Advertising On The Internet

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Advertising on the Internet

Author : Robbin Zeff
Publisher : Wiley
ISBN 13 : 9780471344049
Total Pages : 452 pages
Book Rating : 4.3/5 (44 download)

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Book Synopsis Advertising on the Internet by : Robbin Zeff

Download or read book Advertising on the Internet written by Robbin Zeff and published by Wiley. This book was released on 2009-02-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources

Secrets to Free Advertising on the Internet

Author : Robert Noll
Publisher : Morgan James Publishing
ISBN 13 : 1614481989
Total Pages : 226 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Secrets to Free Advertising on the Internet by : Robert Noll

Download or read book Secrets to Free Advertising on the Internet written by Robert Noll and published by Morgan James Publishing. This book was released on 2009-11-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for FREE. Blogs - Should you or shouldn’t you??An effective way to advertise for FREE? MySpace - Set your company on auto-pilot for more sales, and it’s FREE! Facebook - Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click - Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don't feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better.

Web Advertising

Author : Anja Janoschka
Publisher : John Benjamins Publishing
ISBN 13 : 9789027253743
Total Pages : 252 pages
Book Rating : 4.2/5 (537 download)

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Book Synopsis Web Advertising by : Anja Janoschka

Download or read book Web Advertising written by Anja Janoschka and published by John Benjamins Publishing. This book was released on 2004-01-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Computational Advertising

Author : Peng Liu
Publisher : CRC Press
ISBN 13 : 0429557728
Total Pages : 410 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Computational Advertising by : Peng Liu

Download or read book Computational Advertising written by Peng Liu and published by CRC Press. This book was released on 2020-05-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets

Profit Over Privacy

Author : Matthew Crain
Publisher :
ISBN 13 : 9781517905040
Total Pages : 216 pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis Profit Over Privacy by : Matthew Crain

Download or read book Profit Over Privacy written by Matthew Crain and published by . This book was released on 2021 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601384408
Total Pages : 338 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site by : Bruce C. Brown

Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2011 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)

Subprime Attention Crisis

Author : Tim Hwang
Publisher : FSG Originals
ISBN 13 : 0374721246
Total Pages : 176 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Subprime Attention Crisis by : Tim Hwang

Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Just a Click Away

Author : Barbara K. Kaye
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Just a Click Away by : Barbara K. Kaye

Download or read book Just a Click Away written by Barbara K. Kaye and published by Addison-Wesley Longman. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines online advertising its robust past, amazing present, and likely future directions. From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.

Webvertising

Author : SCN Education B.V.
Publisher : Springer Science & Business Media
ISBN 13 : 3322867935
Total Pages : 251 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Webvertising by : SCN Education B.V.

Download or read book Webvertising written by SCN Education B.V. and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Ad Serving Technology

Author : Gregory Cristal
Publisher : CreateSpace
ISBN 13 : 9781484867570
Total Pages : 598 pages
Book Rating : 4.8/5 (675 download)

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Book Synopsis Ad Serving Technology by : Gregory Cristal

Download or read book Ad Serving Technology written by Gregory Cristal and published by CreateSpace. This book was released on 2014-01 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the marketing revelation that commercialized the Internet. Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising. Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet's favorite new media channel. Topics covered includes: Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel - Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD's, ITD's and RTB.

Complete Guide to Internet Publicity

Author : Steve O'Keefe
Publisher : John Wiley & Sons
ISBN 13 : 0471275026
Total Pages : 450 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Complete Guide to Internet Publicity by : Steve O'Keefe

Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Suck

Author : Joey Anuff
Publisher : Hardwired
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Suck by : Joey Anuff

Download or read book Suck written by Joey Anuff and published by Hardwired. This book was released on 1997 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of articles by various authors.

Advertising and the World Wide Web

Author : David W. Schumann
Publisher : Psychology Press
ISBN 13 : 1135672369
Total Pages : 328 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Advertising and the World Wide Web by : David W. Schumann

Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Internet Marketing, SEO & Advertising

Author : Nicolae Sfetcu
Publisher : MultiMedia Publishing
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4./5 ( download)

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Book Synopsis Internet Marketing, SEO & Advertising by : Nicolae Sfetcu

Download or read book Internet Marketing, SEO & Advertising written by Nicolae Sfetcu and published by MultiMedia Publishing. This book was released on 2014-04-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

Internet Advertising

Author : David W. Schumann
Publisher : Psychology Press
ISBN 13 : 9780415655262
Total Pages : 0 pages
Book Rating : 4.6/5 (552 download)

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Book Synopsis Internet Advertising by : David W. Schumann

Download or read book Internet Advertising written by David W. Schumann and published by Psychology Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: the foundations of Internet advertising theory consumer response to Internet advertising topical areas in which Internet advertising has significant influence on the consumer human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and "students" of the Internet, and will effectively suit courses taught in this area.

Advertising on the Internet

Author : Steven Armstrong
Publisher :
ISBN 13 : 9780749431235
Total Pages : 0 pages
Book Rating : 4.4/5 (312 download)

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Book Synopsis Advertising on the Internet by : Steven Armstrong

Download or read book Advertising on the Internet written by Steven Armstrong and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armstrong aims to dispel some of the myths about the Internet and, in doing so, educate those professionals who are trying to master this new venue for promotion. He shows how to use the Web to deliver advertising to a relatively wealthy set of consumers.

Advertising and Popular Culture

Author : Jib Fowles
Publisher : SAGE
ISBN 13 : 9780803954830
Total Pages : 304 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Advertising and Popular Culture by : Jib Fowles

Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.