Psychology Of System Design

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The Psychology of Design

Author : Rajeev Batra
Publisher : Routledge
ISBN 13 : 1317502108
Total Pages : 377 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Psychology of Design by : Rajeev Batra

Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

Psychology of System Design

Author : D. Meister
Publisher : Elsevier
ISBN 13 : 1483295923
Total Pages : 560 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Psychology of System Design by : D. Meister

Download or read book Psychology of System Design written by D. Meister and published by Elsevier. This book was released on 2014-06-28 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about systems, including: systems in which humans control machines; systems in which humans interact with humans and the machine component is relatively unimportant; systems which are heavily computerized and those that are not; and governmental, industrial, military and social systems.The book deals with both traditional systems like farming, fishing and the military, and with systems just now tentatively emerging, like the expert and the interactive computer system. The emphasis is on the system concept and its implications for analysis, design and evaluation of these many different types of systems. The book attempts to make three major points: 1. System design, and particularly computer system design, must fit into and be directed by a comprehensive theory of system functioning. 2. Interactive computer design models itself upon our knowledge of how humans function. 3. Highly sophisticated interactive computer systems are presently mostly research vehicles, they are vastly different to general purpose, commercially available word processors and personal computers.The book represents an interdisciplinary approach, the author has used psychological, organizational, human factors, and engineering sources. The book is not a "how to do it" book but it is intended to stimulate thinking about the larger context in which systems, particularly computer systems of the future, should be designed and used.

Design for the Mind

Author : Victor Yocco
Publisher : Simon and Schuster
ISBN 13 : 1638356823
Total Pages : 329 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Design for the Mind by : Victor Yocco

Download or read book Design for the Mind written by Victor Yocco and published by Simon and Schuster. This book was released on 2016-06-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running

Death by Design

Author : Craig Haney
Publisher : Oxford University Press
ISBN 13 : 0198040229
Total Pages : 350 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Death by Design by : Craig Haney

Download or read book Death by Design written by Craig Haney and published by Oxford University Press. This book was released on 2005-08-04 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can otherwise normal, moral persons - as citizens, voters, and jurors - participate in a process that is designed to take the life of another? In DEATH BY DESIGN, research psychologist Craig Haney argues that capital punishment, and particularly the sequence of events that lead to death sentencing itself, is maintained through a complex and elaborate social psychological system that distances and disengages us from the true nature of the task. Relying heavily on his own research and that of other social scientists, Haney suggests that these social psychological forces enable persons to engage in behavior from which many of them otherwise would refrain. However, by facilitating death sentencing in these ways, this inter-related set of social psychological forces also undermines the reliability and authenticity of the process, and compromises the fairness of its outcomes. Because these social psychological forces are systemic in nature - built into the very system of death sentencing itself - Haney concludes by suggesting a number of inter-locking reforms, derived directly from empirical research on capital punishment, that are needed to increase the fairness and reliability of the process. The historic and ongoing public debate over the death penalty takes place not only in courtrooms, but also in classrooms, offices, and living rooms. This timely book offers stimulating insights into capital punishment for professionals and students working in psychology, law, criminology, sociology, and cultural area studies. As capital punishment receives continued attention in the media, it is also a necessary and provocative guide that empowers all readers to come to their own conclusions about the death penalty.

Designing and Engineering Time

Author : Steven C. Seow Ph.D.
Publisher : Addison-Wesley Professional
ISBN 13 : 0132702517
Total Pages : 227 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Designing and Engineering Time by : Steven C. Seow Ph.D.

Download or read book Designing and Engineering Time written by Steven C. Seow Ph.D. and published by Addison-Wesley Professional. This book was released on 2008-04-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Applications, Websites, and Software Solutions that Feel Faster, More Efficient, and More Considerate of Users’ Time! One hidden factor powerfully influences the way users react to your software, hardware, User Interfaces (UI), or web applications: how those systems utilize users’ time. Now, drawing on the nearly 40 years of human computer interaction research–including his own pioneering work–Dr. Steven Seow presents state-of-the-art best practices for reflecting users’ subjective perceptions of time in your applications and hardware. Seow begins by introducing a simple model that explains how users perceive and expend time as they interact with technology. He offers specific guidance and recommendations related to several key aspects of time and timing–including user tolerance, system responsiveness, progress indicators, completion time estimates, and more. Finally, he brings together proven techniques for impacting users’ perception of time drawn from multiple disciplines and industries, ranging from psychology to retail, animal research to entertainment. • Discover how time and timing powerfully impact user perception, emotions, and behavior • Systematically make your applications more considerate of users’ time • Avoid common mistakes that consistently frustrate or infuriate users • Manage user perceptions and tolerance, and build systems that are perceived as faster • Optimize “flow” to make users feel more productive, empowered, and creative • Make reasonable and informed tradeoffs that maximize limited development resources • Learn how to test usability issues related to time–including actual vs. perceived task duration Designing and Engineering Time is for every technology developer, designer, engineer, architect, usability specialist, manager, and marketer. Using its insights and techniques, technical and non-technical professionals can work together to build systems and applications that provide far more value–and create much happier users. Steven C. Seow has a unique combination of experience in both experimental psychology and software usability. He joined Microsoft as a User Researcher after completing his Ph.D. in Experimental Psychology at Brown University with a research focus on human timing and information theory models of human performance. Seow holds Bachelor’s and Master’s Degrees in Forensic Psychology from John Jay College of Criminal Justice, and wrote his master’s thesis on distortions in time perception. For more information about Steven Seow and his research, visit his website at www.StevenSeow.com. informit.com/aw

Designing the Mind: The Principles of Psychitecture

Author : Designing The Mind
Publisher :
ISBN 13 : 9781737846208
Total Pages : 270 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Designing the Mind: The Principles of Psychitecture by : Designing The Mind

Download or read book Designing the Mind: The Principles of Psychitecture written by Designing The Mind and published by . This book was released on 2021-01-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Instant Cult Classic on the Art of Reprogramming Your Own Psychological SoftwareA bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives."A fascinating framework" - Scott Barry Kaufman, PhD, author of Transcend: The New Science of Self-ActualizationThis visionary guide argues that the mind can be compared to software, made up of many interwoven algorithms which were originally programmed by natural selection. Though most never learn to alter their default programming, it is possible to rewire cognitive biases, change ingrained habits, and transform emotional reactions. The process of psychitecture enables you to unplug from your own mind, identify its underlying patterns, and become the architect of your own enlightenment.

Software Design X-Rays

Author : Adam Tornhill
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680505807
Total Pages : 356 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Software Design X-Rays by : Adam Tornhill

Download or read book Software Design X-Rays written by Adam Tornhill and published by Pragmatic Bookshelf. This book was released on 2018-03-08 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you working on a codebase where cost overruns, death marches, and heroic fights with legacy code monsters are the norm? Battle these adversaries with novel ways to identify and prioritize technical debt, based on behavioral data from how developers work with code. And that's just for starters. Because good code involves social design, as well as technical design, you can find surprising dependencies between people and code to resolve coordination bottlenecks among teams. Best of all, the techniques build on behavioral data that you already have: your version-control system. Join the fight for better code! Use statistics and data science to uncover both problematic code and the behavioral patterns of the developers who build your software. This combination gives you insights you can't get from the code alone. Use these insights to prioritize refactoring needs, measure their effect, find implicit dependencies between different modules, and automatically create knowledge maps of your system based on actual code contributions. In a radical, much-needed change from common practice, guide organizational decisions with objective data by measuring how well your development teams align with the software architecture. Discover a comprehensive set of practical analysis techniques based on version-control data, where each point is illustrated with a case study from a real-world codebase. Because the techniques are language neutral, you can apply them to your own code no matter what programming language you use. Guide organizational decisions with objective data by measuring how well your development teams align with the software architecture. Apply research findings from social psychology to software development, ensuring you get the tools you need to coach your organization towards better code. If you're an experienced programmer, software architect, or technical manager, you'll get a new perspective that will change how you work with code. What You Need: You don't have to install anything to follow along in the book. TThe case studies in the book use well-known open source projects hosted on GitHub. You'll use CodeScene, a free software analysis tool for open source projects, for the case studies. We also discuss alternative tooling options where they exist.

A Philosophy of Software Design

Author : John K. Ousterhout
Publisher :
ISBN 13 : 9781732102217
Total Pages : 0 pages
Book Rating : 4.1/5 (22 download)

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Book Synopsis A Philosophy of Software Design by : John K. Ousterhout

Download or read book A Philosophy of Software Design written by John K. Ousterhout and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the topic of software design: how to decompose complex software systems into modules (such as classes and methods) that can be implemented relatively independently. The book first introduces the fundamental problem in software design, which is managing complexity. It then discusses philosophical issues about how to approach the software design process and it presents a collection of design principles to apply during software design. The book also introduces a set of red flags that identify design problems. You can apply the ideas in this book to minimize the complexity of large software systems, so that you can write software more quickly and cheaply."--Amazon.

Emotional Design

Author : Don Norman
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Readings in Human-Computer Interaction

Author : Ronald M. Baecker
Publisher : Elsevier
ISBN 13 : 0080515746
Total Pages : 973 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Readings in Human-Computer Interaction by : Ronald M. Baecker

Download or read book Readings in Human-Computer Interaction written by Ronald M. Baecker and published by Elsevier. This book was released on 2014-06-28 with total page 973 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of the user-computer interface has become increasingly important as computer systems have become useful tools for persons not trained in computer science. In fact, the interface is often the most important factor in the success or failure of any computer system. Dealing with the numerous subtly interrelated issues and technical, behavioral, and aesthetic considerations consumes a large and increasing share of development time and a corresponding percentage of the total code for any given application. A revision of one of the most successful books on human-computer interaction, this compilation gives students, researchers, and practitioners an overview of the significant concepts and results in the field and a comprehensive guide to the research literature. Like the first edition, this book combines reprints of key research papers and case studies with synthesizing survey material and analysis by the editors. It is significantly reorganized, updated, and enhanced; over 90% of the papers are new. An invaluable resource for systems designers, cognitive scientists, computer scientists, managers, and anyone concerned with the effectiveness of user-computer interfaces, it is also designed for use as a primary or supplementary text for graduate and advanced undergraduate courses in human-computer interaction and interface design. - Human computer interaction--historical, intellectual, and social - Developing interactive systems, including design, evaluation methods, and development tools - The interaction experience, through a variety of sensory modalities including vision, touch, gesture, audition, speech, and language - Theories of information processing and issues of human-computer fit and adaptation

Schools for the Future

Author : Rotraut Walden
Publisher : Springer
ISBN 13 : 3658094052
Total Pages : 302 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Schools for the Future by : Rotraut Walden

Download or read book Schools for the Future written by Rotraut Walden and published by Springer. This book was released on 2015-04-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the perspectives of architectural psychology, set against the historical development of school building in the United States, Japan and Germany, the authors’ vision is to create places where we would want to relive our own school days. The book takes the position that user design, control of stress factors and control of communication (privacy, retreats) should be allowed to modify the original architectural design to flexibly accommodate future changing requirements. The development and application of criteria for assessing functional, aesthetic, social-physical, ecological, organizational and economical aspects to various parts of the school complex call for a common language for the design process. The appendix presents 24 innovative schools from countries in five continents.

Bottlenecks

Author : David C. Evans
Publisher : Apress
ISBN 13 : 1484225805
Total Pages : 269 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Bottlenecks by : David C. Evans

Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Thinking, Fast and Slow

Author : Daniel Kahneman
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Thinking, Fast and Slow by : Daniel Kahneman

Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Thinking in Systems

Author : Donella Meadows
Publisher : Chelsea Green Publishing
ISBN 13 : 1603581480
Total Pages : 242 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Thinking in Systems by : Donella Meadows

Download or read book Thinking in Systems written by Donella Meadows and published by Chelsea Green Publishing. This book was released on 2008-12-03 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic book on systems thinking—with more than half a million copies sold worldwide! "This is a fabulous book... This book opened my mind and reshaped the way I think about investing."—Forbes "Thinking in Systems is required reading for anyone hoping to run a successful company, community, or country. Learning how to think in systems is now part of change-agent literacy. And this is the best book of its kind."—Hunter Lovins In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet—Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life. Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking. While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner. In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

Some Place Like Home

Author : Toby Israel
Publisher :
ISBN 13 : 9780578060811
Total Pages : 250 pages
Book Rating : 4.0/5 (68 download)

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Book Synopsis Some Place Like Home by : Toby Israel

Download or read book Some Place Like Home written by Toby Israel and published by . This book was released on 2010-07-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design and Analysis

Author : Geoffrey Keppel
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Design and Analysis by : Geoffrey Keppel

Download or read book Design and Analysis written by Geoffrey Keppel and published by . This book was released on 1991 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides basic information to conduct experiments and analyze data in the behavioral, social, and biological sciences. It includes information about designs with repeated measures, analysis of covariance, structural models, and other material.

Designing with the Mind in Mind

Author : Jeff Johnson
Publisher : Elsevier
ISBN 13 : 012411556X
Total Pages : 251 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Designing with the Mind in Mind by : Jeff Johnson

Download or read book Designing with the Mind in Mind written by Jeff Johnson and published by Elsevier. This book was released on 2013-12-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. - Provides an essential source for user interface design rules and how, when, and why to apply them - Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others - Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures - Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout