Author : Gerard Hoberg
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (129 download)
Book Synopsis Product Market Synergies and Competition in Mergers and Acquisitions by : Gerard Hoberg
Download or read book Product Market Synergies and Competition in Mergers and Acquisitions written by Gerard Hoberg and published by . This book was released on 2011 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: We examine how product similarity and competition influence mergers and acquisitions and the ability of firms to exploit product market synergies through asset complementarities. Using novel text-based analysis of firm 10-K product descriptions, we find three key results. (1) Firms are more likely to enter mergers with firms whose language describing their assets is similar. (2) Transactions in competitive product markets with similar acquirer and target firms experience increased stock returns and real longer-term gains in cash flows and higher growth in their product descriptions. (3) These gains are higher when the target is less similar to the acquirer's closest rivals, and when firms have the potential for unique products. Our findings are consistent with firms merging and buying assets to exploit synergies and to create new products to increase product differentiation.