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Purpose Passion And Profit Impactful Marketing Strategies For Social Enterprises
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Book Synopsis Purpose, Passion and Profit : Impactful marketing Strategies for Social Enterprises by : Jacob Jose
Download or read book Purpose, Passion and Profit : Impactful marketing Strategies for Social Enterprises written by Jacob Jose and published by OrangeBooks Publication. This book was released on 2024-07-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Purpose, Passion, and Profit: Impactful Marketing Strategies for Social Enterprises" offers actionable insights and strategies to help social enterprises market their mission-driven products and services effectively. By integrating traditional marketing principles with a deep understanding of social impact, this book guides readers through building strong stakeholder relationships, measuring impact, and crafting compelling narratives. Ideal for social entrepreneurs, marketers, and anyone passionate about driving positive change, this book is a vital resource for achieving sustainable success in the social enterprise sector.
Download or read book Profit & Purpose written by Kyle Westaway and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth – purpose can drive profits. But it’s not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally. This is not a trend. It’s the future of business. Based on in-depth interviews with founders, Profit & Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen social enterprises ranging from non-profits like Charity:Water and DonorsChoose.org, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM and Nike. Kyle Westaway digs beneath the public stories of these organizations’ success to reveal how they have harness the power of purpose. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: DISCOVER THROUGH CURIOSITY // Finding the right opportunity catalyzes impact. DESIGN WITH HUMILTY // Prioritizing users creates killer products. BUILD THROUGH HUSTLE // Rallying people creates critical momentum for launch. FUND BY COMMITMENT // Aligning funders around a vision creates true partnerships. CONNECT WITH AUTHENTICITY // Authentic connection builds a movement. SCALE THROUGH COMMUNITY // Focusing on culture ensures smart growth. EVALUATE WITH HONESTY // Honest measurement ensures continual improvement. Profit & Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success.
Book Synopsis Purpose and Profit by : George Serafeim
Download or read book Purpose and Profit written by George Serafeim and published by HarperCollins Leadership. This book was released on 2022-08-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Book Synopsis Purpose, Passion and Profit by : Jacob Jose
Download or read book Purpose, Passion and Profit written by Jacob Jose and published by Orangebooks Publication. This book was released on 2024-07-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Purpose, Passion, and Profit: Impactful Marketing Strategies for Social Enterprises" offers actionable insights and strategies to help social enterprises market their mission-driven products and services effectively. By integrating traditional marketing principles with a deep understanding of social impact, this book guides readers through building strong stakeholder relationships, measuring impact, and crafting compelling narratives. Ideal for social entrepreneurs, marketers, and anyone passionate about driving positive change, this book is a vital resource for achieving sustainable success in the social enterprise sector.
Book Synopsis Rural Tourism and Enterprise by : Ade Oriade
Download or read book Rural Tourism and Enterprise written by Ade Oriade and published by CABI. This book was released on 2017-05-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Book Synopsis Passion to Profit: Your Entrepreneurial Journey by : Masud Rana Anik
Download or read book Passion to Profit: Your Entrepreneurial Journey written by Masud Rana Anik and published by Shovon Ahmed. This book was released on with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Passion to Profit: Your Entrepreneurial Journey" is your roadmap to entrepreneurial success. Whether you're a novice or an experienced entrepreneur, this guide helps you turn your passions into profitable ventures. Learn to identify your niche, conduct market research, secure funding, and scale your business. Discover the power of passion in entrepreneurship and celebrate your journey from dream to reality. If you're ready to make a difference in the business world, this book is your essential companion.
Book Synopsis Small Enterprise Marketing by : Carolyn Strong
Download or read book Small Enterprise Marketing written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-08-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.
Book Synopsis Business With Purpose: Advancing Social Enterprise by : Melodena Stephens Balakrishnan
Download or read book Business With Purpose: Advancing Social Enterprise written by Melodena Stephens Balakrishnan and published by World Scientific. This book was released on 2020-02-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Social Enterprise Venture (SEV) is defined as an organization, initiative or startup that has a strong social innovation characteristic focusing on a scalable and sustainable social wealth creation or sustainable living at the individual or community level. Most books that deal with SEVs, unfortunately still focus on non-profits. Current market trends indicate non-profits need more sustainable funding mechanisms for survival. This book focuses on the growing need to build a business with purpose.With the growing role of the private sector in the development arena, as highlighted by the UN Sustainable Development Goals, all firms need to relook entrepreneurship from a 'business-with-purpose' lens. The fact that venture capitalists/private equity firms are acquiring social ventures (like Bain Capital and TOMS), or that SEVs are being divested (L'Oreal and Body Shop), reinforces the need to understand which business models work. One of the biggest barriers for growth of SEVs is scalability and internationalization. This book fills the present gap between research and practice; and the non-profits and for-profit worlds.
Book Synopsis Higher Education Student Financial Aid by : Kazi Abdur Rouf
Download or read book Higher Education Student Financial Aid written by Kazi Abdur Rouf and published by iUniverse. This book was released on 2020-03-25 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research finds the majority of the higher education student financial aid programs are managed by the states or private agencies or foundations in the world. Their financial aid policies are continuously changing and improving to adopt contemporary situations and changing time. Likewise, the GB higher education student loan policy improvement can be done by continously reviewing the system, which is necessary for GB to strengthen its higher education student loan program in Bangladesh.
Book Synopsis Entrepreneurship in India by : Deependra Sharma
Download or read book Entrepreneurship in India written by Deependra Sharma and published by Taylor & Francis. This book was released on 2022-10-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers and students to the entrepreneurial process. It is important as evidence has suggested that the probability of entrepreneurs’ success enhances when they thoroughly appreciate the components of the entrepreneurial process as well as how to effectively use them. The fact that nearly 33 percent of new firms fail within the first two years while twenty percent fail within four to five years of their existence makes it evident that while many people are highly motivated to start new firms, motivation alone is not sufficient, rather it should be coupled with relevant information, a strong business idea, a well-crafted business plan, and sound execution to maximize chances for success. This work offers an insightful and a practical guide to the process of launching and growing an entrepreneurial organisation with success. It will therefore serve as an important resource to students of Entreprenuership and to anyone interested in the field, academically or practically.
Book Synopsis Profit with Purpose by : Teneshia Jackson Warner
Download or read book Profit with Purpose written by Teneshia Jackson Warner and published by Paramount Market Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Passion Purpose Profit by : Fiona Killackey
Download or read book Passion Purpose Profit written by Fiona Killackey and published by Hardie Grant Publishing. This book was released on 2020-09-02 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.
Book Synopsis Firms of Endearment by : Rajendra Sisodia
Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Book Synopsis Marketing Communications by : PR Smith
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
Book Synopsis Profitable Posts Social Media Marketing Plan to Build an Online Business to Profit Up to Six Figures by :
Download or read book Profitable Posts Social Media Marketing Plan to Build an Online Business to Profit Up to Six Figures written by and published by jideon francisco marques. This book was released on 2024-01-22 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION There comes a time when the elastic snaps. When you push yourself to breaking point, and everything crashes down. My breaking point came on a gloomy Monday morning commute in 2015. Sitting in my car, waiting for the lights to change, I looked at two guys in their cars on either side of me. They looked as miserable as I felt. At that moment, I burst into tears. “What the fuck was I doing with my life?” I was unhappy in my personal life and hated my job. I couldn’t see a way out. I was too invested in my career; too old to start again. Looking back, I didn’t know jack shit about building a fitness business. Corporate marketing is one thing. Doing everything from scratch alone in a different industry is another. I didn’t have a creative agency or a multimillion-pound budget. All I had was a Personal Trainer certificate and the ironparadisefitness.com domain name. Nevertheless, I started building my online empire. Or, as I now refer to it, pissing in the wind for two years. I would write lousy articles, post selfies, and wonder why clients weren’t beating down my virtual door. Desperate to carve a way out of corporate life, I vowed not to quit. My business was my obsession. Going out, meeting friends, and taking a break were a rarity. I thought it was the only way to be successful. I became a hermit. A recluse. Like the creepy guy kids fear in horror movies. “That’s Old Man Mitchell from No. 29. He never leaves the house.” “Some say he only goes outside to dispose of the dead bodies.” I wasn’t that bad, but my social life went on ice. I studied nutrition and learned the intricacies of exercise mechanics. I read books and invested in courses on social media, copywriting, and web design. Iron Paradise Fitness had consumed my entire life, and I loved it. It was the fire in my belly I’d been missing. The passion I needed. Although, it did make for awkward conversations on Tinder dates. “What do you like to do in your spare time?” The innocent question would come. “Well, I’m building my own business right now, so that’s my main focus.” “Ah, cool. But what do you like to do for fun?” “Work on my business.” “Yeah, but what about when you’re not doing that?” “I’m either working on my business, thinking about working on my business, or eating.” “Oh!…”
Book Synopsis Sustainable Development Goals and Sustainable Supply Chains in the Post-global Economy by : Natalia Yakovleva
Download or read book Sustainable Development Goals and Sustainable Supply Chains in the Post-global Economy written by Natalia Yakovleva and published by Springer. This book was released on 2019-05-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of studies on current best practices for delivering sustainable development policies within supply chains. It critiques the limitations of existing business theory and practice on sustainable supply chain management, and discusses opportunities for new conceptual models for businesses to engage with Sustainable Development Goals (SDGs). It examines how businesses can work towards implementing Sustainable Development Goals in the contexts of entrepreneurial initiative, industry collaboration and regional development. SDGs renew the sustainable development agenda for global communities and ask businesses and organisations to reset their sustainable development policies. A strategy to embed sustainable development principles into business operations along the supply chain operations, which has been a conceptual and, in many instances, practitioner, business and industry achievement of the past decades, is not enough to shift the economic and social conditions of poor populations around the world. How would the global supply chains of the future look like? What social relations does it envisage? How will businesses and organisations engage with societies, environments and complex institutional contexts in emerging markets and developing countries, which are faced with issues of population growth, needed leaps in infrastructure provision, educational and health improvements, cultural and institutional shifts? The books challenges current approaches to sustainable supply chain practices guided by discussion on SDGs. It reviews implementation issues of existing sustainable development approaches, assesses the advancement of sustainable development strategies and examines the opportunities for global value chains to increase their positive social and environmental inputs in regions, communities and organisations. The book collects both conceptual and empirical studies set in a variety of business and organisational contexts, such as manufacturing, retail, procurement, cities and industrial parks. It contests the accepted axioms of sustainable practices in the global supply chains and proposes new models for organisations and production networks to engage with societies and address market and production effects on communities and institutions.
Book Synopsis Management for Social Enterprise by : Bob Doherty
Download or read book Management for Social Enterprise written by Bob Doherty and published by SAGE. This book was released on 2009-03-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Management for Social Enterprise is a great introduction to the rich variety of social enterprises in the UK. It is also a useful tool to help us to build more effective social enterprises that really deliver on their missions by people who have hands on experience. This is just what the rapidly growing social enterprise sector needs, a management manual to help us take social enterprises to the next level by people who have hands on experience′ - Sophi Tranchell, Managing Director of Divine Chocolate Ltd and Cabinet Office sponsored Social Enterprise Ambassador `The recent explosive growth in the number of social enterprises, their diverse and dynamic nature, and the upsurge in research about them all makes this a potentially bewildering field of knowledge to explore. This book provides a clear and timely guide to the management challenges involved in understanding and running social enterprises, and underlines why their unique nature requires something more than just standard business school wisdom′ - Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, and Director of the ESRC Centre for Business Relationships, Accountability, Sustainability and Society `Provides a good introduction to the management of social enterprises touching on a broad range of topics and will help those invovled in managing social enterprises and those trying to understand more about the sector. It draws on the experience of those who have worked in the social enterprise sector in a range of countries and are passionate about developing it′ - Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University Overviewing the key business topics required by social entrepreneurs, and managers in social enterprises Management for Social Enterprise covers strategy, finance, ethics, social accounting, marketing and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with learning resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples. This book is essential reading for students and practitioners of Social Entrepreneurship and Social Enterprise, but will also be of use to anyone with an interest in management, corporate responsibility, ethics or community studies.
