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Author : Robert Wiley Miller
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)
Download or read book Profitable Community Relations for Small Business written by Robert Wiley Miller and published by . This book was released on 1961 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : États-Unis. Small business administration
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (46 download)
Download or read book Small Business Management Series written by États-Unis. Small business administration and published by . This book was released on 1961 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Wiley Miller
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (61 download)
Download or read book Profitable Community Relations for Small Business written by Robert Wiley Miller and published by . This book was released on 1961 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (959 download)
Download or read book Profitable Community Relations for Small Business written by United States and published by . This book was released on 1961 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Stover
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (81 download)
Download or read book An Analysis of the Community Relations Activities of Small Business Units in the Suburban Town of Wellesley, Mass written by Walter Stover and published by . This book was released on 1954 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles L. Marohn, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119564816
Total Pages : 262 pages
Book Rating : 4.1/5 (195 download)
Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599184397
Total Pages : 252 pages
Book Rating : 4.5/5 (991 download)
Download or read book No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-01-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar
Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082207
Total Pages : 733 pages
Book Rating : 4.6/5 (13 download)
Download or read book Public Relations Business written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Author : John R. Miller
Publisher :
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4.:/5 (233 download)
Download or read book Profitable Community Relations for Small Business written by John R. Miller and published by . This book was released on 1961 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Wilson
Publisher : Sell Photos on IStockphoto
ISBN 13 : 0557977932
Total Pages : 106 pages
Book Rating : 4.5/5 (579 download)
Download or read book Social Media and Small Business Marketing written by Stephen Wilson and published by Sell Photos on IStockphoto. This book was released on 2010-12-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use social media marketing to make your business more profitable and measure your results. Find your best customers in your market through this easy to follow, step by step process.
Author : Gene Eberts
Publisher :
ISBN 13 : 9781942233008
Total Pages : 96 pages
Book Rating : 4.2/5 (33 download)
Download or read book Local Strategic Alliance Marketing written by Gene Eberts and published by . This book was released on 1914-09-20 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being an independent business owner can be incredibly rewarding, both personally and financially. However, when it comes to making a living, there are very few other ways that require as much time, energy and commitment. When things are going well, it's gratifying to know that the business is your creation - But, things don't always go well. In times of stress and uncertainty, you may be left feeling frustrated, isolated, even desperate on occasion. So, who do you turn to for help, guidance or support. Who else knows your business as well as you, or cares as much as you do.One of the most puzzling problems for small business owners is how to grow your business without creating more complications and more stress and uncertainty. Here's the problem: You are so busy trying to keep your business on an even keel that you just don't have time to learn all the things you need to know about business building. Things such as sales, marketing, advertising, the Internet, customer relations, websites, stress management, social media, personal development... It's an endless list of what you could be doing to make your business even more successful.I created Performance Coaching and Marketing to help answer this need: * To support you in the down times and celebrate with you when things go well * To help you grow your business in ways that are less stressful and require very little of your time and energy * To create a community of mutually supportive, like minded business ownersThis workbook explores one such strategy - Strategic Alliances. This powerful and practical approach is well known in the world of big business - but almost unheard of by small businesses.This one marketing strategy can transform a struggling business into a household brand name in days. With a good strategic alliance, you can drive quality traffic to virtually any product or service. If you have the time and the energy, this workbook will show you how to develop a network of contacts that can lead to one or more strategic alliances.
Author : Larry Myers
Publisher :
ISBN 13 : 9780615485188
Total Pages : 114 pages
Book Rating : 4.4/5 (851 download)
Download or read book Small Business Goes Social written by Larry Myers and published by . This book was released on 2011-05-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is considered to be the most profitable skill required for running a small business? It's not keeping the shelves stocked. It's not managing employees. It's not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. And you can't pay your employees unless you have money come in the business from selling stuff. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. Marketing is how you communicate to the public that you have a good product, that you offer a good consumer experience and that they should buy from you, rather than one of your competitors. Marketing is also the most misunderstood skill on the planet. Poor marketing is perhaps why 65% of new businesses close their doors within 2 years, and over 85% of businesses don't make it 8 years before going under. Since most of your competition doesn't understand how to market properly, to bring in amazing results in little to no time puts you well ahead of the game. So just knowing a few simple things will put you at a great advantage. In the land of the blind, the person with one eye is KING! Within this book you'll find the 8 most powerful - and profitable - marketing strategies so you can become the king in your area in as quickly as 90 days or less. Small Business Goes Social takes small business owners through a marketing action plan to: 1.Make the most out of current customers 2.Conduct more effective offline, and print media marketing 3.Implement social media and mobile media marketing This guide is created by small business owners who for 25 years have implemented almost every marketing strategy available for their own small businesses and now consult with small business owners sharing their experience in developing and implementing marketing strategies for online and offline marketing. If you're looking for marketing theory or a university-level course on marketing, you'll need to look elsewhere. However, if you want specific how-to, action-based strategies you can implement right away, this book is for you. It will show you techniques to on first maximize your relationship with existing customers and then use marketing tools and social media to recruit new customers. Included is an explanation of using Facebook, Twitter, LinkedIn, and YouTube channels to enhance marketing with lead capture websites, autoresponders, and other online activities. Poor marketing is why many small businesses open and then close shortly afterward. A small business simply cannot afford to market as companies such as McDonalds and Wal-Mart do, so why try? Today's marketing for small businesses and entrepreneurs is based on relationships, whether the marketing is done online or offline. Social media has brought us to this point where small businesses should take the best from old offline marketing methods and adopt the new social media methods explained in this book, combining the two for maximum effect. The most profitable skill you can have to run your small business is to be an effective marketer. Don't let your organization slow to a stand-still. Read Small Business Goes Social, implement the suggested actions, and reap the rewards in enhanced profits.
Author : Randi Minetor
Publisher : How to Start a Home-Based Busi
ISBN 13 : 9780762773435
Total Pages : 0 pages
Book Rating : 4.7/5 (734 download)
Download or read book How to Start a Home-Based Public Relations Business written by Randi Minetor and published by How to Start a Home-Based Busi. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability.
Author : Jamal Kreiger
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (258 download)
Download or read book Social Media Success for Small Businesses written by Jamal Kreiger and published by Independently Published. This book was released on 2024-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Success for Small Businesses: The Young Entrepreneur's Approach For Sustainable Growth And Profitability in the online spaceSocial media has emerged as the key component of effective marketing plans in the current digital environment, catering to companies of all kinds. However, small firms may find it difficult to navigate this constantly changing landscape. In this situation, "Social Media Success for Small Businesses" can be your go-to resource for learning social media marketing techniques and growing your small business to new heights.Experienced marketing professional Jamal Kreiger demystifies the world of social media in this extensive handbook, breaking down intricate methods into manageable stages designed especially for small business owners. This book covers everything, from creating intriguing content to interacting with your audience and making the most out of your advertising money.Learn how to use social media sites like Facebook, Instagram, Twitter, and LinkedIn to promote your brand, improve website traffic, and eventually increase sales. Discover the techniques for writing content that people want to share, developing a devoted fan base, and turning followers into devoted clients. However, "Social Media Success For Small Businesses" is more about strategy than techniques. You'll delve into the psychology of social media users to learn what motivates them and how to craft material that will appeal to them. Discover how to use influencer relationships, user-generated content, and storytelling to strengthen the message of your business and build real connections with your target audience."Social Media Success For Small Businesses" gives you the skills and information you need to succeed in the cutthroat world of social media marketing with its useful advice, real-world examples, and simple-to-follow action plans. This book will enable you to take charge of your online presence and turn your small business into a social media powerhouse, regardless of experience level as an entrepreneur.Prepare to enhance your business with "Social Media Success For Small Businesses" and realize the full potential of social media marketing so that your rivals can't take the limelight away from you.
Author :
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.3/5 (91 download)
Download or read book Small Business Management Series written by and published by . This book was released on 1961 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathy Fitzpatrick
Publisher : SAGE
ISBN 13 : 145223678X
Total Pages : 257 pages
Book Rating : 4.4/5 (522 download)
Download or read book Ethics in Public Relations written by Kathy Fitzpatrick and published by SAGE. This book was released on 2006-05-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson, Founding Chairman, Burson Marstellar "This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it′s difficult to see how students of public relations could call themselves current without first reading this smart collection of essays." - James S. O′Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame "Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that the individual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick′s discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice." - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations.
Author : Gene Marks
Publisher : Adams Media
ISBN 13 : 9781593371579
Total Pages : 227 pages
Book Rating : 4.3/5 (715 download)
Download or read book Outfoxing the Small Business Owner written by Gene Marks and published by Adams Media. This book was released on 2004-09 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outfoxing the Small Business Owner provides effective strategies for working with that sly fox. Marks shows how to get the small business owner to: - Take notice of a new product - Commit to a long-term partnership - Communicate his true business needs - Pay bills on time
