Enhancing and Predicting Digital Consumer Behavior with AI

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Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Education, Income, and Human Behavior

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Publisher :
ISBN 13 : 9780608185552
Total Pages : 466 pages
Book Rating : 4.1/5 (855 download)

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Book Synopsis Education, Income, and Human Behavior by : Francis T. Juster

Download or read book Education, Income, and Human Behavior written by Francis T. Juster and published by . This book was released on 1974 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

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Publisher : CRC Press
ISBN 13 : 1040188834
Total Pages : 334 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Predictive Analytics and Generative AI for Data-Driven Marketing Strategies by : Hemachandran K

Download or read book Predictive Analytics and Generative AI for Data-Driven Marketing Strategies written by Hemachandran K and published by CRC Press. This book was released on 2024-12-10 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. • Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. • Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. • Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. • Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Job Forecasting

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Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Job Forecasting by : United States. Congress. House. Committee on Science and Technology. Subcommittee on Investigations and Oversight

Download or read book Job Forecasting written by United States. Congress. House. Committee on Science and Technology. Subcommittee on Investigations and Oversight and published by . This book was released on 1983 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Strategy and Management

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Publisher : Bloomsbury Publishing
ISBN 13 : 1137342137
Total Pages : 553 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Marketing Strategy and Management by : Michael J. Baker

Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Computational Intelligence and Predictive Analysis for Medical Science

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110715341
Total Pages : 362 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Computational Intelligence and Predictive Analysis for Medical Science by : Poonam Tanwar

Download or read book Computational Intelligence and Predictive Analysis for Medical Science written by Poonam Tanwar and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SERIES: INTELLIGENT BIOMEDICAL DATA ANALYSIS By focusing on the methods and tools for intelligent data analysis, this series aims to narrow the increasing gap between data gathering and data comprehension. Emphasis is also given to the problems resulting from automated data collection in modern hospitals, such as analysis of computer-based patient records, data warehousing tools, intelligent alarming, effective and efficient monitoring. In medicine, overcoming this gap is crucial since medical decision making needs to be supported by arguments based on existing medical knowledge as well as information, regularities and trends extracted from big data sets.

Resources in Education

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Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1988 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:

XXX International Congress of Psychology: Abstracts

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Publisher : Psychology Press
ISBN 13 : 1351224204
Total Pages : 807 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis XXX International Congress of Psychology: Abstracts by : Michele Robert

Download or read book XXX International Congress of Psychology: Abstracts written by Michele Robert and published by Psychology Press. This book was released on 2017-10-03 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abstracts of the XXX International Congress of Psychology (July 2012, Cape Town) are published as a supplement to Volume 47 of the International Journal of Psychology. The published volume includes the abstracts of the invited addresses, symposia, oral and poster presentations, numbering over 5,000 separate contributions and creating an invaluable overview of the discipline of psychological science around the world today.

Food and Nutrition Information and Educational Materials Center Catalog

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Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Food and Nutrition Information and Educational Materials Center Catalog by : Food and Nutrition Information and Educational Materials Center (U.S.)

Download or read book Food and Nutrition Information and Educational Materials Center Catalog written by Food and Nutrition Information and Educational Materials Center (U.S.) and published by . This book was released on 1973 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Health Services Research

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Publisher : SAGE
ISBN 13 : 1412951798
Total Pages : 1457 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Health Services Research by : Ross M. Mullner

Download or read book Encyclopedia of Health Services Research written by Ross M. Mullner and published by SAGE. This book was released on 2009-05-20 with total page 1457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within two volumes, more than 400 signed entries and their associated bibliographies and recommended readings authoritatively cover issues in both the historical and contemporary context of health services research.

Routledge International Handbook of Consumer Psychology

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Publisher : Taylor & Francis
ISBN 13 : 131753994X
Total Pages : 749 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Routledge International Handbook of Consumer Psychology by : Cathrine V. Jansson-Boyd

Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

OECD Health Policy Studies Health in the 21st Century Putting Data to Work for Stronger Health Systems

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Publisher : OECD Publishing
ISBN 13 : 9264597530
Total Pages : 261 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis OECD Health Policy Studies Health in the 21st Century Putting Data to Work for Stronger Health Systems by : OECD

Download or read book OECD Health Policy Studies Health in the 21st Century Putting Data to Work for Stronger Health Systems written by OECD and published by OECD Publishing. This book was released on 2019-11-21 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report explores how data and digital technology can help achieve policy objectives and drive positive transformation in the health sector while managing new risks such as privacy, equity and implementation costs. It examines the following topics: improving service delivery models; empowering people to take an active role in their health and their care; improving public health; managing biomedical technologies; enabling better collaboration across borders; and improving health system governance and stewardship.

Catalog. Supplement - Food and Nutrition Information and Educational Materials Center

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Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Catalog. Supplement - Food and Nutrition Information and Educational Materials Center by : Food and Nutrition Information and Educational Materials Center (U.S.)

Download or read book Catalog. Supplement - Food and Nutrition Information and Educational Materials Center written by Food and Nutrition Information and Educational Materials Center (U.S.) and published by . This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog

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Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Catalog by : Food and Nutrition Information Center (U.S.)

Download or read book Catalog written by Food and Nutrition Information Center (U.S.) and published by . This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Analytics and Knowledge Management

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Publisher : CRC Press
ISBN 13 : 1351806998
Total Pages : 312 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Analytics and Knowledge Management by : Suliman Hawamdeh

Download or read book Analytics and Knowledge Management written by Suliman Hawamdeh and published by CRC Press. This book was released on 2018-08-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics technique. Analytics and Knowledge Management examines the role of analytics in knowledge management and the integration of big data theories, methods, and techniques into an organizational knowledge management framework. Its chapters written by researchers and professionals provide insight into theories, models, techniques, and applications with case studies examining the use of analytics in organizations. The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics techniques. Analytics, on the other hand, is the examination, interpretation, and discovery of meaningful patterns, trends, and knowledge from data and textual information. It provides the basis for knowledge discovery and completes the cycle in which knowledge management and knowledge utilization happen. Organizations should develop knowledge focuses on data quality, application domain, selecting analytics techniques, and on how to take actions based on patterns and insights derived from analytics. Case studies in the book explore how to perform analytics on social networking and user-based data to develop knowledge. One case explores analyze data from Twitter feeds. Another examines the analysis of data obtained through user feedback. One chapter introduces the definitions and processes of social media analytics from different perspectives as well as focuses on techniques and tools used for social media analytics. Data visualization has a critical role in the advancement of modern data analytics, particularly in the field of business intelligence and analytics. It can guide managers in understanding market trends and customer purchasing patterns over time. The book illustrates various data visualization tools that can support answering different types of business questions to improve profits and customer relationships. This insightful reference concludes with a chapter on the critical issue of cybersecurity. It examines the process of collecting and organizing data as well as reviewing various tools for text analysis and data analytics and discusses dealing with collections of large datasets and a great deal of diverse data types from legacy system to social networks platforms.

Translational brain-computer interfaces: From research labs to the market and back

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832517641
Total Pages : 136 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Translational brain-computer interfaces: From research labs to the market and back by : Davide Valeriani

Download or read book Translational brain-computer interfaces: From research labs to the market and back written by Davide Valeriani and published by Frontiers Media SA. This book was released on 2023-03-16 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: