Psychological Research On Consumer Behavior

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The Psychology of Consumer Behavior

Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932898
Total Pages : 290 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Psychological Ownership and Consumer Behavior

Author : Joann Peck
Publisher : Springer
ISBN 13 : 3319771582
Total Pages : 278 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Psychological Ownership and Consumer Behavior by : Joann Peck

Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

Social Psychology of Consumer Behavior

Author : Michaela Wanke
Publisher : Psychology Press
ISBN 13 : 1136642846
Total Pages : 407 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Handbook of Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Psychological Experiments in Consumer Behavior

Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Psychological Experiments in Consumer Behavior by : Steuart Henderson Britt

Download or read book Psychological Experiments in Consumer Behavior written by Steuart Henderson Britt and published by . This book was released on 1970 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Psychology of Financial Consumer Behavior

Author : Dominika Maison
Publisher : Springer
ISBN 13 : 3030105709
Total Pages : 242 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Psychology of Financial Consumer Behavior by : Dominika Maison

Download or read book The Psychology of Financial Consumer Behavior written by Dominika Maison and published by Springer. This book was released on 2019-02-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Online Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Leveraging Consumer Behavior and Psychology in the Digital Economy

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1799830438
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leveraging Consumer Behavior and Psychology in the Digital Economy by : Suki, Norazah Mohd

Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Handbook of Research Methods in Consumer Psychology

Author : Frank R. Kardes
Publisher : Routledge
ISBN 13 : 1351137700
Total Pages : 528 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Handbook of Research Methods in Consumer Psychology by : Frank R. Kardes

Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Communicating Sustainability for the Green Economy

Author : Lynn R Kahle
Publisher : Routledge
ISBN 13 : 1317474023
Total Pages : 313 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Communicating Sustainability for the Green Economy by : Lynn R Kahle

Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Consumer Psychology

Author : Jansson-Boyd
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033523979X
Total Pages : 274 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Consumer Psychology by : Jansson-Boyd

Download or read book Consumer Psychology written by Jansson-Boyd and published by McGraw-Hill Education (UK). This book was released on 2010-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

The Social Psychology of Consumer Behaviour

Author : Richard Bagozzi
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335230563
Total Pages : 238 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis The Social Psychology of Consumer Behaviour by : Richard Bagozzi

Download or read book The Social Psychology of Consumer Behaviour written by Richard Bagozzi and published by McGraw-Hill Education (UK). This book was released on 2002-08-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Psychological Foundations of Marketing

Author : Allan J Kimmel
Publisher : Routledge
ISBN 13 : 1315436078
Total Pages : 406 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Psychological Foundations of Marketing by : Allan J Kimmel

Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Social Influence and Consumer Behavior

Author : Daniel J. Howard
Publisher : Psychology Press
ISBN 13 : 9781138844872
Total Pages : 0 pages
Book Rating : 4.8/5 (448 download)

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Book Synopsis Social Influence and Consumer Behavior by : Daniel J. Howard

Download or read book Social Influence and Consumer Behavior written by Daniel J. Howard and published by Psychology Press. This book was released on 2014-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

APA Handbook of Consumer Psychology

Author : Lynn R. Kahle
Publisher : American Psychological Association (APA)
ISBN 13 : 9781433836428
Total Pages : 716 pages
Book Rating : 4.8/5 (364 download)

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Book Synopsis APA Handbook of Consumer Psychology by : Lynn R. Kahle

Download or read book APA Handbook of Consumer Psychology written by Lynn R. Kahle and published by American Psychological Association (APA). This book was released on 2021-12-07 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

The Psychology of Consumer and Social Influence

Author : Daniel J. Howard
Publisher : Nova Science Publishers
ISBN 13 : 9781634854986
Total Pages : 0 pages
Book Rating : 4.8/5 (549 download)

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Book Synopsis The Psychology of Consumer and Social Influence by : Daniel J. Howard

Download or read book The Psychology of Consumer and Social Influence written by Daniel J. Howard and published by Nova Science Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best in the country who address topics within their areas of expertise. The papers presented here should have a unique appeal because of the diverse range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably in the theoretical matters the chapters address: empirical studies on how indirect social influence can affect different styles of thinking that result in counterintuitive outcomes; new insights into the issue of self-control as a limited resource and how it affects susceptibility to persuasion and compliance; the different types of appeals most effective in facilitating abstinence from unhealthy habits; how the effectiveness of a companys public response to brand failures is contingent on different factors involved in such failures; the persuasiveness of different forms of online versus offline consumer influence strategies; an expanded theoretical approach to social responsiveness integrated into an emerging area of theoretical physics: socio-physical modeling; and finally a controversial chapter that defines, tests and validates a scale that measures a commonly used descriptive vulgarity (negative influence) and then demonstrates its utility in predicting interpersonal and social problems. The empirical and conceptual chapters compiled in this book should be of interest to researchers working in the areas of consumer or social influence looking for new theoretical insights and ideas to investigate, as well as for those seeking stimulating questions or results for classroom learning and discussion. This book provides both.

The Psychology of Consumer Behavior

Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932820
Total Pages : 231 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.