Psicologia Social Persuasiva Nueva Edicion

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Pre-Suasion

Author : Robert Cialdini
Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Pre-Suasion by : Robert Cialdini

Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Health Communication

Author : Renata Schiavo
Publisher : John Wiley & Sons
ISBN 13 : 1118040961
Total Pages : 326 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Health Communication by : Renata Schiavo

Download or read book Health Communication written by Renata Schiavo and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Persuasive Technology

Author : B.J. Fogg
Publisher : Elsevier
ISBN 13 : 0080479944
Total Pages : 311 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Persuasive Technology by : B.J. Fogg

Download or read book Persuasive Technology written by B.J. Fogg and published by Elsevier. This book was released on 2003-01-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies

The small BIG

Author : Steve J. Martin
Publisher : Hachette+ORM
ISBN 13 : 1455584231
Total Pages : 281 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The small BIG by : Steve J. Martin

Download or read book The small BIG written by Steve J. Martin and published by Hachette+ORM. This book was released on 2016-04-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

Attitudes

Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1136678379
Total Pages : 544 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Attitudes by : Richard E. Petty

Download or read book Attitudes written by Richard E. Petty and published by Psychology Press. This book was released on 2008-10-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des

Realities and Relationships

Author : Kenneth J. Gergen
Publisher : Harvard University Press
ISBN 13 : 9780674037540
Total Pages : 372 pages
Book Rating : 4.0/5 (375 download)

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Book Synopsis Realities and Relationships by : Kenneth J. Gergen

Download or read book Realities and Relationships written by Kenneth J. Gergen and published by Harvard University Press. This book was released on 2009-06-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent attempts to challenge the primacy of reason--and its realization in foundationalist accounts of knowledge and cognitive formulations of human action--have focused on processes of discourse. Drawing from social and literary accounts of discourse, Kenneth Gergen considers these challenges to empiricism under the banner of "social construction." His aim is to outline the major elements of a social constructionist perspective, to illustrate its potential, and to initiate debate on the future of constructionist pursuits in the human sciences generally and psychology in particular.

Democracy in Mexico

Author : Pablo González Casanova
Publisher : New York : Oxford University Press
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Democracy in Mexico by : Pablo González Casanova

Download or read book Democracy in Mexico written by Pablo González Casanova and published by New York : Oxford University Press. This book was released on 1970 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Perspectives on Personality

Author : Charles S. Carver
Publisher :
ISBN 13 : 9789353067854
Total Pages : 0 pages
Book Rating : 4.0/5 (678 download)

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Book Synopsis Perspectives on Personality by : Charles S. Carver

Download or read book Perspectives on Personality written by Charles S. Carver and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Perspectives on Personality describes a range of viewpoints that are used by personality psychologists today, and helps students understand how these viewpoints can be applied to their own lives. Authors Charles Carver and Michael Scheier dedicate a chapter to each major perspective, presenting an overview on the perspective's orienting assumptions and core themes and concluding with a discussion of problems within that theoretical viewpoint and predictions about its future prospects. The Eighth edition incorporates several important recent developments in the field, including genetics and genomics and the biological underpinnings of impulsiveness"--Back cover

Divination on stage

Author : Folke Gernert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110695758
Total Pages : 260 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Divination on stage by : Folke Gernert

Download or read book Divination on stage written by Folke Gernert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magicians, necromancers and astrologers are assiduous characters in the European golden age theatre. This book deals with dramatic characters who act as physiognomists or palm readers in the fictional world and analyses the fictionalisation of physiognomic lore as a practice of divination in early modern Romance theatre from Pietro Aretino and Giordano Bruno to Lope de Vega, Calderón de la Barca and Thomas Corneille.

Recollections of My Life

Author : Santiago Ramón y Cajal
Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Recollections of My Life by : Santiago Ramón y Cajal

Download or read book Recollections of My Life written by Santiago Ramón y Cajal and published by . This book was released on 1966 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Wife

Author : Meg Wolitzer
Publisher : Simon and Schuster
ISBN 13 : 9780743456661
Total Pages : 228 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis The Wife by : Meg Wolitzer

Download or read book The Wife written by Meg Wolitzer and published by Simon and Schuster. This book was released on 2004-04-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meg Wolitzer'sprevious books includeSleepwalking, This Is Your Life,andSurrender, Dorothy.She lives in New York City with her husband and two sons.

A Method for Linguistic Metaphor Identification

Author : Gerard J. Steen
Publisher : John Benjamins Publishing
ISBN 13 : 9027288151
Total Pages : 252 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis A Method for Linguistic Metaphor Identification by : Gerard J. Steen

Download or read book A Method for Linguistic Metaphor Identification written by Gerard J. Steen and published by John Benjamins Publishing. This book was released on 2010-06-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a complete method for the identification of metaphor in language at the level of word use. It is based on extensive methodological and empirical corpus-linguistic research in two languages, English and Dutch. The method is formulated as an explicit manual of instructions covering one chapter, the method being a development and refinement of the popular MIP procedure presented by the Pragglejaz Group in 2007. The extended version is called MIPVU, as it was developed at VU University Amsterdam. Its application is demonstrated in five case studies addressing metaphor in English news texts, conversations, fiction, and academic texts, and Dutch news texts and conversations. Two methodological chapters follow reporting a series of successful reliability tests and a series of post hoc troubleshooting exercises. The final chapter presents a first empirical analysis of the findings, and shows what this type of methodological attention can mean for research and theory.

Combating Fake News with Computational Intelligence Techniques

Author : Mohamed Lahby
Publisher : Springer Nature
ISBN 13 : 3030900878
Total Pages : 432 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Combating Fake News with Computational Intelligence Techniques by : Mohamed Lahby

Download or read book Combating Fake News with Computational Intelligence Techniques written by Mohamed Lahby and published by Springer Nature. This book was released on 2021-12-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest cutting-edge research, theoretical methods, and novel applications in the field of computational intelligence techniques and methods for combating fake news. Fake news is everywhere. Despite the efforts of major social network players such as Facebook and Twitter to fight disinformation, miracle cures and conspiracy theories continue to rain down on the net. Artificial intelligence can be a bulwark against the diversity of fake news on the Internet and social networks. This book discusses new models, practical solutions, and technological advances related to detecting and analyzing fake news based on computational intelligence models and techniques, to help decision-makers, managers, professionals, and researchers design new paradigms considering the unique opportunities associated with computational intelligence techniques. Further, the book helps readers understand computational intelligence techniques combating fake news in a systematic and straightforward way.

Social Metacognition

Author : Pablo Briñol
Publisher : Taylor & Francis
ISBN 13 : 1135234094
Total Pages : 386 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Social Metacognition by : Pablo Briñol

Download or read book Social Metacognition written by Pablo Briñol and published by Taylor & Francis. This book was released on 2012-04-27 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metacognition refers to thinking about our own thinking. It has assumed a prominent role in social judgment because our thoughts about our thoughts can magnify, attenuate, or even reverse the impact of primary cognition. Metacognitive thoughts can also produce changes in thought, feeling, and behavior, and thus are critical for a complete understanding of human social behavior. The present volume presents the most important and advanced research areas in social psychology where the role of metacognition has been studied. Specifically, the chapters of this book are organized into four substantive content areas: Attitudes and Decision Making, Self and Identity, Experiential, and Interpersonal. Each section consists in several chapters summarizing much of the work done in recent decades on critical topics, such as attitude strength, persuasion, bias correction, self-regulation, subjective feelings, embodiment, and prejudice, among others. This book also emphasizes interpersonal aspects of metacognition as they play an essential role in close relationships, groups, consumer and clinical interactions. Each chapter is written by an expert in the field, and presents a state-of-the-art view of the many ways metacognition has been examined by social psychologists.

The Psychology of Extremism

Author : Arie W. Kruglanski
Publisher : Routledge
ISBN 13 : 1000454002
Total Pages : 294 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Psychology of Extremism by : Arie W. Kruglanski

Download or read book The Psychology of Extremism written by Arie W. Kruglanski and published by Routledge. This book was released on 2021-09-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book introduces a new model of extremism that emphasizes motivational imbalance among individual needs, offering a unique multidisciplinary exploration of extreme behaviors relating to terrorism, dieting, sports, love, addictions, and money. In popular discourse, the term ‘extremism’ has come to mean largely ‘violent extremism’, but this is just one of many different types: extreme sports, extreme diets, political and religious extremisms, extreme self-interest, extreme attitudes, extreme devotion to a cause, addiction to substances, or behavioral addiction (to videogames, shopping, pornography, sex, and work). But do these descriptions have a deeper meaning? Do they reveal a common psychological dynamic? Or are they merely a mode of things about phenomena that have little in common? Bringing together world-leading psychologists from a variety of disciplines, the book uses a brand-new model to examine different expressions of extremism, at different levels of analysis (brain, hormones, and behavior), in order not merely to describe such behaviors but also to explain their occurrence, and the conditions under which they may be likely to emerge. Also including suggestions for ways in which extremism could be counteracted, and to what extent it appears to be harmful to individuals and society, this is essential reading for students and academics in psychology and behavioral sciences.

Handbook of Implicit Social Cognition

Author : Bertram Gawronski
Publisher : Guilford Press
ISBN 13 : 1606236741
Total Pages : 609 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Handbook of Implicit Social Cognition by : Bertram Gawronski

Download or read book Handbook of Implicit Social Cognition written by Bertram Gawronski and published by Guilford Press. This book was released on 2011-07-06 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.

Racial Theories in Fascist Italy

Author : Aaron Gillette
Publisher : Routledge
ISBN 13 : 1134527063
Total Pages : 318 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Racial Theories in Fascist Italy by : Aaron Gillette

Download or read book Racial Theories in Fascist Italy written by Aaron Gillette and published by Routledge. This book was released on 2003-08-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Racial Theories in Fascist Italy examines the role played by race and racism in the development of Italian identity during the fascist period. The book examines the struggle between Mussolini, the fascist hierarchy, scientists and others in formulating a racial persona that would gain wide acceptance in Italy. This book will be of interest to historians, political scientists concerned with the development of fascism and scholars of race and racism.