Principles Of Business Management By Sanjay Gupta English

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Principles of Business Management by Sanjay Gupta (English)

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 : 9351671267
Total Pages : 406 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Principles of Business Management by Sanjay Gupta (English) by : Sanjay Gupta

Download or read book Principles of Business Management by Sanjay Gupta (English) written by Sanjay Gupta and published by SBPD Publications. This book was released on 2020-12-16 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change

Principles of Management by R. C. Agrawal, Sanjay Gupta - (English)

Author : R. C. Agrawal, Sanjay Gupta,
Publisher : SBPD Publications
ISBN 13 : 9351677095
Total Pages : 448 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Principles of Management by R. C. Agrawal, Sanjay Gupta - (English) by : R. C. Agrawal, Sanjay Gupta,

Download or read book Principles of Management by R. C. Agrawal, Sanjay Gupta - (English) written by R. C. Agrawal, Sanjay Gupta, and published by SBPD Publications. This book was released on 2020-12-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.), 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralization and Decentralization of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing, 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues in Management, 20. Direction—Concept and Techniques.

Management Principles And Applications by R. C. Agrawal, Sanjay Gupta

Author : R. C. Agrawal
Publisher : SBPD Publications
ISBN 13 : 9351676900
Total Pages : 448 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Management Principles And Applications by R. C. Agrawal, Sanjay Gupta by : R. C. Agrawal

Download or read book Management Principles And Applications by R. C. Agrawal, Sanjay Gupta written by R. C. Agrawal and published by SBPD Publications. This book was released on 2020-08-26 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.) , 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralisation and Decentralisation of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing , 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues inManagement.

Business Studies Class XII Based on NCERT Guidelines

Author : Dr. S. K. Singh
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Studies Class XII Based on NCERT Guidelines by : Dr. S. K. Singh

Download or read book Business Studies Class XII Based on NCERT Guidelines written by Dr. S. K. Singh and published by SBPD Publications. This book was released on 2020-08-25 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part 'A' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.

Fundamentals of Management by Dr. Brijesh Rawat, Dr. Manoj Kumar, Sanjay Gupta (SBPD Publications)

Author : Dr. Brijesh Rawat
Publisher : SBPD Publications
ISBN 13 : 9383697660
Total Pages : 408 pages
Book Rating : 4.3/5 (836 download)

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Book Synopsis Fundamentals of Management by Dr. Brijesh Rawat, Dr. Manoj Kumar, Sanjay Gupta (SBPD Publications) by : Dr. Brijesh Rawat

Download or read book Fundamentals of Management by Dr. Brijesh Rawat, Dr. Manoj Kumar, Sanjay Gupta (SBPD Publications) written by Dr. Brijesh Rawat and published by SBPD Publications. This book was released on 2021-06-29 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentalize, 13. Authority, Responsibility and Delegation of Authority, 14. Centralization and Decentralization, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I : Introduction, Concepts, Objectives, Nature, Scope and significance of management, Evolution of management thought, Contribution- Taylor, Weber and Fayol management. Unit II : Planning : Concept, Objectives, Nature, Limitation, Process of planning, Importance, Forms, Techniques and Process of decision making. Unit III : Organizing : Concept, Objectives, Nature of organizing, Types of Organization, Delegation of authority, Authority and responsi-bilities, Centralization and Decentralization, Span of Control. Unit IV : Directing : Concept, Principles & Techniques of directing and Coordination, Concept of leadership-Meaning, Importance, Styles, Supervision, Motivation, Communication. Unit V : Controlling : Concept, Principles, Process and Techniques of Controlling, Relationship between planning and Controlling.

Business Management

Author : R. C. Agrawal,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Management by : R. C. Agrawal,

Download or read book Business Management written by R. C. Agrawal, and published by SBPD Publications. This book was released on 2024-02-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Management : Concept and Process, 2. Managerial Functions, 3. Co-ordination, 4. Evolution of Management Thought, 5. Management by Objectives : Peter F. Drucker, 6. Planning (Concept, Types and Importance), 7. Types of Plans and Strategic Planning, 8. Environment Analysis and Business Environment, 9. Decisions or Decision Making (Meaning, Concept, Characteristics, Types, Process, Significance, Techniques, Decision and Rationale and Bounded Rationality), 10. Organizing (Meaning, Concept, Nature, Process, Principles and Significance), 11. Span of Control and Centralization and Decentralization of Authority, 12. Authority and Delegation of Authority, 13. Types or Forms of Organizations and Theories, 14. Staffing, 15. Motivation (Concept, Process, Theories and Importance), 16. Leadership (Concept, Theories and Styles), 17. Communication (Meaning, Concept, Nature, Kinds, Interpersonal and Organisational Communication, Effective Communication, One-Way and Two-Way Communication, Process, Networks, Barriers and Improving Communication), 18. Control or Managerial Control (Concept, Nature, Process and Techniques—Traditional and Modern), 19. Techniques of Control and Emerging Issues in Management.

Principles of Management [According to NEP-2020]

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 319 pages
Book Rating : 4./5 ( download)

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Book Synopsis Principles of Management [According to NEP-2020] by : Sanjay Gupta

Download or read book Principles of Management [According to NEP-2020] written by Sanjay Gupta and published by SBPD Publications . This book was released on 2023-06-07 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Management—Meaning, Characteristics and Importance, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management, 4. Development of Managerial Thoughts, 5. Planning, 6. Organisation : Meaning, Importance and Principles, 7. Forms of Organisation, 8. Centralisation and Decentralisation, 9. Staffing, 10. Decision—Making : Concept and Process, 11. Direction—Concept and Techniques, 12. Co-ordination : Meaning and Nature, 13. Motivation, 14. Leadership, 15. Controlling, 16. Techniques of Control, 17. Emerging Trends in Management.

Principles of Management- SBPD Publications

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 407 pages
Book Rating : 4./5 ( download)

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Book Synopsis Principles of Management- SBPD Publications by : Sanjay Gupta

Download or read book Principles of Management- SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-10-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20 Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change.

Business Organsiation And Management

Author : Dr. F.C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Organsiation And Management by : Dr. F.C. Sharma

Download or read book Business Organsiation And Management written by Dr. F.C. Sharma and published by SBPD Publications. This book was released on 2022-12-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Business : Concept, Meaning, Definition, Classification, Functions and Objectives , 2. Business Organisation : Nature and Concept , 3. Establishing a New Business, 4. Promotion of a New Business and Qualities of a Successful Businessman, 5.Forms of Business Organisations : Sole Proprietorship or Sole Trade, 6. Partnership (Including Provisions of Limited Liability Partnership Act, 2008), 7. Joint Hindu Family Business, 8. Company/Joint Stock Company, 9. Co-operative Societies, 10. Plant Location, 11. Plant Layout , 12. Factors Affecting the Size of a Business Unit : Optimum Firm , 13. Business Combinations , 14. Rationalisation , 15. Management : Meaning, Characteristics and Functional Area, 16. Management : Nature, Principles, Levels and Limitations , 17. Functions of Management and Managerial Roles, 18. Scientific Management—Tylors Principles of Scientific Management.

Principle And Practice of Management

Author : R.C. Agarwal,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4./5 ( download)

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Book Synopsis Principle And Practice of Management by : R.C. Agarwal,

Download or read book Principle And Practice of Management written by R.C. Agarwal, and published by SBPD Publications. This book was released on 2022-09-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3 .Co-ordination : Meaning and Nature , 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.) , 6. Planning, 7 Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralisation and Decentralisation of Authority, 12.Authority and Delegation of Authority , 13. Organizations Structure and Forms of Organisation, 14 Staffing, 15. Motivation, 16. Leadership, 17. Communication , 18. Managerial Control , 19. Techniques of Control and Emerging Issues in Management

Business Organisation and Management - SBPD Publications

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 : 9351673618
Total Pages : 408 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Business Organisation and Management - SBPD Publications by : Sanjay Gupta

Download or read book Business Organisation and Management - SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-06-25 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I Introduction : Concept, Nature, Process and Significance of Management; Managerial Roles (Mintzberg); An Overview of Functional Areas of Management; Development of Management Thought; Classical and Neo-classical System; Contingency Approach. Planning : Concept, Process and Types; Decision-making : Concept and Process : Management by Objectives. Unit II Organising : Concept, Nature, Process and Significance : Authority and Responsibility Relationships : Centralisation and Decentralization; Departmentation; Organisational Structure-Forms and Contingency Factors. Corporate Planning; Environment Analysis and Diagnosis; Strategy Formulation. Unit III Direction : Concept and Techniques, Managerial Control— Concept and Process, Effective Control System. Techniques of Control; Motivation and Leading People at Work : Motivation— Concept, Theories—Maslow, Herzberg, McGregor and Quchi, Financial and Non Financial Incentives, Leadership—Concept and Leadership Styles, Likert's Four System of Leadership. Unit IV Co-ordination as an Essence of Management, Communication— Nature, Process, Networks and Barriers. Effective Communica-tion. Management of Change : Concept, Nature and Process of Planned Change, Resistance to Change, Emerging Horizons of Management in a Changing Environment.

Management Concept & Practices - SBPD Publications

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 405 pages
Book Rating : 4./5 ( download)

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Book Synopsis Management Concept & Practices - SBPD Publications by : Sanjay Gupta

Download or read book Management Concept & Practices - SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-10-13 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control , 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature , 21. Communication, 22. Management of Change.

Management Concept And Organisational Behaviour

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 473 pages
Book Rating : 4./5 ( download)

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Book Synopsis Management Concept And Organisational Behaviour by : Sanjay Gupta

Download or read book Management Concept And Organisational Behaviour written by Sanjay Gupta and published by SBPD Publications . This book was released on 2023-11-08 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Management : Meaning, Characteristics and Functional Area, 2. Management : Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. School of Management Thought, 5. Planning : Concept, Types and Importance, 6. Organisation : Meaning, Concept, Nature, Process, Principles and Significance, 7. Organisation Structure and Forms of Organisation, 8. Authority, Responsibility and Delegation of Authority, 9. Centralisation and Decentralisation, 10. Staffing, 11. Directing (Direction) : Meaning, Characteristics, Func-tion, Importance, Principles and Techniques, 12. Co-ordination : Meaning and Nature, 13. Managerial Control, 14. Organisational Behaviour (Concept, Definition, Charac-teristics, Significance, Relationship between Management and Organisational Behaviour), 15. Emergence of Ethical Perspective in Management, 16. Attitudes, 17. Perception, 18. Learning, 19. Personality, 20. Transactional Analysis, 21. Motivation, 22. Group Dynamics, 23. Leadership, 24. Organisational Conflicts, 25. Communication, 26. Organisational Development or O.D., 27. Management of Change.

Management Concepts-SBPD Publications

Author : Sanjay Gupta,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4./5 ( download)

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Book Synopsis Management Concepts-SBPD Publications by : Sanjay Gupta,

Download or read book Management Concepts-SBPD Publications written by Sanjay Gupta, and published by SBPD Publications. This book was released on 2022-05-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Management : Meaning, Characteristics, Concept and Scope, 2. Management : Nature, Principles, Levels and Limitations , 3. Functions of Management and Managerial Roles, 4. Authority and Delegation of Authority, 5. Departmentation, 6. Management by Objectives (M.B.O.), 7. Evolution of Management Thought, 8. Planning , 9. Types of Plans and Strategic Planning, 10 .Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation , 12 .Staffing, 13. Direction : Concept and Techniques , 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Areas of Management : Production, 20 .Functional Area—Financial Management , 21. Functional Area : Human Resource Management (HRD), 22. Functional Area : Marketing, Nature, Scope and Importance, 23. Management Information System (MIS), 24.Concept of Decision-Making and Role of Functional Information System,

Indian National Bibliography

Author : B. S. Kesavan
Publisher :
ISBN 13 :
Total Pages : 878 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Indian National Bibliography by : B. S. Kesavan

Download or read book Indian National Bibliography written by B. S. Kesavan and published by . This book was released on 2016-05 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship Class 12

Author : Dr. S. K. Singh
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4./5 ( download)

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Book Synopsis Entrepreneurship Class 12 by : Dr. S. K. Singh

Download or read book Entrepreneurship Class 12 written by Dr. S. K. Singh and published by SBPD Publications . This book was released on 2023-04-29 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNIT I : ENTREPRENEURIAL OPPORTUNITIES AND ENTERPRISE CREATION 1. Sensing and Identification of Entrepreneurial Opportunities 2. Environment Scanning 3. Market Assessment 4. Identification of Entrepreneurial Opportunities and Feasibility Study 5. Selection of an Enterprise 6. Setting up of an Enterprise UNIT II : ENTERPRISE PLANNING AND RESOURCING 7. Business Planning 8. Concept of Project and Planning 9. Formulation of Project Report and Project Appraisal 10. Resource Assessment : Financial and Non-financial 11. Fixed and Working Capital Requirements 12. Fund Flow Statement 13. Accounting Ratios 14. Break-Even Analysis 15. Venture Capital : Sources and Means of Funds 16. Selection of Technology UNIT III : ENTERPRISE MANAGEMENT 17. Fundamentals of Management 18. Production Management and Quality Control 19. Marketing Management 20. Financial Management and Sources of Business Finance 21. Determination of Cost and Profit 22. Possibilities and Strategies for Growth and Development in Business 23. Entrepreneurial Discipline and Social Responsibility PRACTICAL 24. Project Work 25. Examples of Project Work 26. Project Planning 27. Case Study 28. Project Analysis 29. Project Report l Sample Project Report I—III l Value Based Questions (VBQ) l Board Examination Papers

Business Communication by Sanjay Gupta (SBPD Publications)

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 : 9383697903
Total Pages : 328 pages
Book Rating : 4.3/5 (836 download)

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Book Synopsis Business Communication by Sanjay Gupta (SBPD Publications) by : Sanjay Gupta

Download or read book Business Communication by Sanjay Gupta (SBPD Publications) written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-06-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business. SYLLABUS Unit I : Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication. Unit II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations. Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies. Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application. Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.