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Book Synopsis Reinventing Professional Services by : Ari Kaplan
Download or read book Reinventing Professional Services written by Ari Kaplan and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
Book Synopsis Managing The Professional Service Firm by : David H. Maister
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Book Synopsis Professional Services Marketing by : Mike Schultz
Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Book Synopsis From Cubicle to Cloud by : Jennifer Brazer
Download or read book From Cubicle to Cloud written by Jennifer Brazer and published by Greenleaf Book Group. This book was released on 2021-01-26 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone can have a good idea. Very few can turn it into a million-dollar one. Until now. It’s challenging to start and scale a business. Choosing the cloud as your platform for delivery and headquarters presents a whole new set of obstacles. This guide will allow you to leverage the cloud to streamline your processes and maximize your profits. When Jennifer Brazer founded her company, Complete Controller, she disrupted and reinvented client accounting services (CAS), creating an entirely new cloud-based business model. Whether your specialty is accounting, therapy, design, law, or any other field, groundbreaking expert Jennifer Brazer will show you how to • recruit, train, monitor, motivate, and mentor your staff without ever being in the same room; • price, package, and present your service so its value is recognized and desired beyond geo constraints; • build trust and reputation with customers, colleagues, and vendors without in-person interaction; • develop roles and processes to support your model and measure business performance; • overcome doubt, naysayers, and traditional model rigidity for your industry; • keep the faith, even when capital and courage run thin. This book is for entrepreneurs at any point in their journey to the cloud, providing indispensable tools that will set up a cloud-based professional service for maximum success.
Book Synopsis Winning the Professional Services Sale by : Michael W. McLaughlin
Download or read book Winning the Professional Services Sale written by Michael W. McLaughlin and published by John Wiley & Sons. This book was released on 2009-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
Book Synopsis Online Marketing for Professional Services by : Lee W. Frederiksen
Download or read book Online Marketing for Professional Services written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.
Download or read book How Clients Buy written by Tom McMakin and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Book Synopsis The Client-Consultant Relationship in Professional Business Service Firms by : Natalia Nikolova
Download or read book The Client-Consultant Relationship in Professional Business Service Firms written by Natalia Nikolova and published by Springer. This book was released on 2019-02-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interaction between clients and consultants during consulting projects is essential for their success and therefore for the long-term survival of consulting companies. The aim of this book is to further advance our understanding of the nature of client-consultant relationships. Building upon a critical discussion of the contributions and shortcoming of existing research, Natalia Nikolova proposes an innovative conceptual model, which provides a critical yet constructive platform for the development of a more differentiated view of professional work. The framework concentrates on the cultural and political relations between clients and consultants during service production. It represents a prolific platform for further research and provides practitioners with an increased awareness of hitherto under-explored issues of client-consultant relationships. This book is aimed at scholars of professional business service firms and those interested in multidisciplinary studies of human relations in general. It will also appeal to students interested in these areas and to clients and consultants involved in consulting projects.
Book Synopsis 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms by : Troy Waugh
Download or read book 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms written by Troy Waugh and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Book Synopsis It's Your Business by : Christine Cashen
Download or read book It's Your Business written by Christine Cashen and published by . This book was released on 2017-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Professional Business Services in the New York City Economy by : Charles Brecher
Download or read book Professional Business Services in the New York City Economy written by Charles Brecher and published by . This book was released on 1995 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Coalitions and Competition (Routledge Revivals) by : Yair Aharoni
Download or read book Coalitions and Competition (Routledge Revivals) written by Yair Aharoni and published by Routledge. This book was released on 2014-06-17 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title, first published in 1993, was one of the first books to analyse the forces behind the increasing globalization of professional business services. Based on contributions from leading authorities in international business, both academics and members of organizations such as GATT and UNCTAD, it looks at the opportunities for growth, environmental and regulatory problems, and the major problems of managing the international expansion of professional firms. Crucially, it discusses such issues from the point of view of managers of such organizations, and the role of governments in negotiating multinational agreements. This highly international and timely reissue will be of interest to students of international business, as well as managers of professional business firms and policy makers involved in international trade issues.
Book Synopsis Professional and Business Services by : Carlos D. Diaz
Download or read book Professional and Business Services written by Carlos D. Diaz and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Professional Services Leadership Handbook by : Nigel Clark
Download or read book Professional Services Leadership Handbook written by Nigel Clark and published by Kogan Page Publishers. This book was released on 2017-08-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services firms - from the legal sector to accountancy, consulting and beyond - face increased disruption. Service delivery models are under pressure to adapt to changing client expectations. Technology offers new ways of working with clients, but changes the skills profile required of professionals, and threatens the traditional people-centred business model. The Professional Services Leadership Handbook equips leaders, and aspiring leaders, with tools and insights both to tackle these long-term disruptive trends and to maximise their firm's profitability today. Leaders of professional services firms find themselves with a daunting, but exciting, range of challenges ahead. Using practical insights drawn from experienced professional services leaders, the Professional Services Leadership Handbook explores new models and working practices to address four components of strategic leadership: clients, business, people and self leadership. It offers clear-sighted analysis of common pain points, and provides innovative solutions for dealing with them. This practical guide is designed for everyone involved in leadership decisions, whether that be a practice area, sector group, business function, or even firm-wide leadership role. It will help readers to focus their attention on the activities that will really make a difference to the success of their firm.
Book Synopsis The Art of Managing Professional Services by : Maureen Broderick
Download or read book The Art of Managing Professional Services written by Maureen Broderick and published by Prentice Hall. This book was released on 2010-10-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, millions of people work at over one million professional service firms generating over $2 trillion in revenue annually. These firms face unique issues that are not fully understood by management thinkers and consultants. Making matters more complex is that many of these firms stand at a crossroads, searching for new strategies and practices to succeed in a radically new economy. In The Art of Managing Professional Services, Maureen Broderick offers the solution. Broderick has brought together modern best practices for these and other crucial areas of professional services management: · Building, communicating, and maintaining shared vision, values, and culture · Recruiting, training, and evaluating people · Crafting the right strategies, portfolio, and mix of clients · Innovating and sharing knowledge · Financial planning, metrics, and reporting · Positioning: brand, marketing, and sales · Defining effective partnerships: equity, selection, and compensation · Ensuring responsibility and accountability · Organizational design, structure, governance, and systems · Leading effectively, and growing the next generation of leaders This book reflects Broderick & Co.'s unparalleled research into professional services management, including 200+ executive interviews with leaders and innovators in organizations of all sizes and types.
Book Synopsis Research in the Sociology of Organizations: Professional service firms by : Michael Lounsbury
Download or read book Research in the Sociology of Organizations: Professional service firms written by Michael Lounsbury and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
