Quantitative Research Methods In Communication

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Quantitative Research Methods in Communication

Author : Erica Scharrer
Publisher : Routledge
ISBN 13 : 1000380211
Total Pages : 393 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Quantitative Research Methods in Communication by : Erica Scharrer

Download or read book Quantitative Research Methods in Communication written by Erica Scharrer and published by Routledge. This book was released on 2021-05-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research.

Quantitative Research Methods for Communication

Author : Jason S. Wrench
Publisher : Oxford University Press, USA
ISBN 13 : 9780199931804
Total Pages : 0 pages
Book Rating : 4.9/5 (318 download)

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Book Synopsis Quantitative Research Methods for Communication by : Jason S. Wrench

Download or read book Quantitative Research Methods for Communication written by Jason S. Wrench and published by Oxford University Press, USA. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors ... encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and presernt their research, the text provides them with the opportunity to immediately apply these skills in research scenarios."--P. [4] of cover.

Quantitative Research in Communication

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1452212937
Total Pages : 256 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Quantitative Research in Communication by : Mike Allen

Download or read book Quantitative Research in Communication written by Mike Allen and published by SAGE Publications. This book was released on 2008-09-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.

Media and Communication Research Methods

Author : Anders Hansen
Publisher : Bloomsbury Publishing
ISBN 13 : 1350306649
Total Pages : 462 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Media and Communication Research Methods by : Anders Hansen

Download or read book Media and Communication Research Methods written by Anders Hansen and published by Bloomsbury Publishing. This book was released on 2018-09-12 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Understanding Communication Research Methods

Author : Stephen M. Croucher
Publisher : Routledge
ISBN 13 : 1135053626
Total Pages : 377 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Understanding Communication Research Methods by : Stephen M. Croucher

Download or read book Understanding Communication Research Methods written by Stephen M. Croucher and published by Routledge. This book was released on 2014-10-17 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Media and Communication Research

Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780761918530
Total Pages : 324 pages
Book Rating : 4.9/5 (185 download)

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Book Synopsis Media and Communication Research by : Arthur Asa Berger

Download or read book Media and Communication Research written by Arthur Asa Berger and published by SAGE. This book was released on 2000-03-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Straight Talk about Communication Research Methods

Author : Christine S. Davis
Publisher :
ISBN 13 : 9781465209191
Total Pages : 422 pages
Book Rating : 4.2/5 (91 download)

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Book Synopsis Straight Talk about Communication Research Methods by : Christine S. Davis

Download or read book Straight Talk about Communication Research Methods written by Christine S. Davis and published by . This book was released on 2013-04-25 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quantitative Research Methods for Communication

Author : Jason S. Wrench
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Quantitative Research Methods for Communication by : Jason S. Wrench

Download or read book Quantitative Research Methods for Communication written by Jason S. Wrench and published by Oxford University Press, USA. This book was released on 2008 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

Quantitative Research Methods in Communication

Author : Monique Turner
Publisher :
ISBN 13 : 9780757582318
Total Pages : 134 pages
Book Rating : 4.5/5 (823 download)

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Book Synopsis Quantitative Research Methods in Communication by : Monique Turner

Download or read book Quantitative Research Methods in Communication written by Monique Turner and published by . This book was released on 2010-08-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quantitative Research Methods for Communication

Author : Jason S. Wrench
Publisher : Oxford University Press, USA
ISBN 13 : 9780190861063
Total Pages : 672 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Quantitative Research Methods for Communication by : Jason S. Wrench

Download or read book Quantitative Research Methods for Communication written by Jason S. Wrench and published by Oxford University Press, USA. This book was released on 2018-11 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative Research Methods for Communication: A Hands-On Approach is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, andpresent their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

Communication Research

Author : G. M. du Plooy
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156410
Total Pages : 388 pages
Book Rating : 4.1/5 (564 download)

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Book Synopsis Communication Research by : G. M. du Plooy

Download or read book Communication Research written by G. M. du Plooy and published by Juta and Company Ltd. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Understanding Communication Research Methods

Author : Stephen M. Croucher
Publisher : Routledge
ISBN 13 : 1000452646
Total Pages : 377 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Understanding Communication Research Methods by : Stephen M. Croucher

Download or read book Understanding Communication Research Methods written by Stephen M. Croucher and published by Routledge. This book was released on 2021-09-28 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.

Media and Communication Research Methods

Author : Arthur Asa Berger
Publisher : SAGE Publications
ISBN 13 : 1544332696
Total Pages : 489 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Media and Communication Research Methods by : Arthur Asa Berger

Download or read book Media and Communication Research Methods written by Arthur Asa Berger and published by SAGE Publications. This book was released on 2018-12-27 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Quantitative Research Methods in Communication

Author : Monique Turner
Publisher :
ISBN 13 : 9781933005850
Total Pages : 166 pages
Book Rating : 4.0/5 (58 download)

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Book Synopsis Quantitative Research Methods in Communication by : Monique Turner

Download or read book Quantitative Research Methods in Communication written by Monique Turner and published by . This book was released on 2009-07-31 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Applied Communication Research Methods

Author : Michael Boyle
Publisher : Routledge
ISBN 13 : 1317513614
Total Pages : 449 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Applied Communication Research Methods by : Michael Boyle

Download or read book Applied Communication Research Methods written by Michael Boyle and published by Routledge. This book was released on 2015-06-19 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.

Media and Communication Research Methods

Author : Anders Hansen
Publisher : Bloomsbury Publishing
ISBN 13 : 1137589647
Total Pages : 314 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Media and Communication Research Methods by : Anders Hansen

Download or read book Media and Communication Research Methods written by Anders Hansen and published by Bloomsbury Publishing. This book was released on 2018-09-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.