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Product Placement In Hollywood Films
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Book Synopsis Product Placement in Hollywood Films by : Kerry Segrave
Download or read book Product Placement in Hollywood Films written by Kerry Segrave and published by McFarland. This book was released on 2014-11-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
Book Synopsis Product Placement in Hollywood and Egyptian Films by : Kareem El Damanhoury
Download or read book Product Placement in Hollywood and Egyptian Films written by Kareem El Damanhoury and published by . This book was released on 2017-06-02 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selling James Bond by : Tanya Nitins
Download or read book Selling James Bond written by Tanya Nitins and published by Cambridge Scholars Publishing. This book was released on 2011-08-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The character of James Bond for many people is intrinsically linked in their minds with particular brands – Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, and in the James Bond films in particular. Selling James Bond: Product Placement in the James Bond Films provides a comprehensive overview of the history of product placement in the James Bond series – charting the progression of the practice and drawing direct correlations to significant cultural and historical events that impacted upon the number and types of products incorporated into the series. While primarily a financial arrangement, it is also important that the practice of product placement be examined and understood in relation to these cultural contexts, an area of research so far largely ignored by academic study. Through extensive content analysis of the official James Bond film series, as well as utilising directors’ commentary and industry reports, this book illustrates the strong impact specific cultural and historical events have had on the practice of product placement in the series. In doing so, it provides an exciting and in-depth “behind the scenes” look at the James Bond film series, and its complicated and sometimes contentious history of product placement. In the process, it charts the gradual emergence of product placement from the more traditional background shot to becoming so embedded in the actual film narrative that they have become simply yet another method for filmmakers to produce cultural meaning.
Book Synopsis Marketing to Moviegoers by : Marich, Robert
Download or read book Marketing to Moviegoers written by Marich, Robert and published by SIU Press. This book was released on 2013 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparative Study of the Practice of Product Placement in Bollywood and Hollywood Movies by : Shruti Gokhale
Download or read book Comparative Study of the Practice of Product Placement in Bollywood and Hollywood Movies written by Shruti Gokhale and published by . This book was released on 2010 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15 Bollywood and 15 Hollywood movies from 2005 to 2009. Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containing implied endorsements by the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 were significantly greater than in Hollywood movies. The results also showed many similarities between the movie industries in the two countries. Transportation was the most prominent product category followed by electronics in both Bollywood and Hollywood. Brands from both the industries were primarily presented in a positive context and were mainly associated with the primary movie characters. Almost all the products were featured in such a way that their brand names or logos were shown as well their other functional or aesthetic qualities.
Book Synopsis Handbook of Product Placement in the Mass Media by : Mary-Lou Galician
Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Book Synopsis An analysis of "Product Placement" as a strategic communication instrument by : Michael Knöppel
Download or read book An analysis of "Product Placement" as a strategic communication instrument written by Michael Knöppel and published by diplom.de. This book was released on 1999-02-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit untersucht die Möglichkeiten, welche "Product Placement" als eine additive und integrierte Komponente des Marketing-Mixes für interessierte Unternehmen bietet. Weiterhin werden ökonomisch bedingte Nachteile und Einschränkungen im Rahmen der deutschen Gesetzgebung erläutert. Das Hauptaugenmerk jedoch liegt auf den möglichen Auswirkungen des Product Placements auf Markenbekanntheit, Recall, Einstellungen (Attitudes) und Umsatzsteigerungen. Inhaltsverzeichnis:Table of Contents: List of abbreviationsVII 0.Executive Summary1 1.Introduction and scope of this worK2 1.1Objectives and limitations2 1.2Method of approach3 1.3Definition of terms4 1.4Categorisation of Product Placement within the communications mix7 2.Reasons for the development and growth of Product Placement10 2.1Overview10 2.2General market conditions and how to react to them10 2.3The changing face of the electronic media market11 2.3.1Television11 2.3.2Cinema/The film industry13 2.3.3Video16 2.4Growing ineffectiveness of traditional forms of advertising17 2.4.1New forms of media usage as reactions to the information overload17 2.4.2The problem of reactance19 2.5Internationalisation and globalisation of markets20 3.Historical development of Product Placement22 3.1Inception and evolution in the US22 3.2Overview of the German market27 4.Classifications of Product Placement in practice29 4.1According to the object placed30 4.1.1Product Placement in a narrow sense30 4.1.2Generic Placement31 4.1.3Corporate Placement32 4.1.4Innovation Placement33 4.1.5Idea Placement34 4.2According to the kind of information transfer35 4.2.1Visual Product Placement35 4.2.2Verbal Placement35 4.3According to the intensity of its integration into the action37 4.3.1On-Set Placement38 4.3.2Creative Placement38 4.3.3Image Placement40 5.Critical discussion of the applicability for placing companies42 5.1Advantages and benefits associated with Product Placement42 5.2Disadvantages and problems associated with Product Placement48 5.3The legal [...]
Download or read book Product Placement written by Johanna Bueß and published by diplom.de. This book was released on 2004-06-04 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Product placement has become increasingly common in recent years. This paper analyses the practice of placing brands in films and television programmes from different perspectives. From the marketers point of view the development of product placement as a marketing communication instrument is analysed. It is also shown how filmmakers can use it to add realism to a film and save production costs. Putting the product placement strategy into practice is found to be a complex process. Furthermore, the way of compensation varies from case to case. The analysis of costs per thousand reveals that product placement is a cost-effective marketing communication instrument. This analysis of the marketers and the filmmakers point of view is supported by interviews with marketing departments, product placement agencies and film production companies. On the other hand viewers ethical concerns about product placement are investigated and it is studied how they are included in legal restrictions. The outcome is that there are some areas with no regulations and areas with rules that have limitations. Therefore, recommendations for improvement are made. Also, ways are established how marketers can take viewers concerns into consideration when placing their brand in a film. Finally the effectiveness of product placement in marketing communications is analysed on the basis of academic research. It is found that product placement can be successful in regard to brand recall and recognition and to some extent in regard to brand attitude and purchasing behaviour. However, the effectiveness depends on the type and exposure time of the placement, the kind of film and supporting advertising. Summing up, product placement can be used effectively for marketers and filmmakers, while not having predominantly negative effects on viewers. However, this is only the case when it is planned carefully and a number of aspects are taken into consideration. Inhaltsverzeichnis:Table of Contents: INTRODUCTION4 AIMS AND OBJECTIVES4 METHODOLOGY5 PART 1:BACKGROUND7 1.1DEFINITION OF THE TERM PRODUCT PLACEMENT7 1.2THE HISTORY OF PRODUCT PLACEMENT9 1.3REASONS FOR THE INCREASING USE OF PRODUCT PLACEMENT10 1.3.1REASONS FOR MARKETERS10 1.3.2REASONS FOR FILMMAKERS10 1.4USE OF PRODUCT PLACEMENT TODAY AND FUTURE FORECAST11 1.4.1MARKETS11 1.4.2CATEGORIES12 1.4.3NEW POSSIBILITIES AND FUTURE FORECAST12 PART 2:MARKETERS' AND FILMMAKERS' VIEW: PLANNING [...]
Book Synopsis Hollywood in the Information Age by : Janet Wasko
Download or read book Hollywood in the Information Age written by Janet Wasko and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major new assessment of the American movie industry in the 1990's, focusing on the development of new communication technologies such as cable and home video and examining their impact on the production and distribution of motion pictures.
Book Synopsis Branded Entertainment by : Jean-Marc Lehu
Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Book Synopsis Manufacturing Realisms by : Winnie Won Yin Wong
Download or read book Manufacturing Realisms written by Winnie Won Yin Wong and published by . This book was released on 2002 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making.
Book Synopsis The American Film Industry by : Tino Balio
Download or read book The American Film Industry written by Tino Balio and published by Univ of Wisconsin Press. This book was released on 1985-03-04 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon its original publication in 1976, The American Film Industry was welcomed by film students, scholars, and fans as the first systematic and unified history of the American movie industry. Now this indispensible anthology has been expanded and revised to include a fresh introductory overview by editor Tino Balio and ten new chapters that explore such topics as the growth of exhibition as big business, the mode of production for feature films, the star as market strategy, and the changing economics and structure of contemporary entertainment companies. The result is a unique collection of essays, more comprehensive and current than ever, that reveals how the American movie industry really worked in a century of constant change-from kinetoscopes and the coming of sound to the star system, 1950s blacklisting, and today's corporate empires.
Book Synopsis Marketing to Moviegoers by : Robert Marich
Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Book Synopsis Product Placement im James Bond Film "Spectre" by : Corinna Walter
Download or read book Product Placement im James Bond Film "Spectre" written by Corinna Walter and published by GRIN Verlag. This book was released on 2016-09-23 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, , Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, den Einfluss von Product Placement am Beispiel des James Bond Films „Spectre“ zu beleuchten. Es soll ermittelt werden, wie stark gerade männliche Filmzuschauer durch die alternative Werbeform in ihrer Markenwahrnehmung beziehungsweise in ihrem Kaufverhalten beeinflusst werden können und wie der Film es schafft, die Exklusivität der platzierten Produkte zu fördern. Der Aufbau des Images verschiedener Produkte und Marken entwickelt sich bereits seit mehreren Jahrzehnten. Aufgrund des begrenzten Umfangs der Arbeit handelt es sich hier nicht um eine Analyse der Produkte im Zeitverlauf. Auch geht es um die Einordnung eines global ausgerichteten Kinofilms in seinen deutschen Kontext. Da seine Verwertung ebenfalls im Fernsehen stattfindet, werden im Folgenden auch Aspekte der Fernsehvermarktung betrachtet. Filmproduktionen werden in der Regel immer teurer aufgrund der steigenden Erwartungshaltung der Zuschauer und Werbeplätze im TV rarer. Product Placement ist ein zusätzliches Instrument der Kommunikationspolitik und bietet weitere Möglichkeiten zur klassischen Werbung bspw. Werbespots und Zeitungsannoncen. Ein bekanntes Beispiel für Product Placement bietet die Filmreihe „James Bond“. Es handelt sich um die Verfilmung verschiedener Fälle eines Geheimagenten, welche seit 1962 produziert werden und von denen bereits 24 Filme existieren. Der Film James Bond dient als Beispiel dieser Arbeit, da hier besonders die Möglichkeiten der Finanzierung von Filmen durch Product Placement nachvollzogen werden können, sowie das Product Placement an sich.
Book Synopsis "Could 'Castaway' Have Survived Without Wilson?" by : Jill Van Sickle
Download or read book "Could 'Castaway' Have Survived Without Wilson?" written by Jill Van Sickle and published by . This book was released on 2003 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pack Your Product's Bags, It's Going Hollywood by : JJ Bersch
Download or read book Pack Your Product's Bags, It's Going Hollywood written by JJ Bersch and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary moment, product placement-the insertion of branded props into a film's mise-en-scène-is an integral financial feature of the American film industry. While most scholars identify the 1980s as the era in which product placement first took on greater prominence in American cinema, literature on the subject neglects the lengthy evolution of this practice prior to its mainstream emergence. This dissertation offers a comprehensive exploration of the industrial, discursive, legal, and aesthetic causes that laid the groundwork for product placement's proliferation in the movies. Rather than tracing a single historical through line, this dissertation joins together multiple threads to explore not just why product placement became such a significant element of the film industry, but also why this mainstream emergence occurred in the 1980s. I explore how product placement's methods of money-saving and revenue generation became an attractive method of risk management to the American film industry in the wake of the Paramount Decision. I detail the rise of an industry solely devoted to product placement marketing, whose companies streamlined the practice, allowing for the insertion of branded props at a previously unseen scale. Because these companies sold their services to prospective clients in both the film industry and in product manufacturing, the product placement marketer existed in a gray area between the spheres of commercialism and art. I investigate the legal history of product placement in America, outlining how a lack of governmental regulation differentiated the film industry from its comparably more restricted competitors in radio and television. I survey public historical discourses about product placement, maintaining that these criticisms ultimately pushed product placement underground without ever seriously threatening an end to the practice. And I inspect the narrative and aesthetic dimensions of product placement, arguing that on-screen product placement leads a contradictory existence, at once hoping to be seen by viewers without being overly distracting or obvious. Ultimately, this dissertation serves as a thorough explanation for product placement's mainstream emergence in the 1980s, and thus, an important history that sheds insight on one of the contemporary film industry's most common and financially significant features.
Book Synopsis War Movies and Economics by : Laura J. Ahlstrom
Download or read book War Movies and Economics written by Laura J. Ahlstrom and published by Routledge. This book was released on 2020-05-20 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: War Movies and Economics: Lessons from Hollywood’s Adaptations of Military Conflict applies ongoing research in the relatively new genre of economics in popular media to Hollywood’s war movies. Whether inadvertently or purposefully, these movies provide numerous examples of how economic principles often play an important role in military conflict. The authors of the chapters included in this edited collection work to illustrate economics lessons portrayed in adaptations such as Band of Brothers, Conspiracy, The Dirty Dozen, Dunkirk, Memphis Belle, Saving Private Ryan, Schindler’s List, Spartacus, Stalag 17, and Valkyrie. Aspects of these stories show how key economic principles of scarcity, limited resources, and incentives play important roles in military conflict. The movies also provide an avenue for discussion of the economics of public goods provision, the modern economic theory of bureaucracy, and various game-theoretic concepts such as strategic moves and commitment devices. Where applicable, lessons from closely related fields such as management are also provided. This book is ideal reading for students of economics looking for an approachable route to understanding basic principles of economics and game theory. It is also accessible to amateur and professional historians, and any reader interested in popular culture as it relates to television, movies, and military history.
