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Purchase And Sale Of Broadcast Stations
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Book Synopsis Profitably Buying and Selling Broadcast Stations by : Erwin Krasnow
Download or read book Profitably Buying and Selling Broadcast Stations written by Erwin Krasnow and published by . This book was released on 2009-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book of its kind, Profitably Buying and Selling Broadcast Stations, provides never published-before information on the business, technical and legal aspects of investing in and acquiring broadcast stations. If you are interested in buying, selling or investing in a broadcast station, this book is for you. Written in plain English by three prominent communications lawyers, it is designed to decode the mysteries of broadcast station purchase and sale contracts and present the most innovative contract strategies in today's marketplace. Profitably Buying and Selling Broadcast Stations guides you step-by-step over that long, often rocky, road from the initial letter of intent to the closing, helping you to avoid the potholes and pitfalls in between. By using the advice contained in this, you will be able to prevent costly mistakes and sleepless nights by avoiding problems that could surface due to inadequate due diligence or incomplete document preparation.
Book Synopsis Purchasing a Broadcast Station by : National Association of Broadcasters
Download or read book Purchasing a Broadcast Station written by National Association of Broadcasters and published by . This book was released on 1979 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Purchase and Sale of Broadcast Stations by : Erwin G. Krasnow
Download or read book Purchase and Sale of Broadcast Stations written by Erwin G. Krasnow and published by Rockwell Media Publishing. This book was released on 2019-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The acquisition of a broadcast station is not like the acquisition of a newspaper or an internet site, which can take place as soon as the financing is arranged and the legal papers are drawn up. The time between signing an agreement for the sale of a broadcast station and the station actually changing hands can take six months to a year, and in some cases even longer.
Book Synopsis Broadcast and Cable Selling by : Charles Warner
Download or read book Broadcast and Cable Selling written by Charles Warner and published by . This book was released on 1993 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Buying Or Building a Broadcast Station by : Erwin G. Krasnow
Download or read book Buying Or Building a Broadcast Station written by Erwin G. Krasnow and published by . This book was released on 1982 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Complete Broadcast Sales Guide for Stations, Reps & Ad Agencies by : Jay Hoffer
Download or read book The Complete Broadcast Sales Guide for Stations, Reps & Ad Agencies written by Jay Hoffer and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Broadcast Television by : Walter McDowell
Download or read book Broadcast Television written by Walter McDowell and published by Peter Lang. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Book Synopsis Selling Electronic Media by : Ed Shane
Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Book Synopsis Successful Local Broadcast Sales by : Paul Weyland
Download or read book Successful Local Broadcast Sales written by Paul Weyland and published by AMACOM Div American Mgmt Assn. This book was released on 2007-09-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Book Synopsis Buying Or Building a Broadcast Station in the 1990s by : Erwin G. Krasnow
Download or read book Buying Or Building a Broadcast Station in the 1990s written by Erwin G. Krasnow and published by . This book was released on 1991 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising and Business Side of Radio by : Ned Midgley
Download or read book The Advertising and Business Side of Radio written by Ned Midgley and published by Wildside Press LLC. This book was released on 2008-05-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Book Synopsis Promotion and Marketing for Broadcasting and Cable by : Susan Tyler Eastman
Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Book Synopsis Broadcast Management: Radio, Television by : Ward L. Quaal
Download or read book Broadcast Management: Radio, Television written by Ward L. Quaal and published by . This book was released on 1968 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Purchasing a Broadcast Station by : National Association of Broadcasters
Download or read book Purchasing a Broadcast Station written by National Association of Broadcasters and published by . This book was released on 1978 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations Publisher : ISBN 13 : Total Pages :956 pages Book Rating :4.F/5 ( download)
Book Synopsis Trafficking in Broadcast Station Licenses and Construction Permits by : United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations
Download or read book Trafficking in Broadcast Station Licenses and Construction Permits written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations and published by . This book was released on 1969 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Federal Communications Commission. Network Inquiry Special Staff Publisher : ISBN 13 : Total Pages :836 pages Book Rating :4.:/5 ( download)
Book Synopsis New Television Networks by : United States. Federal Communications Commission. Network Inquiry Special Staff
Download or read book New Television Networks written by United States. Federal Communications Commission. Network Inquiry Special Staff and published by . This book was released on 1980 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Commercial Radio and Television Stations by :
Download or read book Commercial Radio and Television Stations written by and published by . This book was released on 2014 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
