Product Launch The Microsoft Way

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Product Launch the Microsoft Way

Author : James Mastan
Publisher :
ISBN 13 : 9780615209463
Total Pages : 401 pages
Book Rating : 4.2/5 (94 download)

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Book Synopsis Product Launch the Microsoft Way by : James Mastan

Download or read book Product Launch the Microsoft Way written by James Mastan and published by . This book was released on 2008 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.

Introducing Windows 10 for IT Professionals

Author : Ed Bott
Publisher : Microsoft Press
ISBN 13 : 0735696985
Total Pages : 321 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Introducing Windows 10 for IT Professionals by : Ed Bott

Download or read book Introducing Windows 10 for IT Professionals written by Ed Bott and published by Microsoft Press. This book was released on 2016-02-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a head start evaluating Windows 10--with technical insights from award-winning journalist and Windows expert Ed Bott. This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. This edition was written after the release of Windows 10 version 1511 in November 2015 and includes all of its enterprise-focused features. The goal of this book is to help you sort out what’s new in Windows 10, with a special emphasis on features that are different from the Windows versions you and your organization are using today, starting with an overview of the operating system, describing the many changes to the user experience, and diving deep into deployment and management tools where it’s necessary.

Partnering with Microsoft

Author : Ted Dinsmore
Publisher : CRC Press
ISBN 13 : 1482280914
Total Pages : 353 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Partnering with Microsoft by : Ted Dinsmore

Download or read book Partnering with Microsoft written by Ted Dinsmore and published by CRC Press. This book was released on 2005-10-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

Summary: The Microsoft Way

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511016702
Total Pages : 28 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The Microsoft Way by : BusinessNews Publishing,

Download or read book Summary: The Microsoft Way written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition". This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors: the company's ability to hire and retain intelligent employees, the application of bright ideas to developing new software products and an eagerness to use market feedback intelligently to improve successive product generations. This summary demonstrates how each of these factors is beneficial and how they all come together to form the successful, world-class company that is Microsoft. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Microsoft Way" and discover the secrets behind the success of this great company.

Product Leadership

Author : Richard Banfield
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491960574
Total Pages : 248 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Leadership by : Richard Banfield

Download or read book Product Leadership written by Richard Banfield and published by "O'Reilly Media, Inc.". This book was released on 2017-05-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

The Security Development Lifecycle

Author : Michael Howard
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Security Development Lifecycle by : Michael Howard

Download or read book The Security Development Lifecycle written by Michael Howard and published by . This book was released on 2006 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your customers demand and deserve better security and privacy in their software. This book is the first to detail a rigorous, proven methodology that measurably minimizes security bugs--the Security Development Lifecycle (SDL). In this long-awaited book, security experts Michael Howard and Steve Lipner from the Microsoft Security Engineering Team guide you through each stage of the SDL--from education and design to testing and post-release. You get their first-hand insights, best practices, a practical history of the SDL, and lessons to help you implement the SDL in any development organization. Discover how to: Use a streamlined risk-analysis process to find security design issues before code is committed Apply secure-coding best practices and a proven testing process Conduct a final security review before a product ships Arm customers with prescriptive guidance to configure and deploy your product more securely Establish a plan to respond to new security vulnerabilities Integrate security discipline into agile methods and processes, such as Extreme Programming and Scrum Includes a CD featuring: A six-part security class video conducted by the authors and other Microsoft security experts Sample SDL documents and fuzz testing tool PLUS--Get book updates on the Web. For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.

Launching for Revenue (B&w Paperback)

Author : Jennifer LeBlanc
Publisher :
ISBN 13 : 9781732163904
Total Pages : 184 pages
Book Rating : 4.1/5 (639 download)

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Book Synopsis Launching for Revenue (B&w Paperback) by : Jennifer LeBlanc

Download or read book Launching for Revenue (B&w Paperback) written by Jennifer LeBlanc and published by . This book was released on 2018-04-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that 35-80% of launches fail? Learn how to Jennifer S. LeBlanc, MSensure a successful and revenue-generating launch with Launching for Revenue, a step-by-step method that has helped companies see $1.5B in new revenue and funding.This proven method has everything you need to do your launch right:¿ Step-by-step instructions¿ Case studies¿ Examples of what to do - and what not to do¿ Checklists¿ Self-assessment toolsLaunching for Revenue is based on the ThinkResults Launch ReadinessAssessment Method, designed by Jennifer S. LeBlanc. By the end of thisbook, you will have a clear Launch Action Plan based on the 10 criticalelements that can make or break your launch.

Microsoft System Center Designing Orchestrator Runbooks

Author : David Ziembicki
Publisher : Microsoft Press
ISBN 13 : 0735682992
Total Pages : 240 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Microsoft System Center Designing Orchestrator Runbooks by : David Ziembicki

Download or read book Microsoft System Center Designing Orchestrator Runbooks written by David Ziembicki and published by Microsoft Press. This book was released on 2013-09-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series of specialized guides on System Center - this book delivers a focused drilldown into designing runbooks for Orchestrator workflow management solutions. Series editor Mitch Tulloch and a team of System Center experts provide concise technical guidance as they step you through key design concepts, criteria, and tasks.

Federal Register

Author :
Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 2002-05-03 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Microsoft Azure Essentials Azure Machine Learning

Author : Jeff Barnes
Publisher : Microsoft Press
ISBN 13 : 073569818X
Total Pages : 393 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Microsoft Azure Essentials Azure Machine Learning by : Jeff Barnes

Download or read book Microsoft Azure Essentials Azure Machine Learning written by Jeff Barnes and published by Microsoft Press. This book was released on 2015-04-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. This third ebook in the series introduces Microsoft Azure Machine Learning, a service that a developer can use to build predictive analytics models (using training datasets from a variety of data sources) and then easily deploy those models for consumption as cloud web services. The ebook presents an overview of modern data science theory and principles, the associated workflow, and then covers some of the more common machine learning algorithms in use today. It builds a variety of predictive analytics models using real world data, evaluates several different machine learning algorithms and modeling strategies, and then deploys the finished models as machine learning web services on Azure within a matter of minutes. The ebook also expands on a working Azure Machine Learning predictive model example to explore the types of client and server applications you can create to consume Azure Machine Learning web services. Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the Microsoft Azure Essentials series.

Microsoft System Center Configuration Manager Field Experience

Author : Manoj Pal
Publisher : Microsoft Press
ISBN 13 : 073568460X
Total Pages : 92 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Microsoft System Center Configuration Manager Field Experience by : Manoj Pal

Download or read book Microsoft System Center Configuration Manager Field Experience written by Manoj Pal and published by Microsoft Press. This book was released on 2013-10-15 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series of specialized guides on System Center - this book shares real-world expertise for using Configuration Manager capabilities to deliver more effective IT services. Series editor Mitch Tulloch and a team of System Center experts provide concise technical guidance as they step you through key deployment and management scenarios.

Product and Services Management

Author : George Avlonitis
Publisher : SAGE
ISBN 13 : 1847878024
Total Pages : 278 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Product and Services Management by : George Avlonitis

Download or read book Product and Services Management written by George Avlonitis and published by SAGE. This book was released on 2006-04-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

It's all Sales - It's people's business

Author : Dick Tol
Publisher : Lulu.com
ISBN 13 : 9490520020
Total Pages : 248 pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis It's all Sales - It's people's business by : Dick Tol

Download or read book It's all Sales - It's people's business written by Dick Tol and published by Lulu.com. This book was released on 2009-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dick Tol started writing down his experiences because his friend Wim Bouman noticed the benefits that could be derived by others from Dick's experiences. Given Wim's background in Sales it was no surprise that he was able to draw an analogy between Dick's experiences and selling. That is why Wim analysed every story and added useful theoretical background information and relevant tools for those who are interested in Sales and who are also convinced that 'people buy from people'. It is also relevant to those interested in real-life experiences, for they will find stories they can relate to and may even benefit from in a business setting but also in their private lives. Sequel of 'It's all Sales - People buy from People'.

Programming Visual Basic 2008

Author : Tim Patrick
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596555180
Total Pages : 784 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Programming Visual Basic 2008 by : Tim Patrick

Download or read book Programming Visual Basic 2008 written by Tim Patrick and published by "O'Reilly Media, Inc.". This book was released on 2008-05-27 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Visual Basic was merged into .NET, it's become the core language for creating business applications with Windows. The latest version, VB 2008, is even more useful -- and provides even more incentive for migrating from VB 6. All it lacks is a good book on how to harness its power. Programming Visual Basic 2008 fills the void. Written in a lively and engaging style by a developer who's grown up with Visual Basic, including both VB 6 and VB .NET, this hands-on guide addresses the core topics of the new VB, from basic to complex, with plenty of code examples. Programming Visual Basic 2008 also examines .NET programming from the application level with a chapter-by-chapter plan for developing, documenting, and deploying a full data-driven application. You learn, step-by-step, how to build and deploy a library management system, complete with patron, inventory, and barcode support. The book's broad range of topics include: VB language and its syntax An overview of the .NET Framework Object-oriented development in VB and .NET Generic objects, collections, and nullable types Design and management of software projects Integrating desktop features with Windows Forms Database design with SQL Server 2008 Database interface design with ADO.NET The new LINQ feature, and how to use it within VB and .NET Embedding XML within application source code Encryption and authentication in .NET Interacting with data stored in files and directories Web development using ASP.NET Deploying an application to a user's workstation And much more Programming Visual Basic 2008 is ideal for VB 6 programmers who are ready to move to .NET, as well as VB.NET programmers who wish to improve their project-focused software development skills. Programming novices and developers coming from other languages will find the book valuable because of its language instruction and project design knowledge. Once you finish the book, you will have a firm grasp of VB 2008's core concepts and language elements, and understand how to build VB projects as they were intended -- as complete, cohesive solutions.

The Tiger Key

Author : Elvet E. Moore
Publisher : iUniverse
ISBN 13 : 0595467253
Total Pages : 222 pages
Book Rating : 4.5/5 (954 download)

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Book Synopsis The Tiger Key by : Elvet E. Moore

Download or read book The Tiger Key written by Elvet E. Moore and published by iUniverse. This book was released on 2007-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the late 1980s, and Microsoft and Apple are at war. The two powerhouses face off in a copyright battle that will determine whether Microsoft will be allowed to continue developing its Windows operating system. If Microsoft wins, it will be able to provide personal computers with the same efficient interface already available on Macs. Steven Lee, one of Apple's brightest engineers, is infuriated when a court rules in favor of Microsoft. He makes a personal vow: to get back at the U.S. Judicial system. The legal system must be taught the errors of its ways. Lee proceeds to develop a viruslike code that will cripple personal computers. He sells the code to the Chinese government, which unleashes the virus. Soon, personal computers everywhere slow down to a fraction of their normal speed. That's just what Lee wants, of course. The Chinese government comes to the rescue with an antidote disk, and Lee seeks to share in the profits. But with billions of dollars at stake, he's gotten in over his head. Lee finds himself a fugitive with a contract on his life. Find out if Lee can outrun his enemies and whether the world can recover from the virus he's helped set loose in The Tiger Key.

Dataquest

Author :
Publisher :
ISBN 13 :
Total Pages : 2450 pages
Book Rating : 4.5/5 (615 download)

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Book Synopsis Dataquest by :

Download or read book Dataquest written by and published by . This book was released on 1999 with total page 2450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketplace 3.0

Author : Hiroshi Mikitani
Publisher : St. Martin's Press
ISBN 13 : 1137324171
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Marketplace 3.0 by : Hiroshi Mikitani

Download or read book Marketplace 3.0 written by Hiroshi Mikitani and published by St. Martin's Press. This book was released on 2013-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.