PurposeFull: How Businesses and Not-for-profits Do Better as Purpose-driven Organisations

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Author :
Publisher : Inhouse Publishing
ISBN 13 : 9781922578310
Total Pages : 280 pages
Book Rating : 4.5/5 (783 download)

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Book Synopsis PurposeFull: How Businesses and Not-for-profits Do Better as Purpose-driven Organisations by : Paul Bird

Download or read book PurposeFull: How Businesses and Not-for-profits Do Better as Purpose-driven Organisations written by Paul Bird and published by Inhouse Publishing. This book was released on 2021-07-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose or profit? Or purpose and profit? Today, leading businesses show that purpose drives performance and profit with engaged, inspired and loyal people, customers, investors and suppliers. Together, they achieve lasting social and environmental impact. As their key competitive advantage, businesses are being known not by what they produce, but what they stand for and for what they mean. Meanwhile, not-for-profits - with fundraising returns declining, competition for donors and government contracts fierce, and social and environment priorities growing - must re-centre around their belief and purpose if they are to compete effectively, generate adequate resources and make the impact that they were established to achieve.

Purpose-driven Organizations

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Author :
Publisher : Springer
ISBN 13 : 3030176746
Total Pages : 153 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Purpose-driven Organizations by : Carlos Rey

Download or read book Purpose-driven Organizations written by Carlos Rey and published by Springer. This book was released on 2019-06-17 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership

The Culture Engine

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Publisher : John Wiley & Sons
ISBN 13 : 1118947320
Total Pages : 276 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Culture Engine by : S. Chris Edmonds

Download or read book The Culture Engine written by S. Chris Edmonds and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An organizational "North Star," codifying valued behaviors for optimal performance The Culture Engine shows leaders how to create a high performing, values aligned culture through the creation of an organizational constitution. With practical step-by-step guidance, readers learn how to define their organization's culture, delineate the behaviors that contribute to greater performance and greater engagement, and draft a document that codifies those behaviors into a constitution that guides behavior towards an ideal: a safe, inspiring workplace. The discussion focuses on people, including who should be involved at the outset and how to engage employees from start to finish, while examples of effective constitutions provide guidance toward drafting a document that can actualize an organization's potential. Culture drives everything that happens in an organization day to day, including focus, priorities, and the treatment of employees and customers. A great culture drives great performance, and can help attract and retain great talent. But a great culture isn't something that evolves naturally. The Culture Engine is a guide to strategically planning a culture by compiling the company's guiding principles and behaviors into an organizational constitution. Decide which behaviors and attitudes are desired in the organization Secure leader commitment to planning, drafting, and implementing the document Learn the most effective way to socialize the draft statement and get everyone on board Model desired behaviors to boost employee engagement throughout the process Organizational culture is not an amorphous thing – it comes down from the top, inspired and exemplified by the leadership. It can steer a company up or down, keep it on mission or force it off-course. For an organization to fulfill its potential, the culture must be on-point, truly reflecting the heart of the company from leaders to team members across the company. The Culture Engine helps leaders define the playing field, pushing performance to the next level.

Deep Purpose

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Publisher : HarperCollins
ISBN 13 : 0063088932
Total Pages : 326 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Deep Purpose by : Ranjay Gulati

Download or read book Deep Purpose written by Ranjay Gulati and published by HarperCollins. This book was released on 2022-02-08 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinkers50 Top 10 Best New Management Books for 2022 A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need.

Grow the Pie

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Publisher : Cambridge University Press
ISBN 13 : 1009062719
Total Pages : 541 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Grow the Pie by : Alex Edmans

Download or read book Grow the Pie written by Alex Edmans and published by Cambridge University Press. This book was released on 2021-11-11 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.

The Future of the Corporation

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Author :
Publisher : New York : Mason & Lipscomb Publishers
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Future of the Corporation by : PLM (Firm)

Download or read book The Future of the Corporation written by PLM (Firm) and published by New York : Mason & Lipscomb Publishers. This book was released on 1974 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from a conference sponsored by PLM in Malmo, Sweden, June 1970. Includes bibliographical references.

The Purpose Effect

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Publisher : Elevate Publishing
ISBN 13 : 1943425582
Total Pages : 309 pages
Book Rating : 4.9/5 (434 download)

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Book Synopsis The Purpose Effect by : Dan Pontefract

Download or read book The Purpose Effect written by Dan Pontefract and published by Elevate Publishing. This book was released on 2016-05-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pontefract combines years of experience and research on employee engagement to create a work about the three crucial areas of purpose: individual, workplace role, and organizational. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy. A business leader that is committed to purpose will create purpose for his/her employees. An employee that feels his/her sense of purpose on the job will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.

The Purpose Economy

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Publisher : Elevate Publishing
ISBN 13 : 193749845X
Total Pages : 288 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis The Purpose Economy by : Aaron Hurst

Download or read book The Purpose Economy written by Aaron Hurst and published by Elevate Publishing. This book was released on 2014-04-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It's an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community. Based on interviews with thousands of entrepreneurs, Hurst shows this new era is already fueling demand for a whole host of products and services and transforming how millennials view their careers. A new breed of startups like Etsy, Zaarly, Tough Mudder, Kickstarter, and Airbnb are finding new ways to create value by connecting us with our local communities. At the same time, companies like Tesla and Whole Foods are making the march from just appealing to affluent buyers to becoming mainstream brands. Hurst calls these companies, along with the pioneering entrepreneurs who founded them, the Purpose Economy's taste-makers. This book is at once a personal memoir of Aaron Hurst’s own awakening as a purpose driven entrepreneur, when he left a well-paying tech job in 2001 to launch Taproot, creating a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits. It's also a blueprint for a new economic era that is transforming companies, markets and our careers to better serve people and the world.

Purpose and Profit

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400230365
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Purpose and Profit by : George Serafeim

Download or read book Purpose and Profit written by George Serafeim and published by HarperCollins Leadership. This book was released on 2022-08-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

The Purpose Revolution

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626569673
Total Pages : 273 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The Purpose Revolution by : John Izzo , Ph.D.

Download or read book The Purpose Revolution written by John Izzo , Ph.D. and published by Berrett-Koehler Publishers. This book was released on 2018-03-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Purpose Advantage! Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

The Purpose Path

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Author :
Publisher : St. Martin's Essentials
ISBN 13 : 1250182182
Total Pages : 304 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The Purpose Path by : Nicholas Pearce

Download or read book The Purpose Path written by Nicholas Pearce and published by St. Martin's Essentials. This book was released on 2019-04-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When you've found your life's purpose, work becomes meaningful to you. If you want to discover and live your purpose, read Nicholas Pearce's book. Not only will it inspire you to become who you were born to be, it also will show you how." - Ken Blanchard, New York Times bestselling coauthor of The One Minute Manager® How to build a meaningful career with a moral center and a purpose in the world. Some of the world's most successful companies—Google, Disney, Starbucks—are not simply profit-driven, but purpose-driven. They identify the purpose behind why they do what they do, and let their "why" drive what they do every day. Nicholas Pearce argues that we all should do the same: discover our "why" and commit to the journey of aligning our daily work with our life's work. The Purpose Path is for people in any field who long to have more than just a job or a career, but a true vocation that allows them to connect their soul with their role. The Purpose Path is organized around five key questions: What is success? Who am I? Why am I here? Am I running the right race? Am I running the race well? Nicholas Pearce sits at the unconventional intersection of academia, business, and faith. With examples and advice, he shows how he and other people in a variety of fields and at different life stages have asked and answered these five questions in order to start, shape, or even radically change their careers. Inspiring, thought-provoking, and practical, The Purpose Path is an essential book for anyone who seeks the clarity and courage to advance their authentic life's work every day.

To Be Honest

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398600679
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis To Be Honest by : Ron A. Carucci

Download or read book To Be Honest written by Ron A. Carucci and published by Kogan Page Publishers. This book was released on 2021-05-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: NYC Big Book Award 2021 - Business General WINNER: Goody Business Book Awards - Business General FINALIST: Good Business Book Awards - Leadership: General and Think Differently Selected as one of Bloomberg's Best Books of 2021: Nominated by the founder and executive director of the Aspen Institute Business and Society Program DISTINGUISHED FAVORITE: Independent Press Award 2022 - Business General Under what conditions will people tell the truth, behave fairly and act with purpose at work? And when will they lie, cheat and be selfish? Based on 15 years of research, To Be Honest explains how four factors (Clear Identity, Accountability, Governance and Cross-Functional Relationships) affect honesty, justice and purpose within a company. When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest. But when done well, the organization is 16 times more likely to have people tell the truth, behave fairly and serve a greater good. To Be Honest shares the stories of leaders who have acted with purpose, honesty and justice even when it was difficult to do so. In-depth interviews with CEOs and senior executives from exemplar companies such as Patagonia, Cabot Creamery, Microsoft and others reveal what it takes to build purpose-driven companies of honesty and justice. Interviews with thought leaders like Jonathan Haidt, Amy Edmondson, Dan Ariely and James Detert offer rich insights on how leaders can become more honest and purposeful. You'll learn how Hubert Joly took Best Buy from a company on the brink of bankruptcy to one that is profitable, thriving and purposeful. Filled with real-life examples, To Be Honest offers actionable steps, practical tools and approaches that any leader or manager can use to create a culture of purpose, honesty and justice.

Selling With Noble Purpose

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119700884
Total Pages : 343 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Selling With Noble Purpose by : Lisa Earle McLeod

Download or read book Selling With Noble Purpose written by Lisa Earle McLeod and published by John Wiley & Sons. This book was released on 2020-09-09 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

Business Recoded

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Publisher : John Wiley & Sons
ISBN 13 : 1119679869
Total Pages : 528 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Business Recoded by : Peter Fisk

Download or read book Business Recoded written by Peter Fisk and published by John Wiley & Sons. This book was released on 2021-02-08 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST 'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.' ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.' ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.' STUART CRAINER, founder, Thinkers50 'Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.' MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.' WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.' SANTIAGO INIGUEZ, President of IE University. 'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.' ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution Business needs a new code for success! Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success. Do you have the courage to create a better future, for you and your business?

Putting Purpose Into Practice

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Author :
Publisher : Oxford University Press
ISBN 13 : 0198870701
Total Pages : 433 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Putting Purpose Into Practice by : Colin Mayer

Download or read book Putting Purpose Into Practice written by Colin Mayer and published by Oxford University Press. This book was released on 2021 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.

Purposeful

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Author :
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9354929524
Total Pages : 130 pages
Book Rating : 4.3/5 (549 download)

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Book Synopsis Purposeful by : Sandeep K. Krishnan

Download or read book Purposeful written by Sandeep K. Krishnan and published by Penguin Random House India Private Limited. This book was released on 2023-03-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I find greater purpose at work? How do I cultivate a mindset for greater professional engagement? Should I stay in my current job or quit? How do I fuel my purpose accelerators? How are purposeful organizations built? Backed with contemporary research from psychology, philosophy, management and business, expert insights and over two decades of experience in the field, Sandeep demonstrates how you can find your purpose and be more engaged at work. You will learn about crafting your purpose action plan, climbing the pyramid of purpose, building an 'owning' mindset, understanding and using purpose accelerators, learning and applying skills that matter, ceasing to overthink and building resilience. Along with this, you will get actionable tips such as crafting a 'micro-purpose', which includes meaningful goals that can be achieved in a shorter period, and valuable advice from top leaders. This book will nudge you to embrace your purpose and ambitiously steer your career to achieve your potential at work and in life.

The Purposeful Nine and Soulful Advantage

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Author :
Publisher : Soulful Advantage
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.9/5 (851 download)

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Book Synopsis The Purposeful Nine and Soulful Advantage by : Andre Beaupre

Download or read book The Purposeful Nine and Soulful Advantage written by Andre Beaupre and published by Soulful Advantage. This book was released on 2021-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "B corporations are a new kind of business that balance purpose and profit. This community of leaders-now numbering over 4,000-is driving a global movement of people using business as a force for good. The inspirational leaders and engaging stories in The Purposeful Nine and Soulful Advantage represent the essence of B Corps because they are stakeholder-driven, always considering the impact of their decisions on their workers, customers, community, suppliers, and environment. This book is a recommended read for business leaders focused on taking corporate purpose to an even higher level." -Bart Houlahan Co-Founder and Co-CEO, B Lab The Purposeful Nine and Soulful Advantage is for business leaders driven to catalyze more purpose within their companies and gain competitive advantage. It tells the stories of nine inspiring, purposeful businesses and for-profit social enterprises authentically committed to-and benefitting from-a strategy of making the world a better place. Unlike the majority of books focused on large consumer companies and well-known brands-think Ben & Jerry's, Microsoft, TOMS, Starbucks, Stonyfield Organic, LEGO, Timberland, IKEA, Unilever, Patagonia, Disney, Dove, Google, Warby Parker, etcetera. The Purposeful Nine and Soulful Advantage spotlights a fresh, diverse group of successful organizations that have been authentically purposeful for decades. Each story comes alive through the first-person perspective of the inspiring founders, CEOs, and sustainability leaders who reveal why they became more purposeful, what they did and how it created competitive advantage. Author, strategic communications veteran, and corporate purpose professional Andre Beaupre has captured the behind-the-scenes decisions and actions across a variety of triple bottom line essentials, including mission and values, workplace culture, sustainability, philanthropy, community engagement, social justice, and diversity/equity/inclusion. Measurable benefits experienced by the Purposeful Nine include mission-aligned, high-performance workplace cultures, recruitment and retention gains, new business impact, improved financial results, brand reputation enhancement, increased stakeholder loyalty, and value-driven customer/partner/supplier relationships. Not sure how to grow purpose? This book is brimming with ideas that will inform and inspire you to reach that goal. Business can, and must be, a force for good. By sharing first-person stories from the leaders who made purpose happen, the book will inspire a wide array of organizations to begin-or broaden-their impact.