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Public Consumer Enemy
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Book Synopsis A Sting in the Tale by : James Berryman
Download or read book A Sting in the Tale written by James Berryman and published by Mirage Publishing. This book was released on 2000 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this authorized biography, James Berrymore writes about his lifelong friendship with the rock star Sting, from their school days onwards.
Book Synopsis Beloved Brands by : Graham Robertson
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Download or read book Looking at Life written by Joseph Pyle and published by Mirage Publishing. This book was released on 1999 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Pyle, a boxer turned film producer/recording manager, has written this book of advices, originally intended as a personal tribute to family and friends, based on his life's experience. It contains advice for life and living for any reader. The advices and poems are illustrated by celebrities and proceeds of the book will be donated to the babies hospice, Zoe's Place.
Book Synopsis Public Enemy: Inside the Terrordome by : Tim Grierson
Download or read book Public Enemy: Inside the Terrordome written by Tim Grierson and published by Omnibus Press. This book was released on 2015-02-25 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Enemy are an American hip hop group, formed in New York in 1982, known for their politically charged lyrics and criticism of the American media. This account focuses on the highs and lows of their career, provides an overview of their album releases, and examines what the future holds for them and hip hop as a whole.
Download or read book Public Enemies written by Bryan Burrough and published by Penguin. This book was released on 2009-04-29 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Public Enemies, bestselling author Bryan Burrough strips away the thick layer of myths put out by J. Edgar Hoover’s FBI to tell the full story—for the first time—of the most spectacular crime wave in American history, the two-year battle between the young Hoover and the assortment of criminals who became national icons: John Dillinger, Machine Gun Kelly, Bonnie and Clyde, Baby Face Nelson, Pretty Boy Floyd, and the Barkers. In an epic feat of storytelling and drawing on a remarkable amount of newly available material on all the major figures involved, Burrough reveals a web of interconnections within the vast American underworld and demonstrates how Hoover’s G-men overcame their early fumbles to secure the FBI’s rise to power.
Download or read book Silent Scream written by Charles Bronson and published by Mirage Publishing. This book was released on 2003 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: He's taken more hostages inside of prison than any UK prisoner. He holds awards for his art and writing. He's had more prison rooftop protests than anyone alive or dead. He's the UK's most feared yet most misunderstood prisoner. In Bronson's own words, find out what makes him tick and explode.
Download or read book Consumers' Guide written by and published by . This book was released on 1938 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CONSUMER GOVERNMENT by : Douglas W. Ayres
Download or read book CONSUMER GOVERNMENT written by Douglas W. Ayres and published by Trafford Publishing. This book was released on 2012-03-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MUNICIPAL BUSINESS SYSTEM VIA THE ART OF FULL DISCLOSURE The above titled Book is intended to change the way local governments do NOT do "business". It is predicated on and dedicated to an achieved fact: There is NO compelling reason why cities, counties and government special districts cannot be run better than private businesses are alleged to operate. Local Government can be superior! Further, there is no reason for municipal services to be gutted as is being done and advocated, and/or “outsourced” for ideological and unknown undocumented “cost-saving” reasons. It is time local government defended itself against massive misinformation and lack of supporting data. Cities can, and should be “run like a business”. This Book details the adaptation of corporate “line-of-business profit & loss” corporate accounting to municipal services. The MUNICIPAL BUSINESS SYSTEM, explained in detail in this Book, has provided billions of new revenues to 250+ governments. Better yet, those monies were retrieved from those improperly benefitting from tax-supported direct benefit services. Previously, influential persons and organizations were subsidized by taxes paid by everyone. By providing a highly detailed inventory of services, then full costing information for each to the public and their elected representatives, huge amounts of tax monies were repatriated. Those monies were diverted from those who should pay fees, and returned to pay for services provided to the community at large. Thus Police, Fire, EMS, parks, recreation, library, street maintenance, and agreed-to social services were resuscitated. Through the MUNICIPAL BUSINESS SYSTEM process the tax and fee-paying public is provided detailed full disclosure of revenue, cost-of-service, and quality information for the hundreds of local services provided by most cities and counties. And choice if, when, how, and quantity provided. Thus re-inventing the manner in which taxes are used and service levels defined. At last, there is a SYSTEM to utilize computerization capabilities fully to provide a rationale and reasons for not cutting municipal budgets or privatizing local services, and thus destroying local government, its protections and services. Importantly, taxes paid by all can be utilized solely to finance services benefitting ALL, not subsidizing just the few to retain special local service benefits solely for personal, corporate, or business purposes, at the expense of the community at large. The Author utilized his decades of experience and knowledge acquired in-the-trenches to develop, refine, and apply the MUNICIPAL BUSINESS SYSTEM. He now shares with others what was labored over for 40 years of development by a corps of dedicated municipal employees, and ultimately with a brilliant group of financial analysts and CPAs, who designed and implemented the detailed highly sophisticated but simply computerized MUNICIPAL BUSINESS SYSTEM. Then Ayres taught the "how" at three major universities for 15 years. The Book provides sufficient textual overview, explanation, specific illustrations, examples, and details to know and control the cost of all services throughout the entirety of local - and maybe even state - governments. Douglas W. Ayres, MPA, LLD spent eight years with the University of Chicago's National Governmental Center (PAS) conducting scores of consulting engagements around the U.S., Canada and in Venezuela. He served as Town Clerk/Assistant Town Manager of Salem, Virginia; City Manager of Melbourne, Florida (Cape Canaveral); City Treasurer/Assistant City Manager, then City Manager of Salem, Oregon. As City Manager of Inglewood, California he installed the computerized MUNICIPAL BUSINESS SYSTEM. As a USC Graduate School Professor he taught Public Finance for 15 years, and for 25 years spread the SYSTEM to 250+ local governments via consulting firms - DWA, Inc.; Management Services, Inc. (MSI); and Ayres & Ayres, Inc. On retirement, Revenue Cost Specialists (RCS) succeeded Doug, further developing the MUNICIPAL BUSINESS SYSTEM and its software as specifically presented and then dissected in CONSUMER GOVERNMENT VIA THE ART OF FULL DISCLOSURE. The book can be purchased for $17.48 at www.bookstore.trafford.com or at www.consumergovernment.com or in 81⁄2 x 11” spiral lay-flat for $40 from Douglas W. Ayres, 10 Thunder Road, Sedona, AZ 86351-9205 928/284-9306 or 928/202-0222 or FAX 928/284-1855 PM SHORT ARTICLE
Book Synopsis Ten Thousand Public Enemies by : Courtney Ryley Cooper
Download or read book Ten Thousand Public Enemies written by Courtney Ryley Cooper and published by . This book was released on 1935 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early history of the FBI, heavy emphasis on fingerprinting and how it began to be heavily used in the 1920's & 1930's. Mentions: Al Capone, Alvin Karpis, Machine Gun Kelly, Clyde Barrow, Pretty Boy Floyd, John Dillinger, and Baby Face Nelson.
Book Synopsis Viv Graham & Lee Duffy's Parallel Lives by : Stephen Richards
Download or read book Viv Graham & Lee Duffy's Parallel Lives written by Stephen Richards and published by Mirage Publishing. This book was released on 2002 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents the lives of Viv Graham and Lee Duffy, two men who fiercely resented each other and were sworn enemies. Both ran parallel lives as pub and club enforcers raging their gangland turf wars with a fierce frenzy of brutality and unremitting cruelty. Engaging each other in a vicious organized brawl would be the ultimate challenge. Warfare and combat would mean bloodshed and carnage - both men met brutal and violent deaths.
Book Synopsis Inventing the Public Enemy by : David E. Ruth
Download or read book Inventing the Public Enemy written by David E. Ruth and published by University of Chicago Press. This book was released on 1996-04-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruth shows that the media gangster was less a reflection of reality than a projection created from Americans' values, concerns, and ideas about what would sell.
Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Download or read book Legends written by Charles Bronson and published by Mirage Publishing. This book was released on 2003 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Bronson, classified as the most dangerous prisoner in the UK penal system, reveals who's who in this A-Z guide of the underworld and beyond. It contains many characters with unusual names who influenced Bronson's life and leave little to the imagination: The Wizard, Semtex Man and Pie Man.
Book Synopsis Viv "and the Geordie Mafia" by : Stephen Richards
Download or read book Viv "and the Geordie Mafia" written by Stephen Richards and published by Mirage Publishing. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring interviews with those close to the Geordie Godfather who was gunned down in a gangland hit, this book is the follow up to Viv (Graham) - 'Simply the Best'. It reveals stories of Graham's life and of his murder, and includes a comparison between nightclubs in Liverpool and Newcastle.
Book Synopsis Public Enemies by : Bernard-Henri Lévy
Download or read book Public Enemies written by Bernard-Henri Lévy and published by Random House. This book was released on 2011-01-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international publishing sensation is now available in the United States—two brilliant, controversial authors confront each other and their enemies in an unforgettable exchange of letters. In one corner, Bernard-Henri Lévy, creator of the classic Barbarism with a Human Face, dismissed by the media as a wealthy, self-promoting, arrogant do-gooder. In the other, Michel Houellebecq, bestselling author of The Elementary Particles, widely derided as a sex-obsessed racist and misogynist. What began as a secret correspondence between bitter enemies evolved into a remarkable joint personal meditation by France’s premier literary and political live wires. An instant international bestseller, Public Enemies has now been translated into English for all lovers of superb insights, scandalous opinions, and iconoclastic ideas. In wicked, wide-ranging, and freewheeling letters, the two self-described “whipping boys” debate whether they crave disgrace or secretly have an insane desire to please. Lévy extols heroism in the face of tyranny; Houellebecq sees himself as one who would “fight little and badly.” Lévy says “life does not ‘live’” unless he can write; Houellebecq bemoans work as leaving him in such “a state of nervous exhaustion that it takes several bottles of alcohol to get out.” There are also touching and intimate exchanges on the existence of God and about their own families. Dazzling, delightful, and provocative, Public Enemies is a death match between literary lions, remarkable men who find common ground, confident that, in the end (as Lévy puts it), “it is we who will come out on top.”
Book Synopsis Threats Without Enemies by : Gwyn Prins
Download or read book Threats Without Enemies written by Gwyn Prins and published by Routledge. This book was released on 2013-11-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving into a new era which will be dominated by a new range of threats and a new range of priorities. Already headlines tell of storms and droughts, mass emigrations, the danger of old Soviet nuclear reactors and the thinning ozone layer, and with the menaces of global warming, deforestation, pollution and loss of biodiversity, the picture is likely to get bleaker. Unlike traditional threats, these are not made deliberately and standard military responses are usually inappropriate They are threats without enemies and they present quite new and fundamental challenges to the international community which has to find new methods and institutions, as well as the resolve, to tackle them. In this book, eminent experts describe the new threats and the scale of the dangers which they present and set out the political, military and institutional changes needed. Gwyn Prins is Director of the Global Security Programme at the University of Cambridge. He is author of Top guns and Toxic Whales, also published by Earthscan. Progress For A Small Planet Three topics dominate discussions of the global environment: pollution; the consequences of the affluent running ever faster through finite resources; and the growing tensions between rich and poor as a third of humanity continues to live and die in desperate poverty. In this exceptional book Barbara Ward (co-author with Rene Dubos of the bestselling Only One Earth) refused to see these processes as inevitable. It describes new technologies for recycling waste, for energy, for 'getting more for less' ,linking them to ordinary people's working lives. It also suggests a strategy for meeting the basic needs of the disadvantaged, and shows how the vast inequalities between countries can be reduced. This perceptive survey of policies outlines a planetary bargain between the world's nations that would guarantee individual freedom from poverty and keep our shared biosphere in good working order. Originally published in 1993
Book Synopsis Democracy and its Elected Enemies by : Steven Rosefielde
Download or read book Democracy and its Elected Enemies written by Steven Rosefielde and published by Cambridge University Press. This book was released on 2013-10-07 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an action plan for restoring 'true' democracy in which politicians only provide the services that people have voted for.
