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Publicity Stunt
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Book Synopsis Publicity Stunt by : Bernadette Marie
Download or read book Publicity Stunt written by Bernadette Marie and published by 5 Prince Publishing LLC. This book was released on 2024-05-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite their on-screen chemistry, co-stars Graham Crowley and Christina Malloy share no love off-screen. When rumors surface in the entertainment media suggesting they're romantically involved, their managers seize the opportunity to capitalize on the speculation, offering incentives to enhance their supposed fake relationship. Graham and Christina reluctantly comply, but unexpectedly, their pretend romance evolves into genuine affection. Yet, in the world of Hollywood, where illusions reign supreme, can their true feelings survive the scrutiny of the public eye? While make-believe is the norm, sometimes reality defies expectations, leaving us to question what's genuine and what's just for show.
Book Synopsis Publicity Stunt! by : Candice Jacobson Fuhrman
Download or read book Publicity Stunt! written by Candice Jacobson Fuhrman and published by Chronicle Books (CA). This book was released on 1989 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way the public relations profession exploits the media, detailing over one hundred gags, stunts, and other attention-getters actually used to promote various events, products, and firms
Book Synopsis The Seven Year Bitch by : Jennifer Belle
Download or read book The Seven Year Bitch written by Jennifer Belle and published by Penguin. This book was released on 2011-05-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of High Maintenance and Going Down comes a witty, heartfelt comic novel about marriage, motherhood, and discovering that the life you have is exactly the one you want. What’s a fabulous New York City girl supposed to do when she finds herself fantasizing about the Grim Reaper more than she fantasizes about her husband? When she can’t help but give him the finger on the set of Sesame Street? And when she doesn’t exactly hope for a safe landing when he goes away on business? No, ex-hedge fund manager and new mom Isolde Brilliant hasn’t got the seven year itch—taking care of her baby and husband and having a growing suspicion that she’s living life in captivity has turned her into a seven year bitch. That’s New York author Jennifer Belle’s deliciously provocative phrase for the boredom, anger, and hurt that can creep into even the best of marriages—and affect even the most saintly of wives. In the tradition of Jennifer Weiner and Meg Wolitzer, Belle delivers a dead-on, raw and hilarious novel about motherhood and marriage and discovering the life you have is exactly the one you wanted.
Book Synopsis The Complete Idiot's Guide to Guerrilla Marketing by : Susan Drake
Download or read book The Complete Idiot's Guide to Guerrilla Marketing written by Susan Drake and published by Penguin. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Download or read book Improperganda written by Mark Borkowski and published by Vision On Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of the greatest publicity stunts, scams, hype and PR heists of all time, this text is Mark Borklowski's history of these modern myths, told as an insider.
Download or read book Private Vegas written by James Patterson and published by Little, Brown. This book was released on 2015-01-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private investigator Jack Morgan is on the hunt for a murderer in Las Vegas-and the murder ring he uncovers is unlike anything he's ever seen. Las Vegas is a city of contradictions: seedy and glamorous, secretive and wild, Vegas attracts people of all kinds-especially those with a secret to hide, or a life to leave behind. It's the perfect location for Lester Olsen's lucrative business. He gets to treat gorgeous, young women to five-star restaurants, splashy shows, and limo rides-and then he teaches them how to kill. Private Jack Morgan spends most of his time in Los Angeles, where his top investigation firm has its headquarters. But a hunt for two criminals leads him to the city of sin-and to a murder ring that is more seductively threatening than anything he's witnessed before. Chilling and marvelous, Private Vegas brings James Patterson's Private series to a sensational new level.
Download or read book The Prank written by Adam Black and published by The Artless Dodges Press. This book was released on 2011-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PRANK is a novel about the tendency for any news story involving a cute child or a reprehensible parent to become a media feeding frenzy, about the incredible communicative power of the internet, about the speed at which a fabricated happening can cross the threshold into accepted truth. But it is also about us as consumers of narrative: about how the digital revolution has changed the way we process information. My hope is that as you are reading you will find yourself scanning, skipping, dismissing, and cherry-picking: pay attention to these moments. This is your brain doing something remarkable, something profoundly post-modern, something perhaps not altogether benign. - from the author's foreword Frank Nevis knows that there's more than one way to get famous in America. When massive flooding strikes his town, only Frank has the presence of mind to weave a fabricated story into the actual drama unfolding around him. After all: what better way to attract interest and funding for his now-defunct reality show career? Fueled by the blogosphere, Facebook, Twitter, and the echo chamber of the 24-hour news cycle Frank's fabrication is soon the biggest story breaking, but how long can he maintain his hastily-constructed lie? And where is the line, in the American audience's thirst for "reality entertainment," between the drama of Frank's unraveling plans and his and his family's fictional hardships? Written in a style intended to mimic the overwhelming cacophony that is news and culture in the 21st century, The Prank explores the question of reality in the digital age, where viral falsehoods and reported lies are par for the course. Written by Adam Black Cover Design by Tom Maven
Download or read book Starmaker written by Jay Bernstein and published by ECW/ORIM. This book was released on 2011-10-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This memoir by the legendary publicist offers “an intimate glimpse into the best and the worst of the golden age of Hollywood” (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his childhood in Oklahoma City and his first job in a Hollywood mailroom to the ownership of his own public relations firm and his work as a television producer. In addition to a behind-the-scenes look at several generations of show business and hard-hitting insights about how the industry changed over the decades, Bernstein also describes the relationships he had with stars and his notorious techniques, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart’s legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. With the wisdom of experience and a sense of humor, this autobiography shares the intimate details of a fascinating Hollywood life.
Book Synopsis Trust Me, I'm Lying by : Ryan Holiday
Download or read book Trust Me, I'm Lying written by Ryan Holiday and published by Penguin. This book was released on 2013-07-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
Download or read book The Starry Cross written by and published by . This book was released on 1927 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Haberdasher written by and published by . This book was released on 1926 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Making The Mentalist by : Gerry McCambridge
Download or read book Making The Mentalist written by Gerry McCambridge and published by Houdini Publishing. This book was released on 2014-10-31 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Gerry McCambridge aka "The Mentalist' went from an orphanage to becoming a Las Vegas headliner.
Book Synopsis The Legend of John Wilkes Booth by : C. Wyatt Evans
Download or read book The Legend of John Wilkes Booth written by C. Wyatt Evans and published by . This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Legend of John Wilkes Booth is a story of how collective memories and popular histories collide with, clash, and sometimes overcome mainstream accounts of the past. It offers an alternate venue for studying the workings of Civil War memory in American culture and demonstrates how (and why) culture produced at the grassroots level can challenge the official version of events."--BOOK JACKET.
Book Synopsis Inside the Ropes With Jesse Ventura by : Tom Hauser
Download or read book Inside the Ropes With Jesse Ventura written by Tom Hauser and published by U of Minnesota Press. This book was released on with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reporter offers a revealing chronicle of the remarkable rise of Minnesota's unconventional governor, former wrestler Jesse Ventura. This is a political story that will leave readers feeling that truth really is stranger than fiction.
Download or read book Sweater News written by and published by . This book was released on 1925 with total page 1374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
