Price Competition and Advertising Signals

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Author :
Publisher : CreateSpace
ISBN 13 : 9781514156995
Total Pages : 48 pages
Book Rating : 4.1/5 (569 download)

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Book Synopsis Price Competition and Advertising Signals by : Federal Trade Federal Trade Commission

Download or read book Price Competition and Advertising Signals written by Federal Trade Federal Trade Commission and published by CreateSpace. This book was released on 2015-06-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can price and advertising be used by vertically differentiated duopolists to signal qualities to consumers? We show that pure price separation is impossible if the vertical differentiation is small, while adding dissipative advertising ensures existence of separating equilibria. Two simple, but non-standard, equilibrium refinements are introduced to deal with the multi-sender nature of the game, and they are shown to produce a unique separating and a unique pooling profile. Pooling results in a zero-profit Bertrand outcome. Separation gives strictly positive duopoly profits, and dissipative advertising is used by the high-quality firm when products are sufficiently close substitutes. Finally, depending on the differentiation, the separating prices of both firms may be distorted upwards or downwards compared to the complete information benchmark.

Handbook of Industrial Organization

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Author :
Publisher : Elsevier
ISBN 13 : 008055184X
Total Pages : 943 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Handbook of Industrial Organization by : Mark Armstrong

Download or read book Handbook of Industrial Organization written by Mark Armstrong and published by Elsevier. This book was released on 2007-10-05 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely cited and appeared on graduate reading lists. Since the first volumes published, the field of industrial organization has continued to evolve and this volume fills the gaps. While the first two volumes of HIO contain much more discussion of the theoretical literature than of the empirical literature, it was representative of the field at that time. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis.Thie volume is an excellent reference and teaching supplement for industrial organization or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies.*Part of the renowned Handbooks in Economics series*Chapters are contributed by some of the leading experts in their fields*A source, reference and teaching supplement for industrial organizations or industrial economists

Principles of Pricing

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Publisher : Cambridge University Press
ISBN 13 : 1107010659
Total Pages : 261 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Principles of Pricing by : Rakesh V. Vohra

Download or read book Principles of Pricing written by Rakesh V. Vohra and published by Cambridge University Press. This book was released on 2012-03-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.

Price Competition and Advertising Signals

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530892402
Total Pages : 48 pages
Book Rating : 4.8/5 (924 download)

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Book Synopsis Price Competition and Advertising Signals by : Federal Trade Federal Trade Commission

Download or read book Price Competition and Advertising Signals written by Federal Trade Federal Trade Commission and published by Createspace Independent Publishing Platform. This book was released on 2016-04-05 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can price and advertising be used by vertically differentiated duopolists to signal qualities to consumers? We show that pure price separation is impossible if the vertical differentiation is small, while adding dissipative advertising ensures existence of separating equilibria. Two simple, but non-standard, equilibrium refinements are introduced to deal with the multi-sender nature of the game, and they are shown to produce a unique separating and a unique pooling profile. Pooling results in a zero-profit Bertrand outcome. Separation gives strictly positive duopoly profits, and dissipative advertising is used by the high-quality firm when products are sufficiently close substitutes. Finally, depending on the differentiation, the separating prices of both firms may be distorted upwards or downwards compared to the complete information benchmark.

Industrial Organization

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Publisher : Cambridge University Press
ISBN 13 : 1139485245
Total Pages : 725 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Industrial Organization by : Paul Belleflamme

Download or read book Industrial Organization written by Paul Belleflamme and published by Cambridge University Press. This book was released on 2010-01-07 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.

Advertising and the Marketplace

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Publisher : Edward Elgar Publishing
ISBN 13 : 1788978129
Total Pages : 294 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Advertising and the Marketplace by : Pepall, Lynne

Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

Handbook of the Economics of Marketing

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Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 634 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

Industrial Organization

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Publisher : Routledge
ISBN 13 : 1351653520
Total Pages : 872 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Industrial Organization by : Don E. Waldman

Download or read book Industrial Organization written by Don E. Waldman and published by Routledge. This book was released on 2019-03-04 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Organization: Theory and Practice blends a rigorous theoretical introduction to industrial organization with empirical data, real-world applications and case studies. The book also supports students with a range of problems and exercises, and definitions of key terms and concepts. This balanced approach, which enables students to apply theoretical tools, has earned this book its ranking as one of the leading undergraduate texts in its field. For the fifth edition, relevant data, tables, empirical examples and case studies have been updated to reflect current trends and topics, in the most complete reorganization since the second edition. Further changes include: all public policy topics have been placed in the last section, making it simpler to use for courses that emphasize theory or public policy; an entirely new chapter on international trade and industrial organization; a new chapter on mergers; a separate section on antitrust; a companion website with PowerPoint slides and other supplements. This comprehensive book bridges the gap between economic theory and real-world case studies in an accessible, logical manner, making it the ideal undergraduate text for courses on industrial organization.

Federal Antitrust Developments in the United States: Annual Reports to the Competition Committee of the Directorate For Financial and Enterprise Affairs of the Organisation for Economic Co-operation and Development 2000

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428953256
Total Pages : 31 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Federal Antitrust Developments in the United States: Annual Reports to the Competition Committee of the Directorate For Financial and Enterprise Affairs of the Organisation for Economic Co-operation and Development 2000 by :

Download or read book Federal Antitrust Developments in the United States: Annual Reports to the Competition Committee of the Directorate For Financial and Enterprise Affairs of the Organisation for Economic Co-operation and Development 2000 written by and published by DIANE Publishing. This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Game Theory and Business Applications

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Publisher : Springer Science & Business Media
ISBN 13 : 1461470951
Total Pages : 407 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Game Theory and Business Applications by : Kalyan Chatterjee

Download or read book Game Theory and Business Applications written by Kalyan Chatterjee and published by Springer Science & Business Media. This book was released on 2013-06-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has been applied to a growing list of practical problems, from antitrust analysis to monetary policy; from the design of auction institutions to the structuring of incentives within firms; from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to show how game theory can be used to model and analyze business decisions. The contents of this revised edition contain a wide variety of business functions – from accounting to operations, from marketing to strategy to organizational design. In addition, specific application areas include market competition, law and economics, bargaining and dispute resolution, and competitive bidding. All of these applications involve competitive decision settings, specifically situations where a number of economic agents in pursuit of their own self-interests and in accordance with the institutional “rules of the game” take actions that together affect all of their fortunes. As this volume demonstrates, game theory provides a compelling guide for analyzing business decisions and strategies.

Handbook of Pricing Research in Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Termination of Price Wars

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Publisher : Springer Science & Business Media
ISBN 13 : 3322816257
Total Pages : 258 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Termination of Price Wars by : Michael Bungert

Download or read book Termination of Price Wars written by Michael Bungert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.

Marketing Decision Making and the Management of Pricing

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Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Signal Corps Manuals

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Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Signal Corps Manuals by : Signal Office

Download or read book Signal Corps Manuals written by Signal Office and published by . This book was released on 1909 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Role of Seed Company Information in Price Competition, and in Farmers' Planting Decisions

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Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (66 download)

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Book Synopsis The Role of Seed Company Information in Price Competition, and in Farmers' Planting Decisions by : Corinne E. N. Alexander

Download or read book The Role of Seed Company Information in Price Competition, and in Farmers' Planting Decisions written by Corinne E. N. Alexander and published by . This book was released on 2003 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Communications Toolkit

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Publisher : MIT Press
ISBN 13 : 9780262122467
Total Pages : 298 pages
Book Rating : 4.1/5 (224 download)

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Book Synopsis The Communications Toolkit by : P. H. Longstaff

Download or read book The Communications Toolkit written by P. H. Longstaff and published by MIT Press. This book was released on 2002 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: A toolkit of basic principles to help those in business, industry, law, and other professions deal with a constantly changing communications sector. Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in these times of transition. Whether you are a business executive, lawmaker, policy analyst, industrialist, stock analyst, lawyer, or judge, these tools will help you to solve real problems right away. The toolkit contains six tools -- essentially ways to view the workings of the communications sector from a larger, more inclusive perspective. The tools draw on knowledge and concepts from communications, engineering, biology, business, and law. Tool #1, New Building Blocks, presents the big picture of the communications sector. Tool #2, Networks, develops the fundamental parts and processes found in all networks. Tool #3, Competition and Cooperation, presents the basic characteristics shared by most processes in which two or more entities compete or cooperate to obtain a scarce resource. Tool #4, The Three Visions of Convergence, sorts out the many things people mean when they say "convergence." Tool #5, Convergence Theology, shows how people's faith (or lack of it) in convergence influences their predictions for the future. Finally, Tool #6, Concentration/Diversity, focuses on the forces that drive things together and those that pull them apart. The book also discusses how the tools can be used to understand and influence public policy issues.

Economics, Second Edition

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Author :
Publisher : Macmillan
ISBN 13 : 9781572594180
Total Pages : 760 pages
Book Rating : 4.5/5 (941 download)

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Book Synopsis Economics, Second Edition by : Timothy Tregarthen

Download or read book Economics, Second Edition written by Timothy Tregarthen and published by Macmillan. This book was released on 1999-12-23 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the principles of microeconomics and macroeconomics that establishes strong links between theoretical principles and real-world experience, while incorporating clear and consistent international focus throughout the text.