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Projecting A Positive Image Through Public Relations
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Author :Cosette N. Kies Publisher :Chicago : American Association of School Librarians, American Library Association ISBN 13 : Total Pages :100 pages Book Rating :4.:/5 (42 download)
Book Synopsis Projecting a Positive Image Through Public Relations by : Cosette N. Kies
Download or read book Projecting a Positive Image Through Public Relations written by Cosette N. Kies and published by Chicago : American Association of School Librarians, American Library Association. This book was released on 1978 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Strategies and Tactics by : Dennis L. Wilcox
Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Book Synopsis Business Communication Practices by : Uma Narula
Download or read book Business Communication Practices written by Uma Narula and published by Atlantic Publishers & Dist. This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Communication Practices That Are Changing Overtime, Are Significant For Success Of Any Business. Relying Importantly On Interpersonal Communications And Technology, The Changing Modern Trends In Business Communications Focus On The Importance Of Human Communication Relationships For Business Communication Links, Communication Skills And Development And Training Programs. While The Mass Low-End Markets, The Bottom Of The Pyramid, And Rural Markets Are Getting The Center Spread For Business Realities, Globalization With Its Challenges And Outsourcing Is Changing The Business Communication Scenarios. In 2000 Decades, The Business Management Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To Changing Business Communication Scenarios For Core Competencies In Business.The Present Book Is A Timely Publication, Aiming At Presenting The Ongoing Paradigm Shift In Business Communication Practices In Cohesive And Understandable Pattern. It Gives The Readers Insights About Communication Realities In The Business World. It Introduces The Readers To Business Communication Typology, Contexts And Patterns. Highlighting The Inflow And Outflow Of Information And Sharing With The External And Internal Links Of The Business Organization, The Book Discusses The Dynamics Of Business Communications In The Context Of Performance And Productivity. Besides, Marketing From Its Various Approaches, And Innovations Of Products And Services Are Also Discussed In Detail. Apart From These, The Role Of Advertisement, Public Relations Tactics, Communication Technologies And Skills, Varied Business Models And Many Other Related Concepts Have Been Analytically Dealt With.The Present Book Is Offered To The Students, Researchers, Professionals And Practitioners With The Hope That It Will Provide Not Only Accessible But Exciting Study Material.
Book Synopsis Public Relations in Global Cultural Contexts by : Nilanjana Bardhan
Download or read book Public Relations in Global Cultural Contexts written by Nilanjana Bardhan and published by Routledge. This book was released on 2011-01-31 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
Book Synopsis Media Literacy Project for Pre-University Students by : KOHIR. STEVENSON
Download or read book Media Literacy Project for Pre-University Students written by KOHIR. STEVENSON and published by Concept Publishing Company. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Book Synopsis Guidelines for Leading Your Congregation 2013-2016 (Set of 26) by : General Board Of Discipleship
Download or read book Guidelines for Leading Your Congregation 2013-2016 (Set of 26) written by General Board Of Discipleship and published by Abingdon Press. This book was released on 2012 with total page 985 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guidelines booklets, one for each ministry area, are tools that enable you to help get new lay leaders off to a good start. Each booklet includes the basic ""job description"" for the leader as well as practical ""how-to"" information important to implementing ministry effectively. Brief and to the point for the busy, but spirit-led leader, these Guidelines take some of the unknown out of leading these ministry areas. One booklet for each title makes up this set of 26 Guidelines, perfect for making them available to all church members. The twenty-six Guidelines, one for each ministry are.
Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2019-10-21 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Book Synopsis Marketing and Public Relations for Libraries by : Cosette N. Kies
Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by Scarecrow Press. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Book Synopsis Business Communication, 4TH Edition by : R K Madhukar
Download or read book Business Communication, 4TH Edition written by R K Madhukar and published by Vikas Publishing House. This book was released on with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.
Book Synopsis Guidelines for Leading Your Congregation 2013-2016 - Communications by : Um Communications
Download or read book Guidelines for Leading Your Congregation 2013-2016 - Communications written by Um Communications and published by Abingdon Press. This book was released on 2015-07-22 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local church communication is a ministry that shares the church's story in ways that move people toward becoming disciples of Christ. You are part of a leadership team that brings to life your church's vision and mission. Your role is to be a storyteller and connector, employing communications' practices and tools to share the story of the church in a planned, compelling, accessible way. Your goal is to develop a reliable process for telling and hearing the story in which everyone can participate. This guideline is designed to help you meet this goal. This is one of the twenty-six Guidelines th.
Book Synopsis Guidelines for Leading Your Congregation 2017-2020: Complete Set with Slipcase & Online Access by : General Board Of Discipleship
Download or read book Guidelines for Leading Your Congregation 2017-2020: Complete Set with Slipcase & Online Access written by General Board Of Discipleship and published by Cokesbury. This book was released on 2016-11-15 with total page 1686 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The local church is to minister to persons in the community where the church is located, to provide appropriate training and nurture to all, to cooperate in ministry with other local churches, to defend God's creation and live as an ecologically responsible community, and to participate in the worldwide mission of the church." — Book of Discipline 2012 ¶202 The twenty-six Guidelines for Leading Your Congregation 2017-2020, one for each ministry area, cover church leadership areas, as well as areas focused on nurture, outreach, and witness. The booklets are tools that get new lay leaders off to a good start and as a reference resource for all lay leaders. Each booklet includes the basic "job description" for the leader as well as practical "how-to" information important to implementing ministry effectively. Brief and to the point making it a perfect resource for the busy, but spirit-led leader. eBook Edition allows you download a digital file of all 26 Guidelines to your eReader for personal use. Include Guidelines included in Sets and sold separately are: Adult Ministries Advocates for Inclusiveness Children's Ministries Christian Education Church Council Church Historian Church & Society Communications Evangelism Family Ministries Finance Higher Education & Campus Ministry Lay Leader/Lay Member Men's Ministries Ministries With Young People Mission Nominations & Leadership Development Pastor Pastor-Parish Relations Scouting & Civil Youth-Serving Ministry Small Group Ministries Small Membership Church Stewardship Trustees Women's Ministries Worship
Book Synopsis China and the International Human Rights Regime by : Rana Siu Inboden
Download or read book China and the International Human Rights Regime written by Rana Siu Inboden and published by Cambridge University Press. This book was released on 2021-03-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rana Siu Inboden examines China's role in the international human rights regime between 1982 and 2017 and, through this lens, explores China's rising position in the world. Focusing on three major case studies – the drafting and adoption of the Convention against Torture and the Optional Protocol to the Convention against Torture, the establishment of the UN Human Rights Council, and the International Labour Organization's Conference Committee on the Application of Standards – Inboden shows China's subtle yet persistent efforts to constrain the international human rights regime. Based on a range of documentary and archival research, as well as extensive interview data, Inboden provides fresh insights into the motivations and influences driving China's conduct and explores China's rising position as a global power.
Download or read book Policing Images written by Rob Mawby and published by Willan. This book was released on 2013-08-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the police have become one of the most watched and most visible organisations, and across the media there has been constant interest in the police. In such a situation the police themselves have been intensely concerned with promoting, projecting and protecting the police image. This book is concerned to document and to explain this image work, the activities in which the police engage that construct and project images of policing. Drawing upon first-hand research with the police themselves (including such examples as the way the South Yorkshire Police handled the Miners Strike and the Hillsborough stadium disaster), the book includes a detailed look at police press and public relations officers at work, and at operational policing and police work. Its broader argument is that image work has the capacity to both legitimate policing and to mask problems of legitimation. At a time of intense debate about the future role and nature of the police this book makes a key contribution, and raises important questions about the implications of police image work for both democratically accountable policing and the wider transformations in society being brought about by the media and its management.
Book Synopsis Renewing Unilever by : Geoffrey Jones
Download or read book Renewing Unilever written by Geoffrey Jones and published by OUP Oxford. This book was released on 2005-08-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.
Book Synopsis EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION by : REDDI, C.V. NARASIMHA
Download or read book EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2019-09-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Book Synopsis Contemporary Business by : Louis E. Boone
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2024-10-01 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Amazon's founder, Jeff Bezos continues to lead a company that has gone from clever garage-based startup to global e-commerce and technology powerhouse. His journey in transforming the budding company focused simply on selling books over the internet to one of the world's most influential companies highlights two of the greatest forces that are influencing business today: globalization and technology. Innovative companies like Amazon contribute greatly to the national and global economy. A growing economy, one with increased production of goods and services over time, also yields income for its business owners and their employees. Businesses are how we make and share new wealth through things like products, services, pay for employees, and taxes that go to the government at different levels. A country depends on the wealth its businesses generate, from giants like the Walt Disney Company, to nimble, fast-growing, online startups like Airbnb, and even local mom-and-pop diners where you live. What all these companies and many others share is a creative approach to meeting society's needs and wants"--
