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Author : Miguel Sahagun
Publisher :
ISBN 13 : 9781524989118
Total Pages : pages
Book Rating : 4.9/5 (891 download)
Download or read book Principles of Marketing and Personal Selling written by Miguel Sahagun and published by . This book was released on 2019-04-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : MIGUEL. SAHAGUN
Publisher :
ISBN 13 : 9781524923297
Total Pages : pages
Book Rating : 4.9/5 (232 download)
Download or read book Principles of Marketing and Personal Selling written by MIGUEL. SAHAGUN and published by . This book was released on 2017-08-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Rudolph Tosdal
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (9 download)
Download or read book Principles of Personal Selling written by Harry Rudolph Tosdal and published by . This book was released on 1925 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Australia
ISBN 13 : 1486002536
Total Pages : 601 pages
Book Rating : 4.4/5 (86 download)
Download or read book Principles of Marketing written by Gary Armstrong and published by Pearson Australia. This book was released on 2014-10-01 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
Download or read book Principles of Marketing written by and published by . This book was released on 1957 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joel R. Evans
Publisher : Macmillan College
ISBN 13 : 9780023347016
Total Pages : 648 pages
Book Rating : 4.3/5 (47 download)
Download or read book Principles of Marketing written by Joel R. Evans and published by Macmillan College. This book was released on 1995 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes appendix, glossary, index. Interactive student study disk.
Author : Richard Hobart Buskirk
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (243 download)
Download or read book Principles of Marketing written by Richard Hobart Buskirk and published by . This book was released on 1975 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William T. Ryan
Publisher : Irwin Professional Publishing
ISBN 13 : 9780256022209
Total Pages : 274 pages
Book Rating : 4.0/5 (222 download)
Download or read book Principles of Marketing written by William T. Ryan and published by Irwin Professional Publishing. This book was released on 1980-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Rudolph Tosdal
Publisher : Ayer Company Pub
ISBN 13 : 9780405111846
Total Pages : 753 pages
Book Rating : 4.1/5 (118 download)
Download or read book Principles of Personal Selling written by Harry Rudolph Tosdal and published by Ayer Company Pub. This book was released on 1978-01-01 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Donald Weinrauch
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.:/5 ( download)
Download or read book Applied Marketing Principles written by J. Donald Weinrauch and published by Prentice Hall. This book was released on 1979 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. A. Sherlekar
Publisher :
ISBN 13 :
Total Pages : 357 pages
Book Rating : 4.:/5 (12 download)
Download or read book Principles Of Marketing written by S. A. Sherlekar and published by . This book was released on 1900 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting. 11. Industrial Marketing 12. Pricing Strategies13. Channels of Distribution 14. Channels of Distribution15. Promotion16. Personal Selling and Sales Management17. Advertising.
Author : Thomas C. Kinnear
Publisher :
ISBN 13 :
Total Pages : 858 pages
Book Rating : 4.:/5 (31 download)
Download or read book Principles of Marketing written by Thomas C. Kinnear and published by . This book was released on 1990 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 0751776645
Total Pages : 517 pages
Book Rating : 4.7/5 (517 download)
Download or read book Business Essentials written by BPP Learning Media and published by BPP Learning Media. This book was released on 2010-11-01 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
Author : Henry Assael
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 1044 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing written by Henry Assael and published by Cengage Learning. This book was released on 1993 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes appendix, notes, cases, glossary
Author : Ben M. Enis
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Principles written by Ben M. Enis and published by . This book was released on 1977 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cristina Calvo Porral, John L. Stanton
Publisher : ESIC
ISBN 13 : 8417129456
Total Pages : 473 pages
Book Rating : 4.4/5 (171 download)
Download or read book Principles of marketing written by Cristina Calvo Porral, John L. Stanton and published by ESIC. This book was released on 2018-01-19 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
