconomic development worldwide, but the full extent and burden of unsafe food is unknown. Precise information on the burden of food-borne diseases can adequately inform policy-makers, allowing them to allocate appropriate resources for food safety control and intervention efforts. In 2007, the World Health Organization (WHO) listed food safety as an increasingly important public health issue, hence governments all over the world are intensifying their efforts to improve food safety. A study conducted by WHO to estimate the global burden of food-borne diseases revealed that the most frequent cause of food-borne illnesses were diarrheal disease agents, particularly norovirus and campylobacter spp. Food-borne diarrheal disease agents caused 230,000 deaths, particularly non-typhoidal salmonella enterica that causes diarrheal and invasive diseases. Other major causes of food-borne deaths were salmonella enterica, salmonella typhi, taenia solium, hepatitis A virus and aflatoxin. Forty percent of the food-borne disease burden was amongst children under five years of age (WHO, 2015). To prevent food-borne illness, it is necessary to understand how food becomes unsafe and what proactive measures can be taken to ensure food safety. In this context, FAO commissioned Al Markaz for Development and Marketing Consultancies (Al Markaz) to conduct this study to identify Palestinian households’ knowledge, attitudes and practices (KAP) on food safety and KAP gaps as well as to develop a proper educational program for households. This report presents the main findings of the study, based on a survey of a representative sample of household consumers in the West Bank and Gaza Strip (WBGS).

European Consumer Access to Justice Revisited

Author : Stefan Wrbka
Publisher : Cambridge University Press
ISBN 13 : 1316195228
Total Pages : 419 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis European Consumer Access to Justice Revisited by : Stefan Wrbka

Download or read book European Consumer Access to Justice Revisited written by Stefan Wrbka and published by Cambridge University Press. This book was released on 2014-11-20 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Consumer Access to Justice Revisited takes into account both procedural and substantive law questions in order to give the term 'access to justice' an enhanced meaning. Specifically, it analyses developments and recent trends in EU consumer law and aims to evaluate their potential for increasing consumer confidence in the cross-border market. Via a critical assessment of the advantages and disadvantages of the means initiated at the EU level, the author highlights possible detriments to the cross-border business-to-consumer (B2C) market. To remedy this, he introduces an alternative method of creating a legal framework that facilitates B2C transactions in the EU – 'access to justice 2.0'.

Reducing Gasoline Consumption

Author : Terry Dinan
Publisher : Congressional Budget Office
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Reducing Gasoline Consumption by : Terry Dinan

Download or read book Reducing Gasoline Consumption written by Terry Dinan and published by Congressional Budget Office. This book was released on 2002 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compares 3 methods of reducing gasoline comsumption in the United States: setting higher Corporate Average Fuel Economy (CAFE) standards for passenger vehicles; raising the Federal tax on gasoline; and setting a limit on carbon emissions from gasoline combustion and requiring gasoline producers to hold allowances for those emissions, known as a cap-and-trade program.

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Author : Maria Palazzo
Publisher : Taylor & Francis
ISBN 13 : 1040001149
Total Pages : 249 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Contemporary Marketing and Consumer Behaviour in Sustainable Tourism by : Maria Palazzo

Download or read book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism written by Maria Palazzo and published by Taylor & Francis. This book was released on 2024-03-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

Accelerating Sustainability in Fashion, Clothing and Textiles

Author : Martin Charter
Publisher : Taylor & Francis
ISBN 13 : 1000953491
Total Pages : 411 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Accelerating Sustainability in Fashion, Clothing and Textiles by : Martin Charter

Download or read book Accelerating Sustainability in Fashion, Clothing and Textiles written by Martin Charter and published by Taylor & Francis. This book was released on 2023-09-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of sustainability is characterised as a ‘wicked problem’ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. This in-depth volume presents a comprehensive overview of the challenges and emerging opportunities faced by the sector, and provides strategic solutions as to how the sector can substantially accelerate sustainability. This book collates research and industry best practice to provide a ‘one-stop shop’ exploring the complex and interconnected issues surrounding sustainability in fashion, clothing and textiles. The practical and digestible chapters include innovative examples and perspectives from different regions of the globe, addressing topics from policies to supply chain issues and materials innovation. Five unique case studies of sustainable businesses provide detailed examples of pioneering practice. Edited by three professionals with long-standing knowledge and expertise, the book takes a global perspective with examples that illustrate the scale and breadth of topics and regions in the scope of sustainability. This holistic approach brings together both academic and industry perspectives on the critical areas that require immediate action to move towards a more sustainable fashion, clothing and textile sector. This is an invaluable resource for those working in the industry, policymakers and for those in business or academia with an interest in sustainability in fashion, clothing, textiles and related sectors worldwide. It is also relevant to professionals and students in the areas of sustainability, innovation, supply chains, design and development, consultancy, education and training.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.