Public Relations As A Creative Industry

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Public Relations as a Creative Industry

Author : Elisenda Estanyol
Publisher : Taylor & Francis
ISBN 13 : 1000781917
Total Pages : 109 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Public Relations as a Creative Industry by : Elisenda Estanyol

Download or read book Public Relations as a Creative Industry written by Elisenda Estanyol and published by Taylor & Francis. This book was released on 2022-09-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

Creativity in Public Relations

Author : Andy Green
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448233
Total Pages : 260 pages
Book Rating : 4.4/5 (482 download)

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Book Synopsis Creativity in Public Relations by : Andy Green

Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Public Relations and the Power of Creativity

Author : Sarah Bowman
Publisher : Emerald Group Publishing
ISBN 13 : 1787692914
Total Pages : 256 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Public Relations and the Power of Creativity by : Sarah Bowman

Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Discovering Public Relations

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1071878255
Total Pages : 486 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Discovering Public Relations by : Karen Freberg

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2024-01-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Advertising and Public Relations

Author : Stan Tymorek
Publisher : Infobase Publishing
ISBN 13 : 1438132042
Total Pages : 180 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Advertising and Public Relations by : Stan Tymorek

Download or read book Advertising and Public Relations written by Stan Tymorek and published by Infobase Publishing. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.

The Five Faces of Genius

Author : Annette Moser-Wellman
Publisher : Penguin
ISBN 13 : 1101200235
Total Pages : 228 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Five Faces of Genius by : Annette Moser-Wellman

Download or read book The Five Faces of Genius written by Annette Moser-Wellman and published by Penguin. This book was released on 2002-02-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate. Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces": Seer-the power to image Observer-the power to notice details Alchemist-the power to make connections Fool-the power to celebrate weakness Sage-the power to simplify Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.

Key Concepts in Creative Industries

Author : John Hartley
Publisher : SAGE
ISBN 13 : 1446271382
Total Pages : 201 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Key Concepts in Creative Industries by : John Hartley

Download or read book Key Concepts in Creative Industries written by John Hartley and published by SAGE. This book was released on 2012-10-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work." - Gauti Sigthorsson, Greenwich University "There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers in the field. This book is a clear, comprehensive and accessible tool-kit of ideas, concepts, questions and discussions which will be invaluable to students and practitioners alike. Key Concepts in Creative Industries is set to become the corner stone of an expanding and exciting field of study" - Chris Barker, University of Wollongong Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities. This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world. Crisp and relevant, this is an invaluable text for students of the creative industries across a range of disciplines, especially media, communication, economics, sociology, creative and performing arts and regional studies.

Creativity in Public Relations, 4th Edition

Author : Andy Green
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (113 download)

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Book Synopsis Creativity in Public Relations, 4th Edition by : Andy Green

Download or read book Creativity in Public Relations, 4th Edition written by Andy Green and published by . This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Discovering Public Relations

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1544355408
Total Pages : 401 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Discovering Public Relations by : Karen Freberg

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Public Relations

Author : Jacquie L′Etang
Publisher : SAGE
ISBN 13 : 1446234878
Total Pages : 306 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Public Relations by : Jacquie L′Etang

Download or read book Public Relations written by Jacquie L′Etang and published by SAGE. This book was released on 2007-11-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Introducing the Creative Industries

Author : Rosamund Davies
Publisher : SAGE
ISBN 13 : 1446291162
Total Pages : 507 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Introducing the Creative Industries by : Rosamund Davies

Download or read book Introducing the Creative Industries written by Rosamund Davies and published by SAGE. This book was released on 2013-04-22 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Public Relations and the Power of Creativity

Author : Sarah Bowman
Publisher : Emerald Group Publishing
ISBN 13 : 1787692922
Total Pages : 250 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Public Relations and the Power of Creativity by : Sarah Bowman

Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

The Creative Industries

Author : Terry Flew
Publisher : SAGE
ISBN 13 : 1446273083
Total Pages : 250 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The Creative Industries by : Terry Flew

Download or read book The Creative Industries written by Terry Flew and published by SAGE. This book was released on 2011-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides an excellent overview of this exciting field. Warmly recommended for students and policymakers alike." - Mark Deuze, Indiana University "A comprehensive text on the state of the art of the creative industries... a running commentary on the ebb and flow of both the academic debates (from cultural studies, cultural economics, organisational studies, economic geography and urban sociology) and the policy initiatives that seek to frame the field for outsiders. An ideal primer." - Andy C Pratt, King′s College London The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labour, finance and risk, and how culture is distributed, marketed and creatively re-used through new media technologies. This book: Develops a global perspective on the creative industries and creative economy Draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography Explores what it means for policy-makers when culture and creativity move from the margins to the centre of economic dynamics Makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ′portfolio career′ in the creative industries. International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.

Engaging Public Relations

Author : Bruce L. Smith
Publisher :
ISBN 13 : 9781465202369
Total Pages : 246 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Engaging Public Relations by : Bruce L. Smith

Download or read book Engaging Public Relations written by Bruce L. Smith and published by . This book was released on 2012-08-25 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations

Author : Melanie James
Publisher : Career FAQs
ISBN 13 : 1921106360
Total Pages : 164 pages
Book Rating : 4.9/5 (211 download)

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Book Synopsis Public Relations by : Melanie James

Download or read book Public Relations written by Melanie James and published by Career FAQs. This book was released on 2006 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will launch you into a career in PR. Get the insider's viewpoint from marketing managers, media advisers, communications consultants and others and find out how to get your foot in the door of the dynamic communications industry.

Public Relations and the Digital

Author : Clea Bourne
Publisher : Springer Nature
ISBN 13 : 3031139569
Total Pages : 244 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Public Relations and the Digital by : Clea Bourne

Download or read book Public Relations and the Digital written by Clea Bourne and published by Springer Nature. This book was released on 2022-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Advertising as a Creative Industry

Author : Izabela Derda
Publisher : Taylor & Francis
ISBN 13 : 1000970450
Total Pages : 92 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Advertising as a Creative Industry by : Izabela Derda

Download or read book Advertising as a Creative Industry written by Izabela Derda and published by Taylor & Francis. This book was released on 2023-07-25 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.