Progressive Marketing Plan for a Moving Company

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Publisher :
ISBN 13 : 9781980411000
Total Pages : 217 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Progressive Marketing Plan for a Moving Company by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Moving Company written by Nat Chiaffarano MBA and published by . This book was released on 2018-02-26 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Moving Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable moving company. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a moving business... then this book was specifically written for you.

Progressive Business Plan for a Moving Company

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Author :
Publisher :
ISBN 13 : 9781980401278
Total Pages : 250 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Progressive Business Plan for a Moving Company by : Nat Chiaffarano MBA

Download or read book Progressive Business Plan for a Moving Company written by Nat Chiaffarano MBA and published by . This book was released on 2018-02-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Smarter' About Your Chosen Business Venture!This book contains the detailed content and out-of-the-box ideas to launch a successful Moving Company. This Business Plan Book provides the updated relevant content needed to become much more knowledgeable about starting a profitable moving company. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for your specific type of business, that will put you on the road to success. This ebook features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, Sourcing Leads, Financial Statement Forms and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a moving company business... then this book was specifically written for you.

Progressive Marketing and Growth Plan for a Healthy Vending Machine Company

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Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis Progressive Marketing and Growth Plan for a Healthy Vending Machine Company by : Nat Chiaffarano Mba

Download or read book Progressive Marketing and Growth Plan for a Healthy Vending Machine Company written by Nat Chiaffarano Mba and published by . This book was released on 2021-03-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing and Growth Plan for a Very Specific Type of Business!This marketing plan book contains the detailed content and out-of-the-box ideas to market and grow a successful healthy vending machine company. This marketing and growth plan book provides the content needed to become smarter about targeting the right customers to build a profitable healthy vending business. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Customer Targeting Strategies, Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a healthy vending business... then this book was specifically written for you. Use this book to help generate ideas that will maximize the utilization of your core assets and create a dynamic company that will be hard for competitors to lock onto and copy. Learn how to become the moving target that continues to reshape the vending industry.

Progressive Marketing Plan for a Junk Removal Service

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Publisher :
ISBN 13 : 9781980465270
Total Pages : 212 pages
Book Rating : 4.4/5 (652 download)

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Book Synopsis Progressive Marketing Plan for a Junk Removal Service by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Junk Removal Service written by Nat Chiaffarano MBA and published by . This book was released on 2018-03-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the detailed content and out-of-the-box ideas to market and grow a successful Junk Removal Service Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable Junk Removal firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a Junk Removal business... then this book was specifically written for you

Progressive Marketing and Growth Strategies for an Auto Transport Company

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Publisher :
ISBN 13 : 9781696751155
Total Pages : 222 pages
Book Rating : 4.7/5 (511 download)

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Book Synopsis Progressive Marketing and Growth Strategies for an Auto Transport Company by : Nat Chiaffarano Mba

Download or read book Progressive Marketing and Growth Strategies for an Auto Transport Company written by Nat Chiaffarano Mba and published by . This book was released on 2019-09-30 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing and Growth Plan for a Very Specific Type of Business!This marketing plan book contains the detailed content and out-of-the-box ideas to market and grow a successful Auto Transport Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable auto transport firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Customer Targeting Strategies, Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in an auto transport business... then this book was specifically written for you.

Progressive Marketing Plan for a Mobile Gym Company

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Author :
Publisher :
ISBN 13 : 9781720154389
Total Pages : 228 pages
Book Rating : 4.1/5 (543 download)

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Book Synopsis Progressive Marketing Plan for a Mobile Gym Company by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Mobile Gym Company written by Nat Chiaffarano MBA and published by . This book was released on 2018-09-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Mobile Gym Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable mobile gym company. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a mobile gym business... then this book was specifically written for you.

Progressive Marketing Plan for a Greeting Card Company

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Publisher :
ISBN 13 : 9781980896920
Total Pages : 211 pages
Book Rating : 4.8/5 (969 download)

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Book Synopsis Progressive Marketing Plan for a Greeting Card Company by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Greeting Card Company written by Nat Chiaffarano MBA and published by . This book was released on 2018-04-21 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Greeting Card Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable greeting card firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a greeting card business... then this book was specifically written for you.

Progressive Marketing Plan for a Mobile Meditation Truck

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Publisher :
ISBN 13 : 9781731488138
Total Pages : 244 pages
Book Rating : 4.4/5 (881 download)

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Book Synopsis Progressive Marketing Plan for a Mobile Meditation Truck by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Mobile Meditation Truck written by Nat Chiaffarano MBA and published by . This book was released on 2018-11-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This marketing plan book contains the detailed content and out-of-the-box ideas to market and grow a successful Mobile Meditation Truck Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable mobile meditation truck business. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Customer Targeting Strategies, Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a mobile meditation truck business... then this book was specifically written for you.

Progressive Marketing and Growth Plan for an Event Planning Company

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Author :
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Progressive Marketing and Growth Plan for an Event Planning Company by : Nat Chiaffarano Mba

Download or read book Progressive Marketing and Growth Plan for an Event Planning Company written by Nat Chiaffarano Mba and published by . This book was released on 2020-01-25 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing and Growth Plan for a Very Specific Type of Business!This marketing plan book contains the detailed content and out-of-the-box ideas to market and grow a successful Event Planning Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable event planning firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Customer Targeting Strategies, Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in an event planning business... then this book was specifically written for you.

Progressive Marketing Plan for a Mobile Notary Public Service

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Publisher :
ISBN 13 : 9781976993442
Total Pages : 207 pages
Book Rating : 4.9/5 (934 download)

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Book Synopsis Progressive Marketing Plan for a Mobile Notary Public Service by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Mobile Notary Public Service written by Nat Chiaffarano MBA and published by . This book was released on 2018-01-24 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Mobile Notary Public Service Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable mobile notary firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a mobile notary public business... then this book was specifically written for you.

Progressive Marketing Plan for a Construction Equipment Rental Company

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Publisher :
ISBN 13 : 9781976773174
Total Pages : 218 pages
Book Rating : 4.7/5 (731 download)

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Book Synopsis Progressive Marketing Plan for a Construction Equipment Rental Company by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Construction Equipment Rental Company written by Nat Chiaffarano MBA and published by . This book was released on 2017-12-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Construction Equipment Rental Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable construction equipment rental firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a construction equipment rental business... then this book was specifically written for you.

Progressive Marketing Plan for a Mobile Food Truck

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Publisher :
ISBN 13 : 9781973481782
Total Pages : 204 pages
Book Rating : 4.4/5 (817 download)

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Book Synopsis Progressive Marketing Plan for a Mobile Food Truck by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Mobile Food Truck written by Nat Chiaffarano MBA and published by . This book was released on 2017-12-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Mobile Food Truck Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable mobile food truck firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a mobile food truck business... then this book was specifically written for you.

Progressive Marketing Plan for an Independent Trucking Company

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Author :
Publisher :
ISBN 13 : 9781976892967
Total Pages : 210 pages
Book Rating : 4.8/5 (929 download)

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Book Synopsis Progressive Marketing Plan for an Independent Trucking Company by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for an Independent Trucking Company written by Nat Chiaffarano MBA and published by . This book was released on 2018-01-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Independent Trucking Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable independent trucking firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in an independent trucking business... then this book was specifically written for you.

Progressive Marketing Plan for a Concert and Event Promoter

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Publisher :
ISBN 13 : 9781973508212
Total Pages : 208 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis Progressive Marketing Plan for a Concert and Event Promoter by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Concert and Event Promoter written by Nat Chiaffarano MBA and published by . This book was released on 2017-12-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate, Affordable Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Concert and Event Promoter Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable promoter firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a concert and event promoter business... then this book was specifically written for you.

Progressive Marketing Plan for a Wholesale Distribution Business

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Author :
Publisher :
ISBN 13 : 9781973145097
Total Pages : 212 pages
Book Rating : 4.1/5 (45 download)

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Book Synopsis Progressive Marketing Plan for a Wholesale Distribution Business by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Wholesale Distribution Business written by Nat Chiaffarano MBA and published by . This book was released on 2017-10-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the detailed content and out-of-the-box ideas to market and grow a successful Wholesale Distribution Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable wholesale distributor firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a wholesale distribution business... then this book was written for you.

Progressive Marketing Plan for a Real Estate Investment Company

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Author :
Publisher :
ISBN 13 : 9781983175558
Total Pages : 212 pages
Book Rating : 4.1/5 (755 download)

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Book Synopsis Progressive Marketing Plan for a Real Estate Investment Company by : Nat Chiaffarano MBA

Download or read book Progressive Marketing Plan for a Real Estate Investment Company written by Nat Chiaffarano MBA and published by . This book was released on 2018-06-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Real Estate Investment Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable real estate investment firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a real estate investment business... then this book was specifically written for you.

From Products to Services

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470026685
Total Pages : 364 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis From Products to Services by : Laurie Young

Download or read book From Products to Services written by Laurie Young and published by John Wiley & Sons. This book was released on 2008-05-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. "This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective" —Jim Spohrer, Director, IBM Almaden Research Centre, USA "Laurie Young details in very practical ways the reasons and methodologies for change … I would recommend this book to every one of my customers." —Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC "I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms." —Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University