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Publicitys Secret
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Download or read book Publicity's Secret written by Jodi Dean and published by Cornell University Press. This book was released on 2018-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, media outlets in the United States—most notably the Internet—have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is built around analyses of Bill Gates, Theodore Kaczynski, popular journalism, the Internet and technology, as well as the conspiracy theory subculture that has marked American history from the Declaration Independence to the political celebrity of Hillary Rodham Clinton. The author claims that the media's insistence on the public's right to know leads to the indiscriminate investigation and dissemination of secrets. Consequently, in her view, the theoretical ideal of the public sphere, in which all processes are transparent, reduces real-world politics to the drama of the secret and its discovery.
Book Synopsis Secret Government by : Brian Kogelmann
Download or read book Secret Government written by Brian Kogelmann and published by Cambridge University Press. This book was released on 2021-11-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a comprehensive philosophical analysis of transparency in government.
Download or read book Publicity's Secret written by Jodi Dean and published by Cornell University Press. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: communicative capitalism : the ideological matrix -- Publicity's secret -- Conspiracy's desire -- Little brothers -- Celebrity's drive -- Conclusion : neo-democracy.
Book Synopsis Secret Publicity by : Sven Lütticken
Download or read book Secret Publicity written by Sven Lütticken and published by Nai010 Publishers. This book was released on 2005 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secret Publicity~ISBN 90-5662-467-9 U.S. $32.50 / Paperback, 5.25 x 7.75 in. / 208 pgs / 38 b&w. ~Item / March / Art
Download or read book Publicity's Secret written by Jodi Dean and published by Cornell University Press. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: communicative capitalism : the ideological matrix -- Publicity's secret -- Conspiracy's desire -- Little brothers -- Celebrity's drive -- Conclusion : neo-democracy.
Download or read book Free Publicity written by Jeff Crilley and published by Brown Books. This book was released on 2002-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
Book Synopsis Secrecy and Publicity in Votes and Debates by : Jon Elster
Download or read book Secrecy and Publicity in Votes and Debates written by Jon Elster and published by Cambridge University Press. This book was released on 2015-06-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spirit of Jeremy Bentham's Political Tactics, this volume offers the first comprehensive discussion of the effects of secrecy and publicity on debates and votes in committees and assemblies. The contributors - sociologists, political scientists, historians, legal scholars - consider the micro-technology of voting (the devil is in the detail), the historical relations between the secret ballot and universal suffrage, the use and abolition of secret voting in parliamentary decisions, and the sometimes perverse effects of the drive for greater openness and transparency in public affairs. The authors also discuss the normative questions of secret versus public voting in national elections and of optimal mixes of secrecy and publicity, as well as the opportunities for strategic behavior created by different voting systems. Together with two previous volumes on Collective Wisdom (Cambridge University Press, 2012) and Majority Decisions (Cambridge University Press, 2014), the book sets a new standard for interdisciplinary work on collective decision-making.
Book Synopsis Secrets of the Marketing Masters by : Dick MARTIN
Download or read book Secrets of the Marketing Masters written by Dick MARTIN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Book Synopsis TOP SECRETS FOR DOING YOUR OWN PR by : Gini Graham Scott, Ph.D.
Download or read book TOP SECRETS FOR DOING YOUR OWN PR written by Gini Graham Scott, Ph.D. and published by iUniverse. This book was released on 2010-03-02 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: • Launching Your PR Campaign • Ways to Approach the Press • Creating Your Press Materials • Using a Website or Blog in Your PR Campaign • Sending Your Press Materials to the Media • Doing Follow-Up • Keeping Track of Your PR • Getting Your Work Published • Using E-Books to Promote Your Product or Service • Creating a Package with Audiobooks And Videos • Creating and Attending Networking Events • Using the Social Media • Assessing Your PR Campaign • and More...
Book Synopsis Success Secrets of the Social Media Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Social Media Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2010-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Book Synopsis 21st Century Secrets to Effective PR by : Linda Pophal
Download or read book 21st Century Secrets to Effective PR written by Linda Pophal and published by eBookIt.com. This book was released on 2017-11-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.
Book Synopsis 100 Marketing Trade Secrets for any business by : Gary L. Watts
Download or read book 100 Marketing Trade Secrets for any business written by Gary L. Watts and published by Gary Watts. This book was released on 2012 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no shame in asking for advice. Ask any marketer and most will help you focus and prioritize your efforts, as well as provide marketing advice. If you don’t ask for advice, you can spend a lot of time and energy on strategies and tasks that yield little results. Working hard does not mean working smart. He can help you grow your business. Gary is a marketing guru and consultant to a myriad of clients. His creation of prototype business-to-business, retail, and consumer-direct programs provides clients with creative marketing and sales support. And, Gary can help you! He has developed award-winning marketing and communications expertise through local, regional, and national marketing activities. His talents are reflected in the development of innovative, cutting-edge marketing ideas in Web site design and architecture, high-impact creative and collateral, advertising, promotions, and public relations programs. He has served in high profile staff positions with or as a marketing consultant to world-class companies like the Public Broadcasting Service (PBS) in Washington, D. C., Buena Vista Television, Hilton Hotels, Kraft Foods, and Walt Disney World, where he coordinated numerous awareness activities with major corporations and national media. This included comprehensive programs to launch Epcot and event coverage with NBC, CBS, ABC, PBS, SIN, CBC, and the BBC, as well as other major print, radio and television outlets. Gary is a graduate of Marshall University in Huntington, West Virginia, and completed comprehensive post-graduate work in broadcast journalism at West Virginia University in Morgantown. He also served as the university’s assistant director of Information and Publications prior to his two-year tour of duty as an officer in the U. S. Army where he earned a bronze star for his service. Other work consisted of community relations director for several radio and television stations where he won several national awards for his on-air promotion campaigns. Ready to impart an array of his best-kept secrets and knowledge that he has accumulated over the years, Gary will provide you with big marketing ideas that are charged with creativity and are cost effective, and simple to employ. Many issues are techniques that are currently being used by dynamic companies across the country and are closely guarded because the experts use them as “secret weapons” to accomplish their marketing missions, and to justify the big salaries and fees they charge you. These aren’t theories – these are techniques and creative marketing ideas that you can use successfully. You might compare them to the tricks-of-the-trade that a noted magician reveals about his illusions. What may appear to be magically marvelous (in a marketing sense), once revealed may not be so mystical.
Book Synopsis Success Secrets of the Online Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Book Synopsis PR Power: Inside Secrets From the World of Spin by : Amanda Barry
Download or read book PR Power: Inside Secrets From the World of Spin written by Amanda Barry and published by Random House. This book was released on 2012-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
Book Synopsis The Secrets of Successful Public Relations and Image-Making by : Tony Greener
Download or read book The Secrets of Successful Public Relations and Image-Making written by Tony Greener and published by Elsevier. This book was released on 2016-06-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
Book Synopsis Marketing Management by : Kenneth E. Clow
Download or read book Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2009-10-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Download or read book Advertising Fortnightly written by and published by . This book was released on 1924 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
