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Download or read book Psy-Color-Gy a Motivational Research Study on Television Commercials in Color, Appendix A - how to Make Better Use of Color written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Psy-Color-Gy a Motivational Research Study on Television Commercials in Color written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proposal for a Motivational Research Study on Television Commercials in Color written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard G. Lewis
Publisher : Psychoprofits
ISBN 13 : 9780955864063
Total Pages : 68 pages
Book Rating : 4.8/5 (64 download)
Download or read book Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
Author : Faber Birren
Publisher :
ISBN 13 : 9781258850098
Total Pages : 346 pages
Book Rating : 4.8/5 (5 download)
Download or read book Color Psychology and Color Therapy written by Faber Birren and published by . This book was released on 2013-10 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new release of the original 1950 edition.
Author : Sergio Rijo
Publisher : SERGIO RIJO
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4./5 ( download)
Download or read book The Science of Color written by Sergio Rijo and published by SERGIO RIJO. This book was released on 2023-05-03 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is an integral part of our daily lives, from the clothes we wear to the products we buy, the places we visit, and the emotions we feel. In "The Science of Color: Understanding the Psychology of Color," you will dive deep into the world of color, discovering its history, cultural significance, and scientific principles. This book is a comprehensive guide to the science and psychology of color, covering topics such as color perception, color theory, color symbolism, and the impact of color on our emotions, behaviors, and perceptions. You will learn how color can be used to create mood and atmosphere, communicate messages, and influence consumer behavior in various fields, from art and design to marketing and branding. Through vivid examples and real-life case studies, "The Science of Color" provides a practical and insightful guide to understanding color and its applications. You will discover the ways in which color can be used to enhance creativity, improve productivity, and promote well-being in various contexts, from the workplace to the home. Whether you are an artist, designer, marketer, or simply someone who loves color, "The Science of Color" is a must-read book that will inspire and enrich your understanding of the power and beauty of color.
Author : Faber Birren
Publisher :
ISBN 13 : 9781258454913
Total Pages : 218 pages
Book Rating : 4.4/5 (549 download)
Download or read book Selling Color to People written by Faber Birren and published by . This book was released on 2012-08-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allena Mauss
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.7/5 (185 download)
Download or read book Colour Psychology Nowadays How Color Can Affect People_s Emotions written by Allena Mauss and published by . This book was released on 2021-03-08 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and in everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Colour Psychology Nowadays Book provides comprehensive coverage of emerging theory and research. What You'll Learn in this Colour Psychology Nowadays Book: - How Color Can Improve Your Bottom Line - How Color Can Affect People's Emotions - Which Colors Suit Your Target Market - Which Are The "Magic" Colors - Which Color makes Shoppers Spend More - And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways.
Author : Faber Birren
Publisher :
ISBN 13 : 9781639231331
Total Pages : 302 pages
Book Rating : 4.2/5 (313 download)
Download or read book Color Psychology And Color Therapy written by Faber Birren and published by . This book was released on 2013-11-04 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: American writer Faber Birren devoted his life to color and it's effects on human life. After writing around 25 texts on the topic, it would be safe to say his work is considered highly among color experts and psychologists around the world. Birren's work has a strong focus on linking how humans perceive colors to how it makes them react. He writes, "Good smelling colors are pink, lilac, orchid, cool green, aqua blue." Birren explores the work of several physicians, scientists and doctors, mainly the German psychoanalyst and physician Felix Deutsch, whose findings throw important light not only on medical practice with references to color but on the whole psychology of color. Birren states that if a person prefers warmer colors such as hues of red and oranges, they are likely to me more aware of their social environment. He labels these as "warm color dominant subjects." On the other hand, those preferring cooler colous such as blues and greens, are categorized generally as "cold color dominant subjects" and are recognized as finding it challenging to adapt themselves to new environments and situations". By splitting people into separate categories, based on their color preferences, Birren finds himself able to establish a greater understanding of their personalities and characteristics. One experiment Birren explores in his text, courtesy of Kurt Goldstein, involves a subject standing before a black wall with his eyes shut and arms outstretched to touch the wall in front. When the subject is influenced by a warm color such as the color red, his arms deviate away from each other, whereas when under the influence of a cooler colour such as green or blue, even though the reaction is a subtle one, the subject will move his arms closer together. I find this experiment, simple as it is, to be fascinating in highlighting the strong effects colors have on our minds and bodies. As well as distinguishing the differences in peoples' character through his use of color psychology, Birren also touches on the effects colors can have on the mentally ill. This section was the most interesting and involved a series of complex experiments such as discovering which neurological disorders were linked to which colors. Courtesy of the work by Hans Huber, it was proven that patients suffering manic tendencies preferred the color red, a symbol of blood and anger. Hysterical patients were more sensitive to green, "perhaps as an escape", the color linked to paranoid subjects was found to be brown and schizophrenics are sensitive to yellow. Birren states that persons troubled with "nervous (neurotic) and mental (psychotic) disturbances are greatly affected by color and are responsive to it". Therefore color becomes much more significant to them, and affects them in a completely different way than those without such neurological disturbances. Chapter 12 "Neurotics and Psychotics" is the most compelling in the text as it relates to my dissertation topic. After struggling to find texts specific to my research subject, this text and its contents came as a welcomed discovery and I will be referring to Birren's work throughout my further research.
Author : Marianne Crosby
Publisher :
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4.:/5 (427 download)
Download or read book Color Psychology and Graphic Design written by Marianne Crosby and published by . This book was released on 2007 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this thesis is to discuss the nature of color psychology and symbolism, the use of color in graphic design, and how the psychology of color is used in graphic design to influence response and decision making. The use of colors has been around for thousands of years, but the story of colors' effects is relatively new. Colors have been proven to have effects on thoughts, behaviors, and reactions. Some of these responses are cognitive and others are not. A survey was conducted to examine the effects on response that color can have in the field of graphic design. The survey tested the effects in the area of direct mail and advertising. The survey was designed to test what previous research claimed to be true. Although there can be no absolute results in the study of human behavior, especially in the study of color psychology, understanding the effects of color is vital in the work of a graphic designer.
Author : Eric Schaps
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (828 download)
Download or read book The Effectiveness of Color Television Commercials written by Eric Schaps and published by . This book was released on with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew J. Elliot
Publisher : Cambridge University Press
ISBN 13 : 9781107043237
Total Pages : 0 pages
Book Rating : 4.0/5 (432 download)
Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Author : Introbooks
Publisher : Independently Published
ISBN 13 : 9781093289145
Total Pages : 30 pages
Book Rating : 4.2/5 (891 download)
Download or read book Psychology of Color written by Introbooks and published by Independently Published. This book was released on 2019-04-08 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of color psychology as a subject is considered to be one of the newest branches in psychology. Color Psychology is defined as the science or the study of the effects that colors tend to have over the moods, behaviors or feelings of the people. Color psychology is used in various fields because of the effects that colors tend to have over different determinants of human behavior. Color Psychology is considered to be a part of modern psychology.Colors help in determining the various unclear perceptions. There is no direct relation between the perception and color however they greatly complement each other. Colors help in improvising the effectiveness of the placebos. Color Psychology is widely used in the field of marketing and branding. The big companies and business consider color as an important part of their marketing strategy due to the fact that the colors of their products, goods, and services highly affect the perceptions and emotions of their customers which as a result determines the purchase rates of the products, goods or services. Colors have been used for treating the illnesses of the people which is known as Chromotherapy. Colors also affect the performing ability of an individual. A relation exists between the color and the time. Hence, it can be said that the color psychology is used in diverse fields and constitutes an important part of our lives.
Author : Deborah T. Sharpe
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (473 download)
Download or read book The Psychology of Color and Design written by Deborah T. Sharpe and published by . This book was released on 1981 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Faber Birren
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Color Psychology and Color Therapy written by Faber Birren and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harland Bopst
Publisher :
ISBN 13 : 9781258073671
Total Pages : 96 pages
Book Rating : 4.0/5 (736 download)
Download or read book Color and Personality written by Harland Bopst and published by . This book was released on 2011-07-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Faber Birren
Publisher :
ISBN 13 : 9780442209612
Total Pages : 180 pages
Book Rating : 4.2/5 (96 download)
Download or read book Color & Human Response written by Faber Birren and published by . This book was released on 1978 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Birren presents a kaleidoscopic view of color information that has been a source of fascination..." - Color Research and Application "Keeps up with the latest developments in biology and psychology where light and color are involved." - AIA Journal Here is a major work by one of the best-known color authorities in the world. Faber Bitten pioneered in the field of "functional" color, using color properties to promote human welfare psychologically, visually, and physiologically; in this volume he has assembled a wealth of information on the subject. Color and Human Response offers intriguing factual and hypothetical observations on the influences of color in life, supported by historical references and the latest scientific data. Birren explores the biological, visual, emotional, aesthetic, and psychic responses to color - referring both to ancient symbolic uses of color as well as its application in the modern environment. His specifications for color in homes, offices, hospitals, and schools are geared toward relieving modem tensions and anxieties. Complete with drawings, color photographs, and a chapter on the personal meaning of color preferences, Color and Human Response will fascinate anyone concerned with the human environment, including scientists and psychologists. It has become a basic reference for architects, teachers, and interior and industrial designers.
