Profitable Marketing Communications

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Publisher : Kogan Page Publishers
ISBN 13 : 0749451424
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Profitable Marketing Communications by : Antony Young

Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.

Profitable Advertising

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Profitable Advertising by :

Download or read book Profitable Advertising written by and published by . This book was released on 1892 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Profitable Publicity

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Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Profitable Publicity by : Henry Fitzwilliam Woods

Download or read book Profitable Publicity written by Henry Fitzwilliam Woods and published by . This book was released on 1941 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guerrilla Marketing for Consultants

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Publisher : John Wiley & Sons
ISBN 13 : 1118040074
Total Pages : 372 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Guerrilla Marketing for Consultants by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Influencer Networking Secrets

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Publisher : Morgan James Publishing
ISBN 13 : 1631952536
Total Pages : 122 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Influencer Networking Secrets by : Paul S. Edwards

Download or read book Influencer Networking Secrets written by Paul S. Edwards and published by Morgan James Publishing. This book was released on 2021-01-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of stories tied to five key principles (one per chapter), within Influencer Networking Secrets, readers learn how to connect with people, build influence, and get publicity through the power of strong personal relationships in business. The goal of Influencer Networking Secrets is to help people understand and apply spiritual laws that leverage rapport with others. This bypasses the costs and layers of labor and know-how needed for traditional, paid PR and advertising. By following these examples throughout Influencer Networking Secrets, entrepreneurs can build brands and businesses from scratch. Most people in business hear the mantra of relationships repeated daily. Far fewer take time to observe and apply those laws in their favor. With a clearer understanding and concrete examples to follow, however, more of them can tap into this invisible energy. It’s what gives Radically Generous Entrepreneurs a powerful reputation that precedes them everywhere they go.

Profitable Advertising for Small Industrial Goods Producers

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Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Profitable Advertising for Small Industrial Goods Producers by : Raymond P. Wiggers

Download or read book Profitable Advertising for Small Industrial Goods Producers written by Raymond P. Wiggers and published by . This book was released on 1956 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Relationship Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118063066
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The New Relationship Marketing by : Mari Smith

Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Profitable Marketing Communications

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449421
Total Pages : 236 pages
Book Rating : 4.4/5 (494 download)

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Book Synopsis Profitable Marketing Communications by : Antony Young

Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.

Profitable Marketing and Branding in the Digital Economy

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Publisher : Ameursian CID
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4./5 ( download)

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Book Synopsis Profitable Marketing and Branding in the Digital Economy by : Dr. Robert A. Edgell

Download or read book Profitable Marketing and Branding in the Digital Economy written by Dr. Robert A. Edgell and published by Ameursian CID. This book was released on 2001-01-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.

Cycle and Automobile Trade Journal

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Publisher :
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Cycle and Automobile Trade Journal by :

Download or read book Cycle and Automobile Trade Journal written by and published by . This book was released on 1904 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Inland Printer

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Publisher :
ISBN 13 :
Total Pages : 1074 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Inland Printer by :

Download or read book The Inland Printer written by and published by . This book was released on 1907 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Printers' Ink; the ... Magazine of Advertising, Management and Sales

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Publisher :
ISBN 13 :
Total Pages : 930 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1897 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Administration: Advertising and salesmanship, by A.M. Stryker, W.D. Moody and others

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Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Business Administration: Advertising and salesmanship, by A.M. Stryker, W.D. Moody and others by : Walter Dwight Moody

Download or read book Business Administration: Advertising and salesmanship, by A.M. Stryker, W.D. Moody and others written by Walter Dwight Moody and published by . This book was released on 1911 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Advertising

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Publisher :
ISBN 13 :
Total Pages : 962 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Agricultural Advertising by : Elmer E. Critchfield

Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1904 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:

N.A.R.D. Journal

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Publisher :
ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis N.A.R.D. Journal by :

Download or read book N.A.R.D. Journal written by and published by . This book was released on 1916 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bankers Magazine

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Publisher :
ISBN 13 :
Total Pages : 1018 pages
Book Rating : 4.:/5 (28 download)

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Book Synopsis Bankers Magazine by :

Download or read book Bankers Magazine written by and published by . This book was released on 1908 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Progress

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Publisher : JHU Press
ISBN 13 : 9780801866456
Total Pages : 520 pages
Book Rating : 4.8/5 (664 download)

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Book Synopsis Advertising Progress by : Pamela Walker Laird

Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2001-02-21 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains primary source material.