Pricing Dynamics A Complete Guide

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Pricing Dynamics a Complete Guide

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655425519
Total Pages : 286 pages
Book Rating : 4.4/5 (255 download)

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Book Synopsis Pricing Dynamics a Complete Guide by : Gerardus Blokdyk

Download or read book Pricing Dynamics a Complete Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-10-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we Identify specific Pricing Dynamics investment and emerging trends? Do we cover the five essential competencies-Communication, Collaboration, Innovation, Adaptability, and Leadership that improve an organization's ability to leverage the new Pricing Dynamics in a volatile global economy? Where do ideas that reach policy makers and planners as proposals for Pricing Dynamics strengthening and reform actually originate? What prevents me from making the changes I know will make me a more effective Pricing Dynamics leader? Is there any existing Pricing Dynamics governance structure? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Pricing Dynamics investments work better. This Pricing Dynamics All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Pricing Dynamics Self-Assessment. Featuring 677 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Pricing Dynamics improvements can be made. In using the questions you will be better able to: - diagnose Pricing Dynamics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Pricing Dynamics and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Pricing Dynamics Scorecard, you will develop a clear picture of which Pricing Dynamics areas need attention. Your purchase includes access details to the Pricing Dynamics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Economics For Gce A Level: The Complete Guide (Second Edition)

Author : Benjamin Gui Hong Thong
Publisher : World Scientific
ISBN 13 : 9811275424
Total Pages : 408 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Economics For Gce A Level: The Complete Guide (Second Edition) by : Benjamin Gui Hong Thong

Download or read book Economics For Gce A Level: The Complete Guide (Second Edition) written by Benjamin Gui Hong Thong and published by World Scientific. This book was released on 2023-03-21 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete study guide to your A Level Economics Exam:This study guide is based on the latest H2 and H1 Economics syllabus of the Singapore-Cambridge General Certificate of Education Advanced Level (GCE A Level) examination.Economics students will find every chapter, complete with diagrams and topical discussions, useful for their learning. It draws extensively on real-world examples, especially those relating to Singapore.Also recommended for pre-tertiary economics assessment, including Cambridge International AS & A Level Economics.

Pricing and Revenue Optimization

Author : Robert Phillips
Publisher : Stanford University Press
ISBN 13 : 0804781648
Total Pages : 470 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Pricing and Revenue Optimization by : Robert Phillips

Download or read book Pricing and Revenue Optimization written by Robert Phillips and published by Stanford University Press. This book was released on 2005-08-05 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].

The Oxford Handbook of Pricing Management

Author : Özalp Özer
Publisher : OUP Oxford
ISBN 13 : 0191634271
Total Pages : 976 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer

Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by OUP Oxford. This book was released on 2012-06-07 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Dynamic Allocation and Pricing

Author : Alex Gershkov
Publisher : MIT Press
ISBN 13 : 0262552442
Total Pages : 209 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Dynamic Allocation and Pricing by : Alex Gershkov

Download or read book Dynamic Allocation and Pricing written by Alex Gershkov and published by MIT Press. This book was released on 2024-06-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to dynamic allocation and pricing that blends dynamic paradigms from the operations research and management science literature with classical mechanism design methods. Dynamic allocation and pricing problems occur in numerous frameworks, including the pricing of seasonal goods in retail, the allocation of a fixed inventory in a given period of time, and the assignment of personnel to incoming tasks. Although most of these problems deal with issues treated in the mechanism design literature, the modern revenue management (RM) literature focuses instead on analyzing properties of restricted classes of allocation and pricing schemes. In this book, Alex Gershkov and Benny Moldovanu propose an approach to optimal allocations and prices based on the theory of mechanism design, adapted to dynamic settings. Drawing on their own recent work on the topic, the authors describe a modern theory of RM that blends the elegant dynamic models from the operations research (OR), management science, and computer science literatures with techniques from the classical mechanism design literature. Illustrating this blending of approaches, they start with well-known complete information, nonstrategic dynamic models that yield elegant explicit solutions. They then add strategic agents that are privately informed and then examine the consequences of these changes on the optimization problem of the designer. Their sequential modeling of both nonstrategic and strategic logic allows a clear picture of the delicate interplay between dynamic trade-offs and strategic incentives. Topics include the sequential assignment of heterogeneous objects, dynamic revenue optimization with heterogeneous objects, revenue maximization in the stochastic and dynamic knapsack model, the interaction between learning about demand and dynamic efficiency, and dynamic models with long-lived, strategic agents.

Asset Price Dynamics, Volatility, and Prediction

Author : Stephen J. Taylor
Publisher : Princeton University Press
ISBN 13 : 1400839254
Total Pages : 544 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Asset Price Dynamics, Volatility, and Prediction by : Stephen J. Taylor

Download or read book Asset Price Dynamics, Volatility, and Prediction written by Stephen J. Taylor and published by Princeton University Press. This book was released on 2011-02-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how current and recent market prices convey information about the probability distributions that govern future prices. Moving beyond purely theoretical models, Stephen Taylor applies methods supported by empirical research of equity and foreign exchange markets to show how daily and more frequent asset prices, and the prices of option contracts, can be used to construct and assess predictions about future prices, their volatility, and their probability distributions. Stephen Taylor provides a comprehensive introduction to the dynamic behavior of asset prices, relying on finance theory and statistical evidence. He uses stochastic processes to define mathematical models for price dynamics, but with less mathematics than in alternative texts. The key topics covered include random walk tests, trading rules, ARCH models, stochastic volatility models, high-frequency datasets, and the information that option prices imply about volatility and distributions. Asset Price Dynamics, Volatility, and Prediction is ideal for students of economics, finance, and mathematics who are studying financial econometrics, and will enable researchers to identify and apply appropriate models and methods. It will likewise be a valuable resource for quantitative analysts, fund managers, risk managers, and investors who seek realistic expectations about future asset prices and the risks to which they are exposed.

Dynamic Pricing A Complete Guide - 2020 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781867333746
Total Pages : 306 pages
Book Rating : 4.3/5 (337 download)

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Book Synopsis Dynamic Pricing A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Dynamic Pricing A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-02-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: What type of products would work well under a dynamic pricing model? Do you believe that dynamic pricing and pricing auctions will become significant features in the future? Should you automate dynamic pricing? Is a dynamic pricing approach to event tickets likely to be adopted on a significant scale? How to define dynamic pricing of cloud services based on quality and quantity? This easy Dynamic Pricing self-assessment will make you the entrusted Dynamic Pricing domain assessor by revealing just what you need to know to be fluent and ready for any Dynamic Pricing challenge. How do I reduce the effort in the Dynamic Pricing work to be done to get problems solved? How can I ensure that plans of action include every Dynamic Pricing task and that every Dynamic Pricing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Dynamic Pricing costs are low? How can I deliver tailored Dynamic Pricing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Dynamic Pricing essentials are covered, from every angle: the Dynamic Pricing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Dynamic Pricing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Dynamic Pricing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Dynamic Pricing are maximized with professional results. Your purchase includes access details to the Dynamic Pricing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Dynamic Pricing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Complete Guide to High Dynamic Range Digital Photography

Author : Ferrell McCollough
Publisher : Lark Books
ISBN 13 : 1600591965
Total Pages : 180 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Complete Guide to High Dynamic Range Digital Photography by : Ferrell McCollough

Download or read book Complete Guide to High Dynamic Range Digital Photography written by Ferrell McCollough and published by Lark Books. This book was released on 2008 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: It s the latest and hottest technique, made possible only through digital. High Dynamic Range photography is the process of taking several pictures of a scene at various exposures, then merging them into one file. So the entire photo can look crisp and detailed, from highlights to midtones to shadowsand photographers needn t sacrifice any part of their image. And the best way to master this exciting technology is with this thorough, easy-to-follow, and visually spectacular guide. No other title does justice to these cutting-edge techniques, which actually take the viewer into worlds far beyond normal photographysometimes even beyond normal human perception. Ferrell McCollough, a widely respected photographer, pushes the boundaries and inspires others to pursue their artistic vision, too. The amazing results simply can t be achieved any other way. "

Dynamic Asset Pricing Theory

Author : Darrell Duffie
Publisher : Princeton University Press
ISBN 13 : 1400829208
Total Pages : 488 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Dynamic Asset Pricing Theory by : Darrell Duffie

Download or read book Dynamic Asset Pricing Theory written by Darrell Duffie and published by Princeton University Press. This book was released on 2010-01-27 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a thoroughly updated edition of Dynamic Asset Pricing Theory, the standard text for doctoral students and researchers on the theory of asset pricing and portfolio selection in multiperiod settings under uncertainty. The asset pricing results are based on the three increasingly restrictive assumptions: absence of arbitrage, single-agent optimality, and equilibrium. These results are unified with two key concepts, state prices and martingales. Technicalities are given relatively little emphasis, so as to draw connections between these concepts and to make plain the similarities between discrete and continuous-time models. Readers will be particularly intrigued by this latest edition's most significant new feature: a chapter on corporate securities that offers alternative approaches to the valuation of corporate debt. Also, while much of the continuous-time portion of the theory is based on Brownian motion, this third edition introduces jumps--for example, those associated with Poisson arrivals--in order to accommodate surprise events such as bond defaults. Applications include term-structure models, derivative valuation, and hedging methods. Numerical methods covered include Monte Carlo simulation and finite-difference solutions for partial differential equations. Each chapter provides extensive problem exercises and notes to the literature. A system of appendixes reviews the necessary mathematical concepts. And references have been updated throughout. With this new edition, Dynamic Asset Pricing Theory remains at the head of the field.

The Handbook of Technical Analysis + Test Bank

Author : Mark Andrew Lim
Publisher : John Wiley & Sons
ISBN 13 : 1118498917
Total Pages : 997 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Handbook of Technical Analysis + Test Bank by : Mark Andrew Lim

Download or read book The Handbook of Technical Analysis + Test Bank written by Mark Andrew Lim and published by John Wiley & Sons. This book was released on 2015-12-07 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self study exam preparatory guide for financial technical analysis certifications Written by the course director and owner of www.tradermasterclass.com, a leading source of live and online courses in trading, technical analysis, and money management, A Handbook of Technical Analysis: The Practitioner's Comprehensive Guide to Technical Analysis is the first financial technical analysis examination preparatory book in the market. It is appropriate for students taking IFTA CFTe Level I and II (US), STA Diploma (UK), Dip TA (Aus), and MTA CMT Level I, II, and III exams in financial technical analysis, as well as for students in undergraduate, graduate, or MBA courses. The book is also an excellent resource for serious traders and technical analysts, and includes a chapter dedicated to advanced money management techniques. This chapter helps complete a student's education and also provides indispensable knowledge for FOREX, bond, stock, futures, CFD, and option traders. Learn the definitions, concepts, application, integration, and execution of technical-based trading tools and approaches Integrate innovative techniques for pinpointing and handling market reversals Understand trading mechanisms and advanced money management techniques Examine the weaknesses of popular technical approaches and find more effective solutions The book allows readers to test their current knowledge and then check their learning with end-of-chapter test questions that span essays, multiple choice, and chart-based annotation exercises. This handbook is an essential resource for students, instructors, and practitioners in the field. Alongside the handbook, the author will also publish two full exam preparatory workbooks and a bonus online Q&A Test bank built around the most popular professional examinations in financial technical analysis.

Pricing Derivative Securities

Author : Eliezer Z. Prisman
Publisher : Academic Press
ISBN 13 : 9780125649155
Total Pages : 788 pages
Book Rating : 4.6/5 (491 download)

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Book Synopsis Pricing Derivative Securities by : Eliezer Z. Prisman

Download or read book Pricing Derivative Securities written by Eliezer Z. Prisman and published by Academic Press. This book was released on 2000-09-14 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: MAPLE student version 5.0; online version of text; MATLAB GUI; IDEAL software (embedded in online text).

Pricing Model A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655822677
Total Pages : 306 pages
Book Rating : 4.8/5 (226 download)

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Book Synopsis Pricing Model A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Pricing Model A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: What type of your organizations products work well under a dynamic pricing model? What is your organizations current monthly average collected balance? What are the types of securities, number, and value of positions by market? What Gateways or third-party VARs do you use? What type of products work well under a dynamic pricing model? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Pricing Model investments work better. This Pricing Model All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Pricing Model Self-Assessment. Featuring 943 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Pricing Model improvements can be made. In using the questions you will be better able to: - diagnose Pricing Model projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Pricing Model and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Pricing Model Scorecard, you will develop a clear picture of which Pricing Model areas need attention. Your purchase includes access details to the Pricing Model self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Pricing Model Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

The Complete Guide to Simulations and Serious Games

Author : Clark Aldrich
Publisher : John Wiley & Sons
ISBN 13 : 0470506741
Total Pages : 578 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Complete Guide to Simulations and Serious Games by : Clark Aldrich

Download or read book The Complete Guide to Simulations and Serious Games written by Clark Aldrich and published by John Wiley & Sons. This book was released on 2009-09-17 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ready to blow your mind? Spend 15 seconds reading Clark Aldrich's The Complete Guide to Simulations and Serious Games. Witty, fast-paced, and non-linear -- it's Spock meets Alton Brown." -- Lynne Kenney, Psy.D., The Family Coach This exciting work offers designers a new way to see the world, model it, and present it through simulations. A groundbreaking resource, it includes a wealth of new tools and terms and a corresponding style guide to help understand them. The author -- a globally recognized industry guru -- covers topics such as virtual experiences, games, simulations, educational simulations, social impact games, practiceware, game-based learning/digital game based learning, immersive learning, and serious games. This book is the first of its kind to present definitions of more than 600 simulation and game terms, concepts, and constructs.

Pricing and Profitability Management

Author : Julie Meehan
Publisher : John Wiley & Sons
ISBN 13 : 047082705X
Total Pages : 256 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Pricing and Profitability Management by : Julie Meehan

Download or read book Pricing and Profitability Management written by Julie Meehan and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

Pricing and Equilibrium

Author : Erich Schneider
Publisher : Psychology Press
ISBN 13 : 9780415313193
Total Pages : 400 pages
Book Rating : 4.3/5 (131 download)

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Book Synopsis Pricing and Equilibrium by : Erich Schneider

Download or read book Pricing and Equilibrium written by Erich Schneider and published by Psychology Press. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (including short and long-term planning and investment) include both static and dynamic analysis. * Based on the enlarged sixth German edition this English edition contains many diagrams and an introduction to linear programming, as well as full treatment of the author's well-known theory of production.

Pricing and Revenue Optimization

Author : Robert Lewis Phillips
Publisher : Stanford University Press
ISBN 13 : 0804746982
Total Pages : 368 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Pricing and Revenue Optimization by : Robert Lewis Phillips

Download or read book Pricing and Revenue Optimization written by Robert Lewis Phillips and published by Stanford University Press. This book was released on 2005-08-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.

Marketing Plans

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1394187300
Total Pages : 661 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Marketing Plans by : Malcolm McDonald

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2024-03-19 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.