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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.X/5 (4 download)
Download or read book Programme Sponsorship and New Forms of Commercial Promotion on Television written by and published by . This book was released on 1991 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emily West
Publisher : Routledge
ISBN 13 : 1135095566
Total Pages : 470 pages
Book Rating : 4.1/5 (35 download)
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author : Jonathan Hardy
Publisher : Peter Lang
ISBN 13 : 9781433101373
Total Pages : 356 pages
Book Rating : 4.1/5 (13 download)
Download or read book Cross-media Promotion written by Jonathan Hardy and published by Peter Lang. This book was released on 2010 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.3/5 (91 download)
Download or read book Mass Media Files written by and published by . This book was released on 1982 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heritiana Ranaivoson
Publisher : Taylor & Francis
ISBN 13 : 1000877841
Total Pages : 291 pages
Book Rating : 4.0/5 (8 download)
Download or read book European Audiovisual Policy in Transition written by Heritiana Ranaivoson and published by Taylor & Francis. This book was released on 2023-05-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case study topics against the broader theoretical background. Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters’ signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities. This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.
Author : Peter Childs
Publisher : Routledge
ISBN 13 : 1134755546
Total Pages : 654 pages
Book Rating : 4.1/5 (347 download)
Download or read book Encyclopedia of Contemporary British Culture written by Peter Childs and published by Routledge. This book was released on 2013-05-13 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boasting more than 970 alphabetically-arranged entries, the Encyclopedia of Contemporary British Culture surveys British cultural practices and icons in the latter half of the twentieth century. It examines high and popular culture and encompasses both institutional and alternative aspects of British culture. It provides insight into the whole spectrum of British contemporary life. Topics covered include: architecture, pubs, film, internet and current takes on the monarchy. Cross-referencing and a thematic contents list enable readers to identify related articles. The entries range from short biographical synopses to longer overview essays on key issues. This Encyclopedia is essential reading for anyone interested in British culture. It also provides a cultural context for students of English, Modern History and Comparative European Studies.
Author : Helen Sheumaker
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1576076482
Total Pages : 588 pages
Book Rating : 4.5/5 (76 download)
Download or read book Material Culture in America written by Helen Sheumaker and published by Bloomsbury Publishing USA. This book was released on 2007-11-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first encyclopedia to look at the study of material culture (objects, images, spaces technology, production, and consumption), and what it reveals about historical and contemporary life in the United States. Reaching back 400 years, Material Life in America: An Encyclopedia is the first reference showing what the study of material culture reveals about American society—revelations not accessible through traditional sources and methods. In nearly 200 entries, the encyclopedia traces the history of artifacts, concepts and ideas, industries, peoples and cultures, cultural productions, historical forces, periods and styles, religious and secular rituals and traditions, and much more. Everyone from researchers and curators to students and general readers will find example after example of how the objects and environments created or altered by humans reveal as much about American life as diaries, documents, and texts.
Author : JOBBER, DAVID
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Author : Richard W. Kroon
Publisher : McFarland
ISBN 13 : 0786457406
Total Pages : 773 pages
Book Rating : 4.7/5 (864 download)
Download or read book A/V A to Z written by Richard W. Kroon and published by McFarland. This book was released on 2010-03-30 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining more than 10,000 words and phrases from everyday slang to technical terms and concepts, this dictionary of the audiovisual language embraces more than 50 subject areas within film, television, and home entertainment. It includes terms from the complete lifecycle of an audiovisual work from initial concept through commercial presentation in all the major distribution channels including theatrical exhibition, television broadcast, home entertainment, and mobile media. The dictionary definitions are augmented by more than 700 illustrations, 1,600 etymologies, and nearly 2,000 encyclopedic entries that provide illuminating anecdotes, historical perspective, and clarifying details.
Author :
Publisher :
ISBN 13 :
Total Pages : 1122 pages
Book Rating : 4.:/5 ( download)
Download or read book International Journal of Advertising written by and published by . This book was released on 1998 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : JP Kelly
Publisher : Springer
ISBN 13 : 3319631187
Total Pages : 282 pages
Book Rating : 4.3/5 (196 download)
Download or read book Time, Technology and Narrative Form in Contemporary US Television Drama written by JP Kelly and published by Springer. This book was released on 2017-10-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how television has been transformed over the past twenty years by the introduction of new viewing technologies including DVDs, DVRs and streaming services such as Netflix, Hulu and Amazon Prime. It shows that these platforms have profoundly altered the ways we access and watch television, enabling viewers to pause, rewind, record and archive the once irreversible flow of broadcast TV. JP Kelly argues that changes in the technological landscape of television has encouraged the production of narrative forms that both explore and embody new industrial temporalities. Focusing on US television but also considering the role of TV within a global marketplace, the author identifies three distinct narrative temporalities: “acceleration” (24; Prison Break), “complexity” (Lost; FlashForward), and “retrospection” (Mad Men). Through industrial-textual analysis of television shows, this cross-disciplinary study locates these narrative temporalities in their socio-cultural contexts and examines connections between production, distribution, and narrative form in the contemporary television industry.
Author : David Kilcast
Publisher : Elsevier
ISBN 13 : 0857091131
Total Pages : 263 pages
Book Rating : 4.8/5 (57 download)
Download or read book Developing Children's Food Products written by David Kilcast and published by Elsevier. This book was released on 2011-02-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of food and drink products for children and adolescents represents an expanding market sector, which has received little attention in the existing literature. In recognition of increasing concerns regarding diet and nutrition in children and their potential impact on nutrition-related health issues in later life, this book covers three broad aspects relating to developing children's food products – nutrition and health, children's food choices, and the design and testing of food and drink products for children.Part one covers topical issues in pre-adult nutrition and health, such as nutritional requirements, fluid intake needs, diet and behaviour and growing 20th century health problems such as childhood obesity and food allergies. Part two then focuses on children's food choices, addressing food promotion and food choice in children and strategies that can be used to improve children's food choices both inside and outside of the home. Finally, part three considers the design of food and drink products for children, with an emphasis on working with children and adolescents to design food and drink products, and how best to undertake consumer and sensory testing with children.With its team of expert international contributors, Developing children's food products is an essential resource for both academics and food industry professionals, offering particular assistance to product developers working within the competitive children's market. - Covers topical issues in pre-adult nutrition and health, discussing diet and behaviour and growing health problems such as childhood obesity and food allergies - Reviews children's food choices, addressing food promotion and food choice in children and strategies that can be used to improve children's food choices - Considers the design of food and drink products for children, with an emphasis on working with children and how best to undertake testing
Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1136474374
Total Pages : 260 pages
Book Rating : 4.1/5 (364 download)
Download or read book Promotional Culture and Convergence written by Helen Powell and published by Routledge. This book was released on 2013-04-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Author : Miloš Živković
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403523034
Total Pages : 210 pages
Book Rating : 4.4/5 (35 download)
Download or read book Media Law in Serbia written by Miloš Živković and published by Kluwer Law International B.V.. This book was released on 2020-05-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Serbia surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Serbia will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.
Author : Tarik Jusić
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403538554
Total Pages : 152 pages
Book Rating : 4.4/5 (35 download)
Download or read book Media Law in Bosnia & Herzegovina written by Tarik Jusić and published by Kluwer Law International B.V.. This book was released on 2021-10-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Bosnia & Herzegovina surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Bosnia & Herzegovina will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.
Author : Library of Congress. Policy and Standards Division
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (891 download)
Download or read book Library of Congress Subject Headings written by Library of Congress. Policy and Standards Division and published by . This book was released on 2010 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
