Essentials of Marketing Research

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Author :
Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Applied Interpretation

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Publisher : Rowman & Littlefield
ISBN 13 : 1538195992
Total Pages : 185 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Applied Interpretation by : Doug Knapp

Download or read book Applied Interpretation written by Doug Knapp and published by Rowman & Littlefield. This book was released on 2008-01-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Interpretation: Putting Research into Practice offers practitioners, managers, and students of interpretation a source for interpretive theory, techniques, strategies, and experiences that have been shown, through research, to be successful in conveying interpretive messages. This resource is the product of 16 years of research that has evaluated traditional programs, school field trips, and visitor center and campfire programs. The findings, offered through vignettes and case studies, are the product of long-term assessments that range from three months to three years following an interpretive experience.

PUTTING THEORY INTO PRACTICE

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Publisher : Springer Science & Business Media
ISBN 13 : 9460919642
Total Pages : 195 pages
Book Rating : 4.4/5 (69 download)

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Book Synopsis PUTTING THEORY INTO PRACTICE by : Doris Ash

Download or read book PUTTING THEORY INTO PRACTICE written by Doris Ash and published by Springer Science & Business Media. This book was released on 2012-12-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informal learning, also called free choice learning or out-of-school time, is a relatively new field that has grown exponentially in the past 15 years. Research on the learning and teaching that takes place in these non-traditional, non-classroom environments, such as museums, gardens, afterschool and community programs, has enjoyed tremendous growth; yet we still need to understand much more, and more deeply, how people actually interact, participate and learn in such settings. Putting Theory into Practice: Tools for Research in Informal Settings is designed as a research and practice toolkit, offering a range of theoretically well-grounded methods for assessing learning for life in diverse settings and among diverse populations. We pay special attention to the full complexity, challenges and richness involved in such research into learning in places like museums, aquariums, after-school clubs, and gardens. Putting Theory into Practice serves both, researchers and practitioners, as well as a more general audience. This book offers several field-tested methods for building empirically-based, informal learning settings and research deeply grounded and guided by theory. Sociocultural theory, broadly defined, forms the unifying theoretical framework for the different qualitative studies presented. Each chapter clearly lays out the theoretical underpinnings and how these inform the suggested methods. The chapters are written by recognized experts in the field, and each addresses, in its own way, “the synergy among different learning contexts and the benefits of studying how contexts influence learning.” Together they give voice to the diversity, richness, and complexity of the study of learners and learning for life.

Putting Research into Practice in Primary Teaching and Learning

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Author :
Publisher : Routledge
ISBN 13 : 1134115385
Total Pages : 192 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Putting Research into Practice in Primary Teaching and Learning by : Suzi Clipson-Boyles

Download or read book Putting Research into Practice in Primary Teaching and Learning written by Suzi Clipson-Boyles and published by Routledge. This book was released on 2013-12-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the practical implications of a research focus for each area of the primary curriculum, including RE, drama and ICT, along with the special needs and promoting positive behaviour. Photocopiable resources provide examples of research-based activity for use in the classroom.

Putting Research Into Practice in the Elementary Grades

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Author :
Publisher : Lawrence Erlbaum Associates
ISBN 13 : 9780873535168
Total Pages : 320 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Putting Research Into Practice in the Elementary Grades by : Donald L. Chambers

Download or read book Putting Research Into Practice in the Elementary Grades written by Donald L. Chambers and published by Lawrence Erlbaum Associates. This book was released on 2002 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The almost seventy articles in this book originally appeared as articles in NCTM journals. Their purpose is to inform elementary school teachers about research related to teaching and learning mathematics in the elementary grades, to help them examine and reflect on their own teaching and to assist them in putting research into practise in the classroom.

Comprehensive School Physical Activity Programs

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492591181
Total Pages : 409 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Comprehensive School Physical Activity Programs by : Russell Carson

Download or read book Comprehensive School Physical Activity Programs written by Russell Carson and published by Human Kinetics. This book was released on 2019-03-12 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schools are the ideal place to promote and apply the recommended accumulation of 60 minutes of daily physical activity. But until now, it has been difficult to bridge the gap between research in this area and day-to-day practice in order to establish solid programs. That’s where Comprehensive School Physical Activity Programs: Putting Research Into Evidence-Based Practice comes in. CSPAP Model Brought to Life The comprehensive school physical activity program (CSPAP) model, originally outlined as a 2008 position statement by the National Association for Sport and Physical Education to promote physical activity throughout K-12, is brought to life through this comprehensive, all-in-one resource. In the decade since that position statement, CSPAP has been spreading through numerous initiatives, which have mobilized a CSPAP field of study and a national framework for physical activity and physical education. CSPAP acts as a hub, supporting physical activity through multiple components that can include physical education; physical activity before, during, and after school; staff involvement; and family and community engagement. Moreover, each CSPAP component can serve to strengthen and reinforce the academic goals of physical education. Accommodates Needs of Diverse Audiences Comprehensive School Physical Activity Programs, published in association with SHAPE America, accommodates the growing needs of academic researchers, school practitioners, district coordinators, educators, advocates, organizations, university faculty, and students who want to learn more about CSPAP or undertake ways to increase daily physical activity opportunities in and around schools. The Text’s Strengths This text does all of the following and more: Synthesizes all the foundational and emerging research, theory, and practice on CSPAP Synthesizes all the foundational and emerging research, theory, and practice on CSPAP Provides a higher- and deeper-level look at the CSPAP model, as opposed to short reports and position papers, which contain limited strategies for schools Offers much more in-depth coverage of the CSPAP model by delving into assessment, evaluation, advocacy, policy, partnerships, international perspectives, technology, and more Diverse and Renowned Team of Contributors Comprehensive School Physical Activity Programs was written by a diverse team of pioneers and leaders in the CSPAP field. This team brings national and international perspectives on all aspects related to implementing and maintaining CSPAP in K-12 schools. These recognized experts provide incisive guidance in, and understanding of, the most prominent concepts, issues, and developments in the field. Book Organization The text is organized into six sections: Part I provides the historical and foundational perspectives and policy landscapes of the CSPAP approach. Part II outlines internal, external, and psychological factors to consider in program design, implementation, and sustainability. In part III, the contributors examine and interpret the research on the effectiveness of established programs and previous interventions. Part IV highlights special considerations for effective programming within urban and rural settings, reviews current and ongoing international CSPAP initiatives, and addresses the application of the model to alternative contexts beyond the K-12 school setting. In part V, the contributors focus on using assessments to determine the physical activity promotion needs of a school community, on the instruments and procedures for measuring school-wide programming, and on the processes for evaluating and advocating for CSPAPs. Part VI examines current reform efforts within preprofessional programs in teacher education, reviews the tools and future potential for using technology to deliver and assess CSPAP efforts, and looks at future directions for the disciplines of study that inform the CSPAP knowledge base. Each chapter uses a format that opens with a review of current research, offers knowledge claims based on the research, notes knowledge gaps and directions for future research, offers evidence-based recommendations and applications, and concludes with questions to consider for discussion and case examples to demonstrate the practical recommendations. An Invaluable Resource The rapid growth of the field and the increasing number of diverse and exceptional scholars (many of whom are contributors to this book) are indications of the need for this resource. Comprehensive School Physical Activity Programs offers unique perspectives about how to generate and sustain successful initiatives to increase youth physical activity and promote long-term engagement in active behavior. It provides access to leading thought, invaluable tools, and challenging questions that will propel the CSPAP field to its next level of depth and clarity.

Putting Writing Research into Practice

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Author :
Publisher : Guilford Press
ISBN 13 : 1606236296
Total Pages : 333 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Putting Writing Research into Practice by : Gary A. Troia

Download or read book Putting Writing Research into Practice written by Gary A. Troia and published by Guilford Press. This book was released on 2010-04-29 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the most effective methods for teaching writing across grade levels and student populations? What kind of training do teachers need to put research-validated methods into practice? This unique volume combines the latest writing research with clear-cut recommendations for designing high-quality professional development efforts. Prominent authorities describe ways to help teachers succeed by using peer coaching, cross-disciplinary collaboration, lesson study, and other professional development models. All aspects of instruction and assessment are addressed, including high-stakes writing assessments, applications of technology, motivational issues, writing in different genres and subject areas, and teaching struggling writers.

Practice Perfect

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Publisher : John Wiley & Sons
ISBN 13 : 111821658X
Total Pages : 295 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Practice Perfect by : Doug Lemov

Download or read book Practice Perfect written by Doug Lemov and published by John Wiley & Sons. This book was released on 2012-09-19 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions. In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice. Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.

Engaging All Families

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Publisher : R&L Education
ISBN 13 : 1461663547
Total Pages : 185 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Engaging All Families by : Steven M. Constantino

Download or read book Engaging All Families written by Steven M. Constantino and published by R&L Education. This book was released on 2003-10-22 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Families are a child's first and best teachers. A significant amount of research exists that strongly links the engagement of families in the educational lives of their children as a strong foundation to the successful achievement of all students. Educators cannot expect total engagement and high standards from students if both families and schools cannot form powerful alliances to guide those students to academic and lifelong success. Putting research into practice remains one of the most significant barriers to engaging families with schools. School leaders, already stretched thin, struggle to carve out the time and energy necessary to pour through research and create programs to promote family engagement within their school and community. As principal of a large, comprehensive, and diverse high school, Constantino solves this dilemma by providing a step-by-step process for practitioners to create family engagement programs at all levels. Engaging All Families provides a summary of research that acts as a foundation upon which the practitioner's tools are crafted. Readers are given the resources necessary to assess their present level of family engagement and the ideas, strategies, suggestions, programs, practices, policies, and procedures to implement a wide variety of customized family engagement programs. Numerous resources and references are also included. As a successful school administrator and nationally known expert in the field of family and community engagement, Steven Constantino builds the bridge from research to practice with Engaging All Families, and provides the information that allows all schools to become family friendly.

Performance Management

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Publisher : John Wiley & Sons
ISBN 13 : 0470493917
Total Pages : 527 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Performance Management by : James W. Smither

Download or read book Performance Management written by James W. Smither and published by John Wiley & Sons. This book was released on 2009-07-28 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a shift in HR from performance appraisal to performance management. A new volume in the SIOP Professional Practice Series, this book contains a broad range of performance management topics, offers recommendations grounded in research, and many examples from a variety of organizations. In addition to offering state-of-the-art descriptions of performance management needs and solutions, this book provides empirical bases for recommendations, demonstrates how performance management tracks and helps promote organizational change, and exams critical issues. This book makes an ideal resource for I/O psychologists, HR professionals, and consultants. "In this comprehensive and timely volume, Smither and London assemble an exceptional collection of chapters on topics spanning the entire performance management process. Written by leading researchers and practitioners in the field, these chapters draw on years of research and offer a blueprint for implementing effective performance management systems in organizations. This volume is a 'must-read' for all those interested in performance management." —John W. Fleenor, Ph.D., research director, Center for Creative Leadership

Putting Purpose Into Practice

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Publisher : Oxford University Press
ISBN 13 : 0198870701
Total Pages : 433 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Putting Purpose Into Practice by : Colin Mayer

Download or read book Putting Purpose Into Practice written by Colin Mayer and published by Oxford University Press. This book was released on 2021 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.

Ready, Set, SCIENCE!

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Publisher : National Academies Press
ISBN 13 : 0309106141
Total Pages : 221 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Ready, Set, SCIENCE! by : National Research Council

Download or read book Ready, Set, SCIENCE! written by National Research Council and published by National Academies Press. This book was released on 2007-11-30 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: What types of instructional experiences help K-8 students learn science with understanding? What do science educators, teachers, teacher leaders, science specialists, professional development staff, curriculum designers, and school administrators need to know to create and support such experiences? Ready, Set, Science! guides the way with an account of the groundbreaking and comprehensive synthesis of research into teaching and learning science in kindergarten through eighth grade. Based on the recently released National Research Council report Taking Science to School: Learning and Teaching Science in Grades K-8, this book summarizes a rich body of findings from the learning sciences and builds detailed cases of science educators at work to make the implications of research clear, accessible, and stimulating for a broad range of science educators. Ready, Set, Science! is filled with classroom case studies that bring to life the research findings and help readers to replicate success. Most of these stories are based on real classroom experiences that illustrate the complexities that teachers grapple with every day. They show how teachers work to select and design rigorous and engaging instructional tasks, manage classrooms, orchestrate productive discussions with culturally and linguistically diverse groups of students, and help students make their thinking visible using a variety of representational tools. This book will be an essential resource for science education practitioners and contains information that will be extremely useful to everyone �including parents �directly or indirectly involved in the teaching of science.

A Companion to Illustration

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Publisher : John Wiley & Sons
ISBN 13 : 111918553X
Total Pages : 688 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis A Companion to Illustration by : Alan Male

Download or read book A Companion to Illustration written by Alan Male and published by John Wiley & Sons. This book was released on 2019-04-09 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: A contemporary synthesis of the philosophical, theoretical and practical methodologies of illustration and its future development Illustration is contextualized visual communication; its purpose is to serve society by influencing the many aspects of its cultural infrastructure; it dispenses knowledge and education, it commentates and delivers journalistic opinion, it persuades, advertises and promotes, it entertains and provides for all forms of narrative fiction. A Companion to Illustration explores the definition of illustration through cognition and research and its impact on culture. It explores illustration’s boundaries and its archetypal distinction, the inflected forms of its parameters, its professional, contextual, educational and creative applications. This unique reference volume offers insights into the expanding global intellectual conversation on illustration through a compendium of readings by an international roster of scholars, academics and practitioners of illustration and visual communication. Encompassing a wide range of thematic dialogues, the Companion offers twenty-five chapters of original theses, examining the character and making of imagery, illustration education and research, and contemporary and post-contemporary context and practice. Topics including conceptual strategies for the contemporary illustrator, the epistemic potential of active imagination in science, developing creativity in a polymathic environment, and the presentation of new insights on the intellectual and practical methodologies of illustration. Evaluates innovative theoretical and contextual teaching and learning strategies Considers the influence of illustration through cognition, research and cultural hypotheses Discusses the illustrator as author, intellectual and multi-disciplinarian Explores state-of-the-art research and contemporary trends in illustration Examines the philosophical, theoretical and practical framework of the discipline A Companion to Illustration is a valuable resource for students, scholars and professionals in disciplines including illustration, graphic and visual arts, visual communications, cultural and media and advertising studies, and art history.

Interpersonal Communication

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Publisher : Routledge
ISBN 13 : 1351174363
Total Pages : 611 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Interpersonal Communication by : Denise Solomon

Download or read book Interpersonal Communication written by Denise Solomon and published by Routledge. This book was released on 2022-03-16 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised text demystifies interpersonal communication skills by bringing the latest research together with practical guidance that prepares students to discern key communication dynamics and communicate more effectively in all areas of their lives. The new edition draws on current theory and research to guide students through the foundations of the discipline, recent developments in scientific research, and tips for improving their own interpersonal communication skills. In addition, readers will find: Expanded coverage of technology and computer-mediated communication, including explicit examples of what interpersonal communication looks like online. Invitations to engage with elaborated descriptions of theories and related resources on the companion website whenever prominent theories of interpersonal communication are mentioned in the text. A commitment to gender inclusive language and topics, as well as a new feature, "IDEA: Inclusion, Diversity, Equity, and Access," that invites students to consider ways to address exclusion and inequity in interpersonal communication. The fully revamped companion website includes updates across all resources, additional videos, self-quizzes for students, and all-new instructor resources, which can be accessed at www.routledge.com/cw/solomon. Also new to the companion website for this edition are links to essays and videos featuring the work that students in the Communication Studies program at the California State Prison, Los Angeles County, produced in response to self-reflection prompts in the first edition. These materials provide insight into facets of interpersonal communication in these students’ lives, and they offer a broad range of rich life experiences. Interpersonal Communication: Putting Theory into Practice, Second Edition is ideal for undergraduate students in courses on interpersonal communication and communication skills.

Natural Hazards and Disaster Risk Reduction

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Publisher : Routledge
ISBN 13 : 9781032930992
Total Pages : 0 pages
Book Rating : 4.9/5 (39 download)

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Book Synopsis Natural Hazards and Disaster Risk Reduction by : Carina Fearnley

Download or read book Natural Hazards and Disaster Risk Reduction written by Carina Fearnley and published by Routledge. This book was released on 2024-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first interdisciplinary and multi-perspective investigations, Disaster risk reduction for natural hazards: putting research into practice provides a practical yet intellectually challenging investigation into the emerging field of disaster risk reduction. This book was published as a special issue of Environmental Hazards

Foundations of Clinical Research

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Publisher :
ISBN 13 : 9780803646575
Total Pages : 0 pages
Book Rating : 4.6/5 (465 download)

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Book Synopsis Foundations of Clinical Research by : Leslie Gross Portney

Download or read book Foundations of Clinical Research written by Leslie Gross Portney and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draw upon the foundations necessary for finding and interpreting research evidence across all healthcare professions. Revised to reflect the most current changes in the field of clinical research in rehabilitation and medicine, you'll find a growing emphasis on evidence-based practice (EBP) as well as new vocabulary that is being integrated into research and practice across disciplines.

Assessment For Learning

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335212972
Total Pages : 147 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Assessment For Learning by : Black, Paul

Download or read book Assessment For Learning written by Black, Paul and published by McGraw-Hill Education (UK). This book was released on 2003-09-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessment for Learning is based on a two-year project involving thirty-six teachers in schools in Medway and Oxfordshire. After a brief review of the research background and of the project itself, successive chapters describe the specific practices which teachers found fruitful and the underlying ideas about learning that these developments illustrate. Later chapters discuss the problems that teachers encountered when implementing the new practices in their classroom and give guidance for school management and LEAs about promoting and supporting the changes. --from publisher description