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Author : Doug Newsom
Publisher :
ISBN 13 : 9781473744950
Total Pages : pages
Book Rating : 4.7/5 (449 download)
Download or read book Public Relations Writing written by Doug Newsom and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald Treadwell
Publisher : SAGE
ISBN 13 : 9780761945994
Total Pages : 540 pages
Book Rating : 4.9/5 (459 download)
Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
Author : Donald Treadwell
Publisher : SAGE Publications
ISBN 13 : 1506318983
Total Pages : 545 pages
Book Rating : 4.5/5 (63 download)
Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE Publications. This book was released on 2005-04-19 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Author : Doug Newsom
Publisher : Cengage Learning
ISBN 13 : 9781305500006
Total Pages : 0 pages
Book Rating : 4.5/5 ( download)
Download or read book Public Relations Writing: Strategies & Structures written by Doug Newsom and published by Cengage Learning. This book was released on 2016-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding -- and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author :
Publisher :
ISBN 13 : 9780964759718
Total Pages : 410 pages
Book Rating : 4.7/5 (597 download)
Download or read book Public Relations Writing written by and published by . This book was released on 1995 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 1135231583
Total Pages : 312 pages
Book Rating : 4.1/5 (352 download)
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Author : Jim Eggensperger
Publisher : Taylor & Francis
ISBN 13 : 1000600041
Total Pages : 261 pages
Book Rating : 4.0/5 (6 download)
Download or read book Strategic Public Relations Writing written by Jim Eggensperger and published by Taylor & Francis. This book was released on 2022-06-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.
Author : Robert E. Rayfield
Publisher : WCB/McGraw-Hill
ISBN 13 : 9780697031747
Total Pages : 439 pages
Book Rating : 4.0/5 (317 download)
Download or read book Public Relations Writing written by Robert E. Rayfield and published by WCB/McGraw-Hill. This book was released on 1991 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Haynes
Publisher : Wadsworth Publishing Company
ISBN 13 : 9781285074733
Total Pages : 480 pages
Book Rating : 4.0/5 (747 download)
Download or read book Public Relations Writing written by Jim Haynes and published by Wadsworth Publishing Company. This book was released on 2013-01-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC RELATIONS WRITING: FORM AND STYLE, 10E, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a "Writing for Select Publics" section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter.
Author : Robert Emmett Rayfield
Publisher :
ISBN 13 : 9780697292438
Total Pages : 439 pages
Book Rating : 4.2/5 (924 download)
Download or read book Public Relations Writing written by Robert Emmett Rayfield and published by . This book was released on 1995 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Doug Newsom
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534255008
Total Pages : 532 pages
Book Rating : 4.2/5 (55 download)
Download or read book Public Relations Writing written by Doug Newsom and published by Wadsworth Publishing Company. This book was released on 1995 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing PR people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences while Part Four is directed at writing for the mass media and Part Five toward special audiences.
Author : Thomas Harvey Bivins
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)
Download or read book Handbook for Public Relations Writing written by Thomas Harvey Bivins and published by N T C Business Books. This book was released on 1995 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Author : Joseph M. Zappala
Publisher : Taylor & Francis
ISBN 13 : 0415997534
Total Pages : 312 pages
Book Rating : 4.4/5 (159 download)
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Taylor & Francis. This book was released on 2010 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writing and planning resource that is suitable for public relations students and practitioners
Author : Scott A. Kuehn
Publisher : CQ Press
ISBN 13 : 1506308112
Total Pages : 505 pages
Book Rating : 4.5/5 (63 download)
Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author : Dennis L. Wilcox
Publisher :
ISBN 13 : 9780134010496
Total Pages : 0 pages
Book Rating : 4.0/5 (14 download)
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Author : Maria Hopwood
Publisher : Routledge
ISBN 13 : 1136435522
Total Pages : 277 pages
Book Rating : 4.1/5 (364 download)
Download or read book Sport Public Relations and Communication written by Maria Hopwood and published by Routledge. This book was released on 2012-05-23 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Author : Dennis L. Wilcox
Publisher : Prentice Hall
ISBN 13 : 9780205211678
Total Pages : 0 pages
Book Rating : 4.2/5 (116 download)
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
