Radio Programming Tactics And Strategy

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Radio Programming: Tactics and Strategy

Author : Eric Norberg
Publisher : CRC Press
ISBN 13 : 1136026908
Total Pages : 206 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Radio Programming: Tactics and Strategy by : Eric Norberg

Download or read book Radio Programming: Tactics and Strategy written by Eric Norberg and published by CRC Press. This book was released on 1996-05-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Radio Programming Tactics and Strategies

Author : Eric G. Norbert
Publisher : Taylor & Francis
ISBN 13 : 113602297X
Total Pages : 51 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Radio Programming Tactics and Strategies by : Eric G. Norbert

Download or read book Radio Programming Tactics and Strategies written by Eric G. Norbert and published by Taylor & Francis. This book was released on 2018-05-04 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underlying fundamentals upon which all successful programming is based. Understanding how the listener relates to what he or she hears on the radio, and what it takes to shape and direct those perceptions, this book also lends itself to college-level broadcast courses and professional level curriculums.

Contemporary Radio Programming Strategies

Author : David T. MacFarland
Publisher : Routledge
ISBN 13 : 1315443511
Total Pages : 225 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Contemporary Radio Programming Strategies by : David T. MacFarland

Download or read book Contemporary Radio Programming Strategies written by David T. MacFarland and published by Routledge. This book was released on 2016-10-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

Radio Programming: Tactics and Strategy

Author : Eric Norberg
Publisher : CRC Press
ISBN 13 : 1136026894
Total Pages : 161 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Radio Programming: Tactics and Strategy by : Eric Norberg

Download or read book Radio Programming: Tactics and Strategy written by Eric Norberg and published by CRC Press. This book was released on 1996-05-07 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Programming for TV, Radio & The Internet

Author : Lynne Gross
Publisher : CRC Press
ISBN 13 : 1136068864
Total Pages : 345 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Programming for TV, Radio & The Internet by : Lynne Gross

Download or read book Programming for TV, Radio & The Internet written by Lynne Gross and published by CRC Press. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Media Studies: Content, audiences, and production

Author : Pieter Jacobus Fourie
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156564
Total Pages : 620 pages
Book Rating : 4.1/5 (565 download)

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Book Synopsis Media Studies: Content, audiences, and production by : Pieter Jacobus Fourie

Download or read book Media Studies: Content, audiences, and production written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2001 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

Broadcast/cable Programming

Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Broadcast/cable Programming by : Susan Tyler Eastman

Download or read book Broadcast/cable Programming written by Susan Tyler Eastman and published by . This book was released on 1993 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.

Broadcast Programming

Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Broadcast Programming by : Susan Tyler Eastman

Download or read book Broadcast Programming written by Susan Tyler Eastman and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Programming

Author : Susan Tyler Eastman
Publisher : Wadsworth Publishing Company
ISBN 13 : 9781111835026
Total Pages : 480 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis Media Programming by : Susan Tyler Eastman

Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2012-03-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.

Perspectives on Radio and Television

Author : F. Leslie Smith
Publisher : Taylor & Francis
ISBN 13 : 1000938808
Total Pages : 879 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Perspectives on Radio and Television by : F. Leslie Smith

Download or read book Perspectives on Radio and Television written by F. Leslie Smith and published by Taylor & Francis. This book was released on 2023-05-31 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.

Encyclopedia of Radio 3-Volume Set

Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135456488
Total Pages : 3166 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Encyclopedia of Radio 3-Volume Set by : Christopher H. Sterling

Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03-01 with total page 3166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.

Radio Production

Author : Robert McLeish
Publisher : Taylor & Francis
ISBN 13 : 1136118454
Total Pages : 448 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Radio Production by : Robert McLeish

Download or read book Radio Production written by Robert McLeish and published by Taylor & Francis. This book was released on 2012-07-26 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic book is a must-have for anyone involved in radio production, covering everything from operational techniques and producing different programme formats, to conducting interviews and writing for radio. The fifth edition features new and updated information on: * digital production, such as the computer editing process, digital recording and DAB * the internet and internet-only radio stations * automatic playout systems * ethics * storytelling, showing simple ways of creating different acoustics for drama * station management * scheduling * remote reporting This edition is further enhanced by a supporting CD-Rom, packed with examples, exercises and resources.

Electronic Media Management, Revised

Author : Peter Pringle
Publisher : Taylor & Francis
ISBN 13 : 1136028668
Total Pages : 432 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Electronic Media Management, Revised by : Peter Pringle

Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Mass Communications Research Resources

Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Mass Communications Research Resources by : Christopher H. Sterling

Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.

Continuum Encyclopedia of Popular Music of the World

Author :
Publisher : A&C Black
ISBN 13 : 0826463215
Total Pages : 833 pages
Book Rating : 4.8/5 (264 download)

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Book Synopsis Continuum Encyclopedia of Popular Music of the World by :

Download or read book Continuum Encyclopedia of Popular Music of the World written by and published by A&C Black. This book was released on 2003-01-30 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘This is an extraordinary achievement and it will become an absolutely vital and trusted resource for everyone working in the field of popular music studies. Even more broadly, anyone interested in popular music or popular music culture more generally will enjoy - and find many uses for - the wealth of information and insight captured in this volume.' Lawrence Grossberg, Morris Davis Professor of Communication Studies and Cultural Studies, University of North Carolina at Chapel Hill The first comprehensive reference work on popular music of the world Contributors are the world's leading popular music scholars Includes extensive bibliographies, discographies, sheet music listings and filmographies. Popular music has been a major force in the world since the nineteenth century. With the advent of electronic and advanced technology it has become ubiquitous. This is the first volume in a series of encyclopedic works covering popular music of the world. Consisting of some 500 entries by 130 contributors from around the world. Entries range between 250 and 5000 words, and is arranged in two Parts: Part 1: Social and Cultural Dimensions, covering the social phenomena of relevance to the practice of popular music. Part II: The Industry, covers all aspects of the popular music industry, such as copyright, instrumental manufacture, management and marketing, record corporations, studios, companies, and labels. Entries include bibliographies, discographies and filmographies, and an extensive index is provided. For more information visit the website at: www.continuumpopmusic.com

The Concise Encyclopedia of American Radio

Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135176841
Total Pages : 965 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Concise Encyclopedia of American Radio by : Christopher H. Sterling

Download or read book The Concise Encyclopedia of American Radio written by Christopher H. Sterling and published by Routledge. This book was released on 2010-04-12 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.

Talking Radio: An Oral History of American Radio in the Television Age

Author : Michael C. Keith
Publisher : Routledge
ISBN 13 : 1000161382
Total Pages : 231 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Talking Radio: An Oral History of American Radio in the Television Age by : Michael C. Keith

Download or read book Talking Radio: An Oral History of American Radio in the Television Age written by Michael C. Keith and published by Routledge. This book was released on 2020-07-24 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes interviews with such well known personalities as Walter Cronkite, Dick Clark, Steve Allen, Art Linkletter, Paul Harvey, Howard K. Smith, Ed McMahon, Bruce Morrow, as well as more than fifty other individuals who were or continue to be actively involved in radio.