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Author : Harold Elmer Gibson
Publisher :
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.:/5 (271 download)
Download or read book Public Relations Practices in Institutions of Higher Education for Women written by Harold Elmer Gibson and published by . This book was released on 1945 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402838
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)
Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
Author : Harold E. Gibson
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Relations in Colleges for Women written by Harold E. Gibson and published by . This book was released on 1948 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Clyde Chester Parker
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.F/5 ( download)
Download or read book Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ... written by Clyde Chester Parker and published by . This book was released on 1950 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larissa A. Grunig
Publisher : Routledge
ISBN 13 : 1135467749
Total Pages : 449 pages
Book Rating : 4.1/5 (354 download)
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Author : Jesslyn Chew
Publisher :
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4.:/5 (9 download)
Download or read book Exploring how Female Public Relations Managers in Higher-education Institutions Gain Influence written by Jesslyn Chew and published by . This book was released on 2013 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explored how female public relations (PR) managers working in higher-education institutions perceive that they gain influence in their jobs as communicators. To this end, the researcher conducted 12 semi-structured interviews with female, senior-level, PR professionals who work in colleges and universities. Using thematic analysis (Lindlof & Taylor, 2002), the researcher uncovered that female PR managers gain influence in the higher-education setting through collaborative relationships, managing issues/crises and through their personality characteristics of honesty, decisiveness and tenacity. Although they have management positions, the women who were interviewed remained outnumbered in male-dominated higher-education administration and lacked advanced degrees possessed by many other college and university leaders. Feminist standpoint theory (Hartsock, 1983), which emphasizes studying power relations from the perspectives of marginalized individuals, guided this study. The participants have proven themselves in crisis communication yet still lack influence in strategic decision-making, which suggests further change is needed to move them beyond their roles as crisis communicators to become trusted counselors during their institutions' strategic planning and policy-making. When female PR managers have consistent seats at their higher-education institutions' decision-making tables, their influence can grow.
Author : Kelly A. Campbell
Publisher :
ISBN 13 :
Total Pages : 275 pages
Book Rating : 4.:/5 (11 download)
Download or read book Looking Inward written by Kelly A. Campbell and published by . This book was released on 2018 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need to understand the strategic direction of the organization. Strategic communication of this nature can be accomplished with them via internal communication, and that falls under the domain of the public relations entity on campus. This study seeks to examine how senior level public relations practitioners in higher education develop and carry out their internal communication responsibilities to employees. Understanding was sought regarding the practitioners' beliefs and practices regarding: (a) public relations as a strategic management function; (b) the role of relationship management within public relations; and (c) whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment. This study also looked at common and unique elements of practice, how higher education public relations practitioners define best practices, and whether they coordinate internal communication with other entities within their college or university and analyzes some demographic data regarding the career paths and education of the practitioners. It concludes that, while the participants in the study were operating with direct reporting to the president of their respective universities, and that all participants demonstrated working in a strategic capacity, none had documented communication processes with respect to internal audiences, and few had formal methods in place to evaluate the success of their efforts. In addition, none had well-formulated and strategic processes in place with respect to whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment.
Author : Clay Schoenfeld
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.:/5 (2 download)
Download or read book The University and Its Publics written by Clay Schoenfeld and published by . This book was released on 1954 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Westley Rowland
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Study of Three Selected Factors in the Public Relations Programs of Colleges and Universities written by A. Westley Rowland and published by . This book was released on 1955 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stewart Harral
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for Higher Education written by Stewart Harral and published by . This book was released on 1942 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Edgar Persons
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (41 download)
Download or read book Public Relations for Colleges and Universities written by Christopher Edgar Persons and published by . This book was released on 1946 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
ISBN 13 : 1475823924
Total Pages : 214 pages
Book Rating : 4.4/5 (758 download)
Download or read book Jspr Vol 29-N2 written by Journal of School Public Relations and published by Rowman & Littlefield. This book was released on 2009-01-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : Peter M. Smudde
Publisher : Taylor & Francis
ISBN 13 : 1040099661
Total Pages : 174 pages
Book Rating : 4.0/5 (4 download)
Download or read book Teaching Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2024-07-19 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
ISBN 13 : 1475823797
Total Pages : 90 pages
Book Rating : 4.4/5 (758 download)
Download or read book Jspr Vol 25-N4 written by Journal of School Public Relations and published by Rowman & Littlefield. This book was released on 2005-02-15 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
ISBN 13 : 147582372X
Total Pages : 70 pages
Book Rating : 4.4/5 (758 download)
Download or read book Jspr Vol 24-N1 written by Journal of School Public Relations and published by Rowman & Littlefield. This book was released on 2003-05-27 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Author : American College Public Relations Association
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (21 download)
Download or read book College Public Relations Annual written by American College Public Relations Association and published by . This book was released on 1942 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. James Jacob
Publisher : Springer
ISBN 13 : 9463000070
Total Pages : 344 pages
Book Rating : 4.4/5 (63 download)
Download or read book Community Engagement in Higher Education written by W. James Jacob and published by Springer. This book was released on 2015-06-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: There seems to be renewed interest in having universities and other higher education institutions engage with their communities at the local, national, and international levels. But what is community engagement? Even if this interest is genuine and widespread, there are many different concepts of community service, outreach, and engagement. The wide range of activity encompassed by community engagement suggests that a precise definition of the “community mission” is difficult and organizing and coordinating such activities is a complex task. This edited volume includes 18 chapters that explore conceptual understandings of community engagement and higher education reforms and initiatives intended to foster it. Contributors provide empirical research findings, including several case study examples that respond to the following higher educaiton community engagement issues. What is “the community” and what does it need and expect from higher education institutions? Is community engagement a mission of all types of higher education institutions or should it be the mission of specific institutions such as regional or metropolitan universities, technical universities, community colleges, or indigenous institutions while other institutions such as major research universities should concentrate on national and global research agendas and on educating internationally-competent researchers and professionals? How can a university be global and at the same time locally relevant? Is it, or should it be, left to the institutions to determine the scope and mode of their community engagement, or is a state mandate preferable and feasible? If community engagement or “community service” are mandatory, what are the consequences of not complying with the mandate? How effective are policy mandates and university engagement for regional and local economic development? What are the principal features and relationships of regionally-engaged universities? Is community engagement to be left to faculty members and students who are particularly socially engaged and locally embedded or is it, or should it be, made mandatory for both faculty and students? How can community engagement be (better) integrated with the (other) two traditional missions of the university—research and teaching? Cover image: The Towering Four-fold Mission of Higher Education, by Natalie Jacob
