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Predictive Testing Of Consumer Choice Models That Are Not Subject To Independence Of Irrelevant Alternatives
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Book Synopsis Predictive Testing of Consumer Choice Models that are Not Subject to Independence of Irrelevant Alternatives by : Imran S. Currim
Download or read book Predictive Testing of Consumer Choice Models that are Not Subject to Independence of Irrelevant Alternatives written by Imran S. Currim and published by . This book was released on 1981 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Discrete Choice Experiments in Marketing by : Klaus Zwerina
Download or read book Discrete Choice Experiments in Marketing written by Klaus Zwerina and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.
Book Synopsis The Handbook of Marketing Research by : Rajiv Grover
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Book Synopsis Retail and Marketing Channels (Rle Retailing and Distribution) by : Srinivas K. Reddy
Download or read book Retail and Marketing Channels (Rle Retailing and Distribution) written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-08-09 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Book Synopsis Building Models for Marketing Decisions by : Peter S.H. Leeflang
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Book Synopsis Handbook of Latent Variable and Related Models by :
Download or read book Handbook of Latent Variable and Related Models written by and published by Elsevier. This book was released on 2011-08-11 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook covers latent variable models, which are a flexible class of models for modeling multivariate data to explore relationships among observed and latent variables. - Covers a wide class of important models - Models and statistical methods described provide tools for analyzing a wide spectrum of complicated data - Includes illustrative examples with real data sets from business, education, medicine, public health and sociology. - Demonstrates the use of a wide variety of statistical, computational, and mathematical techniques.
Book Synopsis Economics, Information Systems, and Electronic Commerce by : Robert J. Kauffman
Download or read book Economics, Information Systems, and Electronic Commerce written by Robert J. Kauffman and published by M.E. Sharpe. This book was released on 2008 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking volume introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data to assist IS researchers in dealing with new and radical forms of IT innovation that continue to energize electronic commerce.
Book Synopsis Discrete Choice Methods with Simulation by : Kenneth Train
Download or read book Discrete Choice Methods with Simulation written by Kenneth Train and published by Cambridge University Press. This book was released on 2009-07-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.
Book Synopsis Modeling Markets by : Peter S.H. Leeflang
Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1995 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Looking for Work by : Brenda Cochrane
Download or read book Looking for Work written by Brenda Cochrane and published by . This book was released on 1987 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History Of Marketing Science, The (Second Edition) by : Russell S Winer
Download or read book History Of Marketing Science, The (Second Edition) written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Book Synopsis Social Cognition and Consumer Behavior by : M. Joseph Sirgy
Download or read book Social Cognition and Consumer Behavior written by M. Joseph Sirgy and published by Greenwood. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Distribution Service by : Kitty Koelemeijer
Download or read book Distribution Service written by Kitty Koelemeijer and published by . This book was released on 2000 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Preference Coordination in Engineering Design Decision-making by : Jeremy J. Michalek
Download or read book Preference Coordination in Engineering Design Decision-making written by Jeremy J. Michalek and published by . This book was released on 2005 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Housing the Poor in Third World Cities by : Kamalesh Misra
Download or read book Housing the Poor in Third World Cities written by Kamalesh Misra and published by Concept Publishing Company. This book was released on 1992 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Quantal Choice Models and Conjoint Analysis by : Dick R. Wittink
Download or read book Quantal Choice Models and Conjoint Analysis written by Dick R. Wittink and published by . This book was released on 1981 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
