Publicidad En Internet

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Marketing digital

Author :
Publisher : Editorial Vértice
ISBN 13 : 849931189X
Total Pages : 131 pages
Book Rating : 4.4/5 (993 download)

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Book Synopsis Marketing digital by :

Download or read book Marketing digital written by and published by Editorial Vértice. This book was released on 2010-10-13 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro pretende mostrar las diversas posibilidades que el marketing digital ofrece a las organizaciones empresariales. A través de los distintos capítulos, se presentan los diferentes elementos, herramientas estratégicas e instrumentos usados en esta disciplina, así como los mejores modos y situaciones para su utilización. ÍNDICE 1. Introducción al marketing digital. 2. Elementos del marketing digital. 3. Herramientas estratégicas del marketing digital. 4. La personalización y el marketing digital. 5. Campañas de comunicación online. 6. La publicidad online y su eficacia.

Secrets to Free Advertising on the Internet

Author : Robert Noll
Publisher : Morgan James Publishing
ISBN 13 : 1614481989
Total Pages : 226 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Secrets to Free Advertising on the Internet by : Robert Noll

Download or read book Secrets to Free Advertising on the Internet written by Robert Noll and published by Morgan James Publishing. This book was released on 2009-11-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for FREE. Blogs - Should you or shouldn’t you??An effective way to advertise for FREE? MySpace - Set your company on auto-pilot for more sales, and it’s FREE! Facebook - Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click - Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don't feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better.

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601384408
Total Pages : 338 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site by : Bruce C. Brown

Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2011 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)

Complete Guide to Internet Publicity

Author : Steve O'Keefe
Publisher : John Wiley & Sons
ISBN 13 : 0471275026
Total Pages : 450 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Complete Guide to Internet Publicity by : Steve O'Keefe

Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Internet Marketing

Author : Carolyn F. Siegel
Publisher : South-Western College
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Internet Marketing by : Carolyn F. Siegel

Download or read book Internet Marketing written by Carolyn F. Siegel and published by South-Western College. This book was released on 2006 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Advertising on the Internet

Author : Robbin Zeff
Publisher : Wiley
ISBN 13 : 9780471344049
Total Pages : 452 pages
Book Rating : 4.3/5 (44 download)

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Book Synopsis Advertising on the Internet by : Robbin Zeff

Download or read book Advertising on the Internet written by Robbin Zeff and published by Wiley. This book was released on 2009-02-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources

Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Webvertising

Author : SCN Education B.V.
Publisher : Springer Science & Business Media
ISBN 13 : 3322867935
Total Pages : 251 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Webvertising by : SCN Education B.V.

Download or read book Webvertising written by SCN Education B.V. and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Marketing on the Internet

Author : Judy Strauss
Publisher : Routledge
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Marketing on the Internet by : Judy Strauss

Download or read book Marketing on the Internet written by Judy Strauss and published by Routledge. This book was released on 1999 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.

The Internet Marketing Digest

Author : Bob Brolhorst
Publisher : iUniverse
ISBN 13 : 0595190537
Total Pages : 262 pages
Book Rating : 4.5/5 (951 download)

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Book Synopsis The Internet Marketing Digest by : Bob Brolhorst

Download or read book The Internet Marketing Digest written by Bob Brolhorst and published by iUniverse. This book was released on 2001-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Tips That Work For Any Sized Business Large Or Small.Selling products or services on the internet opens up a whole new world of customers that a few years ago would have been impossible to reach. The Internet Marketing Digest teaches the novice to the most savvy marketer Techniques such as: Press Releases to get Free AdvertisingHow to get your website listed in the top of the 8 major search engines.How to write a newsletter and use the subscribers to as a never ending customer base.Marketing resources that very few people know about.How to put your business on Autopilot and let it run itself even when you are on vacation.

Marketing viral

Author : Sílvia Sivera Bello
Publisher : Editorial UOC
ISBN 13 : 9788497883399
Total Pages : 108 pages
Book Rating : 4.8/5 (833 download)

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Book Synopsis Marketing viral by : Sílvia Sivera Bello

Download or read book Marketing viral written by Sílvia Sivera Bello and published by Editorial UOC. This book was released on 2011-07-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gracias a las tecnologías de la información y de la comunicación, la publicidad boca a oreja pasa a ser publicidad viral porque, de clic en clic, se difunden los mensajes comerciales como virus por las redes sociales con un alcance y velocidad extraordinarias. Y tú, ¿crees que estás vacunado contra el marketing viral?

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Marketing on the Internet

Author : Jan Zimmerman
Publisher : Maximum Press (FL)
ISBN 13 : 9781885068262
Total Pages : 304 pages
Book Rating : 4.0/5 (682 download)

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Book Synopsis Marketing on the Internet by : Jan Zimmerman

Download or read book Marketing on the Internet written by Jan Zimmerman and published by Maximum Press (FL). This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the rapid changes in the online marketing arena, these pages provide a proven 12-step plan and countless marketing resources and opportunities for anyone looking to increase sales of their product or service or start a new business on the Internet. Detailed case studies help explain and support the advice. Includes a companion Web site.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

The A to Z of Internet Marketing

Author : Anthony Ekanem
Publisher : Anthony Ekanem
ISBN 13 : 3961120439
Total Pages : 67 pages
Book Rating : 4.9/5 (611 download)

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Book Synopsis The A to Z of Internet Marketing by : Anthony Ekanem

Download or read book The A to Z of Internet Marketing written by Anthony Ekanem and published by Anthony Ekanem. This book was released on 2016-08-08 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is true that the world of Internet marketing seems daunting to most people. Not helping the fact is the steady development of this genre, where a lot of new techniques are being introduced with each passing day. Things do seem to be difficult on the face of it, marketers do seem to be doing a lot of technical things all the time... but if you scratch the surface, the truth of it becomes quite clear.If every age in history could be called by the greatest invention of that time, this would definitely be called the Age of the Internet. The Internet has proliferated each and every aspect of our being, and indeed, it has given a whole new dimension to the way we live on the planet. Today, for each and every thing, whether it is just about buying a toothbrush to spreading global awareness about the growing hole in the ozone layer, people are using the Internet as their medium. And, the Internet has proved to be an unrelenting medium, unfalteringly providing people what they are looking for.Of all these different purposes that the Internet world serves, there is one very important trend that has caught on of late. This is the trend of selling and buying things over the Internet. A whole parallel world has spawned up here, a world of online entrepreneurs, who are making money out of selling things over the Internet. The money that is transacted here is immense.That is obvious. With such a huge population in the online world, it is understandable that the businesses here are huge.

Nuevas formas publicitarias

Author : Alfonso Méndiz Noguero
Publisher :
ISBN 13 : 9788474967708
Total Pages : 160 pages
Book Rating : 4.9/5 (677 download)

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Book Synopsis Nuevas formas publicitarias by : Alfonso Méndiz Noguero

Download or read book Nuevas formas publicitarias written by Alfonso Méndiz Noguero and published by . This book was released on 2000 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internet Marketing For Dummies

Author : Frank Catalano
Publisher : For Dummies
ISBN 13 : 9780764507786
Total Pages : 364 pages
Book Rating : 4.5/5 (77 download)

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Book Synopsis Internet Marketing For Dummies by : Frank Catalano

Download or read book Internet Marketing For Dummies written by Frank Catalano and published by For Dummies. This book was released on 2000-11-15 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.