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Promotion In The Merchandising Environment 2nd Edition
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Book Synopsis Promotion in the Merchandising Environment by : Kristen K. Swanson
Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise
Author : Publisher :Bloomsbury Publishing USA ISBN 13 :1501331914 Total Pages : pages Book Rating :4.5/5 (13 download)
Download or read book written by and published by Bloomsbury Publishing USA. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Promotion in the Merchandising Environment by : Kristen K. Swanson
Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Fairchild Books & Visuals. This book was released on 2000 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
Download or read book Beyond Design written by Sandra Keiser and published by Bloomsbury Publishing USA. This book was released on 2017-08-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition � Includes international examples and case studies that address the effects of globalization � Advances the discussion of the pros and cons of fast fashion vs. slow fashion � Revised, easier-to-read charts and graphs and 30% new color photographs � Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO � Study smarter with self-quizzes featuring scored results and personalized study tips � Review concepts with flashcards of essential vocabulary � Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Book Synopsis Understanding Aesthetics for the Merchandising and Design Professional by : Ann Marie Fiore
Download or read book Understanding Aesthetics for the Merchandising and Design Professional written by Ann Marie Fiore and published by A&C Black. This book was released on 2010-04-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Download or read book Fashion Trends written by Eundeok Kim and published by Berg. This book was released on 2013-05-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
Book Synopsis Creating Experience Value in Tourism, 2nd Edition by : Nina K Prebensen
Download or read book Creating Experience Value in Tourism, 2nd Edition written by Nina K Prebensen and published by CABI. This book was released on 2018-06-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Editionprovides a clarification of these approaches as well as a practical translation as to how they can work within industry. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Book Synopsis The Real World Guide to Fashion Selling and Management by : Gerald J. Sherman
Download or read book The Real World Guide to Fashion Selling and Management written by Gerald J. Sherman and published by A&C Black. This book was released on 2014-05-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digital and social media, and adapting to change in the fashion marketplace.
Book Synopsis The Theming Of America, Second Edition by : Mark Gottdiener
Download or read book The Theming Of America, Second Edition written by Mark Gottdiener and published by Routledge. This book was released on 2020-01-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, an analysis of American society, explores the nature of social change since the 1960s as reflected in the "theming" of America from Graceland to Dollywood, from Las Vegas to Disneyworld, from the Mall of America to local mall.
Book Synopsis Retail Buying by : Richard Clodfelter
Download or read book Retail Buying written by Richard Clodfelter and published by Bloomsbury Publishing USA. This book was released on 2015-03-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment. New to This Edition: ~STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities ~Additional math practice problems in end of chapter activities ~More than 20% new photographs throughout the book ~30% new Snapshot and Trendwatch features and updated content in all cases ~Expanded coverage of buying in foreign markets ~Integrated content on product development throughout PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Book Synopsis Retailing Principles Second Edition by : Lynda Rose Poloian
Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Fairchild Books. This book was released on 2013-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Book Synopsis Visual Merchandising and Display by : Martin M. Pegler
Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Visual merchandising and display, c2012.
Book Synopsis International Encyclopedia of Hospitality Management 2nd edition by : Abraham Pizam
Download or read book International Encyclopedia of Hospitality Management 2nd edition written by Abraham Pizam and published by Routledge. This book was released on 2012-06-25 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.
Book Synopsis Writing for the Fashion Business by : Kristen K. Swanson
Download or read book Writing for the Fashion Business written by Kristen K. Swanson and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.
Book Synopsis Vocational-technical Learning Materials by : Bruce Reinhart
Download or read book Vocational-technical Learning Materials written by Bruce Reinhart and published by . This book was released on 1974 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Forecasting by : Lorynn Divita
Download or read book Fashion Forecasting written by Lorynn Divita and published by Fairchild Books. This book was released on 2019-09-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.
Book Synopsis Mathematics for Retail Buying by : Bette K. Tepper
Download or read book Mathematics for Retail Buying written by Bette K. Tepper and published by A&C Black. This book was released on 2013-07-31 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling textbook meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail level. Mathematics for Retail Buying explains the essential concepts, practices, procedures, calculations, and interpretations of figures that relate to producing profitable retail buying and selling operations. Now in its seventh edition, the text has been reorganized and expanded to provide real world examples that reflect current industry practices and trends. A companion CD-ROM, now containing all practice problems from the text, allows hands-on practice computing retail buying functions and setting up formulas in spreadsheet format. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395314. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
