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Product Variety And Product Differentiation
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Book Synopsis The Economic Theory of Product Differentiation by : John Beath
Download or read book The Economic Theory of Product Differentiation written by John Beath and published by Cambridge University Press. This book was released on 1991-02-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. The authors concentrate on models in which product selection is endogenous. In the first four chapters they consider models that try to predict the level of product differentiation that would emerge in situations of market equilibrium. These market equilibria with differentiated products are characterised and then compared with social welfare optima. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability. This book brings together the most important theoretical contributions to these topics in a succinct and coherent manner. One of its major strengths is the way in which it carefully sets out the basic intuition behind the formal results. It will be useful to advanced undergraduate and graduate students taking courses in industrial economics and microeconomic theory.
Book Synopsis Product Variety and Product Differentiation by : Kenneth D. Boyer
Download or read book Product Variety and Product Differentiation written by Kenneth D. Boyer and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Variety Management by : Teck-Hua Ho
Download or read book Product Variety Management written by Teck-Hua Ho and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Book Synopsis Coping with Variety by : Yannick Lung
Download or read book Coping with Variety written by Yannick Lung and published by Routledge. This book was released on 2018-08-14 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses’ how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors.
Book Synopsis Variety Induced Complexity in Mass Customization by : Nizar Abdelkafi
Download or read book Variety Induced Complexity in Mass Customization written by Nizar Abdelkafi and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2008 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Three Essays on Product Differentiation and Variety by : Kiyoshi Arakawa
Download or read book Three Essays on Product Differentiation and Variety written by Kiyoshi Arakawa and published by . This book was released on 2006 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Coping with Variety by : Taylor & Francis Group
Download or read book Coping with Variety written by Taylor & Francis Group and published by Routledge. This book was released on 2020-12-18 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses' how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors.
Book Synopsis Differentiate or Die by : Jack Trout
Download or read book Differentiate or Die written by Jack Trout and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Book Synopsis Trade and Variety in a Model of Endogenous Product Differentiation by : Oliver Lorz
Download or read book Trade and Variety in a Model of Endogenous Product Differentiation written by Oliver Lorz and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper sets up a model of endogenous product differentiation to analyze the variety effects of international trade. In our model multi-product firms decide not only about the number of varieties they supply but also about the degree of horizontal differentiation between these varieties. Firms can raise the degree of differentiation by investing variety-specific fixed costs. In this setting, we analyze how trade integration, i.e. an increase in market size, influences the number of firms in the market, the number of product varieties supplied by each firm, and the degree of differentiation.
Book Synopsis Managing Product Variety Through Delayed Product Differentiation Using Vanilla Boxes by :
Download or read book Managing Product Variety Through Delayed Product Differentiation Using Vanilla Boxes written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In an attempt to reduce costs and improve customer satisfaction, manufacturers have been adopting strategies such as Delayed Product Differentiation (DPD) while managing broader product lines. In this study, first a general framework on DPD is formed in the light of basic articles in the literature. The vanilla box assembly process which is a special form of modular design type of DPD is modeled and analyzed. In the vanilla box assembly process, inventory is stored in a special form of semi-finished products, called vanilla boxes, that can serve more than one final product. We model the vanilla box assembly process considering the costs of inventory and unsatisfied demand under the capacity limitations, stochastic demand and bill of material requirements. We formulate the model as an extensive form of stochastic integer program in which stochastic demand is modeled using a set of demand scenarios each of which is assigned a probability of occurrence. The model is solved as a standard integer programming model that minimizes the expected value of the objective function. The impact of product demand scenarios, common component levels, shortage penalty cost to holding cost ratio levels and capacity restrictions on the total cost and fill rates is studied. We compare the performance of vanilla box assembly process to assemble-to-order process and provide insights on their performances. Computational results indicate that the vanilla box assembly process is a promising alternative to the assemble-to-order process in most of the problem instances.
Book Synopsis Product Variety and the Gains from International Trade by : Robert C. Feenstra
Download or read book Product Variety and the Gains from International Trade written by Robert C. Feenstra and published by . This book was released on 2010-08-06 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the methods to measure the product variety of imports and the gains from trade due to product variety. The application of the monopolistic competition model to international trade by Elhanan Helpman, Paul Krugman, and Kelvin Lancaster was one of the great achievements of international trade theory in the 1970s and 1980s. Monopolistic competition models have required new empirical methods to implement their theoretical insights, however, and in this book Robert Feenstra describes methods that have been developed to measure the product variety of imports and the gains from trade that are due to product variety. Feenstra first considers the consumer benefits from having access to new import varieties of differentiated products, and examines a recent method to estimate the elasticity of substitution (the extent of differentiation across products) and to use that information to construct the gains from import variety. He then examines claims of producer benefit from export variety, arguing that the self-selection of the more productive firms (as the low-productivity firms exit the market) can be interpreted as a gain from product variety. He makes use of a measurement of product variety known as the extensive margin of exports and imports. Finally, he considers an alternative approach to quantifying the gains due to product variety by comparing real GDP calculated with and without the extensive margin of trade.
Book Synopsis Endogenous Product Differentiation, Market Size and Prices by : Shon M. Ferguson
Download or read book Endogenous Product Differentiation, Market Size and Prices written by Shon M. Ferguson and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides a framework to understand how market size affects firms' investments in product differentiation in a model of monopolistic competition. The theory proposes that consumers' love of variety makes them more sensitive to product differentiation efforts by firms, which leads to more differentiated products in larger markets. The framework also predicts an inverted -shaped effect of trade liberalization on product differentiation, with trade liberalization leading to more differentiated products when starting from autarky but then leading to less differentiated products as the countries approach free trade.
Book Synopsis Product Variety in Automotive Industry by : Marco Guerzoni
Download or read book Product Variety in Automotive Industry written by Marco Guerzoni and published by Springer Science & Business Media. This book was released on 2013-10-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Book Synopsis Price Competition in Product Variety Networks by : Philip Ushchev
Download or read book Price Competition in Product Variety Networks written by Philip Ushchev and published by . This book was released on 2015 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: We develop a product-differentiated model where the product space is a network defined as a set of varieties (nodes) linked by their degree of substituabilities (edges). In this network, we also locate consumers so that the location of each consumer (node) corresponds to her "ideal" variety. We show that there exists a unique Nash equilibrium in the price game among firms. Equilibrium prices are determined by firms' weighted Bonacich centralities and the average willingness to pay across consumers. They both hinge on the network structure of the firm-product space. We also investigate how local product differentiation and the spatial discount factor affect the equilibrium prices. We show that these effects non-trivially depend on the network structure. In particular, we find that, in a star-shaped network, the firm located in the star node does not always enjoy higher monopoly power than the peripheral firms
Book Synopsis Variety Reduction Program by : Toshio Suzue
Download or read book Variety Reduction Program written by Toshio Suzue and published by . This book was released on 1990 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Importance of the Distribution of Consumers in Horizontal Product Differentiation by : Antoni Calvó-Armengol
Download or read book The Importance of the Distribution of Consumers in Horizontal Product Differentiation written by Antoni Calvó-Armengol and published by . This book was released on 2001 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Variety, Equity, and Efficiency by : Kelvin Lancaster
Download or read book Variety, Equity, and Efficiency written by Kelvin Lancaster and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
